2m2c Montreux Music & Convention Centre

Name

2m2c Montreux Music & Convention Centre

Legal name

Centre de Congrès Montreux SA

Website

https://2m2c.ch

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Convention & Event Venue Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Convention center services
• Event venue rental
• Congress hosting
• Cultural event programming
• MICE facilities

Headquarters

HQ city

Montreux

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Space Rental: Rental of modular event spaces including halls, foyers, and offices for conferences, exhibitions, galas, and corporate events. Spaces range from 805 m² to 3,058 m² with varying capacities up to 1,500 people.
2. Event Services: Comprehensive event services including catering, technical equipment setup, and event coordination. Catering services document available for download.
3. Cultural Event Hosting: Hosting of concerts, festivals (including Montreux Jazz Festival), and public cultural events that generate revenue through venue presence and regional tourism impact.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

2m2c is a multi-purpose convention and event venue offering 18,000 m² of halls, foyers, and offices across seven modular event spaces that can be configured for professional congresses, corporate galas, trade shows, concerts, and public cultural events. The center provides space rental, event coordination, and catering services, and is the historic home of the Montreux Jazz Festival, currently undergoing major renovation ahead of its August 2026 reopening.

Product overview

The 2M2C – Montreux Music & Convention Centre is a multi-purpose event venue offering 18,000 m² of halls, foyers and offices. The venue comprises seven distinct spaces: A1–A2 Duplex (3,058 m²), A3 – Miles Davis Hall (1,996 m²), A4 – Agora Floor (805 m²), B1 – Henri Nestlé Space (2,550 m²), B3 – Henri Nestlé Rooms (886 m²), B4 – Quincy Jones Hall (1,925 m²), and B5–B6–B8 – Stravinski Auditorium (1,605 m²). The venue hosts professional events (conferences, product launches, trade shows, cocktails, galas), cultural events (concerts, festivals, art exhibitions), and public events. The center is currently undergoing major renovation with a grand reopening scheduled for August 1, 2026. A supporting foundation (Foundation Avenir 2M2C) was established in 2020 to support the venue's development.

Differentiator

Problem solved

Functional benefit

Products and services

• A1–A2 Duplex A 3,058 m² modular duplex at the heart of the center, ideal for professional trade shows, exhibitions, and corporate evenings, featuring a two-level configuration with immediate proximity to other spaces for logistical flexibility.
• A3 – Miles Davis Hall A 1,996 m² iconic venue combining elegance, modularity, and performance, featuring a large foyer with natural light for cocktail atmospheres, with configurations adaptable for various event formats and virtual tour capability via Matterport.
• A4 – Agora Floor An 805 m² upstairs complementary space that extends the main hall experience with more intimate but equally modular dimensions, including plenary, foyer, and modular rooms.
• B1 – Henri Nestlé Space A 2,550 m² spacious and fluid versatile space lending itself to both exhibitions and banquets, with balanced proportions and facilitated access for large-format events.
• B3 – Henri Nestlé Rooms Fully modular 886 m² rooms with movable partitions that adapt to human-sized formats, creating up to 7 independent spaces or one large open room, each with direct access to a covered terrace with lake view.
• B4 – Quincy Jones Hall A 1,925 m² emblematic and modular space ideal for events where atmosphere, scenography, and experience are central, featuring a 573 m² covered terrace with panoramic views of Lake Geneva and the Alps.
• B5–B6–B8 – Stravinski Auditorium

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PME Durable (Canton de Vaud Sustainable Business Program)coreImplementation/ SI/ Consulting Partner · 1 July 2025Subsidized sustainability consulting program providing expertise for ISO 20121 certification process, offering financial support and professional expertise for sustainable event management implementation.
• Foundation Avenir 2M2CcoreStrategic or Co-development Partner · 1 July 2020Foundation created July 2020 to guarantee sustainability and development of the venue building, supporting cultural, artistic and tourist vocation. Mission to transform 2M2C into cultural and economic living space while valorizing heritage.
• Lausanne Montreux Congress (LMC)coreGTM or Marketing PartnerRegional convention bureau partnership promoting Montreux-Lausanne as unified MICE destination. 2M2C is featured as key venue in joint destination marketing.
• MeetSwitzerland (Swiss Convention Bureau)coreGTM or Marketing PartnerNational convention bureau membership promoting Swiss MICE destinations internationally including 2M2C.
• ICCA (International Congress and Convention Association)coreGTM or Marketing PartnerGlobal industry association membership enabling access to international congress organizers. Montreux-Lausanne ranked 1st in Switzerland and 71st globally in ICCA 2024 rankings.
• AIPC (International Association of Convention Centres)minorStrategic or Co-development PartnerInternational association of convention centres membership for industry best practices and professional development.
• CVCI (Swiss International Trading & Investment Association)minorGTM or Marketing PartnerSwiss business association membership supporting international business connections.
• SLA (expo-event)minorStrategic or Co-development PartnerSwiss exhibition and event industry association membership.
• PromoveminorGTM or Marketing PartnerRegional economic development and promotion organization for Montreux-Vaud Riviera.
• Montreux Riviera (MVT)minorGTM or Marketing PartnerRegional tourism organization promoting Montreux Riviera including 1,500-2,500 hotel rooms near the venue.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Kursaal Bern: Bern's convention centre with congress and event facilities comparable in scale and use cases to 2M2C. Competes within the Swiss domestic MICE market for corporate and association events.
• Beaulieu Lausanne: Lausanne-based convention and exhibition venue that forms part of the joint Montreux-Lausanne ICCA-ranked destination alongside 2M2C. Directly competes for the same Lake Geneva region congresses and events.
• Palexpo Geneva: Geneva's primary convention and exhibition centre, directly comparable to 2M2C as a Swiss MICE venue hosting international congresses, exhibitions, and galas. Both compete for ICCA-ranked association business and rely on nearby hotel inventory.
• Geneva International Conference Centre (CICG): United Nations-adjacent Geneva conference venue specializing in international congresses and high-level governmental meetings — directly comparable to 2M2C's association and scientific congress hosting business.
• Zurich Convention Center: Zurich's main congress venue, located in a larger city with more extensive hotel and transport infrastructure. Competes with 2M2C for premium Swiss association and corporate congresses.
• MCH Group (Messe Basel / Congress Center Basel): Operator of Messe Basel and Congress Center Basel, a comparable Swiss convention and exhibition complex. Competes with 2M2C for European association congresses and corporate events, and is similarly ranked in ICCA Switzerland metrics.

Others

• Lausanne Montreux Congress (LMC): Regional convention bureau that markets the Montreux-Lausanne destination in which 2M2C is the flagship venue. Functions as a channel partner rather than a direct competitor but is materially relevant to demand generation.
• Montreux Jazz Festival: Iconic music festival and 2M2C's anchor tenant. Not a peer in the venue sense, but the festival's brand is co-mingled with 2M2C's identity and serves as the venue's flagship cultural content asset.

Broad incumbents

• Congress Centre Hamburg (CCH): Major European convention centre recently reopened after a major renovation cycle, serving as a peer benchmark for 2M2C's post-renovation positioning, capacity utilization ramp, and operational modernization strategy.
• Messe Wien (Vienna Exhibition Center): Large Austrian congress and exhibition complex comparable in its MICE focus and European association business. Useful benchmark for 2M2C's congress-hosting positioning and competitive dynamics in the DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2m2cmontreux
• Facebookfacebook.com/2m2cMontreux

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2m2c Montreux Music & Convention Centre