Revel OTR Urban Winery

What Revel OTR Urban Winery does

Revel OTR Urban Winery is a privately held boutique urban winery, full bar, and event space operating from a 3,000 sq ft historic building at 111 E 12th St in Cincinnati's Over-the-Rhine neighborhood. Founded by Anthony Maieron and John Wesly Coleman Jr. (operating as a wine-making partnership since approximately 2007-2008, with the OTR location opening in 2017), the company produces 100% of its wine on-site using an Italian winemaking process passed down through the Maieron family, with fruit sourced from California, Washington State, Chile, and the Ohio River Valley and a basement production facility housing up to 60 barrels. The portfolio spans 16+ varietals and styles (Sangiovese, Cabernet Sauvignon, Black Sheep Blanc, Black Sheep Rouge, Malbec, Carménère, Rosé, Sauvignon Blanc, Chardonnay, Moscato, and others), plus a canned wine line, a food menu, and a full bar program featuring local beer including a house small-batch Revel beer.

The business operates a hybrid revenue model spanning direct-to-consumer, wholesale, and event-rental streams. DTC channels include the on-site tasting room (with weekly programming such as Tasting Tuesday at $15/person and Wednesday half-price bottles), online sales through Vinoshipper, and the RVL Wine Club subscription with recurring deliveries. Wholesale distribution reaches 100+ restaurants, bars, hotels, and retailers across Greater Cincinnati and Kentucky, including Kroger (18 locations), Dewey's Pizza (9 locations), Dorothy Lane Market, Hyatt Regency Downtown, The Cincinnatian Hotel, The Lytle Park Hotel, Hard Rock Cafe Cincinnati, The Andrew J Brady Music Center, and Vino Volo at CVG Terminal B. Private event hosting (up to 100 guests across both floors), guided wine tastings and tours, branded merchandise, and gift cards round out the revenue mix. The company has accumulated 10 medals in 3 years at the Cincinnati International Wine Festival, including Gold medals for the 2021 Sangiovese, 2021 Black Sheep Blanc, and 2021 Malbec.

In 2024 the company announced a second location at HighGrain Brentwood in Springfield Township (former Brentwood Bowl at 9176 Winton Road) to serve as its production headquarters, co-locating with HighGrain Brewing Co. and La Terza Artisan Coffee. The same year it launched the Black Sheep Social Club members-only program and extended canned wine into airport and broader retail channels. The business remains founder-owned with 1-10 employees, no disclosed institutional funding, and a regional footprint limited to Ohio and Kentucky.

Name

Revel OTR Urban Winery

Legal name

Revel OTR Urban Winery

Website

https://revelotr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Revel OTR Urban Winery is a Cincinnati-based boutique urban winery that produces wine on-site and sells it through a tasting room, wine club, canned wine, and 100+ B2B accounts across Greater Cincinnati and Kentucky, plus private events.

Ownership category

akta.pro rank

Product category

Urban Winery & Hospitality

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Urban Wineries (No/Minimal Vineyard) (THAFALAF)

akta.pro secondary industries

Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Urban winery production
• Craft wine sales
• Wine club subscription
• Private event hosting
• Wine wholesale distribution

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (On-site and Online): Wine sold by the glass, bottle, and can at the tasting room, plus online orders through Vinoshipper. Includes canned wine product line.
2. Wine Club Membership (RVL Wine Club): Subscription-based wine club offering recurring wine deliveries to members.
3. Food and Beverage Service: Wine by the glass/bottle, cocktails, and food items (adult lunchables, crackers) sold at the bar. Weekly drink specials.
4. Private Event Hosting: Rental of event spaces for birthdays, corporate events, rehearsal dinners, and social gatherings. Pricing based on day, time frame, and party size. Includes catering services.
5. B2B Distribution: Wine sold to restaurants, bars, hotels, and retailers throughout Greater Cincinnati and Kentucky (100+ locations).
6. Merchandise: Branded merchandise including apparel sold through external partners (MyStateThreads, Cincy Shirts).
7. Gift Cards: Gift cards available for purchase for on-site pickup.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels5 records

Core offering

Revel OTR Urban Winery is a boutique urban winery producing 100% on-site handcrafted small-batch wines from globally-sourced fruit using an Italian Maieron family winemaking technique. The Cincinnati Over-the-Rhine location operates as an integrated tasting room, full bar, wine collective, and event space, complemented by canned wine, a wine club subscription, food service, gift cards, and wholesale distribution to restaurants, bars, hotels, and retailers across Greater Cincinnati and Kentucky.

