Name

Vikingdanmark

Legal name

VikingDanmark FMBA

Website

https://www.vikingdanmark.dk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Dairy cattle breeding and herd management services

NAICS

Livestock Merchant Wholesalers (424520), Cattle Ranching and Farming (1121)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG)

akta.pro secondary industries

Estrus Synchronization & Reproductive Management Services (Protocol Design, Heat Detection) (AFACAEAF), Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK), Hoof Care & Livestock Husbandry Services (Trimming, Dehorning, Castration Support) (AFACAEAJ), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Cattle breeding genetics
• Artificial insemination services
• Dairy herd monitoring
• Livestock reproductive services
• Agricultural farm supplies

Headquarters

HQ city

Aarhus N

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Semen and Insemination Services: The primary revenue stream is the sale of breeding semen and insemination services to member farmers. The bylaws state that members must have minimum 5,000 DKK turnover in semen and insemination service over 12 months to be eligible for representative elections.
2. VikShop - Agricultural Products: Sale of agricultural products including udder care, hygiene, veterinary supplies, barn equipment, clothing, and circular/eco products. Available to members and non-members.
3. Technology Services (SenseHub, CowFIT): Technology monitoring and management tools sold to farms for herd monitoring and optimization.
4. Reproductive and Advisory Services: Breeding consultation, pregnancy examinations, embryo transfer, calf advisory, and hoof advisory services provided by specialists.
5. Education and Training: VikingAcademy provides AI training courses, hoof trimming courses, and owner-inseminator courses for farmers and their staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VikingDanmark is a Danish farmer-owned cooperative that provides cattle breeding genetics (Holstein, VikingRed, Jersey, RDM), artificial insemination services, reproduction advisory, pregnancy examinations, embryo transfer, and hoof/calf advisory to Danish dairy and beef farmers. It also distributes agricultural supplies through VikShop and operates VikingLivestock for cattle trading.

Product overview

VikingDanmark is a Danish farmer-owned association providing a comprehensive portfolio of cattle genetics, technology solutions, and farm services. The product ecosystem centers on breeding genetics (Holstein, VikingRed, Jersey) delivered through semen products, combined with technology platforms (SenseHub, CowFIT, SmartFarming) for herd monitoring and management. Additional offerings include the VikShop e-commerce platform for supplies, VikingLivestock for cattle trading, reproduction consulting services, and VikingAcademy for farmer education. The architecture combines core technology products with modular add-ons and sub-brands focused on specific cattle breeds.

Differentiator

Problem solved

Functional benefit

Brands

• VikShop: Product shop offering cattle supplies including udder care, hygiene, circular economy products, clothing, and safety equipment.
• VikingGenetics
• VikingRed
• VikingLivestock
• Viking NextGen
• VikingAcademy
• X-Vik tyre
• CowFIT
• SenseHub

Products and services

• SenseHub

Quantifiable outcome

• Studies show the proportion of lame cows can be reduced by 56% by treating lame cows immediately
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

16 partnerships are on record, tiered core and minor.

