Brisbane Times

What Brisbane Times does

Brisbane Times is an Australian digital news publication launched in 2007 and headquartered in Brisbane, Queensland. Operating as part of the Nine Entertainment Co. media network (the successor to Fairfax Media), the company provides coverage of Brisbane and Queensland local news, state and federal politics, business, sport (NRL, AFL, cricket, tennis, and other codes), culture, lifestyle, travel, and food. Its core product is a web platform with mobile apps (iOS/Android) that aggregates original journalism alongside syndicated content from sister Nine mastheads including The Sydney Morning Herald, The Age, WAtoday, and The Australian Financial Review.

The platform's underlying technology is a standard digital news publishing stack with web and mobile access, RSS feeds, newsletter delivery, and podcast distribution (notably the Naked City podcast hosted by John Silvester). The product portfolio extends beyond the core website to include sub-brands such as Good Food, Traveller, Good Weekend, Sunday Life, Daily Puzzles, and Drive, supplemented by companion modules including the Evening Edition newsletter, Sport newsletter, Campus student hub, TV guide, and Good Food mobile app. No proprietary AI/ML capabilities, APIs, or patents are disclosed.

Brisbane Times operates a freemium business model combining advertising revenue (display, sponsored content, newsletter placements) with premium subscription packages via subscribe.brisbanetimes.com.au that provide exclusive content, investigative reporting, and ad-free reading. The customer base spans general Queensland news readers as a primary segment, paying premium subscribers, and advertisers seeking regional and national Australian audience reach. The publication holds 11–50 disclosed staff and integrates its content partnerships with Domain (real estate), Drive (automotive), Stan (streaming), and sports sponsors including Nike to extend its vertical coverage. Revenue, subscriber counts, and traffic metrics are not publicly disclosed at the standalone level.

Name

Brisbane Times

Legal name

Brisbane Times

Website

https://brisbanetimes.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Brisbane Times is an Australian digital news publication headquartered in Brisbane, serving Queensland readers and broader Australian audiences with local, national, and international news, sport, lifestyle, and culture content under the Nine Entertainment Co. network. It operates a freemium subscription and advertising model across web and mobile platforms.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• Digital news publishing
• Online news media
• Local journalism
• News subscription
• Sports journalism

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

Brisbane Times is an online news publication delivering local Brisbane and Queensland news, alongside national and international news, across verticals including Politics, Business, Sport, Culture, Lifestyle, Good Food, Traveller, Money, and Environment. The platform operates on a freemium model offering free access to most content with premium subscription tiers providing exclusive reporting, ad-free reading, and subscriber-only features.

Product overview

Brisbane Times operates as a unified digital news platform offering comprehensive coverage across multiple content verticals including news, sport, culture, lifestyle, and travel. The core product is the Brisbane Times website, supplemented by branded content modules such as the Evening Edition newsletter, Naked City podcast, Campus student hub, Daily Puzzles & Crosswords, and the Good Food sub-brand with its associated mobile app. The platform offers subscription-based premium access through various subscription packages that provide ad-free and exclusive content experiences. The portfolio is part of the Nine/Fairfax Media network, connecting with sister publications including The Sydney Morning Herald, The Age, WAtoday, and The Australian Financial Review.

Differentiator

Problem solved

Functional benefit

Brands

• Good Food: Food and recipe section of Brisbane Times covering dining, recipes, and culinary content
• Traveller
• Good Weekend
• Sunday Life
• Daily Puzzles
• Drive

Products and services

• Brisbane Times Website
• Evening Edition Newsletter

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Nine Entertainment Co.coreStrategic or Co-development PartnerBrisbane Times is owned by Nine Entertainment Co. (formerly Fairfax Media). The partnership provides cross-promotion opportunities, shared journalism resources, content syndication across Nine's portfolio including The Sydney Morning Herald, The Age, WAtoday, and The Australian Financial Review, and access to Nine's advertising sales infrastructure.
• StanminorGTM or Marketing PartnerStreaming partnership featuring Stan content promotions on Brisbane Times digital properties. Content includes TV show recommendations and streaming availability announcements.
• DomainminorGTM or Marketing PartnerReal estate content partnership providing property market coverage, suburb growth data, and property listings integration. Domain content appears as 'From our partners' sections on the Brisbane Times platform.
• DriveminorGTM or Marketing PartnerAutomotive content partnership delivering car reviews, driving advice, and automotive news. Drive content appears as 'From our partners' sections on the Brisbane Times platform.
• NikeminorOthersSports content sponsorship and promotional partnership related to athlete coverage including AFL, NRL, tennis, and athletics events.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Guardian Australia: The Guardian Australia is a large digital-first national news outlet with strong Queensland reporting and a freemium reader-funded model. It competes with Brisbane Times for national/international news audiences and advertising in the Australian market.
• 9News: 9News is Nine Entertainment's national broadcast and digital news brand, covering Brisbane and Queensland from a TV-driven perspective. A direct channel-mate and partially overlapping audience, but operates as a broadcast-led offering rather than a local newspaper brand.

Direct peers

• The Sydney Morning Herald: SMH is Brisbane Times' flagship sister masthead within the Nine network, offering NSW-focused digital news with subscriptions, newsletters, and lifestyle verticals. Highly comparable in business model, tech stack, and editorial structure, though operating at a larger scale.
• The Age: The Age is Nine's Melbourne-focused regional digital newspaper, sharing the same Fairfax/Masthead platform, subscription engine, and product suite. Directly comparable in format, audience model, and content verticals.
• 7NEWS Brisbane: 7NEWS (Seven Network) operates Brisbane-focused digital news and broadcast news, directly competing for Queensland audiences and advertisers. Comparable in offering local news, sport, and weather to the same Brisbane market.
• The Courier-Mail: The Courier-Mail is News Corp Australia's flagship Brisbane/Queensland newspaper and the principal direct competitor in the local Brisbane news market, competing for the same readers, advertisers, and subscription dollars.
• The Australian Financial Review: AFR is the business-focused sister masthead within the Nine network, sharing the same Masthead platform, subscription infrastructure, and editorial resources. Comparable as a Nine digital subscription product, though it targets a national business audience rather than local consumers.
• WAtoday: WAtoday is the direct sister publication of Brisbane Times within Nine Entertainment, providing Western Australia-focused local digital news under the same subscription and network model. The most direct comparable by structure, scale, and audience proposition.
• ABC News Brisbane: ABC News provides a public-service-funded Brisbane and Queensland news service that directly overlaps Brisbane Times' local news coverage. A primary digital competitor in the Brisbane market for both audiences and advertiser attention.

Emerging players

• The Conversation Australia: The Conversation is an academic-led digital news and analysis outlet with growing reach in Australia. It represents an emerging model of expert-driven digital news that competes for the same analysis-seeking readers and is increasingly cited alongside Brisbane Times content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brisbanetimes
• Facebookfacebook.com/brisbanetimes
• Instagraminstagram.com/brisbane_times
• LinkedInlinkedin.com/company/brisbane-times

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisbane Times