Easy Pay
EasyPay Solutions provides embedded payment processing and white-label payment infrastructure for ISVs, SaaS providers, medical practices, VARs, and enterprise retailers. Operating as a registered Payment Facilitator of Key Bank and ISO of Synovus Bank, it earns revenue through transaction fees and revenue sharing with platform partners.
- Company typePrivate
- Founded1996
- HeadquartersSouth Portland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Easy Pay does
EasyPay Solutions, Inc. is a US-based embedded payment technology company founded in 1996 by two Visa USA executives and an Inc. 500 CEO. The company operates as a registered Payment Facilitator (PayFac) of Key Bank and a registered ISO of Synovus Bank, providing the regulated banking rails for its embedded payments offering. Its core product is a unified embedded payment platform that integrates directly into the software stacks of independent software vendors (ISVs), SaaS providers, healthcare practice management systems, value-added resellers (VARs), and enterprise retail platforms.
The platform's feature surface spans the full payment lifecycle: Text-2-Pay SMS invoicing, card-on-file storage with recurring billing, Apple Pay and Google Pay digital wallet acceptance, multi-currency and international processing, surcharge and convenience fee configuration, and in-person point-of-sale transactions. EasyPay complements the platform with an AI-powered developer documentation suite hosted at docs.number.tech, and maintains HIPAA, GDPR, and CCPA compliance to serve healthcare and international merchants.
EasyPay makes money primarily through transaction fees and revenue-share arrangements with ISV and SaaS partners, operating as a PayFac that distributes embedded payment services white-label to end merchants. Pricing is custom and quote-based, billed monthly, with no publicly disclosed tiers. The go-to-market is enterprise field sales combined with an OEM/embedded distribution model, targeting replacement of incumbent payment vendors at ISV/SaaS platforms and onboarding new platforms. Founded over 28 years ago and based in South Portland with 11-50 employees, EasyPay is a privately held, bootstrapped niche player with no disclosed institutional funding.
Easy Pay firmographics
Firmographics- Name
- Easy Pay
- Legal name
- EasyPay Solutions, Inc.
- Website
- https://goeasypay.biz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyPay Solutions provides embedded payment processing and white-label payment infrastructure for ISVs, SaaS providers, medical practices, VARs, and enterprise retailers. Operating as a registered Payment Facilitator of Key Bank and ISO of Synovus Bank, it earns revenue through transaction fees and revenue sharing with platform partners.
- Ownership category
- akta.pro rank
Easy Pay industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Payment Orchestration Platforms (FSAGABAA)
Keywords
Where Easy Pay is headquartered
LocationHeadquarters
- HQ city
- South Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Easy Pay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Payment Processing Fees: EasyPay generates revenue as a registered Payment Facilitator (PayFac) through transaction fees and revenue share arrangements with ISVs and SaaS providers. The company shares revenue percentages with partners while maintaining transparency around costs and financial mechanics.
- Embedded Payment Services: Revenue generated by embedding payment processing capabilities directly into partner platforms, with revenue sharing models between EasyPay, bank partners (Key Bank, Synovus Bank), and platform customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom enterprise pricing based on transaction volume and integration scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Easy Pay product offering
Product offeringCore offering
EasyPay embeds payment processing directly into ISV, SaaS, and enterprise software platforms as a registered Payment Facilitator (PayFac) of Key Bank and registered ISO of Synovus Bank. Its offering suite includes Text-2-Pay SMS invoicing, card-on-file and recurring billing, Apple Pay and Google Pay digital wallets, multi-currency and international payments, surcharge and convenience fee configuration, and in-person point-of-sale transactions, all delivered as a white-label integration supported by an AI-powered developer documentation suite.
Product overview
Easy Pay offers a unified embedded payment platform designed for ISVs and SaaS providers, serving medical practices, VARs, and retailers. The platform integrates multiple payment capabilities including Text-2-Pay, Card-on-File & Recurring Billing, Apple Pay & Google Pay digital wallets, Multi-Currency & International Payments, Surcharge & Convenience Fee Options, and In-Person (In-Store) Payments. The platform is enhanced with AI-powered documentation for developers and is delivered through EasyPay's registered PayFac relationship with Key Bank and ISO relationship with Synovus Bank.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Payment Platform Unified embedded payment platform operated as a registered Payment Facilitator (PayFac) of Key Bank and registered ISO of Synovus Bank that enables ISVs, SaaS providers, healthcare distributors, VARs, and retailers to accept payments (Text-2-Pay, Card-on-File and recurring billing, Apple Pay, Google Pay, multi-currency and international payments, surcharge and convenience fee options, and in-person point-of-sale transactions) directly within their own software applications via white-label integration, supported by AI-driven developer documentation.
