App Promotion Summit

What App Promotion Summit does

App Promotion Summit, operating as Business of Apps, is a privately held UK-based business events and media company founded in 2013 that serves the app growth ecosystem. The company operates three annual in-person conferences — BOA Berlin (1,000+ attendees, 80+ speakers, 8 content stages), BOA NYC (500+ attendees, 30+ sessions, 6 stages), and BOA London (40+ exhibitors) — targeting app marketing leaders, product leaders, CRM and retention leaders, and revenue and monetization leaders. The events feature curated programming on AI-powered growth, privacy-first user acquisition, retention, and subscription monetization, with a tiered sponsor marketplace including Gold, Silver, Bronze, Exhibiting, and Networking tiers.

The company's underlying technology is not proprietary — Business of Apps is fundamentally an event production and media brand. The supporting asset is the businessofapps.com media platform, which functions as a year-round B2B content hub and vendor marketplace spanning app marketing, user acquisition, ASO, analytics, engagement, monetization, and mobile advertising categories, supplemented by guides, reports, benchmarks, videos, podcasts, and on-demand event recordings. The platform also hosts online events and webinars. There is no proprietary software, AI model, or data platform disclosed in the source material; AI is covered as an editorial and event topic, not as an in-house capability.

The business model is event-driven with two primary revenue streams: (1) event ticketing sold through businessofapps.com for the three flagship conferences, and (2) tiered sponsorship and exhibition sales (Gold, Silver, Bronze, Exhibiting, Networking) to technology vendors and agencies serving the app ecosystem. Pricing is quote-based and not publicly disclosed; commercial sales are handled directly by the in-house team. The media platform extends monetization through directory listings and sponsored content. Customer concentration on the attendee side is broad (40+ named enterprise and startup logos across fintech, ecommerce, gaming, health, media, and travel), while commercial concentration sits in a smaller set of repeat Gold-tier sponsors. The company is founder/privately held with no disclosed venture capital, private equity, or parent company.

Name

App Promotion Summit

Legal name

Business of Apps

Website

https://apppromotionsummit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Business of Apps (formerly App Promotion Summit) is a UK-based events and media company operating three annual app growth conferences in NYC, Berlin, and London, plus a B2B vendor marketplace and content platform serving app marketing, product, CRM, and revenue leaders.

Ownership category

akta.pro rank

Product category

Business Events and Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• App growth conferences
• Mobile marketing events
• App industry media
• User acquisition summits
• App monetization conferences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event ticketing: Revenue generated from selling tickets to in-person conferences in New York, Berlin, and London, targeting app marketing, growth, product, CRM, and revenue leaders.
2. Sponsorship and exhibition: Companies pay to sponsor events, exhibit in the marketplace, or host partner events and parties. Tiered sponsorship levels include Gold, Silver, Bronze, Exhibiting, and Networking categories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

App Promotion Summit (now Business of Apps) operates annual in-person conferences in New York, Berlin, and London that bring together app marketing, growth, product, CRM, and revenue leaders alongside a content and directory media platform (businessofapps.com) serving the global app economy. Revenue is generated primarily through event ticketing and tiered sponsorship/exhibition sales (Gold, Silver, Bronze, Exhibiting, Networking), with additional monetization from on-demand video, webinars, and marketplace directory listings.

Product overview

App Promotion Summit (now Business of Apps) operates as both a media platform and an events company. The Business of Apps Media Platform serves as a B2B marketplace and content hub for app marketing, providing insights, news, video, podcasts, and guides alongside directory listings across app marketing, user acquisition, app analytics, app engagement, app monetization, and mobile advertising categories. The events portfolio comprises three flagship in-person conferences — BOA Berlin (1000+ attendees, 8 content stages), BOA NYC (500+ attendees, 6 content stages), and BOA London (40+ exhibitors) — plus an online events/webinar program. All events focus on app growth topics spanning AI-powered marketing, retention, multi-channel user acquisition, and revenue innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• BOA Berlin Conference Annual in-person app growth conference held in Berlin at the Estrel venue, targeting app marketing, growth, product, CRM, and revenue leaders with multi-track sessions and an exhibition marketplace.
• BOA NYC Conference Annual in-person app growth conference held in New York City at a Midtown venue, targeting app marketing and growth professionals across ecommerce, fintech, health & fitness, games, entertainment, AI, productivity, and travel verticals.
• BOA London Conference Annual in-person app growth conference held in London at The Brewery venue, featuring 40+ exhibitors and sessions covering AI-enabled marketing, product-led growth, retention, web2app funnels, and subscription monetization.
• Business of Apps Media Platform Owned B2B media platform providing app industry insights, news, interviews, video, podcasts, guides, app data reports, benchmarks, and a directory marketplace connecting app marketers with vendors across user acquisition, analytics, engagement, monetization, and mobile advertising categories.
• Business of Apps Online Events and Webinars Online virtual events and webinars offering remote access to app growth content, industry insights, and on-demand video sessions covering topics such as Apple Ads strategy, AI-ready marketing, and integrated growth engines.

