Mobile Games Forum

What Mobile Games Forum does

Gamesforum (legally Games Forum Ltd), founded in 2017 and headquartered in London, is a privately held B2B events and media business focused exclusively on the mobile gaming industry. The company operates a global portfolio of in-person conferences — including flagship events in Barcelona, London, San Francisco, Hamburg, Cyprus, Vietnam, Vancouver, and the Mobile Executive Summit (MES) series in Ho Chi Minh City — targeting mobile game publishers, developers, and the ad tech and solution providers that serve them. Events are held at premium venues (InterContinental Barcelona, JW Marriott Hanoi, Hotel Nikko San Francisco, Parklane Resort Cyprus, Pinnacle Harbourfront Vancouver) and attract 600+ attendees and 260+ companies from 44 countries at the flagship Barcelona event alone.

The company's product surface is composed of regional conferences (the core product), research publications under the Gamesforum Reports & Intelligence brand, a recurring email newsletter, and a content/media arm producing news, features, and interviews. A partnership with the MeetToMatch networking platform enhances attendee matchmaking at events. The company has no proprietary technology platform; its product is fundamentally the physical event, the editorial content library, and the recurring sponsor relationships.

Gamesforum's revenue model is dual-sided. Conference passes are free to qualified mobile game publishers and developers — service providers and solution providers are explicitly excluded from purchasing passes and are directed instead to sponsorship opportunities. Sponsorship packages at multiple tiers (Global Partners, Gold, Silver, Bronze, Branding & Networking, Exhibitors) sold to major ad tech and gaming platforms (Google, TikTok, Unity, AppLovin, Liftoff, Moloco, Pangle, InMobi, Yandex, Xsolla) form the primary revenue stream. The company is independently held with no disclosed institutional investors or parent company.

Name

Mobile Games Forum

Legal name

Games Forum Ltd

Website

https://globalgamesforum.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gamesforum is a privately held B2B events and media business founded in 2017 in London, running a global portfolio of mobile gaming conferences across Europe, North America, and Southeast Asia — generating revenue primarily through sponsorship packages sold to ad tech platforms and solution providers serving mobile game publishers and developers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Conference Tickets: Gamesforum generates revenue by selling conference passes to mobile game publishers and developers. The website notes that passes are specifically for mobile games publishers and developers only, and service/solution providers must purchase sponsorships instead.
2. Event Sponsorships: The company sells sponsorship packages at various tiers (Gold, Silver, Bronze, Branding & Networking) to ad tech companies, gaming platforms, and solution providers wanting to reach mobile gaming decision-makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mobile Games Forum (trading as Gamesforum) is a B2B conference and events company that organizes a global portfolio of in-person mobile gaming industry events focused on user acquisition, ad monetization, product monetization, and alternative growth strategies. The flagship Gamesforum Barcelona event attracts 600+ attendees from 260+ companies across 44 countries, with sister events held in London, San Francisco, Hamburg, Cyprus, Vietnam, and Vancouver. The company also produces the Mobile Executive Summit, industry research reports, and a newsletter targeting mobile game publishers, developers, and ad tech solution providers.

