Hole-in-One U.S.A.
Hole-in-One U.S.A. is a Reno-based prize indemnification insurance provider founded in 1991 that underwrites hole-in-one, putting contest, and million-dollar shootout coverage for golf tournaments, serving auto dealers, nonprofits, golf course operators, and Topgolf venues through preferred provider partnerships with Fortune 500 OEMs and major golf organizations.
- Company typePrivate
- Founded1991
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hole-in-One U.S.A. does
Hole-in-One U.S.A. is a U.S.-based prize indemnification insurance provider founded in 1991 and headquartered in Reno, Nevada. The company underwrites hole-in-one, putting contest, and million-dollar shootout coverage for golf tournaments, allowing event organizers and sponsors to offer high-value cash or merchandise prizes without bearing the payout risk. Pricing is determined by three factors — number of golfers, prize value, and contest hole length — with contracts starting at $190 and averaging under $400, fully underwritten by AM Best A+ rated carriers (notably Everest). Each contract includes free contest signs, ancillary par-3 prizes, free shipping, and free golf club coupons via TeePrize.com, with claims typically fulfilled within 3-4 weeks.
The company operates primarily through B2B channel partnerships rather than direct consumer sales. It serves as the exclusive or preferred provider for Fortune 500 automotive OEM programs (Toyota/Lexus, Honda/Acura eMall, Stellantis MarketCenter), 20+ PGA Sections, GTAA (since 1998), Folds of Honor (since 2014), and Topgolf worldwide. Customer segments span auto/motorcycle/boat dealers, nonprofit and charitable organizations, golf course operators and tournament directors, corporate sponsors, and Topgolf entertainment venues. The technology layer is a standard prize insurance distribution platform with an online quote portal, a customer self-service portal (internationalholeinoneassociation.com), and inside sales via an 800-number, with no disclosed AI/ML or proprietary software beyond the actuarial odds table.
Hole-in-One U.S.A. is a subsidiary of Prize Indemnity Holdings, LLC (PIH), which also operates the risk purchasing group Prize Indemnity Association RPG, Inc. and sister company Odds On Promotions (non-golf contest insurance). Across the PIH family, more than 15,000 events are insured annually and over $54 million in claims have been paid historically. The firm is privately held with 11-50 employees, no disclosed funding rounds, and no current M&A activity.
Hole-in-One U.S.A. firmographics
Firmographics- Name
- Hole-in-One U.S.A.
- Legal name
- Hole-in-One U.S.A.
- Website
- https://hiousa.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hole-in-One U.S.A. is a Reno-based prize indemnification insurance provider founded in 1991 that underwrites hole-in-one, putting contest, and million-dollar shootout coverage for golf tournaments, serving auto dealers, nonprofits, golf course operators, and Topgolf venues through preferred provider partnerships with Fortune 500 OEMs and major golf organizations.
- Ownership category
- akta.pro rank
Hole-in-One U.S.A. industry classification
Industry- Product category
- Prize Indemnification Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241)
- SIC
- Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Event Cancellation & Contingency (FSAJAGAN)
- akta.pro secondary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Hole-in-One U.S.A. is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hole-in-One U.S.A. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Hole-in-One Contest Insurance Contracts: Event organizers and sponsors pay a contract fee to insure hole-in-one prizes at golf tournaments. Pricing is based on number of golfers, prize value, and hole length. Contracts are 100% underwritten by AM Best rated insurance companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hole-in-One Insurance Starting Price |
| Unit Pricing | Pay-as-you-go | Putting Contest Insurance |
| Unit Pricing | Pay-as-you-go | Million Dollar Shootout Insurance |
| Unit Pricing | Pay-as-you-go | Sponsor/Contest Signs |
| Unit Pricing | Pay-as-you-go | Event Liability Insurance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Hole-in-One U.S.A. product offering
Product offeringCore offering
Hole-in-One U.S.A. provides prize indemnification insurance for golf tournaments, allowing event organizers and sponsors to offer large hole-in-one, putting contest, and million dollar shootout prizes without bearing financial risk. Pricing is determined by number of golfers, prize value, and hole length, with coverage starting at $190 and average contracts under $400. Contracts are bundled with free contest signs, ancillary prizes for par-3 holes, free shipping, and free golf club coupons, and are 100% underwritten by AM Best A+ rated insurance carriers.
Product overview
Hole-in-One U.S.A. operates as a prize indemnification insurance provider offering a portfolio of related products centered on hole in one and putting contest coverage for golf tournaments. The core product is Hole In One Insurance, supplemented by Putting Contest Insurance and Million Dollar Shootout coverage. These insurance products are bundled with ancillary offerings including sponsor/contest signs (available for purchase separately), free tee prizes via TeePrize.com partnership, ancillary prizes (Bushnell golf equipment, Omaha Steaks, Mastercard gift cards), and event liability insurance referral through RVNA. The company also provides contest insurance for non-golf promotions through sister company Odds On Promotions. All insurance contracts are underwritten by AM Best A-Rated carriers, with pricing starting at $190 per contest.