Quantifiable outcome

• Events consistently receive positive feedback from senior leaders at major global brands including Peloton, TikTok, Wise, Klarna, Bolt, and HelloFresh, with attendees describing it as the premier app growth event of the industry.
• +1 more outcomes

Named customers41 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

52 partnerships are on record, tiered gold, silver, bronze, exhibiting and networking.

• PaddlegoldGTM or Marketing Partner · 1 January 2026Paddle is a Gold partner for BOA Berlin 2026. Paddle is a monetization platform for SaaS companies. As a Gold sponsor, Paddle has prominent branding placement and likely participates in speaking opportunities and the exhibition marketplace.
• RevenueCatgoldGTM or Marketing Partner · 1 January 2026RevenueCat is a Gold partner for BOA Berlin 2026. RevenueCat provides in-app subscription infrastructure for mobile apps. As a Gold sponsor, they participate in the exhibition marketplace and receive prominent branding throughout the event.
• GummicubesilverGTM or Marketing Partner · 1 January 2026Gummicube is a Silver partner for BOA Berlin 2026. Gummicube provides App Store Optimization (ASO) and app marketing services, aligning with the event's audience of app growth professionals.
• FunnelFoxsilverTechnology or Integration · 1 January 2026FunnelFox is a Silver partner for BOA Berlin 2026. FunnelFox is a marketing attribution and funnel analytics platform.
• MolocosilverGTM or Marketing Partner · 1 January 2026Moloco is a Silver partner for BOA Berlin 2026. Moloco is a machine learning-powered advertising platform for app marketers.
• Customer.iosilverGTM or Marketing Partner · 1 January 2026Customer.io is a Silver partner for BOA Berlin 2026. Customer.io provides automated messaging and lifecycle marketing automation for apps.
• AsaptysilverGTM or Marketing Partner · 1 January 2026Asapty is a Silver partner for BOA Berlin 2026. Asapty is an app marketing agency specializing in Apple Search Ads and ASO.
• SuperwallsilverTechnology or Integration · 1 January 2026Superwall is a Silver partner for BOA Berlin 2026. Superwall provides paywall and subscription optimization tools for mobile apps.
• Tatam DigitalsilverGTM or Marketing Partner · 1 January 2026Tatam Digital is a Silver partner for BOA Berlin 2026. Tatam Digital is a mobile growth agency.
• AppTweaksilverTechnology or Integration · 1 January 2026AppTweak is a Silver partner for BOA Berlin 2026. AppTweak is an ASO (App Store Optimization) platform for apps.
• VonagebronzeGTM or Marketing Partner · 1 January 2026Vonage is a Bronze partner for BOA Berlin 2026. Vonage provides communications APIs and has relevance for in-app messaging and engagement.
• Alison AIbronzeTechnology or Integration · 1 January 2026Alison AI is a Bronze partner for BOA Berlin 2026. Alison AI provides AI-powered marketing attribution and analytics.
• contextSDKbronzeTechnology or Integration · 1 January 2026contextSDK is a Bronze partner for BOA Berlin 2026. contextSDK provides contextual signals for mobile apps and marketing.
• RemergeexhibitingGTM or Marketing Partner · 1 January 2026Remerge is an Exhibiting partner for BOA Berlin 2026. Remerge is a programmatic mobile advertising platform.
• OneSignalexhibitingGTM or Marketing Partner · 1 January 2026OneSignal is an Exhibiting partner for BOA Berlin 2026. OneSignal provides push notification and in-app messaging infrastructure for apps.
• AppFollowexhibitingTechnology or Integration · 1 January 2026AppFollow is an Exhibiting partner for BOA Berlin 2026. AppFollow provides ASO and app review management tools.
• MintegralexhibitingGTM or Marketing Partner · 1 January 2026Mintegral is an Exhibiting partner for BOA Berlin 2026. Mintegral is a mobile advertising and monetization platform.
• AppHUDexhibitingTechnology or Integration · 1 January 2026AppHUD is an Exhibiting partner for BOA Berlin 2026. AppHUD provides mobile app analytics and attribution.
• KayzenexhibitingGTM or Marketing Partner · 1 January 2026Kayzen is an Exhibiting partner for BOA Berlin 2026. Kayzen is a mobile growth platform.