Product overview

Revel OTR Urban Winery is a boutique urban winery, full bar, wine collective, and event space located in Cincinnati's Over-The-Rhine neighborhood. The company operates a single unified offering centered on handcrafted small-batch wines produced 100% onsite using Italian winemaking techniques passed down through the Maieron family. The product portfolio includes: (1) On-site wine sales featuring 16+ wine varieties (Sangiovese, Cabernet Sauvignon, Black Sheep Blanc, Black Sheep Rouge, Black Sheep Rosé, Malbec, Cabernet Franc, Sauvignon Blanc, Carménère, Dry Riesling, Pinot Gris, Zinfandel, Chardonnay, Moscato, Barbera, Petit Verdot); (2) Canned wine for portable consumption; (3) RVL Wine Club subscription program; (4) Black Sheep Social Club membership (upcoming); (5) Private event spaces and guided wine tastings/tours; (6) Food menu and full bar service with local beer selection including house small-batch Revel beer; (7) Merchandise and gift cards. Wine sales are facilitated through Vinoshipper's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Black Sheep Social Club: Revel's new members-only crew offering exclusive events, bar discounts, and local perks for members.
• RVL Wine Club
• Black Sheep Rouge
• Black Sheep Blanc

Products and services

• Revel Wine (On-Site Handcrafted Small-Batch Wines) Handcrafted small-batch wines produced 100% on-site at the Cincinnati OTR location using the Italian Maieron family winemaking process, including 16+ varietals such as Sangiovese, Cabernet Sauvignon, Malbec, Sauvignon Blanc, Chardonnay, Black Sheep Blanc, Black Sheep Rouge, Carménère, Pinot Gris, Zinfandel, and more. Sold by the glass, bottle, can, and online via Vinoshipper. Fruit is sourced from California, Washington State, Chile, and the Ohio River Valley.
• Canned Wine

Quantifiable outcome

• 10 medals in 3 years at Cincinnati International Wine Festival
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• HighGrain Brewing Co.coreStrategic or Co-development Partner · 1 January 2024Revel OTR Urban Winery partnered with HighGrain Brewing Co. for their new Springfield Township location at 9176 Winton Road (former Brentwood Bowl). Revel will use HighGrain Brentwood as its production headquarters. Revel wines and La Terza Artisan Coffee will be available in the space.
• La Terza Artisan Coffee RoasterieminorStrategic or Co-development PartnerCo-located with Revel and HighGrain at the Springfield Township location. Provides artisan coffee alongside Revel's wines.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Rhinegeist Brewery: Cincinnati-based craft brewery with a large OTR taproom, distribution across Ohio and beyond, and an event-driven business model. Comparable as a Cincinnati craft beverage brand with a strong OTR identity and broad regional distribution.
• HighGrain Brewing Co. Cincinnati-area craft brewery and now Revel's production partner at the Brentwood/Springfield Township location. Comparable as a regional craft beverage producer with a taproom and food program that has expanded via co-location partnerships.

Direct peers

• Maison Premiere: Urban wine and cocktail bar with curated beverage program, light food menu, and private event offerings. Comparable to Revel's tasting-room + bar + events positioning, though without on-site winemaking.
• City Winery: Multi-location urban winery combining on-site wine production with full-service restaurants, bars, live music, and private event spaces. City Winery operates across major U.S. cities and is the closest scaled analog to Revel's urban winery + bar + event venue model.
• Corkbuzz Wine Studio: Urban wine bar and education concept with multiple locations, offering wine flights, tastings, retail, and private events. Shares Revel's combination of on-premise consumption, education, and curated wine program in a metropolitan setting.
• Aldo Sohm Wine Bar: Sommelier-led urban wine bar focused on curated wine by the glass, retail, and educational experiences. Comparable to Revel's tasting-room experience in an urban setting with a strong wine-program identity.

Emerging players

• Winc: Direct-to-consumer wine subscription service producing custom wines and delivering monthly. Competes with Revel's RVL Wine Club on the subscription and DTC dimensions, though Winc operates nationally without the tasting-room/event venue layer.

Broad incumbents

• Cooper's Hawk Winery & Restaurants: Large-scale winery-restaurant hybrid with a national footprint, producing wine in central facilities and serving it across its own restaurant chain. Comparable business model combination of wine production, on-premise consumption, and event hosting, though at far greater scale and capital intensity than Revel.
• Total Wine & More: National multi-category alcohol retailer with deep private-label and regional craft wine programs. Comparable as a downstream channel partner for urban winery brands looking to scale retail distribution.

Others

• Vinoshipper: E-commerce and compliance platform used by Revel for online wine sales, wine club fulfillment, and shipping. Comparable as an enabling technology provider in the small-batch urban winery ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RevelOTR
• Instagraminstagram.com/revelotr
• LinkedInlinkedin.com/company/revel-otr-urban-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revel OTR Urban Winery