Profi Credit

What Profi Credit does

Profi Credit Bulgaria EOOD is a private non-bank consumer lender headquartered in Sofia, Bulgaria, founded in 2006 and operating as a wholly-owned subsidiary of the international Profireal Group. The company originates two principal credit products: (1) unsecured quick credits ranging from 50 to 2,500 EUR over 4-24 months (extendable to 36 months for loyal customers) with maximum APR of 50.75%, and (2) mortgage-backed secured loans from 4,000 to 25,000 EUR over 18-96 months with maximum APR of 47.30%. Its underwriting integrates Bulgarian Central Credit Register (ЦКР) checks, NAO income verification, health insurance status checks, and bank account verification for higher-ticket loans.

The company distributes through an omnichannel model combining 54 physical branch offices nationwide, a national telephone hotline (0700 17 011), a 24/7 online application portal, a client self-service portal (my.proficredit.bg), and an external affiliate/partner network. The company employs over 800 people across central office, branch sales, and collection operations. Customers are individual Bulgarian citizens aged 18-80 with verifiable income, including a sub-prime segment with imperfect Central Credit Register records that banks typically reject.

Revenue is generated through interest, loan processing fees, optional insurance add-ons (underwritten by partner ZK Instinkt AD), late payment penalties, and affiliate referral commissions. The company is registered with the Bulgarian National Bank and the Commission for Personal Data Protection, and is led by Executive Director Svetoslav Nikolov (founding-era, since 2006) and Managing Directors Natalia Lozanova (since December 2022) and Yaroslav Chulak (since March 2019).

Name

Profi Credit

Legal name

ПРОФИ КРЕДИТ България ЕООД

Website

https://proficredit.bg

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Profi Credit Bulgaria is a non-bank consumer lender founded in 2006 offering quick unsecured loans (50-2,500 EUR) and mortgage-backed loans (4,000-25,000 EUR) to Bulgarian retail consumers through 54 branches, phone, and online channels, with 800+ employees and maximum APRs of 47-51%.

Ownership category

akta.pro rank

Product category

Consumer Lending (Non-Bank)

NAICS

Consumer Lending (522291), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Consumer P2P Personal Loans (Unsecured) (FSAKAHAA)

akta.pro secondary industry

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Consumer lending
• Quick credit
• Mortgage loans
• Non-bank lending
• Credit refinancing

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Loan Interest and Fees: Profi Credit generates revenue primarily through interest charged on consumer loans (quick credits) ranging from 50 to 2,500 EUR and mortgage-backed loans from 4,000 to 25,000 EUR. The company charges loan processing fees, insurance premiums (offered as optional add-ons), and late payment penalties. The total cost of credit is expressed through the Annual Percentage Rate (APR), which can reach up to 50.75% for quick loans.
2. Insurance Products: Optional credit insurance products ('Standard' and 'Energy' insurance plans) are offered to borrowers, providing coverage in case of adverse events. Insurance is underwritten by ZK 'Instinkt' AD. This generates additional revenue per loan originated.
3. Affiliate/Referral Program Commission: Profi Credit operates an affiliate partner program (affiliate.proficredit.bg) where partners (website owners, bloggers, credit intermediaries) earn commissions for referring customers. Commissions are paid per completed application, per lead, or as a percentage of the loan principal (CPS%). This creates a referral revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Profi Credit Bulgaria is a non-bank consumer lending institution that originates and services fast, non-purpose consumer loans (50–2,500 EUR over 4–24 months, up to 36 months for loyal clients) and larger mortgage-backed consumer loans (4,000–25,000 EUR over 18–96 months) to Bulgarian citizens aged 18–80 with verifiable income. Loan applications are accepted through 54 branches, a national phone hotline, and online channels; underwriting relies on integration with the Central Credit Register, the National Revenue Agency, and proprietary credit scoring.

