Frank & co.

What Frank & co. does

Frank & co. is an Indonesian luxury jewelry retailer that designs and sells natural diamond jewelry — including earrings, rings, necklaces & pendants, and bracelets & bangles — through a direct-to-consumer model. The company operates physical retail stores across Indonesia under an 'All Over Indonesia' positioning, accompanied by an owned e-commerce website and dedicated iOS and Android mobile applications. Founded in 1996 and headquartered in Jakarta with 101-250 employees, Frank & co. serves individual consumers seeking natural diamond jewelry for personal style, gifting, and romantic occasions such as engagement and marriage, and offers a dedicated Men's Collection alongside a proprietary Frank Fire™ branded diamond line and a Frank Deer sub-brand.

The company's underlying technology is a relatively standard multi-channel retail stack: an e-commerce storefront, mobile applications, a downloadable CMK Club loyalty membership program, and direct customer service touchpoints including WhatsApp. Differentiated commercial elements include a lifetime service commitment, a buyback policy, personalized and customized jewelry design services, and the proprietary Frank Fire™ branded natural diamond line. Pricing is quote-based at the luxury end of the market rather than transparently listed, consistent with a consultative, high-touch retail model rather than a self-service mass-market e-commerce motion.

Frank & co. monetizes primarily through one-time retail and e-commerce sales of finished jewelry, with supplementary revenue from custom design services. The go-to-market is omnichannel and consumer-direct: national physical retail paired with digital storefronts and social channels (Instagram, TikTok, Facebook, YouTube, LinkedIn) for awareness, plus email/newsletter and an app for retention. The company is privately held and shows no external funding events, parent ownership, or public listing in the available data; international brand recognition is evidenced by five wins of the World Branding Awards 'Brand of the Year' (most recently 2025-2026 in Osaka).

Name

Frank & co.

Legal name

Frank & co.

Website

https://frankncojewellery.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Frank & co. is a privately held Indonesian luxury jewelry retailer, founded in 1996, that designs and sells natural diamond rings, necklaces, bracelets, and earrings through nationwide physical stores, an e-commerce site, and mobile apps to individual consumers.

Ownership category

akta.pro rank

Product category

Luxury Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Luxury jewelry retail
• Natural diamond jewelry
• Bespoke jewelry design
• Diamond engagement rings
• Fine jewelry collections

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Jewelry Sales: Direct sales of luxury jewelry including natural diamonds, fashion collections, and gifts through physical retail stores across Indonesia and e-commerce channels
2. E-commerce Sales: Online sales through company website and mobile applications for jewelry purchases
3. Custom Design Services: Revenue from customized jewelry design services for customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Frank & co. is an Indonesian luxury jewelry retailer that designs and sells natural diamond jewellery — including earrings, rings, necklaces, pendants, bracelets, and bangles — through physical retail stores nationwide, an e-commerce website, and mobile applications. The company also offers personalized and custom design services, lifetime service commitments, and a buyback policy, with its proprietary Frank Fire™ diamond line serving as a flagship collection.

Product overview

Frank & co. is an Indonesian luxury jewelry brand offering natural diamond jewellery across multiple collections and product categories. The product portfolio consists of signature branded collections (Frank Fire™ as the flagship line, High Jewellery for premium pieces, See the Light emphasizing diamond quality) and lifestyle collections (Love & Commitment for romantic jewelry, Men's Collection, Frank Deer sub-brand). Products are organized by category: earrings, rings, necklaces & pendants, and bracelets & bangles. The brand positions itself on high-quality natural diamonds, craftsmanship, and personalised customer services including lifetime service, buyback policy, and custom design options.

