WTAE Hearst Pittsburgh
- Company typePrivate
- Founded1960
- HeadquartersPittsburgh, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
WTAE Hearst Pittsburgh firmographics
Firmographics- Name
- WTAE Hearst Pittsburgh
- Legal name
- Hearst Television Inc.
- Website
- https://hearstpittsburgh.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
WTAE Hearst Pittsburgh industry classification
Industry- Product category
- Broadcast and Digital Advertising Services
- NAICS
- Television Broadcasting Stations (51612), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Television Broadcasting Stations (4833), Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industries
- Broadcast Media Buying (TV & Radio) (BPAFABAA), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
Keywords
Where WTAE Hearst Pittsburgh is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WTAE Hearst Pittsburgh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Television Advertising: Traditional broadcast television advertising placements in WTAE's local news, ABC network programming, and targeted streaming content. Revenue generated through spot advertising, sponsorships, and branded content opportunities.
- Digital Advertising: Comprehensive digital advertising solutions including display ads, video ads, programmatic advertising, social media placements, and targeted campaigns across WTAE.com, The Weather Channel app, and Hearst's extensive digital network.
- Streaming/OTT Advertising: Over-the-top (OTT) streaming television advertising with non-skippable placements, priority access to Hearst premium properties including A&E and History Channel, with advanced targeting and clear performance insights.
- Creative Production Services: In-house creative services including TV commercial production, documentary-style videos, short-form social content, native sponsored articles, interactive web experiences, branded podcasts, and branded content. Revenue generated through professional services and production fees.
- Market Research and Analytics: Customized market research reports, audience insights, competitive analysis, brand perception studies, and brand lift measurement services provided as part of integrated advertising packages or standalone consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized advertising packages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
WTAE Hearst Pittsburgh product offering
Product offeringCore offering
WTAE Hearst Pittsburgh sells multi-platform advertising solutions spanning broadcast television (WTAE-TV and ABC Network), digital advertising (WTAE.com, Hearst AnyScreen, programmatic), OTT streaming, and The Weather Channel partnership. It also provides in-house creative production services (TV commercials, videos, native content, podcasts) and customized market research services (audience insights, competitive analysis, brand lift studies) to businesses seeking to reach Western Pennsylvania audiences.
Product overview
WTAE Hearst Pittsburgh operates as a multi-platform advertising company offering an integrated suite of broadcast television, digital advertising, creative production, and market research services. The core portfolio includes Television Advertising through WTAE-TV (ABC affiliate), ABC Network, OTT Streaming, Very Local Pittsburgh, and COZI-TV; Digital Advertising encompassing WTAE.com, Hearst AnyScreen, and The Weather Channel partnership; Creative Production spanning TV commercials, long/short-form videos, native content, interactive web experiences, and podcasts; and Market Research services including audience insights, competitive analysis, data collection, and customized reports. These products work together as a unified advertising solution enabling brands to reach Western Pennsylvania audiences across every screen.
Differentiator
Problem solved
Functional benefit
Products and services
- Television Advertising Multi-platform broadcast television advertising placements across WTAE-TV's local news, ABC Network programming (Good Morning America, World News Tonight, Dancing with the Stars), OTT streaming (A&E, History Channel, Very Local Pittsburgh, COZI-TV), and targeted streaming content, enabling brands to reach Pittsburgh and Western Pennsylvania audiences through trusted TV content.
- Digital Advertising Comprehensive digital advertising solutions including display ads, video ads, programmatic advertising, social media placements, and targeted campaigns across WTAE.com, The Weather Channel app, and Hearst AnyScreen's digital network reaching 173+ million monthly unique visitors, with advanced targeting including geofencing, behavioral analysis, retargeting, contextual advertising, and keyword-based placement.
- Creative Production Full-service in-house content creation from concept through post-production, including TV commercials, documentary-style long-form videos, short-form social videos, native sponsored articles, interactive web experiences, and branded podcasts for advertisers across television and digital platforms.
- Market Research Customized consumer research services including audience insights using DMA maps, county coverage, ESRI Urbanicity and Tapestry segmentation, competitive analysis (Marshall Marketing, CivicScience, Media Radar, ESRI), brand perception studies, brand lift measurement, and customized reports to inform advertising strategies and decisions.
Quantifiable outcome
- 5 hours 37 minutes average daily broadcast TV viewing per adult
- +3 more outcomes
Companies that use WTAE Hearst Pittsburgh
Customer profileSegments2 records
Ideal customer profiles2 records
WTAE Hearst Pittsburgh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WTAE Hearst Pittsburgh partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ABC NetworkcoreWTAE-TV operates as the ABC affiliate in Pittsburgh, providing access to ABC's top-rated programs including Good Morning America, World News Tonight, and Dancing with the Stars. This network affiliation enables advertisers to reach Pittsburgh audiences through both local and national programming.
- The Weather ChannelcoreWTAE-TV holds an exclusive local partnership with The Weather Channel in Western Pennsylvania, enabling weather-triggered advertising activation and access to engaged weather content audiences across mobile, desktop, and smart TV platforms.
- Hearst AnyScreencoreHearst Corporation's digital advertising network integrated with WTAE's offerings, providing access to over 173 million unique monthly visitors across a brand-safe ecosystem including mobile, desktop, and connected TV inventory.