Product overview

Profi Credit is a non-bank financial institution operating in Bulgaria since 2006 as part of the international PROFIREAL Group. The company offers a portfolio of consumer credit products accessible through 54 branches nationwide, phone, and online channels. The core offering is the ПРОФИ КРЕДИТ Стандарт fast credit product (50-2,500 €), complemented by Ипотечни кредити secured mortgage loans (4,000-25,000 €) available through a dedicated landing page. The product range includes online credit applications, debt consolidation refinancing services, and a loyalty program (Клуб на добрия клиент) for reliable payers. Optional insurance add-ons are offered through partner ZD Instinkt. An affiliate partnership program and client portal provide additional service channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Profi Credit Standard (ПРОФИ КРЕДИТ Стандарт) – Quick Credit Main consumer credit product offering fast non-purpose loans from 50 EUR to 2,500 EUR (97.79–4,889.58 BGN) with repayment periods of 4 to 24 months, extendable to 36 months for loyal Good Client Club members. Targets Bulgarian citizens aged 18–80 with verifiable regular income from employment, civil contract, or pension; application requires only a valid ID card.
• Mortgage / Collateral Loan (Ипотечни кредити) Secured consumer loans backed by a real-estate mortgage, ranging from 4,000 EUR to 25,000 EUR (7,823.32–48,895.75 BGN) with repayment terms from 18 to 96 months. Requires proof of income and property collateral. Maximum APR 47.30%, with example of 10,000 EUR over 24 months at 564.29 EUR/month and 13,542.96 EUR total repayment (44.00% APR, 31% fixed annual interest). Includes a 500 EUR loan-file and collateral-eligibility fee and 30.60 EUR property insurance premium.
• Online Credit (Онлайн кредит) End-to-end online loan application and approval channel for Profi Credit's consumer credit, accessible 24/7 from website, smartphone, tablet, or computer, with digital identity verification and remote contract signing so customers do not need to visit a physical office.
• Credit Refinancing (Рефинансиране на кредит) Service that consolidates existing debts (including obligations to other financial institutions) into a single new Profi Credit loan, with the goal of reducing monthly payments and/or extending repayment terms for individual borrowers seeking to simplify their finances.
• Payday Loan (Кредит до заплата) Short-term credit product, typically up to 500–600 BGN, repaid as a single lump sum within approximately 15–30 days or by the next paycheck, for borrowers in need of urgent small-amount cash.
• Credit Insurance (Застраховка) – Standard and Energy plans Optional insurance add-on offered to borrowers in partnership with ZK 'Instinkt' AD (registered with the BNB), providing coverage for adverse events such as accident, illness, or job loss during the loan term; available as 'Standard' and 'Energy' plans.
• Good Client Club (Клуб на добрия клиент) – Loyalty Programme Loyalty programme for borrowers with no missed payments over the last 6 months, offering preferential terms including lower interest rates, higher loan amounts (up to 36-month tenor on quick credits), a simplified re-application process, and individual service for subsequent loans.
• Affiliate Partner Programme (Партньорска програма) Referral partnership programme (affiliate.proficredit.bg) through which bloggers, website owners, and credit intermediaries can earn commissions for referring customers who apply for or sign credit contracts; commission models include CPA, CPL, CPS (fixed), and CPS% (percentage of loan principal) with no minimum payout threshold.

