Spa Alina

What Spa Alina does

Spa Alina is a French family-owned private limited company (SARL ALMA SPA&SAUNA) headquartered in Aurillac, operating since 1991 in the residential wellness equipment market. The company sells spas (2–7 person configurations, priced €4,290–€7,990+), swim spas (€11,990–€27,990+), saunas (Finnish, infrared, outdoor), cryotherapy units, and a 2,000+ SKU accessory and spare parts catalog. Its product technology is built around proprietary thermal insulation systems (ThermaLock™, ThermaShield™, ThermaProtect™, triple polyurethane/ABS insulation), standard-fit water treatment (Ozonator IL-03C, anti-gel system, Biolok antimicrobial), and Balboa electronic controls.

The business model is direct-to-consumer with multi-channel distribution: an e-commerce website, two company-owned showrooms (Aurillac and Paris/Clamart), telephone sales, and a 400+ customer ambassador network across France, Belgium, Switzerland, Luxembourg, and Spain. Orders require a 30% deposit with the balance due before delivery, and the company acts as exclusive agent for Younited Pay consumer financing (3x–48x installments). Installation and maintenance services are delivered through an internal/partner technician network covering France and Belgium. Customer segments are exclusively residential — individual homeowners, families, and tourism accommodations — with products explicitly marketed for non-professional use. The company holds the registered SPA-ALINA trade name and a 1,200+ member private Facebook community ('La Team Spa Alina') that functions as both post-sale support and a peer referral channel.

Name

Spa Alina

Legal name

SARL ALMA SPA&SAUNA

Website

https://spa-alina.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Spa Alina is a French family-owned retailer and manufacturer of residential spas, swim spas, saunas, and cryotherapy equipment, selling directly via e-commerce, two showrooms, and a 400+ ambassador network across five European countries.

Ownership category

akta.pro rank

Product category

Residential Spas and Wellness Equipment

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industry

Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)

Keywords

• Residential spas
• Swim spas
• Sauna equipment
• Wellness products
• Spa accessories

Headquarters

HQ city

Aurillac

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spa and Swim Spa Sales: One-time sale of spas, swim spas, saunas, and related products. Products are sold directly to consumers via website, phone, and showrooms. 30% deposit required at order, balance before delivery. Price range from under €5,000 to over €35,000.
2. Accessories and Spare Parts: Sale of maintenance products, water treatment chemicals (Aquafinesse, chlorine, bromine), filters, covers, aromatherapy oils, and 2000+ spare parts. Delivered within 48-72h.
3. Installation and Maintenance Services: Installation services including simple commissioning (€450 for spas, €550 for swim spas) and full Pose + Mise en Service (€990). Annual maintenance contracts offered. Technician interventions across France and Belgium.
4. Delivery Services: Multiple delivery modes including standard (19T truck), light vehicle, onboard cart delivery, and crane/grutage services. Delivery prices vary by department and product model.
5. Financing Services: Facilitated payment options including 3x, 12x, 24x, 36x, or 48x installments through Younited Pay credit service. Spa Alina acts as exclusive agent for Younited banking operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Spa Alina designs, sells, and installs residential spas (2-7 person configurations), swim spas (spa de nage), saunas (Finnish, infrared, outdoor), and cryotherapy units directly to consumers across France and Europe. The company operates its own e-commerce site, two retail showrooms, a 400+ customer ambassador network, an in-house logistics and technician network, and offers consumer financing through Younited Pay. It complements hardware sales with installation, maintenance services, and a 2,000+ spare-parts inventory for after-sales support.