Product overview

Gamesforum operates as a series of in-person conferences and research publications for the mobile gaming industry. The core product is a portfolio of regional events (Barcelona as flagship, plus London, San Francisco, Hamburg, Cyprus, Vietnam, Vancouver) focused on user acquisition, ad monetization, product monetization, and alternative growth strategies. Supporting offerings include the Mobile Executive Summit series (Ho Chi Minh City edition), Gamesforum Reports & Intelligence research publications, a newsletter service, and the MeetToMatch networking platform for attendees. All events target mobile game publishers, developers, and solution providers working in the F2P gaming space.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamesforum Barcelona Annual flagship mobile gaming conference uniting industry professionals focused on user acquisition, ad monetization, product monetization, and alternative growth strategies. Designed for mobile game publishers, developers, UA managers, monetization experts, and growth strategists seeking networking and knowledge exchange among industry leaders.
• Gamesforum London Annual mobile gaming conference focused on acquisition, retention, and monetization strategies, held in London's financial district. Brings together UA, monetization, and product experts for learning and connection.
• Gamesforum San Francisco B2B mobile gaming conference for marketing, monetization and product professionals held at Hotel Nikko San Francisco, covering user acquisition, ad monetization, and product monetization topics.
• Gamesforum Hamburg Genre-focused mobile gaming conference examining how success rules vary by game type (casual, hybrid casual, midcore, simulation). Features UA, retention, and monetization benchmarks with closed-door roundtables.
• Gamesforum Cyprus Mobile gaming conference focused on UA and monetization strategies, held at Parklane Resort & Spa in Limassol. Features sessions on creative growth, AI-powered workflows, and hybrid monetization.
• Gamesforum Vietnam Regional conference connecting international studios and publishers with Vietnam's mobile gaming ecosystem. Covers user acquisition, ad monetization, and IAP strategies with English and Vietnamese translation.
• Gamesforum Vancouver Dedicated B2B mobile gaming conference for marketing, monetisation and product professionals focusing on webstores, liveops personalisation, ASO optimisation, creative strategies, and ad revenue segmentation.
• Mobile Executive Summit (MES) Ho Chi Minh City High-level event connecting Vietnamese mobile game studio founders and leaders with international publishers and investors. Covers investment, M&A, publishing partnerships, and scaling teams for global expansion.
• Gamesforum Reports & Intelligence Research publications including mobile gaming challenges reports, industry trend analyses, and post-event takeaway summaries covering UA strategies, ad monetization, and game growth topics.
• Gamesforum Newsletter Email newsletter delivering leading content, industry news, and information about upcoming webinars, podcasts, and live Gamesforum events to subscribers.
• MeetToMatch Networking Platform Networking platform accessible to event attendees, enabling professional connections and meeting scheduling during Gamesforum events to maximize networking experiences.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Vietnam Sponsors (Google, Yandex, Moloco, Pangle, Unity, InMobi, and others)coreGTM or Marketing PartnerMultiple sponsors support Gamesforum Vietnam events including global partners like Google, Yandex Ads, Moloco, Pangle, Unity, and InMobi who participate to reach Vietnamese mobile gaming studios and international attendees.
• Cyprus Event Sponsors (Google, KashKick, TyrAds, Xsolla, Moloco, RevU, AVOW)coreGTM or Marketing PartnerGamesforum Cyprus 2026 features global partners including Google, KashKick, TyrAds, Xsolla, Moloco, RevU, AVOW as sponsors, representing leading companies in mobile advertising and gaming monetization.
• Barcelona Event Sponsors (TikTok, Unity, AppLovin, Liftoff, and 40+ others)coreGTM or Marketing PartnerGamesforum Barcelona features extensive sponsorship from the mobile gaming and ad tech ecosystem including TikTok, Unity, AppLovin, Liftoff, and numerous other solution providers across Gold, Silver, Bronze, and exhibitor tiers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Game Developers Conference (GDC): The largest global games industry conference run by Informa Tech, covering mobile, PC, console, and VR. While broader than Gamesforum, it competes for mobile gaming decision-makers, sponsor mindshare, and the same UA/monetization vendor budgets.
• Pax (Penny Arcade Expo): Large consumer-and-industry gaming event series covering mobile, PC, and console. While more consumer-facing than Gamesforum, it competes for mobile gaming sponsor mindshare and audience attention in overlapping geographies.
• D.I.C.E. Summit: Premium invite-only business summit for the interactive entertainment industry, covering mobile alongside console/PC. Competes for executive-level mobile gaming attendees and senior sponsor relationships.
• Informa Tech (parent of GDC, Pocket Gamer, others): Large B2B media and events group operating multiple gaming and digital entertainment events including GDC and Pocket Gamer. Represents the consolidated incumbent that Gamesforum competes against for mobile gaming sponsor and attendee share.

Direct peers

• Casual Connect: Long-running B2B conference series focused on casual and mobile games, addressing developers, publishers, and solution providers. Directly comparable audience and monetization/UA focus to Gamesforum's portfolio.
• Game Connection: B2B gaming industry events (GDC, Paris, Tokyo, Singapore, etc.) connecting game developers, publishers, and service providers. Comparable audience and matchmaking-style format to Gamesforum's MeetToMatch-enabled events.
• Pocket Gamer Connects: Operates a global series of B2B conferences (London, Helsinki, Toronto, Singapore, Jordan, etc.) directly targeting mobile game publishers, developers, and the ad tech/monetization ecosystem. Closest head-to-head competitor to Gamesforum on format, audience, and sponsor base.
• App Promotion Summit: B2B events specifically focused on mobile app user acquisition, retention, and ASO. Overlaps directly with Gamesforum's UA/monetization content tracks and similar ad tech sponsor roster.

Regional players

• Reboot Develop: European B2B games industry conference (Dubrovnik/Croatia) covering development, publishing, and monetization across mobile and other platforms. Regional competitor for European mobile gaming executives and sponsors.
• China Joy: Asia's largest gaming expo and B2B conference in China, with deep mobile gaming publisher and ad tech presence. Regional event Gamesforum does not directly compete with but illustrates a major mobile gaming gathering it does not currently host.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/games-forum-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Games Forum