• AppierexhibitingGTM or Marketing Partner · 1 January 2026Appier is an Exhibiting partner for BOA Berlin 2026. Appier is an AI-powered marketing platform for cross-screen analytics.
• SpinXexhibitingGTM or Marketing Partner · 1 January 2026SpinX is an Exhibiting partner for BOA Berlin 2026. SpinX is a mobile gaming monetization platform.
• CleverTapexhibitingTechnology or Integration · 1 January 2026CleverTap is an Exhibiting partner for BOA Berlin 2026. CleverTap provides customer engagement and retention analytics for apps.
• BigOadsexhibitingGTM or Marketing Partner · 1 January 2026BigOads is an Exhibiting partner for BOA Berlin 2026. BigOads is a mobile ad network.
• PurchaselyexhibitingTechnology or Integration · 1 January 2026Purchasely is an Exhibiting partner for BOA Berlin 2026. Purchasely provides subscription infrastructure and analytics for mobile apps.
• RevXexhibitingGTM or Marketing Partner · 1 January 2026RevX is an Exhibiting partner for BOA Berlin 2026. RevX is a mobile app retargeting and re-engagement platform.
• AdjoeexhibitingGTM or Marketing Partner · 1 January 2026Adjoe is an Exhibiting partner for BOA Berlin 2026. Adjoe is a mobile advertising and monetization platform.
• M+C Saatchi PerformancenetworkingGTM or Marketing Partner · 1 January 2026M+C Saatchi Performance is a Networking partner for BOA Berlin 2026. They host networking experiences at the event and are also a speaker (Jonathan Yantz, Managing Partner).
• AdikteevnetworkingGTM or Marketing Partner · 1 January 2026Adikteev is a Networking partner for BOA Berlin 2026. Adikteev provides app retargeting and re-engagement solutions.
• VibenetworkingGTM or Marketing Partner · 1 January 2026Vibe is a Networking partner for BOA Berlin 2026. Vibe is a mobile growth and engagement platform.
• RampednetworkingGTM or Marketing Partner · 1 January 2026Ramped is a Networking partner for BOA Berlin 2026. Ramped is a mobile growth platform.
• PaddlegoldGTM or Marketing Partner · 1 January 2026Paddle is a Gold partner for BOA NYC 2026. Paddle is a monetization platform for SaaS companies.
• RevenueCatgoldGTM or Marketing Partner · 1 January 2026RevenueCat is a Gold partner for BOA NYC 2026. RevenueCat provides in-app subscription infrastructure for mobile apps.
• CleverTapgoldTechnology or Integration · 1 January 2026CleverTap is a Gold partner for BOA NYC 2026. CleverTap provides customer engagement and retention analytics for apps.
• SimilarwebgoldTechnology or Integration · 1 January 2026Similarweb is a Gold partner for BOA NYC 2026. Similarweb provides digital market intelligence and analytics.
• GummicubesilverGTM or Marketing Partner · 1 January 2026Gummicube is a Silver partner for BOA NYC 2026. Gummicube provides ASO and app marketing services.
• AdaptysilverTechnology or Integration · 1 January 2026Adapty is a Silver partner for BOA NYC 2026. Adapty provides in-app subscription management and analytics.
• AsaptysilverGTM or Marketing Partner · 1 January 2026Asapty is a Silver partner for BOA NYC 2026. Asapty is an app marketing agency specializing in Apple Search Ads.
• SuperwallsilverTechnology or Integration · 1 January 2026Superwall is a Silver partner for BOA NYC 2026. Superwall provides paywall and subscription optimization tools.
• Tatam DigitalsilverGTM or Marketing Partner · 1 January 2026Tatam Digital is a Silver partner for BOA NYC 2026. Tatam Digital is a mobile growth agency.
• Yodel MobilesilverGTM or Marketing Partner · 1 January 2026Yodel Mobile is a Silver partner for BOA NYC 2026. Yodel Mobile is a strategic mobile growth consultancy.
• Alison AIbronzeTechnology or Integration · 1 January 2026Alison AI is a Bronze partner for BOA NYC 2026. Alison AI provides AI-powered marketing attribution.
• OneSignalexhibitingGTM or Marketing Partner · 1 January 2026OneSignal is an Exhibiting partner for BOA NYC 2026. OneSignal provides push notification infrastructure.
• MintegralexhibitingGTM or Marketing Partner · 1 January 2026Mintegral is an Exhibiting partner for BOA NYC 2026. Mintegral is a mobile advertising and monetization platform.