Product overview

Spa Alina is a French family-owned company (PME familiale) founded in 1991, specializing in residential spas, swim spas (spa de nage), saunas, cryotherapy, and wellness equipment. The core product portfolio consists of traditional spas available in 2 to 7-person configurations across various collections (Détente, Evasion, Confort, Lumi Luxe, Plug & Play), and swim spas in mono-bassin or double bassin configurations with classic or turbine motors. The company offers complementary products including outdoor saunas (Finnish, infrared), cryotherapy units, protective spa covers/shelters, and an extensive range of maintenance accessories including filters, water treatment products (Aquafinesse, chlorine, bromine), cleaning tools, and replacement parts. Spa Alina differentiates through technology features including Balboa electronic control systems, ozonator and UV sterilization, chromotherapy LED lighting, aromatherapy systems, and proprietary thermal insulation technologies (ThermaLock™, ThermaShield™, ThermaProtect™). The company operates showrooms in Aurillac and Paris, maintains a stock of over 500 units, offers installation services through trained technicians, and provides financing options through Younited Pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Spas (2 to 7 places) Traditional hydrotherapy spas available in 2 to 7-person configurations (collections: Détente, Evasion, Confort, Lumi Luxe, Plug & Play), featuring hydrotherapy jets, chromotherapy, aromatherapy, and various massage systems. Sold directly to consumers for private residential use.
• Swim Spas (Spa de Nage) Swim spas combining spa relaxation with swimming capabilities, available in mono-bassin and double-bassin configurations, with classic or turbine motors. Sold directly to consumers for private residential use.
• Saunas (Finnish, Infrared, Outdoor) Sauna offerings including Finnish saunas, infrared saunas, and outdoor saunas, with price ranges under €2,000 to over €5,000.
• Cryotherapy products Cryotherapy units offered as part of the wellness product portfolio.
• Spa Covers and Shelters (Abri) Protective covers and shelters for spas and swim spas, enabling year-round use of outdoor installations.
• Maintenance Products and Spare Parts Maintenance products, spare parts, filters, cleaning supplies, water treatment solutions (Aquafinesse, chlorine, bromine), and technical components including pumps, electronics, and heaters. Over 2,000 spare parts in stock with 48-72h delivery.
• Installation and Commissioning Services Professional installation services including simple commissioning (€450 for spas, €550 for swim spas) and full Pose + Mise en Service (€990), performed by trained technicians across France and Belgium. Annual maintenance contracts also offered.
• Consumer Financing Facilitation Facilitated installment payment options including 3x, 12x, 24x, 36x, or 48x installments through Younited Pay credit service. Spa Alina acts as exclusive agent for Younited banking operations.

Quantifiable outcome

• Annual electricity cost approximately €250 for spas and €500 for swim spas
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Lions HomeminorChannel Partner/ Reseller/ DistributorListed as a partner on the Spa Alina website. Nature of partnership appears to be commercial/reseller relationship for wellness products.
• Domaine Le VaxerguesminorChannel Partner/ Reseller/ DistributorListed as a partner on the Spa Alina website. Appears to be a tourism accommodation partner hosting Spa Alina products.
• Pacific Spa SaunaminorChannel Partner/ Reseller/ DistributorListed as a partner on the Spa Alina website. Appears to be a commercial partner in the spa and sauna sector.
• Crane/Lifting CompaniesminorImplementation/ SI/ Consulting PartnerPartnerships with local lifting companies near customer locations for grutage (crane) delivery services. Used for rooftop terrace or difficult-access garden installations where special equipment is required.
• Independent Technicians (Installation Network)coreImplementation/ SI/ Consulting PartnerNetwork of internal and dedicated technicians trained by Spa Alina who perform installation, commissioning, and maintenance services across all of France and Belgium. Services include simple commissioning (€450/€550) and full Pose + Mise en Service (€990).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sundance Spas: Established North American and European spa brand offering residential hot tubs and swim spas. Comparable product categories, pricing tiers, and target buyer to Spa Alina.
• Jacuzzi: The original global spa/jacuzzi brand offering premium residential hot tubs and swim spas across Europe and worldwide. Direct competitor to Spa Alina in the residential spa category; Spa Alina explicitly disclaims affiliation with the Jacuzzi® group.
• HotSpring Spas: Major global residential hot tub brand with a strong European dealer network. Competes head-to-head with Spa Alina in the premium energy-efficient spa segment.
• Hydropool: Canadian manufacturer of hot tubs and swim spas distributed internationally. Direct competitor on swim spa offering — a category where Spa Alina has premium-priced product (€11K-€28K).
• Wellis: Hungarian manufacturer and retailer of premium spas and swim spas sold across Europe. Highly comparable product range (spas, swim spas, saunas) with multi-country European distribution similar to Spa Alina.
• Caldera Spas: Global spa brand owned by Watkins Wellness, with a dealer network across Europe. Competes in the same residential hot tub segment as Spa Alina, including premium and mid-range tiers.
• Viking Spas: US-based manufacturer and distributor of residential hot tubs and swim spas. Comparable product portfolio and pricing tiers to Spa Alina's mid-range and premium offerings.
• Aquilus Spas: French pool and spa retailer/franchise with showroom network across France. Most direct domestic French peer to Spa Alina, competing on similar product range and customer segment.

Regional players

• Clair Azur: French specialist in pools, spas and hot tubs with a domestic showroom network. Comparable in geography (France-focused) and product mix to Spa Alina.
• Diffazur: French pool and wellness specialist with showrooms across southern France. Comparable regional competitor focused on residential wellness products including spas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SpaAlina15
• Facebookfacebook.com/SpaAlina
• Xx.com/Spa_Alina
• LinkedInlinkedin.com/company/spa-alina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Alina