Name

Media Naranja

Legal name

Media Naranja

Website

https://medianaranja.cr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Experiential marketing services
• BTL marketing agency
• Event production services
• Brand activation campaigns
• Corporate event management

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Experiential Marketing and Event Services: Media Naranja generates revenue through creating and executing experiential marketing campaigns, corporate events, brand activations, and product launches. Based on their client portfolio and project examples, they operate on a project-based service fee model, likely with custom pricing based on event scope and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Media Naranja is a Costa Rica-based BTL (below-the-line) and experiential marketing agency that plans and executes brand activations, corporate events, product launches, and experiential marketing campaigns. The agency produces end-to-end experiences that connect brands with consumers, handling creative concept, event production, and on-the-ground execution for major international and local brands.

Product overview

Media Naranja is a single-service experiential marketing and BTL agency offering event production, experiential campaigns, corporate events, and product launches. The company does not operate a platform-plus-modules architecture but rather provides integrated marketing services under one unified offering. The core product is experiential marketing services, supported by a video portfolio showcasing completed case studies for brands such as BMW, Nestlé, Michelob, Corona Cero, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing & BTL Campaigns Below-the-line experiential marketing campaigns that create memorable, emotional brand experiences connecting brands with consumers; targeted at large corporate brands and brand managers in Costa Rica.
• Corporate Events Full-service planning and execution of corporate events such as business conventions, corporate parties, and institutional gatherings (e.g., Nestlé Business Convention, Critical Mass Corporate Party 2024) for enterprise clients.
• Product Launch Events End-to-end event production for new product launches in the Costa Rican market, covering creative concept, on-site activation, and audience engagement (e.g., IX2 BMW launch, Michelob beer launch, Corona Cero launch).
• Brand Activations Designed brand activation experiences that bring brands to life in physical settings, including driving experiences and immersive consumer engagements (e.g., BMW Driving Experience 2024) for automotive, beverage, and consumer goods clients.

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grupo Circo (Mexico): Independent Mexican experiential marketing and BTL agency executing product launches, brand activations, and events for major LatAm brands. Comparable as a regional direct peer in the BTL/experiential discipline, with a similar boutique agency model, project-based revenue, and enterprise brand client base, though operating at larger scale in a bigger market.
• DraftLine (AB InBev): In-house creative and experiential agency of Anheuser-Busch InBev that executes launches and brand activations for beer brands globally, including Corona Cero, Michelob, and Modelo. Directly comparable because Media Naranja's most visible recent launches (Michelob, Corona Cero) are AB InBev brands; DraftLine represents both a comparable peer in capability and a structural risk of client insourcing.
• MKG (Merkley+Partners / MKG): Independent US-based experiential and brand activation agency serving enterprise clients with events, product launches, and brand experiences. Comparable as a direct peer in the experiential marketing discipline serving enterprise clients with product launches and brand activations, with similar project-based service model.

Broad incumbents

• BBDO Costa Rica: Omnicom-owned creative advertising network operating in Costa Rica, offering creative, digital, and integrated marketing services. Comparable as a competing agency network serving similar enterprise brand clients in the same geographic market, though broader in scope than Media Naranja's BTL/events specialty.
• TBWA Costa Rica: Omnicom's disruption-focused creative network with a Costa Rica presence, offering advertising, brand strategy, and creative services. Comparable as a competing multinational agency in the same market, with overlapping enterprise clients and a broader creative/advertising offering.
• Publicis Groupe Costa Rica: Global advertising holding company with a Costa Rica office offering integrated advertising, digital, and communications services. Comparable as a competing agency serving the same enterprise brands (Nestlé, Coca-Cola, BMW) in the same Costa Rican market, but with vastly broader ATL, media buying, and digital capabilities than Media Naranja's BTL focus.
• McCann Worldgroup Costa Rica: Part of the IPG network with operations in Costa Rica providing advertising, brand strategy, and integrated marketing. Comparable as a competing multinational agency serving similar enterprise clients in Costa Rica, with a broader service portfolio than Media Naranja's experiential focus.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) specializing in experiential marketing, events, and brand activations for enterprise clients including automotive and consumer brands. Directly comparable in the experiential/BTL discipline, and a credible competitor for the same multinational brand budgets Media Naranja serves, though operating at significantly larger scale globally.
• DDB Costa Rica: Omnicom-owned creative agency with Costa Rica presence providing advertising and brand-building services. Comparable as a competing multinational agency in the Costa Rican market serving similar enterprise clients, with a broader creative/advertising portfolio than Media Naranja's BTL specialization.
• Wunderman Thompson Costa Rica: WPP-owned agency offering creative, digital, and data-driven marketing services in Costa Rica. Comparable as a multinational agency serving similar enterprise clients in the same market, with stronger digital/data capabilities complementing broader campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MediaNaranjacr
• Facebookfacebook.com/MediaNaranjacr
• LinkedInlinkedin.com/company/media-naranja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Naranja