• BrightlakeexhibitingGTM or Marketing Partner · 1 January 2026Brightlake is an Exhibiting partner for BOA NYC 2026. Brightlake is a digital analytics platform.
• SpinXexhibitingGTM or Marketing Partner · 1 January 2026SpinX is an Exhibiting partner for BOA NYC 2026. SpinX is a mobile gaming monetization platform.
• AppHUDexhibitingTechnology or Integration · 1 January 2026AppHUD is an Exhibiting partner for BOA NYC 2026. AppHUD provides mobile app analytics and attribution.
• RevXexhibitingGTM or Marketing Partner · 1 January 2026RevX is an Exhibiting partner for BOA NYC 2026. RevX is a mobile app retargeting platform.
• DataseatexhibitingGTM or Marketing Partner · 1 January 2026Dataseat is an Exhibiting partner for BOA NYC 2026. Dataseat is a mobile data and analytics platform.
• AppTweakexhibitingTechnology or Integration · 1 January 2026AppTweak is an Exhibiting partner for BOA NYC 2026. AppTweak provides ASO platform services.
• M+C Saatchi PerformancenetworkingGTM or Marketing Partner · 1 January 2026M+C Saatchi Performance is a Networking partner for BOA NYC 2026. Jonathan Yantz, Managing Partner, is also a speaker.
• VibenetworkingGTM or Marketing Partner · 1 January 2026Vibe is a Networking partner for BOA NYC 2026.
• RampednetworkingGTM or Marketing Partner · 1 January 2026Ramped is a Networking partner for BOA NYC 2026.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• dmexco: dmexco is a leading digital marketing and tech expo in Cologne, Germany, attracting the same performance marketing, ad-tech, and app ecosystem sponsors (and overlapping Berlin audience) but with a broader digital marketing scope.
• Web Summit: Web Summit is a broader, larger-scale tech conference brand (Vancouver, Lisbon, Rio) that includes app growth content alongside broader tech topics; it competes for the same enterprise sponsor dollars and senior attendee mindshare but is not specialized in app marketing.
• Advertising Week: Advertising Week is a large-scale global advertising and marketing conference brand (NYC, London, Tokyo) that overlaps with Business of Apps in serving senior marketers, performance marketers, and ad-tech sponsors, though it is not app-specific.
• INBOUND (HubSpot): INBOUND is HubSpot's flagship marketing and sales conference attracting many of the same growth marketing and demand-gen attendees and sponsors as Business of Apps, but is broader in scope and owned by a single SaaS platform vendor.
• TechCrunch Disrupt: TechCrunch Disrupt is a flagship tech/startup conference attracting many of the same founders, product leaders, and growth marketers as Business of Apps, but with a broader tech-startup lens rather than an app-growth specialization.

Direct peers

• Postback Conference: Postback is a long-running mobile user acquisition and monetization conference serving the same app marketing and growth community, with a similar sponsorship-driven revenue model and B2B event format.
• Mobile Growth Summit: Mobile Growth Summit is the closest direct competitor — a conference series focused on mobile app growth, user acquisition, and retention, running events in multiple cities and targeting the same app marketing persona as Business of Apps.
• App Growth Summit: App Growth Summit runs app growth conferences in NYC, Berlin, London, and other cities, directly overlapping with Business of Apps in geographic footprint and target audience of app marketers, growth managers, and product leaders.
• MMA Global (Mobile Marketing Association) events: MMA Global runs industry conferences, awards, and research programs specifically for the mobile marketing ecosystem, directly competing for the same enterprise attendees and sponsor relationships as Business of Apps.

Regional players

• Money 20/20: Money 20/20 is a major fintech and payments conference; while it overlaps with Business of Apps in serving app-based fintechs (Klarna, Wise, Bolt are shared attendees), it is fintech-vertical and runs primarily in Las Vegas and other US locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apppromotion
• Facebookfacebook.com/AppPromotionSummit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about App Promotion Summit