Companies that use Easy Pay
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Easy Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature8 records
Easy Pay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered founding and core.
- Visa USAfoundingEasyPay was founded in collaboration with Visa USA and pioneered the integration of insurance eligibility and payments. This partnership established EasyPay as an early innovator in embedded payment solutions.
- ISVs and SaaS ProviderscoreEasyPay serves as the embedded payment infrastructure for ISVs and SaaS providers, enabling them to offer payment acceptance to their end customers through white-label integration.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Easy Pay competitors and assessment
Company assessmentDirect peers
- Stripe: Stripe's Connect and embedded-payments products enable SaaS and platforms to embed payment acceptance, directly competing with EasyPay's white-label PayFac model for ISV and SaaS partners.
- Stax (formerly Fattmerchant): Stax operates as a PayFac with subscription-based pricing and serves SaaS and SMB merchants, similar to EasyPay's PayFac and ISV-focused model.
- Helcim: Helcim provides payment processing with transparent pricing and a PayFac-style offering for software partners, directly competing with EasyPay's transparency-led, partner-focused positioning.
- Finix: Finix provides embedded payments and payment facilitator-as-a-service infrastructure for software platforms, overlapping directly with EasyPay's core ISV/SaaS payment-embedding offering.
- Payrix (Payrix Pro): Payrix offers embedded payment solutions tailored for SaaS platforms and ISOs, competing head-to-head with EasyPay in the white-label payments-for-software category.
Broad incumbents
- Worldpay: Worldpay is a large-scale merchant acquirer and processor with embedded and white-label capabilities, comparable to EasyPay at the enterprise retail and large-merchant tier.
- Adyen: Adyen is a global payments platform offering unified online, in-person, and multi-currency processing for enterprise merchants, broadly overlapping EasyPay's payment-method breadth and enterprise retail reach.
- WePay (JPMorgan Chase): WePay, now part of JPMorgan Chase, delivers embedded payments for software platforms; as a large incumbent banking-owned competitor, it overlaps with EasyPay's ISV/SaaS payments model.
- Block (Square): Block's Square ecosystem spans seller processing, banking, and software integrations, competing with EasyPay across in-person, online, and embedded merchant payments.
Emerging players
- Spreedly: Spreedly offers payment orchestration and routing infrastructure that complements or competes with parts of EasyPay's multi-processor embedded offering for platforms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Pay social profiles
Digital presenceEasy Pay compliance and trust
Trust signalCompliance3 records
Easy Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Pay leadership team
Management profileNumber of profiles
Easy Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Pay
What does Easy Pay do?
EasyPay embeds payment processing directly into ISV, SaaS, and enterprise software platforms as a registered Payment Facilitator (PayFac) of Key Bank and registered ISO of Synovus Bank. Its offering suite includes Text-2-Pay SMS invoicing, card-on-file and recurring billing, Apple Pay and Google Pay digital wallets, multi-currency and international payments, surcharge and convenience fee configuration, and in-person point-of-sale transactions, all delivered as a white-label integration supported by an AI-powered developer documentation suite.
Is Easy Pay a public or private company?
Easy Pay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Pay founded?
Easy Pay was founded in 1996. It employs 11 to 50 people.
Where is Easy Pay based?
Easy Pay is headquartered in South Portland, United States, in the North America region.
How does Easy Pay make money?
Two revenue lines are on record. Payment Processing Fees are the primary driver. The others are embedded Payment Services.
Who are Easy Pay's main competitors?
Direct peers on record are Stripe, Stax (formerly Fattmerchant), Helcim, Finix and Payrix (Payrix Pro). Broad incumbents are Worldpay, Adyen, WePay (JPMorgan Chase) and Block (Square). Spreedly is listed as an emerging player.
Does Easy Pay have an API?
Yes. EasyPay provides developer documentation for integration, with an AI-powered documentation suite designed for seamless implementation. The developer portal is available at docs.number.tech. Specific API type (REST, GraphQL, etc.), authentication method, rate limits, and versioning details are not specified in the source material. Developer documentation is at docs.number.tech.
What industry is Easy Pay in?
Easy Pay's product category is Payment Processing Software. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAMABAI, Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service). Its NAICS code is 52232 and its SIC code is 7371.