Pedalhelden

What Pedalhelden does

Pedalhelden, legally operating as Rikscha-Mobil GmbH & Co. KG, is a Munich-based provider of eco-friendly specialty cycling experiences and related vehicle services, founded in 1997 by Dominic Staat. The company operates a diverse fleet of pedal and electric-assisted vehicles — including eRikscha-Taxis with pedelec motors, ConferenceBikes (round tandem group bikes carrying up to 7 people), the licensed ECARRUS eFiaker electric carriage (9 seats), eScooters, cargo bikes, tandems, and specialty vehicles such as Ice-Rikscha and Glühwein-Bikes — alongside an in-house repair workshop and a 24/7 self-service Cyclewash bicycle wash facility at its Marsstraße 11 headquarters near Munich Hauptbahnhof.

Revenue is generated across multiple streams: per-vehicle guided city tours and sightseeing (€47-€329 per booking), bicycle and specialty vehicle rentals on hourly-to-multi-day terms (€18-€277), Cyclewash self-service and full-service bike cleaning (€10-€49), gift vouchers (€15-€400), and B2B promotional campaigns using branded vehicles as mobile advertising platforms for clients such as Microsoft, Vidal Sassoon, and Friendscout. Distribution is predominantly direct-to-consumer via an online booking system (Regiondo), walk-in at the Munich headquarters, and on-demand hotel/venue pickups within Munich city postal codes, supplemented by direct B2B sales for corporate events.

The customer base spans Munich tourists and city explorers, group celebrations (bachelor/bachelorette parties, weddings, birthdays), families with children, individual bike renters, and corporate clients seeking promotional or event vehicles. Long-tenured partnerships anchor the ecosystem: Molkerei Berchtesgadener Land as a sponsor, myetours Cologne as the ECARRUS eFiaker licensor, Metz mecatech for eScooter supply, and tourism portals such as muenchen.de and ADFC for referrals. In January 2025, Joscha Köppl — an early participant since 1997 — was appointed Managing Director, formalizing succession from the founder.

Name

Pedalhelden

Legal name

Rikscha-Mobil GmbH & Co. KG

Website

https://pedalhelden.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedalhelden (Rikscha-Mobil GmbH & Co. KG) is a Munich-based eco-friendly vehicle provider founded in 1997, offering guided city tours, specialty bike rentals, a 24/7 self-service bike wash, and B2B branded-vehicle promotions to tourists, group celebrations, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Eco-friendly urban sightseeing and bicycle services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Eco-friendly city tours
• Pedicab sightseeing
• Bicycle rental services
• Electric vehicle tours
• Bicycle wash workshop

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guided Tours and Sightseeing: Guided city tours and sightseeing experiences through Munich via eRikscha-Taxis, ConferenceBikes, eFiaker electric carriages, eScooters, and bicycles. Booked online with professional chauffeurs/guides. Price varies by vehicle type and duration.
2. Bike and Vehicle Rental: Rental of diverse bicycles, eBikes, tandems, cargo bikes, family bikes, eRollers, and specialty vehicles from their Marsstraße 11 location. Hourly, daily, and multi-day rental options available.
3. Cyclewash Bike Washing Services: Self-service 24/7 bike washing for €10 or full-service wash starting at €13. Includes manual chain/derailleur cleaning, 'Radlkur' complete service package at €49 including brake/gear adjustment.
4. Gift Vouchers: Gift vouchers sold for tours, bike rentals, and bike wash services. Value vouchers from €15-400 available for self-printing or mail delivery.
5. B2B Advertising and Promotion Services: Branded vehicle promotions, corporate events, trade show shuttles, and advertising campaigns using their fleet of BillboardBikes, ConferenceBikes, and Rikscha-Taxis for nationwide roadshows and campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pedalhelden provides guided climate-friendly sightseeing tours through the city of Munich using eRikscha-Taxis, ConferenceBikes, eFiaker ECARRUS electric carriages, eScooters and bicycles, alongside a diverse bicycle and specialty-bike rental fleet, a 24/7 self-service Cyclewash bike wash facility, a mechanic-staffed bicycle repair workshop, and branded ricksha promotion services for corporate events across Germany. The company operates from its Marsstraße 11 headquarters near Munich Hauptbahnhof and also sells gift vouchers (€15-€400) for its tour, rental and wash services.

