Do Good Things

What Do Good Things does

Do Good Things is a New Zealand-based digital strategy and marketing consultancy founded in 2020 and headquartered in Queenstown, with apparent operational presence in the Canterbury region. The firm offers professional services centered on four use cases: lead generation, sales growth, website development, and traffic improvement, positioning itself as a digital strategist advisory for small and medium-sized businesses in New Zealand. Client engagement is initiated through a contact form on the company's website, after which prospective customers are routed to a one-on-one consultation with a digital strategist — there is no self-serve product, marketplace listing, or standardized pricing surface.

The company operates with a headcount of 1–10 employees and generates revenue through professional services fees rather than a SaaS, transaction, or media model. Distribution is limited to organic social channels (Facebook and Instagram) and direct outreach; no partnerships, reseller channels, or referral programs are disclosed. No named customers, case studies, funding rounds, management team bios, or certifications are publicly available, and the firm's website currently displays only a placeholder/coming-soon page stating "Something better is on its way," indicating that the publicly visible service offering is either pre-launch, relaunching, or operating at minimal scale. No patents, proprietary technology, or AI/ML capabilities are disclosed.

From a competitive positioning standpoint, Do Good Things competes in a crowded horizontal SMB digital marketing services segment in New Zealand with no observable differentiation in pricing transparency, proprietary methodology, brand recognition, or technology. The absence of disclosed traction signals (logos, revenue, hires, funding) and the placeholder web presence materially limit assessment of operating momentum, and the firm should be treated as an early-stage or possibly dormant consulting practice based on available evidence.

Name

Do Good Things

Website

https://dogoodthings.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Marketing Consulting Services (541613), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Digital marketing services
• Lead generation consulting
• Sales growth consulting
• Website development services
• Digital strategy consulting

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Strategy Consulting Services: Professional consulting services delivered through direct engagement with digital strategists. Clients submit requests via a form specifying their needs (leads, sales, website, traffic) and receive tailored digital marketing and strategy guidance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Do Good Things is a New Zealand-based digital marketing consultancy that delivers data-driven digital strategy services, offering four core areas of help: lead generation, sales, website development, and traffic growth. The company sells its expertise through direct consultation, with prospective clients initiating engagement by submitting a contact form on the company's website to book a strategy session.

Product overview

Do Good Things is a digital marketing agency offering services focused on lead generation, sales growth, website development, and traffic improvement. The company is positioned as a digital strategist consultancy, though the source material contains only a placeholder/coming-soon page with no named products or modules described.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Consulting A consultancy engagement that combines four practice areas — lead generation, sales, website, and traffic — into a single data-driven digital strategy service for business clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• HubSpot: Marketing, sales, and CRM software platform with a partner agency ecosystem. Comparable as an alternative route for SMBs seeking lead generation, sales, and website tools, both directly and through partner agencies.

Broad incumbents

• Ogilvy: Global advertising and marketing agency network offering strategy, creative, and digital campaign services. Comparable as an incumbent spanning the same digital marketing and lead generation categories.
• Accenture Song: Global consultancy's creative and digital marketing arm covering strategy, content, and customer experience. Comparable as a broad incumbent competing for digital strategy budgets across the same problem space.
• WPP: Global marketing and communications holding company with digital, creative, and media agencies. Comparable as a broad incumbent whose network of agencies competes for the same digital strategy and lead generation budgets.
• Deloitte Digital: Global consulting firm's digital arm offering marketing strategy, customer experience, and digital transformation. Comparable as a broader incumbent selling digital strategy and marketing services, though at enterprise scale and price points.

Direct peers

• Springload: New Zealand digital agency delivering web builds, UX, and digital strategy. Comparable on the website/strategy overlap and on serving NZ-based organisations with bespoke digital engagements.
• Flight Digital: New Zealand digital marketing agency offering digital strategy, paid media, and web services to SMBs. Directly comparable on geography, customer type, and the consultancy-led engagement model.
• First Page: NZ/AU-headquartered digital marketing agency focused on lead generation, SEO, and traffic growth for SMBs. Closely comparable to Do Good Things on service scope (leads, traffic, websites) and target customer segment.
• Curve: New Zealand creative and digital agency providing strategy, web, and digital marketing services. Comparable as a domestic full-service digital consultancy targeting NZ growth-stage businesses.

Regional players

• Shine: New Zealand communications and digital agency offering strategy and campaign execution. Comparable as a NZ-based strategic/digital services competitor for similar SMB and mid-market clients.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/dogoodthings1
• Instagraminstagram.com/dogood.things

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do Good Things