Schnee Von Morgen

What Schnee Von Morgen does

Schnee Von Morgen (legal entity: schnee von morgen webTV GmbH) is a Berlin-based, privately held consultancy and software vendor founded in 2008 that builds webTV infrastructure for professional broadcasters, publishers, and advertisers. Its core platform combines cloud-based video transcoding, scalable HD-video hosting, a CDN with bandwidth detection, live streaming, an interactive responsive video player, a web-based CMS with API integration, and the patented HOMAD ad-serving module that fixes complex problems in ad delivery and broadcaster-advertiser communication. The company sells tailored webTV solutions and cross-platform advertising-based revenue-model consulting primarily through direct enterprise sales, with ad communication infrastructure reportedly used by 'hundreds of broadcasters.'

The company monetizes through subscription/recurring fees for its video technology and ad-serving stack, with pricing not publicly disclosed and contracts apparently negotiated quote-by-quote. In 2022 it expanded into podcast advertising by establishing the wholly-owned subsidiary schnee von morgen audio GmbH in cooperation with Lage der Nation Media, launching ASAP (Advanced System for Audio & Podcasts). ASAP transposes its video ad-tech capabilities into audio: automated audio editing, geotargeting, A/B testing, real-time cross-platform statistics, and IAB VAST4-compatible ad delivery via deep integration with Podlove. The company also offers a wave editor for editorial mid-roll insertion.

Operations are concentrated in the DACH region, with offices in Berlin (HQ), Hamburg, and Vienna. Headcount is small (1-10 reported across two GmbH entities, comprising TV producers, software developers, and journalists); no external funding has been disclosed, and revenue has not been publicly reported. The company holds BSFZ Forschungszulage research allowance certifications (through 2024 for the audio entity, through 2026 for the webTV entity) and is GDPR-compliant in its data processing.

Name

Schnee Von Morgen

Legal name

schnee von morgen webTV GmbH

Website

https://schneevonmorgen.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Schnee Von Morgen is a Berlin-based, privately held software vendor and consultancy founded in 2008 that provides cloud webTV infrastructure and the patented HOMAD ad-serving technology to professional broadcasters and publishers in the DACH region, and extends that capability to the podcast market via its ASAP platform.

Ownership category

akta.pro rank

Product category

Video Advertising & WebTV Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Live Streaming & Webcasting Platforms (BPAMAJAB), Podcast Hosting & Distribution Platforms (MPAIADAB), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

Keywords

• WebTV platform
• Video advertising technology
• Podcast monetization
• Ad serving infrastructure
• Video transcoding services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Video Advertising Solutions: Revenue generated from providing webTV technology and ad-serving solutions to professional broadcasters. Includes video transcoding, hosting, player technology, and ad optimization services.
2. Audio/Podcast Advertising Platform: Monetization platform for podcasters with VAST4 compatible ad delivery, enabling publishers to earn from advertising while maintaining full content control. Real-time data and ad validation support transparent advertiser relationships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Schnee Von Morgen provides cloud-based webTV technology and advertising infrastructure for professional broadcasters, including video transcoding, hosting, an interactive video player, a web-based CMS, and the patented HOMAD ad-serving module. The company also offers the ASAP (Advanced System for Audio & Podcasts) platform, bringing automated audio editing, VAST4-compatible ad delivery, geotargeting, and A/B testing to podcasters and advertisers.

Product overview

Schnee Von Morgen offers two core product lines: a webTV platform for professional video broadcasters and ASAP (Advanced System for Audio & Podcasts) for podcast monetization. The webTV platform combines video transcoding, interactive player technology, patented HOMAD ad-serving, and a CMS with API integration. ASAP extends these capabilities into the podcast market with automated audio editing, geotargeting, A/B testing, and VAST4-compatible ad delivery through deep Podlove integration. Both platforms share revenue optimization and ad-serving infrastructure while serving distinct media formats.

