Faber Vlaggen

What Faber Vlaggen does

Faber Vlaggen is a Dutch large-format printing and signage manufacturer founded in 1934 in Amsterdam, operating internationally across at least six countries including the Netherlands, the United Kingdom, Germany, Sweden, Norway, and Thailand. The company produces flags, banners, exhibition signage, point-of-sale materials, and event decoration, organized under multiple sub-brands including Faber Flags (flags), FaberExposize (exhibition and event signage), and LENN (event interior solutions, acquired in 2021). The business is led by CEO Wouter Faber and operates with 51-100 employees, supported by owned production facilities, warehouses, and a logistics fleet across its geographic footprint.

The company serves a mix of enterprise and consumer customers. Enterprise clients include major event organizers (Eurovision, Paris Fashion Week, Pinkpop, Extrema Festival) and multi-shop retail chains that require multi-country re-branding and POS rollouts. On the consumer side, Faber operates a webshop for stock flags and standard products. The core technology is digital large-format printing, with digital printing centers in the Netherlands and Thailand providing a hybrid European-Asian production capability. The company has also introduced a sustainability-focused product range (Action Now) to address environmental demand from corporate buyers.

The business model is project-based B2B production services supplemented by D2C stock-product sales. Faber monetizes through per-project fees for custom flags, banners, signage, and event decoration, often combined with logistics and installation. The one-stop-shop model — combining design, production, warehousing, and distribution — and the multi-country footprint create embedded relationships with recurring enterprise customers, while the webshop adds a long-tail volume channel. The company is privately held and has historically grown through a combination of organic international expansion and selective acquisitions.

Name

Faber Vlaggen

Legal name

Faber Group

Website

https://faberflags.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Faber Vlaggen is a Dutch large-format printing and signage manufacturer founded in 1934, producing flags, banners, exhibition signage, and event decoration across multiple European and Asian countries. It serves enterprise event organizers and multi-shop retail chains, alongside a consumer webshop for stock flags.

Ownership category

akta.pro rank

Product category

Large Format Printing

NAICS

Printing and Related Support Activities (3231), Sign Manufacturing (339950)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Large format printing
• Flag manufacturing
• Promotional textiles
• Event decoration
• Visual branding

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Large Format Printed Advertising: Production and sale of large format printed indoor and outdoor advertising materials including flags, banners, signage, and visual displays
2. Event Services: Complete event decoration solutions including rental fleet of hardware/carriers, wayfinding, decoration, stage decoration, and event installation services
3. Retail POS Materials: Point-of-Sales materials production, picking, packing and warehousing services for retail chains
4. Rebranding Services: 360-degree retail rebranding including outdoor advertising, facade letters, shop windows, vehicle wrapping, and interior upgrades
5. Stock Sales (Flags): Country flags available from stock via webshop; custom orders from one to hundreds of thousands of pieces

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Faber Vlaggen designs, manufactures, and distributes large format printed indoor and outdoor advertising products — including flags, banners, signage, POS materials, exhibition graphics, and rebranding/vehicle wraps — through its Faber Flags and FaberExposize brands. It also provides end-to-end event decoration services (wayfinding, stage and catwalk decoration, festival banners, flagpoles) via its LENN bv subsidiary, supported by in-house project management, design, production, warehousing, and logistics.

Product overview

Faber Vlaggen operates as a network of companies specializing in large format printed indoor and outdoor advertising. The core product portfolio consists of Faber Flags (flags manufactured with craftsmanship for 80+ years, available from stock or custom orders), FaberExposize (visual experience and visibility products and services for corporate identities, retail, events), and LENN bv (acquired event decoration brand with large rental fleet). These are supported by a comprehensive suite of service offerings including Project Management, Production, Logistics & Distribution, Warehousing, Assembly, Idea & Design, and specialized vertical solutions spanning World of Retail POS, World of Rebranding, World of Expo, World of Interior, and World of Events. The Faber Group enables cross-border advertising campaigns through a network of international subsidiaries producing locally. An Action Now sustainability range provides eco-friendly print alternatives to core products.