• VikingGenetics FMBAcoreStrategic or Co-development PartnerVikingDanmark owns 50% of VikingGenetics FMBA (CVR 31474574). VikingGenetics is the breeding genetics division producing and marketing Viking semen and breeding material internationally. The association's board members also serve on VikingGenetics' board and representative assembly.
• VikingLivestock A/ScoreStrategic or Co-development PartnerVikingDanmark owns 99.8% of VikingLivestock A/S (CVR 38190431). VikingLivestock handles the purchase and sale of cattle, including international exports of Danish breeding cattle.
• SimHerd A/SminorStrategic or Co-development PartnerVikingDanmark owns 51% of SimHerd A/S (CVR 32831036). SimHerd provides herd simulation and modeling software used for breeding decisions and herd optimization.
• Kolding Export Center A/SminorStrategic or Co-development PartnerVikingDanmark owns 49.2% of Kolding Export Center A/S (CVR 25359542), involved in cattle export operations.
• A/S Nordjysk Agrocenter, AarsminorStrategic or Co-development PartnerVikingDanmark owns 30.56% of A/S Nordjysk Agrocenter (CVR 12608500), an agricultural center in Northern Denmark.
• Goat Improvement Company (Netherlands)minorStrategic or Co-development PartnerVikingDanmark holds 33.33% of the capital shares in the Dutch company Goat Improvement Company, indicating diversification into goat genetics.
• SEGES KvægcoreStrategic or Co-development PartnerSEGES Kvæg is a key knowledge partner in Danish agriculture. VikingDanmark collaborates with SEGES on disease management, breeding programs, and biosecurity standards. SEGES provides research data and industry benchmarks (e.g., Salmonella Dublin prevalence data, twin birth statistics).
• SEGES and Den Danske DyrlægeforeningcoreStrategic or Co-development PartnerA three-way collaboration between Viking, SEGES, and Den Danske Dyrlægeforening (Danish Veterinary Association) focused on improving biosecurity standards in Danish cattle herds. All inseminators have received continuing education in biosecurity following this collaboration.
• L&F, Kvæg (Landbrug & Fødevarer, Kvæg)coreStrategic or Co-development PartnerLandbrug & Fødevarer Kvæg nominates one member to VikingDanmark's board of directors and is represented in the operational committee for Data and Yield Service.
• RYK-FondencoreStrategic or Co-development PartnerRYK-Fonden oversees performance recording and yield control in Danish cattle. VikingDanmark's 60-member representative body constitutes the Brugerråd for RYK Fonden's registration and yield control activities. The chairman of VikingDanmark's board is also chairman of RYK's operational committee.
• Dansk HolsteincoreStrategic or Co-development PartnerDansk Holstein works with VikingDanmark on Holstein breeding programs. An NTM committee is jointly established between Dansk Holstein and VikingDanmark with 6 representatives from each organization.
• GjensidigeminorOthersGjensidige is listed as a partner on the VikingDanmark website, likely providing insurance products for member farms.
• LandboUngdomminorStrategic or Co-development PartnerLandboUngdom (young farmer organization) collaborates with VikingDanmark on educational events and breeding evenings for young farmers, such as the embryo transfer seminar with Viborg/Kjellerup LandboUngdom.
• RisbakminorStrategic or Co-development PartnerRisbak (140 year-round cows) hosts a Viking embryo flush station and collaborated on an embryo transfer evening with Viborg/Kjellerup LandboUngdom. Erik Jørgensen from Risbak shared insights on daily operations.
• Dansk Jersey (Raceforening)coreStrategic or Co-development PartnerDansk Jersey is a breed association partner. The Jersey breed committee is part of VikingDanmark's structure, with 6 members selected for VikingGenetics' breed committee.
• Dansk KødkvægminorStrategic or Co-development PartnerDansk Kødkvæg's representative assembly selects 3 members to VikingDanmark's beef cattle committee. The chairman of Dansk Kødkvæg is automatically a member of the beef cattle committee.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Select Sires: US-based farmer-owned cooperative producing and marketing cattle semen, providing AI services and reproductive consulting. Directly comparable cooperative structure and core AI/semen business model.
• CRV: Dutch/Flemish farmer-owned cooperative providing cattle AI, breeding programs, and herd management technology across Northwest Europe. Directly comparable to VikingDanmark as a member-owned genetics cooperative combining field AI services, breeding indices, and farm technology.
• Semex: Canadian farmer-owned cattle genetics cooperative selling dairy and beef semen, genomic testing, and reproductive services in over 80 countries. Comparable member-driven genetics business with international reach and genomic technology.
• ST Genetics: Sexed semen specialist and cattle genetics provider active in North America and Europe. Directly comparable on the X-Vik/Y-Vik sexed-semen product line and genomic testing capabilities.
• VikingGenetics: International cattle genetics cooperative in which VikingDanmark owns 50%; markets Holstein, Jersey, and VikingRed semen globally. The most direct product peer for the breeding/semen portion of VikingDanmark's offering, although structurally a related-party.
• Masterrind: German cattle breeding cooperative offering AI services, breeding programs, and reproductive technology to dairy farmers in Germany and internationally. Closely comparable cooperative model and full-stack genetics-to-service offering.

Broad incumbents

• Lely: Dutch incumbent in dairy robotics, milking automation, and farm management software. Broader incumbent with overlapping herd-monitoring and sensor offerings comparable to VikingDanmark's technology stack.
• ABS Global (Genus plc): Global cattle genetics division of Genus plc, offering dairy and beef semen, genomic services, and reproductive technology worldwide. Larger, capital-backed incumbent competing against VikingGenetics in international markets.
• Alta Genetics (URUS Group): Global cattle genetics company under URUS Group offering AI services, sexed semen, and dairy reproductive programs. Capital-backed incumbent operating at greater scale than VikingDanmark across multiple regions.
• DeLaval: Global incumbent in dairy farming equipment, milking systems, and herd management technology. Broader incumbent with overlapping cow-monitoring and farm-management technology to VikingDanmark's SenseHub and CowFIT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vikingdanmark