Product overview

Pedalhelden (Rikscha-Mobil GmbH & Co. KG, founded 1997) is a Munich-based provider of eco-friendly cycling experiences combining tour services, a diverse rental fleet, and workshop/maintenance offerings. Its core tour and experience services are anchored by eRikscha-Taxi guided city tours, ConferenceBike group pedal experiences (for beer/prosecco tours, JGAs, weddings), the eFiaker ECARRUS electric carriage, and guided Fahrradtour/eBike tours. The rental fleet spans city bikes, e-bikes, e-scooters/rollers (Metz moover), cargo/lasten bikes, tandems (including a 10-person TENdem and CuddleBike), and specialty vehicles (ice ricksha, Glühwein-Bike, billboard bikes). Workshop and service offerings include a 24/7 Cyclewash self-service bike wash, a mechanic-staffed repair workshop, and a branded ricksha advertising/promotion service for corporate events across Germany. Gift vouchers round out the consumer offering.

Differentiator

Problem solved

Functional benefit

Brands

• Rikscha-Mobil: Electric ricksha taxi service for city tours and transfers in Munich
• Cyclewash 24/7
• BikeWash
• eFiaker / ECARRUS
• ConferenceBikes
• BikeRent

Products and services

• eRikscha-Taxi / Rikscha-Mobil Guided Tours Guided city sightseeing tours and point-to-point transport through Munich on electric-assisted ricksha taxis operated with a driver/guide. Vehicles feature removable rain covers and are deployed for events, weddings, corporate outings and individual city tours. Priced per vehicle (e.g., 30-min City-Highlight-Tour €47, 120-min XXL-Tour €119).
• ConferenceBike (Cobi) Group Tours

Quantifiable outcome

• Over 25 years of continuous operation since 1997
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Molkerei Berchtesgadener LandcoreGTM or Marketing PartnerLong-term sponsor supporting the climate-friendly transport service since many years. A leading Bavarian dairy cooperative providing financial support and brand association for the company's eco-friendly mission.
• myetourscoreOEM/ Whitelabel/ Licensing PartnerCologne-based company holding the ECARRUS brand for electric carriages. Pedalhelden operates as exclusive license holder for Munich, utilizing their proprietary eFiaker vehicles. Partnership established June 2020.
• München StiftminorGTM or Marketing PartnerPartnership with SZ Adventskalender for good causes, providing electric carriage tours for seniors in care facilities.
• Gerstacker WeinkellereiminorGTM or Marketing PartnerNuremberg wine merchant supplying the original Nürnberger Christkindlesmarkt glühwein (mulled wine) for Glühwein bike tours during autumn/winter season.
• Metz mecatechminorOEM/ Whitelabel/ Licensing PartnerGerman manufacturer of Metz moover eScooters from Zirndorf, Bavaria. Pedalhelden operates as rental partner for these premium kick scooters in Munich.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Lime: Global micromobility operator with e-scooter and e-bike share services in German cities; competes in the e-scooter rental category where Pedalhelden also operates guided and self-drive tours.
• Call a Bike (Deutsche Bahn): Deutsche Bahn's bike rental/sharing service operating across German cities including Munich; competes with Pedalhelden's bike rental business with the backing of a major transport conglomerate.
• Tier Mobility: Pan-European micromobility operator offering e-scooter and e-bike rentals in Munich; competes with Pedalhelden's e-scooter tours/rentals as part of a broader multimodal mobility portfolio.
• nextbike: Germany-wide station-based bike share operator (Pedalhelden previously operated a 300-bike nextbike system in Munich starting 2011); competes in the broader bike rental ecosystem with much larger scale.

Direct peers

• BierBike (multiple operators): Multi-city conference bike / beer bike tour operator with presence in German cities; competes directly with Pedalhelden's ConferenceBike beer and prosecco tours for the JGA/group celebration segment.
• Radius Tours & Bikes: Munich-based tour operator specializing in bike, Segway, and walking tours for tourists; competes head-to-head with Pedalhelden's English-language guided sightseeing tours.
• Fat Tire Tours: International bike tour brand with Munich operations offering sightseeing bicycle tours; directly comparable in product (guided bike tours), customer segment (tourists), and pricing model.
• Bavaria Bike Tours: Munich-based bicycle tour company providing guided day trips and city tours; overlaps Pedalhelden's e-bike and bicycle tour offerings in the Munich/Bavaria region.
• Mike's Bike Tours: Munich-based guided bicycle tour operator offering group sightseeing experiences; directly competes with Pedalhelden's guided bike tours and ConferenceBike group experiences in the same Munich catchment.
• Munchner Rikscha: Munich-based rickshaw tour and transfer service; directly comparable offering of pedicab city tours and point-to-point transport in Pedalhelden's core Munich market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Pedalhelden
• Xx.com/pedalheld
• Facebookfacebook.com/pedalhelden

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedalhelden