12 Oaks
The Club at 12 Oaks is a private, PE-backed country club in Holly Springs, NC offering a Jack Nicklaus-designed championship course, multi-venue dining, event hosting, and family amenities (pools, tennis, pickleball, fitness, youth programs) to affluent local member households under Premier Golf and Lifestyle membership tiers.
- Company typePrivate
- Founded2008
- HeadquartersHolly Springs, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 12 Oaks does
The Club at 12 Oaks is a private country club located in Holly Springs, North Carolina, operating as part of the Concert Golf Partners portfolio of upscale private clubs. The club's anchor asset is a Jack Nicklaus-designed championship golf course measuring over 7,132 yards, which opened in 2008 and was recognized at launch as one of the nation's Best New Courses by Golf Digest and Best New Course in North Carolina by the NC Golf Panel. The club serves affluent families and individuals in the greater Holly Springs/Raleigh area, with a stated focus on family-oriented recreation and community.
The business operates a subscription-based membership model with two primary tiers: a Premier Golf Membership providing unlimited access to two Top 100 courses in North Carolina plus full club amenities, and a Lifestyle Membership offering dining, fitness, and recreational access with limited golf (up to six rounds annually at guest rate). Beyond recurring membership fees, the club generates revenue through event hosting — weddings, corporate meetings, and social events with capacity for up to 250 guests in a 5,000 sq ft glass-walled tent — and a multi-venue food and beverage operation spanning a clubhouse restaurant, The Pub, poolside grille, Paradise Grill, and a ClubGrub delivery service. Ancillary revenue lines include golf instruction (Operation 36 Golf Academy, PGA Junior League, private lessons), tennis and pickleball programming, and an F45 Training partnership. Technology infrastructure runs on Northstar Technologies' club management software platform, with Salesforce Pardot used for membership lead capture.
The club's go-to-market combines a content-rich website, an active blog (46 entries), and event-focused Instagram and Facebook channels with a direct outreach model managed by a dedicated Membership Director who runs personalized tours and a new-resident welcome program. Members benefit from reciprocal access to over 600 properties worldwide through Concert Golf Partners' affiliations with The Executive Golfer and Links2Golf. Day-to-day operations are led by an Area General Manager (Ed Hanley), with a full staff across membership, F&B, golf operations, agronomy, instruction, and concierge functions.
12 Oaks firmographics
Firmographics- Name
- 12 Oaks
- Legal name
- The Club at 12 Oaks
- Website
- https://theclubat12oaks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Club at 12 Oaks is a private, PE-backed country club in Holly Springs, NC offering a Jack Nicklaus-designed championship course, multi-venue dining, event hosting, and family amenities (pools, tennis, pickleball, fitness, youth programs) to affluent local member households under Premier Golf and Lifestyle membership tiers.
- Ownership category
- akta.pro rank
12 Oaks industry classification
Industry- Product category
- Private Country Club
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where 12 Oaks is headquartered
LocationHeadquarters
- HQ city
- Holly Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
12 Oaks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Recurring membership fees from two primary tiers: Premier Golf Membership offering unlimited golf access and full club amenities, and Lifestyle Membership providing access to social and recreational amenities with limited golf. Additional revenue from cart plan add-ons and initiation fees.
- Event Hosting: Revenue from hosting weddings, receptions, corporate meetings, and social events. All-inclusive packages include catering, bar services, and venue rental.
- Food and Beverage: On-site dining services including fine dining, casual dining, poolside food service, and catering for member events. Multiple dining venues include clubhouse restaurant, pub, poolside grille, and Paradise Grill.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premier Golf Membership - Full access to golf, practice facilities, dining, fitness, tennis, pickleball, swimming, and social events |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
12 Oaks product offering
Product offeringCore offering
The Club at 12 Oaks is a private country club selling two membership tiers (Premier Golf and Lifestyle) plus full-service event hosting for weddings and corporate meetings. Members and guests access a Jack Nicklaus-designed 18-hole championship golf course, tennis, pickleball, an F45 fitness center, pool complex, multiple dining venues, youth programs, and golf instruction.
Product overview
The Club at 12 Oaks is a premier private country club offering a comprehensive portfolio of recreational and social amenities organized around two membership tiers (Premier Golf Membership and Lifestyle Membership). The core offerings include a Jack Nicklaus-designed championship golf course (7,132+ yards), multiple dining venues (clubhouse restaurant, The Pub, poolside grille, delivery service), and extensive event hosting capabilities for weddings and corporate events. Recreational facilities encompass tennis (2 courts), pickleball (3 courts), fitness center with F45 Training partnership, and three pool complexes featuring waterslides and splash amenities. Golf instruction is delivered through Operation 36 Golf Academy, PGA Junior League, and private lessons. Youth programming includes supervised Kid's Club and age-appropriate activities. The club operates reciprocal access arrangements with other Concert Golf properties and international golf networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Golf Membership Recurring subscription for individuals and families granting full golf privileges, clubhouse access, member dining charging privileges, and reciprocal access across the Concert Golf Partners portfolio. Designed for avid golfers in the greater Raleigh-Durham market.