Differentiator
Problem solved
Functional benefit
Products and services
- Hole In One Insurance Prize indemnification insurance product that covers hole-in-one prizes at golf tournaments, allowing event organizers and sponsors to offer large prizes (up to $1,000,000 or more) without assuming payout risk. Pricing starts at $190 and depends on number of golfers, prize value, and contest hole length; average contract runs under $400. Bundled with free contest signs, ancillary prizes, and free shipping. Targeted at auto dealers, golf courses, charity tournaments, and corporate sponsors.
- Putting Contest Insurance
Quantifiable outcome
- 15,000+ events insured annually across the company network
- +4 more outcomes
Companies that use Hole-in-One U.S.A.
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Hole-in-One U.S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hole-in-One U.S.A. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Folds of HonorcoreHole-in-One U.S.A. is the exclusive approved provider for Folds of Honor Patriot Day tournaments since 2014. The company donates a portion of every hole-in-one contract back to Folds of Honor, which provides educational scholarships to spouses and children of fallen and disabled service members. All qualifying tournaments receive preferred pricing.
- Golf Tournament Association of America (GTAA)coreHole-in-One U.S.A. has been the exclusive GTAA hole-in-one insurance provider since 1998. The partnership provides discounted products and services to GTAA tournament organizers and consultants. GTAA members receive exclusive GTAA discounts.
- Honda and Acura eMallcoreExclusive Honda and Acura eMall hole-in-one insurance provider since 1998. Benefits include discounted pricing, dedicated customer service, and qualified account billing for Honda and Acura USA dealers.
- Toyota and LexuscoreHole-in-One U.S.A. is the preferred provider of Corporate Toyota and Lexus hole-in-one insurance programs. All Toyota/Lexus dealerships receive preferred pricing, approved monthly billing, and dedicated customer service with unmatched industry expertise.
- Stellantis MarketCentercoreApproved vendor of the MarketCenter program available to Chrysler, Dodge, Fiat, Jeep and Ram dealers. Benefits include preferred pricing for hole-in-one contracts and monthly billing through dealer parts statement.
- TopgolfcoreHole-in-One U.S.A. is the approved hole-in-one insurance provider for Topgolf worldwide. Benefits include preferred pricing for all Topgolf facilities, monthly billing and invoicing, and pre-approved corporate paperwork. Includes ancillary target prizes for designated group hitting bays.
- PGA Sections (20+)coreHole-in-One U.S.A. is the preferred provider of 20+ PGA Sections nationwide including Carolinas, Central New York, Colorado, Gateway, Georgia, Gulf States, Kentucky, Middle Atlantic, Midwest, Minnesota, New England, New Jersey, North Florida, Northern California, Pacific Northwest, Philadelphia, South Florida, Southern California, Southern Ohio, Southern Texas, Southwest, Sun Country, Tennessee, Tri-State, and Wisconsin. PGA Sections receive negotiated benefits including discounted pricing.
- Southern California Golf AssociationminorHole-in-One U.S.A. is the preferred hole-in-one insurance provider to the Southern California Golf Association. SCGA members receive preferred pricing for events, with programs for both individual members hosting their own tournaments and member golf courses.
- TeePrize.comminorPartnership with TeePrize.com to provide free golf club tee prizes to all tournament participants. The company sends Free Golf Club Coupons along with event signage, and participants can redeem them at TeePrize.com for free high-quality golf clubs.
- Odds On PromotionscoreSister company providing prize insurance for sports, automotive, gaming, retail, media, and trade show promotions. Hole-in-One U.S.A. refers customers seeking non-golf contest insurance to Odds On Promotions. Both companies are part of Prize Indemnity Holdings, LLC.
- RVNA Event InsuranceminorPartnership with RVNA Event Insurance In Minutes to offer liability insurance for golf tournaments and special events. Coverage starts at $199 for easy-to-purchase online event liability insurance.
- Prize Indemnity Holdings, LLCcoreHole-in-One U.S.A. is a proud member of the Prize Indemnity Holdings, LLC (PIH) family of companies. PIH operates the Prize Indemnity Association RPG, Inc. (PIA), a risk purchasing group operating pursuant to the Liability Risk Retention Act of 1986.
- Everest (AM Best A+ Rated Underwriter)coreEverest provides AM Best A+ rated insurance coverage for Hole-in-One U.S.A. contracts. The company states all U.S. hole-in-one insurance contest contracts are 100% underwritten by AM Best 'Excellent' insurance companies.