- COZI-TVminorClassic TV network offering classic shows and movies with highly engaged, nostalgia-driven audiences. Provides additional advertising inventory for reaching viewers during positive viewing moments.
- A&E NetworkcorePremium cable network available through WTAE's OTT streaming advertising offerings. Provides brand-safe, high-quality programming environment for non-skippable ad placements.
- History ChannelcorePremium cable network available through WTAE's OTT streaming advertising offerings. Provides brand-safe, high-quality programming environment for non-skippable ad placements alongside engaged documentary and historical content audiences.
Scale indicators6 records
WTAE Hearst Pittsburgh competitors and assessment
Company assessmentBroad incumbents
- Sinclair Broadcast Group: Major TV station group operating local news, sports, and digital ad sales across more than 190 stations including Pittsburgh's WPMT Fox 43 — a direct market adjacency and competitor for local ad dollars.
- Cox Media Group: Diversified media company operating local TV stations, radio, and digital advertising platforms; broad incumbent with overlapping multi-platform ad sales capabilities to WTAE.
- Gray Television: U.S. TV station group (~180 markets) operating local broadcast and digital advertising sales following its acquisition of Raycom; competes regionally and at the national ad-buy level.
- Nexstar Media Group: Largest U.S. local TV station group owner operating broadcast, digital, and OTT advertising sales across ~200 stations; broad incumbent whose station-level operations compete with WTAE in overlapping DMAs.
- WPVI (ABC Philadelphia / Disney): Disney/ABC-owned Philadelphia ABC affiliate; shares WTAE's network affiliation with access to ABC programming inventory, but operates nationally (O&O) with broader scale and corporate backing.
- TEGNA: Large U.S. broadcast station owner (64 stations) with associated digital/OTT advertising platforms; competes with WTAE in mid-size DMAs for national advertiser relationships and supply-side scale.
Direct peers
- WGAL (Hearst Lancaster/Harrisburg): Sister Hearst Television station in the adjacent Pennsylvania Susquehanna Valley market; comparable mid-size ABC-affiliate advertising operation with overlapping regional advertiser base.
- WCVB (Hearst Boston): Hearst's Boston ABC affiliate; identical operating model — local newsroom plus enterprise sales team selling broadcast TV, digital, OTT, and programmatic to Greater Boston advertisers — making it a near-clone for benchmarking.
- KDKA-TV (Paramount Global Pittsburgh): Direct Pittsburgh DMA competitor operating as the local CBS affiliate under Paramount Global; competes head-to-head with WTAE for local/regional advertisers in Western Pennsylvania.
- WBAL-TV (Hearst Baltimore): Sister Hearst Television station in Baltimore, operating under the same parent playbook: an ABC/NBC affiliate market with multi-platform advertising sales (TV, digital, OTT) for local/regional advertisers — the closest functional comp to WTAE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WTAE Hearst Pittsburgh social profiles
Digital presenceWTAE Hearst Pittsburgh financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTAE Hearst Pittsburgh leadership team
Management profileNumber of profiles
Profiles5 records
WTAE Hearst Pittsburgh subsidiaries and ownership
Company hierarchySubsidiaries4 records
WTAE Hearst Pittsburgh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTAE Hearst Pittsburgh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTAE Hearst Pittsburgh
What does WTAE Hearst Pittsburgh do?
WTAE Hearst Pittsburgh sells multi-platform advertising solutions spanning broadcast television (WTAE-TV and ABC Network), digital advertising (WTAE.com, Hearst AnyScreen, programmatic), OTT streaming, and The Weather Channel partnership. It also provides in-house creative production services (TV commercials, videos, native content, podcasts) and customized market research services (audience insights, competitive analysis, brand lift studies) to businesses seeking to reach Western Pennsylvania audiences.
Is WTAE Hearst Pittsburgh a public or private company?
WTAE Hearst Pittsburgh is a private company. It is classified as corporate owned and is currently operating.
When was WTAE Hearst Pittsburgh founded?
WTAE Hearst Pittsburgh was founded in 1960. It employs 51 to 100 people.
Where is WTAE Hearst Pittsburgh based?
WTAE Hearst Pittsburgh is headquartered in Pittsburgh, United States, in the North America region.
How does WTAE Hearst Pittsburgh make money?
Five revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising, streaming/OTT Advertising, creative Production Services and market Research and Analytics.
Who are WTAE Hearst Pittsburgh's main competitors?
Broad incumbents on record are Sinclair Broadcast Group, Cox Media Group, Gray Television, Nexstar Media Group, WPVI (ABC Philadelphia / Disney) and TEGNA. Direct peers are WGAL (Hearst Lancaster/Harrisburg), WCVB (Hearst Boston), KDKA-TV (Paramount Global Pittsburgh) and WBAL-TV (Hearst Baltimore).
Does WTAE Hearst Pittsburgh have an API?
No public API is recorded for WTAE Hearst Pittsburgh.
What industry is WTAE Hearst Pittsburgh in?
WTAE Hearst Pittsburgh's product category is Broadcast and Digital Advertising Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of BPAFABAA, Broadcast Media Buying (TV & Radio). Its NAICS code is 51612 and its SIC code is 4833.