Differentiator

Problem solved

Functional benefit

Brands

• FaberGroup: The international brand expressing the in-depth knowhow in the flag business. Faber Flags are sold through agents in all parts of the world with large volume screen- and digital printing facilities in Thailand and the Netherlands.
• FaberExposize
• LENN

Products and services

• Faber Flags custom and stock flag manufacturing Flags manufactured using automated screen printing lines and digital printing centers in all shapes, sizes and designs; includes stock country flags available via webshop and custom orders from one to 100,000 pieces.
• FaberExposize visual branding and large format printing services Wide range of visibility products and services helping customers develop and implement corporate identities, brand visualization, and logos on any surface and location. Serves multi-shop retail chains, international brands, and large sports and music events.
• LENN bv event decoration and rental services Event decoration services backed by a large rental fleet of hardware/carriers for wayfinding and decoration setup, with specialists delivering decors, catwalk, stage decoration, lantern banners and flagpoles for events from luxury fashion shows to festivals.
• World of Retail POS solutions In-store communication offering producing Point-of-Sales materials with store-specific picking, packing and 360-degree POS pack distribution for retail chains.
• World of Rebranding (360° POS / 360° FIX) Shop styling in house style, outdoor advertising, facade letters, shop windows, company car wrapping, and interior updates including counters, furniture and wall indications for retail environments.
• World of Expo trade show and exhibition solutions Trade show and exhibition stand construction including seamless wall coverings, ceiling constructions, full-colour floors and textile frames, plus consultation, in-house production and on-location assembly.
• World of Interior graphic solutions Interior graphic and spatial solutions for office environments, healthcare institutions, education facilities, and hotels, from design and production through assembly.
• World of Events printing and decoration services Event printing and decoration for fashion shows, concerts, festivals, sporting events, company parties, openings, and dealer days, ranging from small to large scale events.
• Action Now / FAIRLYN eco-friendly print range Eco-friendly print range offering sustainable alternatives to all core products, developed over years of testing, allowing clients from any industry to achieve their print visions sustainably.

Quantifiable outcome

• Reduced transport costs by using domestic transport options instead of expensive international couriers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LENN bvcoreStrategic or Co-development PartnerAcquisition of LENN bv in Delft expanded FaberExposize's event services capabilities. LENN provides a huge rental fleet of hardware/carriers for event setup and a team of specialists for event decoration including decors, catwalk, stage decoration, lantern banners and flagpoles.

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Broad incumbents

• Agfa-Gevaert: Belgium-headquartered imaging and printing solutions company with inkjet presses, inks, and software for sign and display production. Adjacent incumbent providing large-format print technology and consumables to the same converter ecosystem.
• 4imprint Group: Publicly listed North American promotional products and printing distributor. Overlaps in branded printed merchandise (flags, banners, signage) but serves a broader SMB customer base rather than Faber's enterprise event/retail focus.
• Avery Dennison Graphics Solutions: Global manufacturer of pressure-sensitive graphics films, reflective materials, and sign substrates used in vehicle wrapping, signage, and architectural graphics. Comparable as an incumbent in the graphics substrate layer Faber's converted output relies on.
• 3M Commercial Solutions: Global conglomerate with a commercial graphics division producing signage substrates, films, and graphic materials used in large-format applications. Adjacent as a materials/technology supplier and signage ecosystem incumbent.

Others

• Durst Group: Italian manufacturer of industrial digital inkjet printing systems for large-format graphics, ceramics, and packaging. Equipment supplier to high-end large-format print service providers comparable to Faber's digital printing centers.
• HP Large Format Printing: Major OEM of large-format printers and inks used by Faber and its competitors. Included as a technology provider whose hardware choices shape Faber's production economics and product capability roadmap.

Direct peers

• Spandex Group: European distributor and converter of large-format sign, graphics, and display materials serving sign-makers, printers, and event producers. Directly comparable as a channel peer supplying and converting the same large-format substrates Faber uses to produce banners, flags, and signage.
• ServiceGraphics: UK-based large-format printing specialist focused on trade shows, events, and retail environments. Comparable service offering — exhibition graphics, event signage, and retail POS — and competes for similar event and brand activation spend.
• Probo Group: Netherlands-based large-format printing and signage services company serving retail, events, and corporate identity customers. Highly comparable on geography, customer mix (retail chains, event organizers), and product offering (visual communication materials).
• Hollywood Banners: Large-format digital printing company serving events, festivals, retail, and corporate branding. Comparable as a print services peer specializing in banners and event visuals for festival and entertainment clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FaberVlaggen
• Facebookfacebook.com/FaberVlaggen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faber Vlaggen