- Lifestyle Membership Lower-priced recurring subscription offering full clubhouse, dining, pool, fitness, tennis, and pickleball access for households seeking social and recreational amenities without full golf privileges.
- Wedding and Event Venue Contractable wedding and private-event hosting service including ceremony and reception spaces, on-site catering, and event coordination, marketed to engaged couples and private celebration hosts.
- Corporate Meetings and Events Contractable corporate meeting, retreat, and banquet service for businesses and organizations, providing meeting spaces, full catering, and event coordination outside the membership base.
- Dining Services Multi-venue food and beverage operation serving members and guests across Lodge Bar & Grill and Garden Room settings, plus poolside and event catering, operated as a standalone revenue stream from membership dues.
Companies that use 12 Oaks
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
12 Oaks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
12 Oaks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Concert Golf PartnerscoreParent company and club management organization. The Club at 12 Oaks is affiliated with Concert Golf Partners, a private equity-backed operator of upscale private clubs. This affiliation provides operational resources, brand standards, and reciprocal access to the Concert Golf network of properties.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
12 Oaks competitors and assessment
Company assessmentEmerging players
- The Umstead Hotel and Spa: Luxury wedding and corporate event venue in Cary with comparable Triangle-area affluent clientele, gardens, and high-end catering. Overlaps with 12 Oaks on the event-hosting side of the business rather than membership/golf.
- Carolina Inn (Chapel Hill): Historic wedding and corporate event venue in Chapel Hill - comparable Triangle-region hospitality venue with weddings, catering, and event packages; overlaps primarily in the event-hosting revenue stream rather than membership.
Direct peers
- TPC Wakefield Plantation: TPC-branded private country club in Raleigh with Arnold Palmer-designed course, full clubhouse, dining, and event facilities - comparable premium private club competing for Triangle golf members and corporate outings.
- MacGregor Downs Country Club: Also a Concert Golf Partners-affiliated private country club in the Cary/Holly Springs area offering Jack Nicklaus-designed golf, tennis, swimming, dining, and social events. Operates the same membership-driven model in directly overlapping territory and shares multiple management contacts (David Doyle AGM, David Marquina Tennis, Jens Klemsche Golf Ops) with 12 Oaks.
- Devils Ridge Golf Club: Private equity-era (McConnell Golf) country club in Holly Springs offering championship golf, swim, tennis, fitness, dining, and social events; essentially an in-market direct competitor positioned against the same demographic.
- Prestonwood Country Club: Large private family country club in Cary, NC with two golf courses, swim/tennis campus, dining, and a robust events business - directly comparable full-amenity Triangle-area private club competing for the same affluent Cary/Holly Springs member pool.
- Governors Club: Private gated country club community in Chapel Hill with Jack Nicklaus-designed golf, tennis, swim, dining, and full social calendar - a Triangle-area peer with a similar family-oriented country club model and championship pedigree.
Regional players
- Keith Hills Golf Club: Public/semi-private golf facility in Buies Creek, NC owned by Campbell University, with on-course accommodations and recreational amenities - comparable golf-led offering but operating under a different ownership and access model.
Broad incumbents
- Troon Golf (Troon Privé): Global golf and club management company with private club division (Troon Privé) operating membership clubs worldwide - comparable third-party management and operational resources, similar in business model though vastly larger portfolio.
- Invited (formerly ClubCorp): Largest operator of private country clubs in the U.S. (200+ clubs), offering comparable membership-driven golf, dining, and event businesses at scale - the dominant broad incumbent across the same category, though covering the country rather than the Triangle specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
12 Oaks social profiles
Digital presence12 Oaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
12 Oaks leadership team
Management profileNumber of profiles
Profiles10 records
12 Oaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
12 Oaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 12 Oaks
What does 12 Oaks do?
The Club at 12 Oaks is a private country club selling two membership tiers (Premier Golf and Lifestyle) plus full-service event hosting for weddings and corporate meetings. Members and guests access a Jack Nicklaus-designed 18-hole championship golf course, tennis, pickleball, an F45 fitness center, pool complex, multiple dining venues, youth programs, and golf instruction.
Is 12 Oaks a public or private company?
12 Oaks is a private company. It is classified as private equity controlled and is currently operating.
When was 12 Oaks founded?
12 Oaks was founded in 2008. It employs 11 to 50 people.
Where is 12 Oaks based?
12 Oaks is headquartered in Holly Springs, United States, in the North America region.
How does 12 Oaks make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are event Hosting and food and Beverage.
Who are 12 Oaks's main competitors?
Emerging players on record are The Umstead Hotel and Spa and Carolina Inn (Chapel Hill). Direct peers are TPC Wakefield Plantation, MacGregor Downs Country Club, Devils Ridge Golf Club, Prestonwood Country Club and Governors Club. Keith Hills Golf Club is listed as a regional player. Broad incumbents are Troon Golf (Troon Privé) and Invited (formerly ClubCorp).
Does 12 Oaks have an API?
No public API is recorded for 12 Oaks.
What industry is 12 Oaks in?
12 Oaks's product category is Private Country Club. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713910 and its SIC code is 7997.