Agromek

What Agromek does

Agromek is a private Danish trade-fair organizer, operated as the partnership Agromek I/S under the MCH A/S parent, that hosts Northern Europe's largest combined agricultural fair biennially at MCH Messecenter Herning in Denmark. Founded in 1974, the event has run for 50 years and covers eight sectors spanning field equipment, tractors and harvesters, energy, knowledge and service, tools and maintenance, grain handling, barn mechanization, and contractor/road/park equipment. The 2024 edition hosted 556 exhibitors and 43,197 visitors, the highest attendance in a decade, including 3,833 international visitors from 43 countries; 97% of attendees said they would recommend Agromek and 77% of exhibitors reported receiving new leads.

The company's product surface consists of three components: the biennial physical Agromek trade fair, the Agromek Stars award program (1-3 star ratings recognizing innovative exhibitor products, with both an in-person ceremony and an online edition), and Agromek365, a year-round digital platform serving 153,000 annual online visitors with exhibitor profiles, news, and product announcements between events. Revenue is generated primarily through exhibitor stand rentals (transaction-based) and visitor ticket sales (one-time license), with no publicly disclosed pricing or financial statements. Go-to-market is event-driven, supported by a small direct sales project team (10-15 core members) and multi-channel marketing across website, social media, email newsletter, press, and partnerships with industry bodies (Dansk Agroindustri, Landbrug & Fødevarer, Maskinleverandørerne).

Customer segments are split between agricultural industry professionals (farmers, buyers, technical specialists) sourcing equipment and technology, and agricultural equipment suppliers (manufacturers, dealers, and innovators) using Agromek as a lead-generation and brand-visibility platform. Governance is anchored by an Advisory Board composed of the dominant Danish agricultural associations, with Chairman Sten Andersen (also Managing Director of Dan Egtved A/S) and Managing Director Claus Hermansen (also Director of Dansk Agroindustri). The next edition, Agromek 2026, is scheduled for 24-27 November 2026.

Name

Agromek

Legal name

Agromek I/S

Website

https://agromek.dk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Agromek organizes Northern Europe's largest biennial agricultural trade fair at MCH Messecenter Herning, Denmark, serving 556 exhibitors and over 43,000 visitors per cycle across 8 sectors, complemented by the year-round Agromek365 digital platform and the Agromek Stars innovation award program.

Ownership category

akta.pro rank

Product category

Agricultural Trade Shows

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Agricultural trade show
• Farm machinery exhibitions
• Agribusiness events
• Agricultural fair organizer
• Digital exhibition platform

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Stand Rentals: Revenue from agricultural companies renting exhibition stands at the biennial trade show
2. Visitor Tickets: Ticket sales to attendees of the agricultural trade show

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Agromek organizes a biennial agricultural trade fair at MCH Messecenter Herning in Denmark, bringing together agricultural equipment suppliers, farmers, and industry professionals across eight sectors. The physical event is complemented by the Agromek365 year-round digital platform that connects the agricultural supplier community between events, and the Agromek Stars award program recognizing innovative product news from exhibitors.

Product overview

Agromek is Nordic Smart Farming's largest agricultural trade fair, held every two years at MCH Messecenter Herning in Denmark. The company's offerings center on the physical Agromek trade fair event (Nordeuropas største landbrugsmesse), complemented by the Agromek Stars award program that recognizes innovative exhibitor products, and the Agromek365 digital platform enabling year-round online engagement with 153,000 annual visitors. Agromek serves the agricultural industry across 8 sectors: Field Equipment, Tractors & Harvesters, Energy, Knowledge & Service, Tools & Maintenance, Grain Handling, Stall mechanization, and Contractor/Road & Park. The fair hosts over 556 exhibitors and 43,197 visitors, featuring stages for expert presentations including the Main Stage (Hovedscenen) and Energy Stage.

