Aviso Financial

What Aviso Financial does

Aviso Financial is an independent wealth advisory firm founded in 2002 by Joseph Perry as Potomac Investments, Inc. and rebranded under its current name in 2013. It operates a hybrid Registered Investment Advisor / broker-dealer architecture through two entities: Aviso Wealth Management, the fee-based RIA providing fiduciary advisory services, and Aviso Financial, LLC, which delivers commission-based brokerage services via a core partnership with Osaic Wealth, Inc. (FINRA/SIPC). The firm holds nine offices across the United States — Doylestown PA (HQ), Bellevue WA, Northumberland PA, Tarrytown NY, Augusta ME, Washington DC, Anchorage AK, Scottsdale AZ, and Fort Lauderdale FL — and has expanded primarily through acquisition of established advisory practices and advisor succession engagements.

The firm's service portfolio spans financial planning, retirement and education funding strategies, investment management, insurance (life, long-term care, disability, fixed/variable annuities), estate and tax planning, corporate executive services (ESOPs, Rule 144 sales, 10b5-1 plans, deferred compensation), and business succession planning for owners. Its flagship differentiated offering is the Aviso Large Cap Strategy, a proprietary equity approach that monitors institutional accumulation patterns and block trades of 10,000+ shares to construct diversified portfolios of 20+ stocks with single-position caps of 10% and sector caps of 30%. The client base is segmented across individuals/families (primary), corporate executives, business owners, and charitable organizations. Supporting tools include an extensive Learning Center, financial calculators, tax resource center, video library, and a 200+ term financial glossary.

Revenue is generated through a subscription/recurring model via AUM-based advisory fees on the RIA side and transaction-based commissions on the brokerage side; specific rates are not publicly disclosed. GTM is sales-led through licensed financial advisors operating face-to-face at branch offices and via remote consultations, supplemented by content marketing, professional referral networks, and an advisor-succession acquisition channel. Ownership is private, with principals led by founder Joseph Perry (President), Diana Kon (COO), Timothy MicKey (VP), and William Verrill (VP/Partner); no external PE or institutional investor is disclosed.

Name

Aviso Financial

Legal name

Aviso Financial, LLC

Website

https://avisofinancial.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Retirement planning
• Estate planning

Headquarters

HQ city

Doylestown

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Advisory Services: Registered Investment Advisory (RIA) services through Aviso Wealth Management, where clients pay fees based on assets under management. Advisors are held to fiduciary standards, providing unbiased financial advice.
2. Commission-Based Brokerage Services: Brokerage services through Osaic Wealth, Inc. where clients pay commissions on securities transactions. The hybrid model enables flexibility to serve clients through either fee-based or commission-based structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aviso Financial is an independent wealth advisory group that delivers personalized investment management, retirement and estate planning, insurance solutions, and business succession services through a hybrid RIA/broker-dealer model. Advisory services are offered through Aviso Wealth Management (a fee-based Registered Investment Advisor) and brokerage services are offered through Osaic Wealth, Inc., with the proprietary Aviso Large Cap Strategy as its flagship investment approach.

Product overview

Aviso Financial is an independent wealth advisory group offering a hybrid RIA/broker-dealer model through two primary entities: Aviso Financial, LLC (brokerage services through Osaic Wealth) and Aviso Wealth Management (registered investment advisory services). The firm provides comprehensive financial planning, investment management, and advisory services to individuals, families, corporate executives, business owners, and charitable organizations. Its flagship proprietary investment approach is the Aviso Large Cap Strategy. The firm also offers an extensive client resource center featuring financial calculators, educational articles, videos, a tax resources center with IRS forms and tax rate tables, and a glossary of over 200 financial terms. The advisory practice was founded in 2002 and rebranded as Aviso Financial in 2013, with offices across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviso Large Cap Strategy A proprietary investment strategy emphasizing stocks currently being accumulated by institutional investment accounts. Incorporates fundamental qualitative and quantitative disciplines, identifies stocks most widely held by institutional portfolios of $100M+, monitors block-trade directional flow, and constructs model portfolios with focus on valuations, expected earnings growth rates, dividend yields, and proprietary indicators. Typical portfolios hold a minimum of 20 stocks with individual position caps of 10% and sector caps of 30%.
• Aviso Wealth Management An independent Registered Investment Advisory (RIA) firm operating under fiduciary standards. Provides fee-based or commission-based investment advisory services and manages client assets directly, enabling clients to choose between fee-based or commission-based structures.
• General Financial and Investment Planning Comprehensive financial planning services including retirement income planning, education planning, investment policy statement reviews, asset allocation strategies, and tax-efficient investing strategies. Targeted at individuals, families, and households seeking coordinated wealth management.
• Insurance Services Insurance solutions including life insurance, long-term care insurance, disability insurance, and fixed and variable annuities to protect client assets and income.
• Corporate Executive Services Services for corporate executives including Employee Stock Option Plans, hedging and diversification from concentrated stock positions, Rule 144 stock sales, Rule 10b5-1 trading plans, deferred compensation programs, 401(k) and 403(b) plan services, and defined benefit plans.
• Business Succession Planning

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorOsaic Wealth, Inc. is a registered broker-dealer (member FINRA/SIPC) through which Aviso Financial provides brokerage services. Securities are offered through Osaic Wealth, and advisors are dually registered with both Aviso Wealth Management and Osaic. The relationship enables the firm to offer both fee-based advisory and commission-based brokerage services to clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Focus Financial Partners: Public RIA consolidator that partners with independent wealth management firms (RIA + broker-dealer structures) and provides shared back-office, M&A, and equity participation — directly analogous to the type of consolidation Aviso is exposed to as a buyer/seller of advisory practices.
• Carson Group: Independent wealth management firm with a strong advisor-succession and acquisition program and hybrid RIA/broker-dealer offering, similar to Aviso's model and serving overlapping advisor and client segments.
• Commonwealth Financial Network: Privately held broker-dealer/RIA supporting independent advisors with succession/transition programs and full wealth management services — directly comparable to Aviso's advisor succession acquisition channel and hybrid RIA model.
• Mariner Wealth Advisors: Independent wealth advisory firm offering comprehensive financial planning, investment management, and insurance solutions to individuals and families, with a hybrid RIA architecture — comparable in offering mix and advisor-led distribution to Aviso.
• Cetera Financial Group: Independent broker-dealer and RIA platform serving affiliated financial advisors with fee-based and commission-based service options, parallel to Aviso's hybrid Aviso Wealth Management / Osaic Wealth model.
• Hightower Advisors: Large RIA roll-up platform that acquires breakaway and independent advisory practices and provides them with centralized compliance, technology, and investment resources — directly comparable to Aviso's advisor-succession and acquisition-driven model.

Broad incumbents

• Edelman Financial Engines: Large-scale RIA offering goal-based financial planning, asset management, and 401(k) advisory services to individuals and households — a much larger incumbent offering overlapping financial planning and investment advisory services to Aviso's target segments.
• LPL Financial: Largest U.S. independent broker-dealer and RIA custodian supporting thousands of advisors with hybrid fee/commission business models, technology, and succession services — the scaled analog of the platform relationship Aviso replicates via Osaic.

Regional players

• Creative Financial Group: Boutique wealth advisory and RIA offering fee-based planning and investment management to individuals and business owners — a similarly positioned but more regionally concentrated firm that Aviso competes against in select markets.

Emerging players

• Sanctuary Wealth Group: An emerging RIA platform built by partnering with breakaway advisors from wirehouses and broker-dealers using a hybrid fee model — closely parallels Aviso's positioning in the advisor succession/independence movement at earlier scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aviso-financial-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviso Financial