Clermont Auvergne Tourisme

What Clermont Auvergne Tourisme does

Clermont Auvergne Tourisme, operating under the legal name Office de Tourisme Clermont Auvergne Volcans, is a public tourism organization (Office de Tourisme) operating under the authority of Clermont Auvergne Métropole, the metropolitan local government entity in Clermont-Ferrand, France. The organization serves as the official destination promotion and visitor services body for the Clermont-Ferrand metropolitan area, the Chaîne des Puys (a UNESCO World Heritage volcanic site), and the surrounding Auvergne region. It runs three physical tourist information bureaus in Clermont-Ferrand, Royat-Chamalières, and Aydat, and serves leisure travelers, families, business event organizers, thermal spa visitors, and cultural heritage tourists.

The core product portfolio centers on the ClermontPass, a €5 tourist pass providing reduced-price access to over 50 partner attractions, restaurants, and local producers, complemented by guided tours, an online ticketing and reservation platform, an interactive digital map, accommodation and restaurant directories, a local souvenir boutique, and thermal spa promotion for the Royat-Chamalières station. Specialized services include professional congress organization at a dedicated MICE website and a heritage-focused investigation game (Enquête Game Itinérant). The technology stack is non-proprietary: a standard content-managed multilingual website (French, English, Dutch, German, Spanish) with online ticketing, an interactive map, and no disclosed APIs, mobile apps, or AI capabilities. Distribution is omnichannel across physical offices, online booking, social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), and email newsletters.

The revenue model is a hybrid of public funding (from Clermont Auvergne Métropole) and commercial streams: one-time pass fees (ClermontPass at €5), transaction-based ticket sales and reservations, retail merchandise in the boutique, professional services for congress and group tourism, and thermal spa promotion fees. Certifications include ISO 20121 for event sustainability (Bureau Veritas), Tourisme & Handicap accessibility certification, and Offices de Tourisme de France quality certification. The organization holds no patents, trademarks, or proprietary technology, has no disclosed funding rounds, and operates as a government state entity rather than a venture-backed or equity-financed business.

Name

Clermont Auvergne Tourisme

Legal name

Office de Tourisme Clermont Auvergne Volcans

Website

https://clermontauvergnetourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clermont Auvergne Tourisme is the official public tourism organization for the Clermont-Ferrand metropolitan area and Auvergne region, operating three tourist offices and the ClermontPass discount program to serve leisure travelers, business event organizers, and thermal spa visitors.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Tourism information services
• Destination marketing organization
• Tourist pass program
• Guided tour services
• Convention and group tourism

Headquarters

HQ city

Clermont-ferrand

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Tourism Pass (ClermontPass): Sale of the ClermontPass tourist pass for 5 euros, providing access to reduced-price activities and special offers at partner restaurants and local producers.
2. Ticket Sales and Reservations: Online and in-person sales of tickets for guided tours, tourist sites, spectacles, concerts, conferences, and the Panoramique des Dômes rack railway.
3. Retail Boutique: Sale of local souvenirs including honey, Michelin keyrings, jewelry, postcards, Thiers knives, and books, favoring local production.
4. Conventions and Group Tourism: Congress and group tourism services through dedicated website for professional event organizers and group bookings.
5. Thermal Spa Services: Promotion and booking services for Royat-Chamalières thermal spa station, benefiting from naturally hot mineral-rich thermal water.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Clermont Auvergne Tourisme operates as the official destination tourism organization, selling the ClermontPass tourist discount pass, providing ticketing and reservations for guided tours, attractions, concerts and the Panoramique des Dômes, booking accommodations and restaurants, running thermal spa services at Royat-Chamalières, organizing guided tours and animations, managing congress and group tourism services, and operating a local souvenir boutique across three tourist offices and a multilingual digital platform.

Product overview

Clermont Auvergne Volcans operates a comprehensive tourism services platform consisting of multiple integrated offerings: the ClermontPass serves as the flagship tourist pass enabling discounted access to 50+ attractions; ticketing and booking services manage entry to guided tours, cultural sites, and events; accommodation and restaurant directories facilitate trip planning; and specialized services include thermal spa treatments at Royat, a traveling investigation game for heritage discovery, a local souvenir boutique, responsible tourism programs, and professional congress services. The platform also provides an interactive map for navigation and booking tools across hotels, residences, rentals, gîtes, and camping options.

Differentiator

Problem solved

Functional benefit

Brands

• ClermontPass: A tourist pass program offering reduced-price access to over 50€ worth of tourism, cultural, and leisure activities, with special offers from local restaurateurs and producers.