- Auto Dealer Associations (State and Regional)corePartnership with various regional Automobile Dealer Associations including Minnesota Automobile Dealers Association and Michigan Automobile Dealers Association. Dealers receive hole-in-one insurance benefits negotiated by their associations, including preferred pricing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hole-in-One U.S.A. competitors and assessment
Company assessmentDirect peers
- International Hole-in-One Association: Operates the customer portal referenced by Hole-in-One U.S.A. (internationalholeinoneassociation.com) for quote and policy management; functions as a related association/distribution arm for hole-in-one insurance in the golf industry.
- Contest Insurance by Peers (Hole-in-One Insurance Specialists): Independent hole-in-one insurance broker offering comparable coverage to tournament organizers and corporate sponsors. Directly competes for the same SMB tournament director and nonprofit charity segments as Hole-in-One U.S.A.
- Prize Indemnity International (Hole in One / Event Insurance UK): UK-based specialist in hole-in-one and event prize insurance, offering the same core product to golf tournaments and corporate promotions. Directly comparable product offering and pricing model, serving the UK/European market rather than the US.
- Odds On Promotions: Sister company under Prize Indemnity Holdings, LLC offering prize indemnification insurance for sports, automotive, gaming, retail, media, and trade show promotions. Closest comparable business model to Hole-in-One U.S.A. with the same underwriting and contract administration mechanics, but covering non-golf contests.
- Jackpot Rewards / Goldrush Holdings: Specialty prize insurance provider for golf tournaments and promotional contests, including hole-in-one coverage. Direct competitor in the same niche with similar pricing mechanics and distribution through golf associations and corporate sponsors.
Others
- Golf Tournament Association of America (GTAA): Industry association that has been an exclusive Hole-in-One U.S.A. partner since 1998. Adjacent ecosystem participant that aggregates the SMB tournament director customer base.
- Folds of Honor: Nonprofit partner for Patriot Golf Day since 2014. Not an insurance peer but a flagship distribution channel and demand generator for hole-in-one contests in the charity/nonprofit segment.
Broad incumbents
- Everest Re Group: AM Best A+ rated reinsurer that backstops Hole-in-One U.S.A.'s contracts. Comparable as a broader specialty insurance/reinsurance platform that enables niche contest insurance distribution at scale.
- Topgolf (Callaway / Topgolf Technologies): Large entertainment/golf venue operator and Hole-in-One U.S.A. partner that increasingly incorporates contest-driven events into its corporate and group offerings. Not a direct insurance competitor, but a major channel and adjacent commercial driver for hole-in-one contests.
Emerging players
- RVNA Event Insurance: Partner of Hole-in-One U.S.A. providing event liability insurance for golf tournaments starting at $199. Adjacent specialty insurance product for the same golf tournament customer base, with cross-sell potential.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hole-in-One U.S.A. social profiles
Digital presenceHole-in-One U.S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hole-in-One U.S.A. leadership team
Management profileNumber of profiles
Hole-in-One U.S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hole-in-One U.S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hole-in-One U.S.A.
What does Hole-in-One U.S.A. do?
Hole-in-One U.S.A. provides prize indemnification insurance for golf tournaments, allowing event organizers and sponsors to offer large hole-in-one, putting contest, and million dollar shootout prizes without bearing financial risk. Pricing is determined by number of golfers, prize value, and hole length, with coverage starting at $190 and average contracts under $400. Contracts are bundled with free contest signs, ancillary prizes for par-3 holes, free shipping, and free golf club coupons, and are 100% underwritten by AM Best A+ rated insurance carriers.
Is Hole-in-One U.S.A. a public or private company?
Hole-in-One U.S.A. is a private company. It is classified as corporate owned and is currently operating.
When was Hole-in-One U.S.A. founded?
Hole-in-One U.S.A. was founded in 1991. It employs 11 to 50 people.
Where is Hole-in-One U.S.A. based?
Hole-in-One U.S.A. is headquartered in Reno, United States, in the North America region.
How does Hole-in-One U.S.A. make money?
One revenue line is on record: hole-in-One Contest Insurance Contracts.
Who are Hole-in-One U.S.A.'s main competitors?
Direct peers on record are International Hole-in-One Association, Contest Insurance by Peers (Hole-in-One Insurance Specialists), Prize Indemnity International (Hole in One / Event Insurance UK), Odds On Promotions and Jackpot Rewards / Goldrush Holdings. Others are Golf Tournament Association of America (GTAA) and Folds of Honor. Broad incumbents are Everest Re Group and Topgolf (Callaway / Topgolf Technologies). RVNA Event Insurance is listed as an emerging player.
Does Hole-in-One U.S.A. have an API?
No public API is recorded for Hole-in-One U.S.A..
What industry is Hole-in-One U.S.A. in?
Hole-in-One U.S.A.'s product category is Prize Indemnification Insurance. Its primary akta.pro industry code is FSAJAGAN, Event Cancellation & Contingency, with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 52412 and its SIC code is 6399.