Differentiator

Problem solved

Functional benefit

Brands

• ASAP (Advanced System for Audio & Podcasts): Podcast advertising integration platform providing automated audio editing, geotargeting, A/B testing, real-time statistics, and VAST4 compatible ad delivery for podcast monetization

Products and services

• schnee von morgen webTV Platform Comprehensive webTV platform for professional broadcasters and publishers, providing cloud video encoding and transcoding, scalable HD-video hosting and storage, a customized responsive interactive player, a state-of-the-art CDN with bandwidth detection, live streaming, a web-based content management system, an embedded player code generator, content distribution and syndication services, an API for CMS integration, integrated video SEO and tracking, and the patented HOMAD ad-serving module integrated with all major online video advertisers.
• ASAP (Advanced System for Audio & Podcasts) Podcast monetization and automation platform for independent podcasters, podcast publishers, and advertisers/marketers. Provides automated audio editing (pre/post/mid-rolls), geotargeting of content, A/B testing of content, real-time statistics across all delivery platforms, VAST4-compatible ad delivery (VAST wrapper, ad validation, quartile tracking, real-time data, macro filling), a wave editor for editorial mid-roll placement, deep Podlove integration, and compatibility with existing publishing solutions and ad servers.
• HOMAD Ad-Serving Technology Patented ad-serving module fixing problems in video/broadcast ad delivery and enabling reliable communication between broadcasters and advertisers, used by hundreds of broadcasters and integrated with major online video advertisers to unveil new publisher revenue streams.

Quantifiable outcome

• Significant revenue boost through built-in video ad optimization
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• Lage der Nation MediacoreStrategic or Co-development Partner · 1 January 2022Schnee von morgen audio is a cooperation between schnee von morgen webTV GmbH and Lage der Nation Media. The partnership combines video advertising technology expertise with one of Germany's most listened political podcasts. Lage der Nation Media provides the podcaster perspective and content expertise while schnee von morgen provides the technical advertising infrastructure through the ASAP platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mux: Developer-focused video infrastructure (encoding, streaming, player, analytics) sold to media and SaaS companies. Comparable cloud video transcoding and streaming infrastructure positioning for digital media customers.
• Audioboom: Podcast hosting platform with programmatic ad marketplace and content management tools for independent podcasters. Comparable business model to ASAP's combination of hosting, ad-tech, and publisher-side tooling.
• JW Player (JWP): Video player SDK and monetization platform for publishers and broadcasters, offering ad-serving, transcoding, and CDN. Closest direct comparison to schnee von morgen webTV's player + ad-tech + hosting stack, with comparable customer profile.
• Acast: Podcast hosting and monetization platform with programmatic ad marketplace serving independent podcasters and advertisers. Directly comparable to ASAP's podcast monetization and ad-insertion capabilities, though operating at larger scale.
• Podigee: Germany-based podcast hosting and analytics platform for professional podcasters and publishers. Closest DACH regional peer to the ASAP product, sharing the same target market of German-language podcasters.
• Wowza Streaming Engine: Streaming infrastructure software for live and on-demand video delivery, including transcoding and CDN integration. Comparable to schnee von morgen webTV's cloud video transcoding and live streaming capabilities for broadcasters.

Broad incumbents

• Triton Digital: Audio streaming, podcast, and ad-tech platform serving broadcasters and digital audio publishers globally. Comparable in providing programmatic audio/podcast ad-serving infrastructure similar to ASAP's VAST4-based approach.
• Spotify for Podcasters: Spotify's podcast hosting and monetization offering for independent creators, including programmatic ad insertion via Spotify Audience Network. A broad incumbent targeting the same podcaster and advertiser segments ASAP serves.
• Brightcove: Established enterprise video hosting, transcoding, and OTT platform serving broadcasters and publishers globally. Directly comparable as a cloud-based webTV/video infrastructure provider for professional media customers, but at much larger scale.

Others

• Amazon IVS / AWS Media Services: Cloud video infrastructure (interactive video, live streaming, transcoding) from AWS serving broadcasters and OTT providers. Not a direct competitor at the broadcaster-application layer but represents an infrastructure alternative schnee von morgen webTV's CDN/transcoding could be built on top of.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/schneevonmorgen
• LinkedInlinkedin.com/company/schnee-von-morgen-webtv-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schnee Von Morgen