Products and services

• ClermontPass A tourist pass sold for €5 that provides reduced-price access to over 50 tourism, cultural, and leisure activities across the Clermont Auvergne Volcans region, plus special offers at partner restaurants and local producers.
• Visites guidées et animations (Guided Tours and Animations) Expert-led guided tours and animations for visitors exploring local attractions and cultural sites in the Clermont Auvergne Volcans region.
• Billetterie et réservation (Ticketing and Reservations) Online and in-office ticketing and reservation service for guided tours, major tourist sites, shows, concerts, conferences, and the ClermontPass.
• Hébergements (Accommodation Booking) Directory and booking service linking visitors with hotels, hotel residences, rentals, gîtes, and camping options in the Clermont Auvergne Volcans region.
• Nos Restaurants (Restaurant Directory) Directory and booking service for local restaurants in the region, featuring local producers and gastronomic establishments.
• Cure thermale Royat (Thermal Spa Services) Promotion and booking services for thermal spa treatments at the Royat-Chamalières station, which uses naturally hot mineral-rich thermal water.
• Congress Services (Congrès) Professional congress and convention services for business travelers and event organizers, accessible via a dedicated congress website.
• La Boutique de l'Office (Souvenir Shop) Souvenir shop offering locally produced items including honey, Michelin keychains, jewelry, postcards, Thiers knives, and books representing Clermont and Auvergne.
• Enquête Game Itinérant (Traveling Investigation Game) A traveling investigation game that allows participants to discover small towns with 'Petites Cités de Caractère' designation (La Sauvetat, Saint-Saturnin, Vic-le-Comte) through a multi-century puzzle.
• Tourisme Responsable (Responsible Tourism) Responsible tourism initiative promoting sustainable travel practices and eco-friendly tourism experiences, supported by ISO 20121 certification.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClermontPass Partner EstablishmentscoreChannel Partner/ Reseller/ DistributorOver 50 partner tourist sites, museums, natural areas, cultural structures, restaurants, and local producers participating in the ClermontPass program. Partners benefit from joint promotion and pass holder traffic while offering discounted access to visitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Office de Tourisme et des Congrès de Paris (Paris je t'aime): Paris Convention & Visitors Bureau operating a tourist information network and Paris Museum Pass analog. Directly comparable in operating a flagship city tourist pass, ticket sales, and visitor center functions in France.
• Strasbourg Tourisme: Regional DMO for Strasbourg running city/region pass programs and event promotion. Comparable as a French public tourism office with a UNESCO-adjacent heritage narrative and event-led GTM motion.
• Office de Tourisme de Nantes: Municipal DMO for Nantes providing visitor information, ticketing, accommodation booking, and congress services. Closely comparable in size, service mix, and public-sector structure.
• OnlyLyon Tourisme & Congrès: Municipal Office de Tourisme and convention bureau for Lyon. Closely comparable business model: pass program, ticketing, congress services, multilingual digital platform, and physical tourist offices.
• Auvergne-Rhône-Alpes Tourisme: Regional tourism board overseeing the broader Auvergne-Rhône-Alpes region that contains Clermont-Ferrand. Directly comparable as a French public DMO promoting a multi-department destination with pass programs, partner networks, and event-driven marketing.
• Bordeaux Tourisme: Municipal Office de Tourisme for Bordeaux running a city pass, accommodation booking, and guided tours. Comparable in scale, structure, and product mix to Clermont Auvergne Tourisme.

Broad incumbents

• Visit Brussels: Regional DMO for the Brussels capital region. Comparable as a European public tourism board running a city/region pass (Brussels Card) and MICE services, though at larger scale.
• Atout France: French national tourism development agency. Comparable as a French public-sector tourism promotion entity, though operating at national scale rather than regional.
• Visit Scotland: National tourism organization for Scotland. Comparable as a public DMO running pass/iVenture programs, regional partner networks, and event-led promotion — though at national scale and outside France.

Regional players

• Tirol Werbung (Tirol Tourism): Regional tourism board for the Austrian state of Tirol. Comparable as a regional DMO with strong outdoor/adventure branding, but operating outside France and focused on alpine/ski tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuWq3ERwvPJS1wTmCXBUUXA
• Facebookfacebook.com/Clermont.Tourisme
• LinkedInlinkedin.com/company/clermont-auvergne-tourisme
• Instagraminstagram.com/clermontauvergnevolcans
• TikToktiktok.com/@clermontauvergnevolcans
• Xx.com/clrmntauvergne

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clermont Auvergne Tourisme