Differentiator

Problem solved

Functional benefit

Brands

• Agromek Stars: Prestigious award program recognizing the best and most innovative agricultural product news submitted by exhibitors at the Agromek trade show. Products receive 1-3 star ratings.
• Agromek365

Products and services

• Agromek Trade Fair Biennial agricultural trade fair (Nordeuropas største landbrugsmesse) held at MCH Messecenter Herning in Denmark, serving as the premier meeting place for the Nordic agricultural industry across eight sectors. The 2024 edition attracted 556 exhibitors and 43,197 visitors from 43 countries.
• Agromek365 Digital Platform Year-round digital platform connecting exhibitors and suppliers with visitors between physical trade fair events. Provides online exhibitor profiles for 153,000 annual online visitors where exhibitors can share news, product announcements, and events.

Quantifiable outcome

• 43,197 visitors attended the 2024 event
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aarhus UniversitetcoreStrategic or Co-development PartnerAcademic partnership providing research expertise and innovation input to the exhibition and agricultural industry developments
• Landbrug & FødevarercoreStrategic or Co-development PartnerKey industry organization partner representing farmers and food producers in Denmark
• Dansk AgroindustricoreStrategic or Co-development PartnerDanish agroindustry association involved in exhibition committee and industry representation
• MaskinleverandørernecoreStrategic or Co-development PartnerAssociation of agricultural machinery suppliers participating in exhibition committee
• MCHcoreStrategic or Co-development PartnerMCH A/S operates MCH Messecenter Herning, the venue for Agromek
• Seges InnovationminorStrategic or Co-development PartnerAgricultural research and innovation organization supporting exhibition content
• Syddansk Universitet (SDU)minorStrategic or Co-development PartnerUniversity partnership contributing research expertise, particularly in digital farming and drone technology
• Viking DanmarkminorGTM or Marketing PartnerAgricultural machinery dealer and exhibition supporter
• EurAgEngminorStrategic or Co-development PartnerEuropean Society of Agricultural Engineers - international conference collaboration

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• FIMA (Feria Internacional de Maquinaria Agrícola): International agricultural machinery fair held biennially in Zaragoza, Spain. Comparable to Agromek in biennial agricultural machinery focus, but serves the Southern European/Iberian market rather than the Nordic region.

Direct peers

• World Dairy Expo: Premier global dairy industry trade show held annually in Madison, Wisconsin, USA. Comparable as an agricultural exhibition serving both exhibitor showcasing and professional networking, though geographically focused on North America.
• LAMMA: UK's leading agricultural machinery and equipment show, held annually in Birmingham/NEC. Comparable to Agromek in its focus on machinery, equipment, and innovation showcases, though operates on annual rather than biennial cadence.
• SIMA: Major international agribusiness trade show held in Paris, France (biennial). Directly comparable as a biennial agricultural machinery exhibition serving European farmers and equipment suppliers.
• Agritechnica: World's leading trade fair for agricultural machinery, organized by DLG in Hanover, Germany (biennial). Directly comparable to Agromek as a biennial agricultural machinery exhibition targeting similar exhibitor and visitor profiles across Europe.
• EIMA International: International Agricultural Machinery Exhibition held biennially in Bologna, Italy. Overlaps with Agromek in machinery categories, exhibitor profiles, and biennial cadence.
• Salon International de l'Agriculture: Major annual agricultural exhibition in Paris covering the full agricultural value chain. Comparable to Agromek in scope across machinery, livestock, and food sectors, though broader in consumer appeal.
• EuroTier: Leading global trade fair for livestock and animal husbandry held biennially in Hanover, Germany. Comparable to Agromek as a biennial agricultural exhibition with strong industry association backing (DLG).
• SPACE: Annual livestock trade fair held in Rennes, France. Comparable as a regional European agricultural exhibition with strong industry partnerships and farmer attendance, focused on livestock and barn mechanization (a key Agromek sector).

Others

• MCH A/S: Parent company of Agromek, the operator of MCH Messecenter Herning and organizer of multiple exhibitions in Denmark. Relevant as the parent entity providing venue, organizational infrastructure, and strategic direction for Agromek's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agromekdenmark
• Facebookfacebook.com/agromekofficial
• LinkedInlinkedin.com/company/agromek
• Instagraminstagram.com/agromek_official
• TikToktiktok.com/@agromekmesse
• Xx.com/agromek_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agromek