Quantifiable outcome

• Repayment terms extended from standard 24 months to 36 months for loyal Good Client Club members
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Foundation For Our Children (Фондация За нашите деца)minorOthers · 1 January 2015Since 2015, Profi Credit has partnered with Foundation 'For Our Children' which operates social service centers in Sofia and Plovdiv. The company supports the foundation's programs both financially and as ambassadors, engaging employees, partners, and clients in various initiatives. Activities include collecting material donations for large families, preparing newborn necessity packages, conducting internal charity auctions, and making donations from each loan issued. Annual cash donations are also made to the foundation.
• ZK Instinkt AD (Застрахователна компания Инстинкт)coreStrategic or Co-development PartnerZK Instinkt AD is the insurance provider for Profi Credit's optional credit insurance products (Standard and Energy plans). The insurance protects borrowers against adverse events such as job loss, disability, or death. This partnership enables Profi Credit to offer bundled insurance products alongside its loans, generating additional revenue and providing peace of mind to customers.
• Easy Pay (Изи Пей)coreTechnology or IntegrationEasy Pay is the primary cash payment partner for Profi Credit. Customers can repay their loans at any Easy Pay branch across Bulgaria. The company also uses Easy Pay for cash disbursement of loans up to 500 EUR (for smaller loans, cash payment at Easy Pay is available instead of bank transfer).
• ePay.bgcoreTechnology or IntegrationePay.bg is the online payment platform partner enabling Profi Credit customers to make loan repayments online. Customers can pay their installments through the ePay.bg portal using their loan contract number as the billing ID. Payment with an active ePay.bg Micraccount is free of charge.
• DSK Bank AD (Банка ДСК)coreTechnology or IntegrationDSK Bank is a partner bank for loan repayment via bank transfer. Customers can repay their Profi Credit loans to the company's DSK account (IBAN: BG92STSA93000021969419). A fee of 2.66 EUR / 5.20 BGN applies per transaction.
• Allianz Bank Bulgaria AD (Алианц Банк България)coreTechnology or IntegrationAllianz Bank Bulgaria is a partner bank for loan repayment via bank transfer. Customers can repay their Profi Credit loans to the company's Allianz account (IBAN: BG50BUIN95611000316183). A fee of 0.77 EUR / 1.50 BGN applies per transaction.
• Eurobank Bulgaria AD / Postbank (Юробанк България / Пощенска банка)coreTechnology or IntegrationPostbank (Eurobank Bulgaria) is a partner bank for loan repayment via bank transfer. Customers can repay their Profi Credit loans to the company's Postbank account (IBAN: BG94BPBI79401057379002). A fee of 0.77 EUR / 1.50 BGN applies per transaction.
• Affiliate Partners (website owners, bloggers, influencers)minorChannel Partner/ Reseller/ DistributorThe affiliate program (affiliate.proficredit.bg) allows bloggers, website owners, and credit intermediaries to earn commissions by referring customers who apply for or take out loans. Partners use provided banners, links, and promotional materials on their websites and social channels. Commission models include CPA (per completed application), CPL (per lead), CPS% (percentage of loan principal), or CPS (fixed amount per signed contract). No minimum balance for commission payouts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Credissimo: Bulgarian fintech consumer lender offering online quick loans and installment credit. Comparable in unsecured personal loan product mix and focus on underbanked Bulgarian consumers.
• Easy Credit Bulgaria: One of Profi Credit's closest Bulgarian non-bank competitors, offering quick consumer loans (typically up to ~3,000 BGN) through a branch-and-online model. Directly comparable in product, customer segment, and regulatory profile.
• Microcredit (България): Bulgarian non-bank consumer lender providing small-ticket personal loans to individuals with similar target segments to Profi Credit. Operates with overlapping branch and online channels in Bulgaria.
• Vivus Bulgaria (4finance): Bulgarian operation of international online lender 4finance, offering short-term and installment consumer loans. Directly comparable product offering (online quick credit) with overlap in the subprime borrower segment.
• TBI Credit Bulgaria: Bulgarian arm of TBI Financial Group offering consumer credit, including point-of-sale financing and personal loans. Comparable in consumer lending focus and product breadth, though with stronger POS presence.
• iCredit Bulgaria: Bulgarian non-bank lender offering small consumer loans to individuals. Comparable in target customer (subprime / quick-cash borrowers), ticket size, and online-plus-phone origination approach.

Broad incumbents

• DSK Bank: One of Bulgaria's largest banks (part of OTP Group), offering consumer loans alongside full banking services. While not a pure non-bank lender, it competes for the same consumer credit demand and is also a partner for Profi Credit's loan repayment channel.
• UniCredit Bulbank: Bulgaria's largest bank by assets, offering consumer loans, mortgages, and full banking services. A broad incumbent competitor in consumer credit and a potential competitive ceiling on Profi Credit's pricing.
• Ferratum / Multitude: European-listed digital consumer lender (formerly Ferratum) operating across multiple EU countries, offering small personal loans. Comparable in product, customer segment, and European consumer credit focus, but at a substantially larger scale and with a digital-first delivery model.

Regional players

• Profi Credit Poland: Sister subsidiary of Profireal Group operating in Poland with the same brand, product set (quick consumer loans), and operating model. Highly comparable in business model but serves a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmADAzWKI9w3HkP7h8Odq_w
• Facebookfacebook.com/profi.credit.bulgaria/?business_id=1300600426636506
• LinkedInlinkedin.com/company/profi-credit-bulgaria-eood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profi Credit