OKO Global

What OKO Global does

OKO Global LLP is a UK-based, founder-owned specialty chemical manufacturer that has produced tyre sealants continuously since its founding in London in 1978. The company designs, blends, and packages water-based, anti-freeze glycol formulations combining fibres, binders, and suspension gel that seal punctures via a chemical-mechanical reaction triggered by the centrifugal force of a rotating tyre, solidifying the liquid into an elastic seal within fractions of a second.

The product portfolio is segmented by use-case across the OKO Original line: Off-Road (agricultural/construction), Mining (extreme loads and sharp terrain up to 20mm punctures), Truck & Bus (high-mileage on-road commercial fleets), 4x4 & Van (light commercial up to 5 tonnes), and On-Road Motorcycle. A separate product, OKO Premium Tyre Care Lifelong, addresses heat reduction, pressure loss prevention, and rim corrosion for heavy industrial OTR vehicles. Supporting accessories include a metallic 25L drum pump and a 150ml precision injector. The company also offers a custom formula development service for bespoke sealant solutions, with partners including the Scott-SRAM Racing Team.

Revenue is generated through one-time product sales priced from £7.99 to £354 per unit, plus professional services for custom formulations. The go-to-market operates through a direct-to-consumer e-commerce storefront in the UK, a global distributor and dealer network spanning 100+ countries, and bespoke B2B partnerships. All manufacturing occurs at a single UK facility by a five-person team. OKO holds ISO 9001, 14001, and 45001 certifications covering its entire operation and has been independently certified carbon-negative by Intertek. The company remains controlled by its original UK founders.

Name

OKO Global

Legal name

OKO Global LLP

Website

https://oko.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

OKO Global is a UK-based, founder-owned specialty chemical manufacturer (founded 1978) that produces water-based tyre sealants and tyre care products for bicycles, motorcycles, cars, trucks, mining, and agricultural vehicles, distributed via e-commerce and a network spanning 100+ countries.

Ownership category

akta.pro rank

Product category

Tyre Sealants and Automotive Chemicals

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (42313)

SIC

Chemicals & Allied Products (2800), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tyre sealants
• Puncture protection
• Automotive chemicals
• Off-road sealants
• Custom tyre formulations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Sealant Products: OKO generates revenue through the sale of its tyre sealant products across multiple formulations (Off-Road, Mining, Truck & Bus, 4x4 & Van, On-Road Motorcycle) and sizes (250ml to 25L drums and 1000L IBCs). Products are sold directly to consumers via e-commerce and through a global distributor network.
2. Application Equipment: Sale of application equipment including Metallic Application Pumps for 25L drums and 150ml Injectors for precise sealant application.
3. Custom Formula Development: OKO provides bespoke formula development services for partners with unique requirements, offering tailored solutions and ongoing technical support for specialized applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

OKO Global manufactures and supplies water-based tyre sealant products and tyre care treatments for bicycles, motorcycles, 4x4s, vans, trucks, buses, agricultural, construction, and mining vehicles. The portfolio includes specialised Original formula lines, the Lifelong tyre-care product, application accessories (drum pump, injector), and a bespoke custom formula development service. Products are sold directly to UK consumers via e-commerce and globally through a distributor and dealer network spanning 100+ countries.

Product overview

OKO Global offers a portfolio of tyre sealant products and tyre care solutions. The core offering consists of the OKO Original Formula line, which includes six specialised sealant products for different vehicle categories: Off-Road (agricultural/construction), Mining (extreme industrial), Truck & Bus (heavy commercial on-road), 4x4 & Van (light commercial/4x4), and On-Road Motorcycle. Additionally, OKO Premium Tyre Care Lifelong is a separate tyre treatment product (not a sealant) designed for large industrial vehicles. The portfolio is supported by application accessories including a Metallic Application Pump and Tyre Sealant Injector. The company also offers a Custom Formulas service for bespoke formula development with partners. All products are manufactured in the UK's UK-based facility.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 22% lower tyre carbon footprint (Intertek certified)
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Scott-SRAM Racing TeamcoreStrategic or Co-development PartnerOKO supports the Scott-SRAM Racing Team including champions Nino Schurter and Kate Courtney. OKO provides race-winning tyre sealant reliability for downhill tracks to cross-country showdowns. OKO technicians work closely with the racing team on tyre performance optimization.
• Magic MilkminorStrategic or Co-development PartnerPartnership for Magic Milk Bio Bike product - a biodegradable inner tube sealant. OKO produces the Magic Milk range and the product can be applied using OKO application pumps.
• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorOKO operates through trusted distributors, fitters, and support partners in over 100 countries. The distributor network handles local sales, fitting services, and customer support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Muc-Off: UK-based motorcycle and bicycle care products brand with overlapping distribution channels and customer base in cycling and powersports. Comparable as a brand-led aftermarket chemical product specialist, though broader than sealants alone.
• Effetto Mariposa: Italian bicycle tyre sealant brand (Caffélatex and Végétalex) competing in the cycling tubeless sealant segment. Comparable as a specialist cycling sealant brand with premium positioning and race-team partnerships, similar to OKO's cycling focus.

Broad incumbents

• Continental: Global tire manufacturer offering ContiSeal self-sealing tire technology and tyre repair kits. Comparable as a broad incumbent with tyre sealant capabilities built into its core tire products, posing a competitive threat through OEM integration.
• Würth: Global automotive aftermarket chemicals, tools, and parts distributor with its own chemical product ranges including tyre care. Comparable as a broad incumbent distributing automotive chemical products through professional channels that overlap with OKO's fleet and dealer network.
• Armor All: Mass-market automotive appearance and maintenance products brand owned by Energizer Holdings. Comparable as a broader automotive aftermarket chemical brand sold through retail and DIY channels, though focused more on appearance than tyre sealing.

Direct peers

• Slime: Iconic US-based tyre sealant brand (owned by Illinois Tool Works) sold through automotive retail and big-box channels. Directly comparable to OKO as a consumer and light-commercial tyre sealant product with overlapping use cases in bikes, ATVs, and passenger vehicles.
• Stan's NoTubes: Pioneer of tubeless bicycle tyre sealant with strong cycling market share. Directly comparable to OKO in the bicycle and motorcycle sealant category, particularly around tubeless conversion and racing applications where both brands compete.
• Fix-A-Flat: Aerosol tyre sealant and inflator brand owned by Shell, sold through mass retail and automotive channels. Comparable as a passenger car and light vehicle puncture solution, though its aerosol format differs from OKO's liquid sealant approach.
• Weldtite: UK-based manufacturer of bicycle tyre sealants, lubes, and workshop chemicals. Closely comparable to OKO as a UK bicycle and motorcycle aftermarket chemical specialist with overlapping product categories and channel presence in UK cycling retail.
• Orange Seal Cycling: Specialist bicycle tyre sealant brand competing with OKO in the cycling channel, including partnerships with bike brands and racing teams. Closely comparable product formulation and target customer base in the cycling segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKO Global