Geronimo

What Geronimo does

Young & Co.'s Brewery, P.L.C., trading as Young's Pubs, is a publicly listed UK hospitality company operating an estate of 277 traditional British pubs across London and the South of England. Founded in 1831 when the Young family purchased a brewery and 82 London pubs, the group has remained an independent family business across nearly two centuries, with the founding family surname still represented in the team. The core offering is the pub experience — food, alcoholic and non-alcoholic beverages, pub gardens/rooftops/terraces, and live sports broadcasting on Sky Sports and TNT — augmented by the Young's Rooms boutique accommodation sub-brand and dedicated event hire (weddings, corporate meetings, Christmas parties).

The product portfolio is delivered primarily through physical pub locations, supplemented by a digital layer comprising the On Tap mobile app for at-table ordering, a proprietary booking system for rooms and events, an online gift voucher storefront, and direct booking with best-rate guarantee. Sub-brands such as Burger Shack, Spritz, and Sunday Best act as themed menu platforms activated seasonally. Revenue is generated through four streams: food and beverage sales (the dominant in-pub transaction), accommodation (overnight stays packaged under coastal, countryside, city, and corporate away-day formats), events and private hire, and live sport viewing, with pricing not publicly disclosed at the line-item level.

The customer base is consumer-led and diversified across local community patrons, sports fans (particularly for FIFA World Cup, Wimbledon, Rugby, and Premier League tournaments), leisure travelers, and small-scale corporate and celebration event bookers. The company maintains an ESG programme covering environment (solar energy, food waste reduction), communities, and people, and has received a top three-star rating in the 2026 Food Made Good Standard from the Sustainable Restaurant Association for the second consecutive year. There is no disclosed AI/ML capability in the operating stack, and no direct revenue figure is provided in the source data.

Name

Geronimo

Legal name

Young & Co.'s Brewery, P.L.C.

Website

https://geronimo-inns.co.uk

Company type

Public

Founded year

1831

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Young & Co.'s Brewery, P.L.C. (Young's Pubs) operates 277 traditional British pubs and Young's Rooms boutique accommodation across London and the South of England, generating revenue from food, drink, overnight stays, events, and live sport for local consumers, travelers, and corporate clients.

Ownership category

akta.pro rank

Product category

Pub and Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• British pub hospitality
• Pub accommodation services
• Food and beverage service
• Private event venues
• Live sports viewing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue stream from selling food, beer, wine, spirits, and non-alcoholic beverages across 277 pub locations. Revenue is generated through on-premises consumption with menu offerings including seasonal food, burgers, spritz cocktails, and Sunday roasts.
2. Accommodation (Young's Rooms): Boutique room rentals across select pub locations offering overnight stays. Includes various stay packages such as Long Days & Leisurely Stays, coastal getaways, countryside escapes, and city breaks with bed and breakfast offerings.
3. Events and Private Hire: Revenue from hosting private events including office Christmas parties, weddings, meetings, and celebrations. Pubs offer dedicated event spaces for hire.
4. Live Sports Viewing: Revenue generated from screening live sporting events including FIFA World Cup, Wimbledon, Rugby, and Premier League. Customers pay for food, drinks, and seating to watch major sporting tournaments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Young's operates a chain of 277 traditional British pubs across London and the South of England, selling food, beer, wine, spirits, and non-alcoholic beverages for on-premises consumption. The company also runs a boutique accommodation business under the Young's Rooms brand at select pub locations and hosts private events including weddings, corporate meetings, and Christmas parties. Live sports viewing and seasonal food and drink concepts (such as Spritz and Burger Shack) round out the core offering.

Product overview

Young's Pubs operates as a unified hospitality platform comprising 277 traditional British pubs and boutique accommodation under the Young's Rooms brand across London and South of England. The product portfolio centers on the core pub experience (food, drinks, live sport, pub gardens) supplemented by accommodation services, seasonal food and drink concepts (Spritz, Burger Shack), and event hosting capabilities (meetings, weddings, Christmas celebrations). The offering is delivered through physical pub locations enhanced by a mobile app (On Tap App) and integrated digital booking systems.

Differentiator

Problem solved

Functional benefit

Brands

• Young's Rooms: Boutique accommodation brand offering pub stays including coastal getaways, countryside pubs, and city escapes
• Burger Shack
• Spritz
• Jubel Lime
• Ram Agency

Products and services

• Young's Pubs

Quantifiable outcome

• Top three-star rating in the 2026 Food Made Good Standard by The Sustainable Restaurant Association

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marston's: Marston's operates ~1,400 pubs across the UK alongside brewing and beverage production, comparable to Young's combined pub-and-brewery heritage and on-premises food and drink focus.
• Laine Pub Company: Laine operates ~150 pubs across southern England with a focus on premium design-led venues and live entertainment, comparable to Young's in South-of-England premium pub positioning and event-led offerings.
• City Pub Group: City Pub Group operates a portfolio of premium pubs in southern England and Wales, directly comparable to Young's as a regional premium pub operator with food, drink, and accommodation offerings.
• Greene King: Greene King is a major UK pub retailer and brewer owned by CK Asset Holdings, operating thousands of managed and tenanted pubs — directly comparable in pub estate scale and on-premises food and drink operations to Young's.
• Stonegate Pub Company: Stonegate is the UK's largest privately-held pub operator with ~4,500 sites, directly comparable to Young's as a managed pub estate spanning traditional pubs, sports bars, and themed venues in the UK.
• JD Wetherspoon: JD Wetherspoon is the largest pub operator in the UK with ~800 pubs, directly comparable to Young's as a multi-site on-premises pub estate serving food, drink, and accommodation-style venues across the country.
• Mitchells & Butlers: Mitchells & Butlers operates a large UK pub and restaurant estate including brands like All Bar One, Harvester, and Toby Carvery, comparable to Young's in multi-format on-premises food and drink operations.
• Fuller, Smith & Turner: Fuller's operates a premium UK pub and hotel estate (~400 sites) with brewing heritage, closely comparable to Young's as a heritage-led, London/South-focused pub operator with boutique accommodation.
• Hawthorn Leisure: Hawthorn Leisure operates a UK-wide pub estate of ~700 community and wet-led pubs, comparable to Young's in operating model (managed and leased pubs) and on-premises customer base.
• Punch Pubs & Co: Punch Pubs & Co. is a major UK pub operator with ~1,300 pubs across predominantly the South and Midlands, comparable to Young's in geographic overlap and traditional on-premises pub focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geronimo