Differentiator

Problem solved

Functional benefit

Brands

• Frank Fire™: Proprietary branded diamond collection featuring high-quality natural diamonds with proprietary branding.
• CMK Club

Products and services

• Frank Fire™ A signature branded collection featuring high-quality natural diamond jewellery, positioned as the flagship differentiated product line under the Frank & co. brand for individual luxury consumers.
• High Jewellery Premium luxury diamond jewellery collection featuring high-value, exceptional pieces targeting affluent individual consumers seeking top-tier offerings.
• Love & Commitment Collection of diamond jewellery designed to celebrate romantic relationships, engagements, weddings, and marriage commitments, targeting couples and individuals marking relationship milestones.
• Men's Collection Diamond jewellery and accessories designed specifically for male consumers, addressing the previously limited options for quality men's jewellery.
• Frank Deer A sub-brand collection under the Frank & co. umbrella featuring distinctive design elements for individual consumers seeking differentiated style.
• See the Light A collection featuring natural diamonds that showcase light and brilliance, emphasizing diamond craftsmanship quality for individual luxury jewellery consumers.
• Earrings Diamond earrings across various styles including stud, drop, hoop, and statement designs, sold to individual consumers through retail and e-commerce.
• Rings Diamond rings including engagement rings, wedding bands, and fashion rings, sold to individual consumers for personal wear and gifting occasions.
• Necklaces & Pendants Diamond necklaces and pendants in various designs and metal types, sold to individual consumers for everyday wear and special occasions.
• Bracelets & Bangles Diamond bracelets and bangles for everyday wear and special occasions, sold to individual consumers.
• Custom Design Services Bespoke jewellery design service allowing individual customers to customize and personalize pieces according to their preferences, available through consultation.

Quantifiable outcome

• Fifth time winning Brand of the Year at World Branding Awards (2025-2026)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UBS Gold: Established Indonesian jewelry retailer with nationwide stores specializing in gold and diamond jewelry. Comparable in scale, customer segment, and Indonesian retail footprint to Frank & co.
• The Palace Jeweller: Indonesian luxury jewelry chain offering diamond and gold jewelry across multiple retail outlets nationwide. Direct overlap with Frank & co. in target customer, product mix, and domestic omnichannel distribution.

Broad incumbents

• Tiffany & Co. Global iconic fine diamond jewelry brand. Overlaps with Frank & co.'s diamond focus (engagement, bridal, high jewellery) and serves as the global benchmark for premium positioning that Frank & co. aspires to in Indonesia.
• Cartier: Global luxury maison with a strong bridal and high-jewelry portfolio. Increasingly competing for affluent Indonesian consumers, raising the bar for Frank & co.'s luxury brand experience.
• Bulgari: Italian luxury house with a strong fine and high jewelry portfolio. Comparable product set in diamond jewelry, and an incumbent competing for the same affluent Indonesian clientele.
• Graff: High-end diamond jeweler known for exceptional natural diamonds and high-jewelry creations. Comparable in high-jewellery and natural-diamond positioning that Frank & co. pursues via Frank Fire™ and High Jewellery lines.
• Harry Winston: Premier global fine diamond jeweler. Comparable on flagship high-jewellery and natural diamond focus, representing the international standard Frank & co.'s Frank Fire™ line competes against in the premium tier.

Regional players

• Pandawa Jewellery: Indonesian fine jewelry retailer competing in the same domestic mid-to-premium diamond jewelry segment. Highly comparable customer base and store-based distribution model within Indonesia.

Emerging players

• Chow Tai Fook: Large Asian jewelry retailer with growing presence across Southeast Asia. Comparable in omnichannel retail and bridal/diamond jewelry mix, representing an emerging competitive threat in Indonesia.
• Mouawad: Luxury jeweler specializing in high-jewelry and diamond creations. Comparable in custom/bespoke capabilities and high-end diamond focus relevant to Frank & co.'s High Jewellery and bespoke design offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@frankandco
• YouTubeyoutube.com/@franknco_id
• Facebookfacebook.com/franknco
• LinkedInlinkedin.com/company/centralmegakencana
• Instagraminstagram.com/franknco_id
• TikToktiktok.com/@frankandco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank & co.