What Brandmakerr does

Brandmakerr Interior Solutions is a Mumbai-based commercial interior fit-out and ground-up construction firm founded by Rahul Kapuria. The company delivers integrated design-build, turnkey fit-out, general contracting, refurbishment, value engineering, and MEP (mechanical, electrical, plumbing) services to enterprise clients across F&B, retail, banking, hospitality, healthcare, education, entertainment, technology, and industrial sectors in India. Marquee customers include Starbucks, HDFC Bank, Shoppersstop, Godrej, Taj Business Centre, MAC, KFC, Pizza Hut, Domino's, Taco Bell, Croma, Bluestone, GIVA, Axis Bank, Byju's, McDonald's, and Theobroma, with completed projects spanning Mumbai, Bangalore, Varanasi, and Goa.

The firm operates an in-house network of contractors alongside extensive specialist partners and runs a modern manufacturing facility producing modular, loose, and decorative furniture (sofas, armchairs, beds, dining sets, storage cabinets, bar stools, ottomans, and pouffes) for residential, corporate, hospitality, and government segments. Its talent pool includes architects, interior designers, project engineers, procurement specialists, and MEP engineers. The company holds a Crisil-rated MSME classification and has completed LEED-certified projects such as a 50,000 sq ft HDFC Bank general contracting engagement in Bangalore.

Revenue is generated almost entirely through project-based, quote-driven one-time contracts with no recurring software or managed services component; pricing is not publicly disclosed. Go-to-market is enterprise field sales via direct client engagement, portfolio showcase, and a strong referral/repeat business engine. In July 2022, furniture marketplace Pepperfry acqui-hired Brandmakerr, appointing founder Rahul Kapuria as Vice President and integrating the firm into a new commercial interior solutions vertical within Pepperfry's ecosystem. As of 2021, Brandmakerr had reported Rs 9 Cr in turnover against Rs 120 Cr+ in cumulative contract wins across Design & Build, General Contracting, Furniture, and Turnkey Projects, with an employee base of 101-250.

Name

Brandmakerr

Legal name

Brandmakerr

Website

https://brandmakerr.in

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

101–250 employees

Short description

Brandmakerr Interior Solutions is a Mumbai-based commercial interior fit-out and design-build firm delivering turnkey projects, general contracting, MEP, and in-house modular furniture for enterprise clients across F&B, retail, banking, hospitality, and other sectors in India; acqui-hired by Pepperfry in July 2022.

Ownership category

akta.pro rank

Product category

Commercial Interior Fit-out Services

NAICS

Interior Design Services (54141), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)

akta.pro primary industry

Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)

akta.pro secondary industries

Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA), Interior Design Services (BPAHAKAB), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Commercial interior fit-out
• Design and build
• Turnkey construction
• Interior design services
• Modular furniture manufacturing

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Turnkey Fit-out Projects: Complete design-build solutions including MEP, HVAC, civil, electrical, furniture, upholstery, soft furnishings, flooring/ceiling, carpets, modular furniture, and PMC
2. General Contracting: End-to-end project management and execution for commercial interior projects
3. Design Services: Interior design solutions aligned with world-leading interior design consultants
4. Furniture Sales: Modular furniture, loose furniture, and decorative furniture for commercial and residential segments
5. Refurbishment Services: Refurbishment strategy execution for affordable, quality finishes

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brandmakerr Interior Solutions provides commercial interior fit-out and ground-up construction services for enterprise clients. The company delivers turnkey fit-outs, design & build, general contracting, refurbishment, value engineering, MEP services, and modular/loose furniture manufacturing for commercial spaces across F&B, Retail, Offices, Banking, Healthcare, Hospitality, Education, Entertainment, Technology, and Industrial sectors.

Product overview

Brandmakerr Interior Solutions operates as a single unified service offering rather than a platform-plus-modules architecture. Their core offering is a comprehensive suite of commercial interior fit-out and construction services, with divisions in Design & Build, Turnkey Fit-outs, General Contracting, Furniture (Modular, Loose, and Decorative), Fabrication, and MEP. The company combines these services to deliver end-to-end interior solutions for commercial spaces across sectors including F&B, Retail, Commercial Offices, Hospitality, Healthcare, Education, Entertainment, Technology, and Industrial. They utilize an in-house network of contractors alongside extensive specialist partners, supported by a modern manufacturing facility for furniture production.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Projects completed for high-end international brands across multiple sectors
• +1 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PepperfryflagshipStrategic or Co-development PartnerPepperfry acquired Brandmakerr in 2022, appointing founder Rahul Kapuria as Vice President. This acquisition allows Pepperfry to foray into commercial interior design while Brandmakerr gains access to Pepperfry's resources and market reach. The relationship is mutual as Brandmakerr contributes commercial interior expertise to Pepperfry's ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DesignCafe: Bangalore-headquartered interior design firm (now part of Urban Company) specializing in modular kitchens, wardrobes, and full-home interiors. Comparable to Brandmakerr on integrated design-build delivery and in-house manufacturing capabilities.
• Bonito Designs: Mumbai-based full-service interior design and turnkey execution firm with in-house modular manufacturing. Comparable to Brandmakerr on design-build offering, in-house furniture production, and Indian enterprise/residential interior solutions.
• Decorpot: Bengaluru-based interior design and turnkey execution firm offering end-to-end home and commercial interior solutions. Comparable to Brandmakerr on integrated design-build delivery and pan-India execution capability.
• HomeLane: Bengaluru-based modular interiors and home design company offering turnkey interior solutions, custom furniture, and project execution. Directly comparable to Brandmakerr on modular furniture manufacturing integrated with design-build services for residential and commercial clients.
• Sleek (Asian Paints Sleek): Modular kitchen and wardrobe manufacturer, now part of Asian Paints, offering turnkey kitchen and interior solutions. Comparable to Brandmakerr's modular furniture manufacturing capabilities and integrated project delivery model.
• Livspace: India's largest tech-enabled interior design and home renovation platform offering end-to-end design, modular solutions, and project execution. Directly comparable to Brandmakerr's design-build and turnkey interior fit-out model, with a similar pan-India enterprise and consumer client focus.
• Spacewood: Indian office and institutional furniture manufacturer with turnkey interior solutions. Comparable to Brandmakerr on modular office furniture manufacturing and commercial interior execution for enterprise clients.

Broad incumbents

• Asian Paints Beautiful Homes: Interior design service arm of Asian Paints, the largest Indian paint manufacturer. Offers comprehensive interior design and execution services leveraging the parent company's distribution reach; comparable to Brandmakerr as a broad incumbent in residential and commercial interiors.
• Godrej Interio: Furniture and interior solutions arm of Godrej Group, one of India's largest furniture brands. Comparable to Brandmakerr's furniture manufacturing and commercial interior fit-out capabilities, though operating at significantly larger scale and broader scope.
• Häfele India: Indian arm of the German hardware and fittings major, offering kitchen, furniture fittings, and interior solutions. Comparable as a broad incumbent supplying interior solutions across commercial and residential projects in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brandmakerr
• Instagraminstagram.com/brandmakerr_
• Facebookfacebook.com/BrandmakerrInterior

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandmakerr