Dats 24 NV
DATS 24 NV is a Belgian subsidiary of Colruyt Group operating 145+ self-service fuel stations, an EV charging pass with access to 500,000+ charging points across Europe, and household electricity and natural gas supply contracts for individual consumers and businesses in Belgium.
- Company typePrivate
- Founded1972
- HeadquartersHalle, Belgium
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Dats 24 NV does
DATS 24 NV is a Belgian energy and mobility company that has operated as a wholly-owned subsidiary of Colruyt Group since its founding, headquartered at Edingensesteenweg 249, 1500 Halle. The company runs an integrated three-pillar offering: a retail fuel network of 145+ self-service stations across Belgium that are deliberately sited away from highways to keep real estate and operating costs below those of premium-location competitors; an electric vehicle charging proposition delivered through the DATS 24 charging pass, which grants roaming access to over 500,000 charging points across Belgium and Europe; and a residential energy supply business selling 100% green electricity and natural gas contracts to Belgian households under the DATS 24 Energie brand.
The core technology stack is centered on two consumer-facing digital products: the Xtra mobile app and payment card, which applies additional discounts on top of already low pump prices for fuel transactions, and the DATS 24 charging pass, which authenticates users and settles EV charging sessions across partner networks. A self-service online portal (profile.dats24.be) handles energy contract acquisition, switching supplier administration, and ongoing account management. Stations are self-maintained by DATS 24 rather than franchised, and the company uses promotional levers such as seasonal charging bonuses and an introductory €100 energy discount to drive acquisition.
Commercially, DATS 24 earns revenue from three distinct streams: transactional fuel sales at the pump (transaction-fee economics on volume × margin per liter), usage-based EV charging billed through the charging pass, and recurring subscription-style household energy supply contracts for electricity and natural gas. The go-to-market is product-led and self-serve, with both consumer (Particulier) and business (Professional) segments served through the same owned digital channels. No revenue, headcount, or funding data is publicly disclosed; the company is privately held inside the Colruyt Group conglomerate and operates exclusively in the Belgian market.
Dats 24 NV firmographics
Firmographics- Name
- Dats 24 NV
- Legal name
- DATS 24 NV
- Website
- https://customer.dats24.be
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Short description
- DATS 24 NV is a Belgian subsidiary of Colruyt Group operating 145+ self-service fuel stations, an EV charging pass with access to 500,000+ charging points across Europe, and household electricity and natural gas supply contracts for individual consumers and businesses in Belgium.
- Ownership category
- akta.pro rank
Dats 24 NV industry classification
Industry- Product category
- Fuel and Energy Retail Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
- akta.pro secondary industries
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Fleet Management & Charging Solutions (THADAKAJ)
Keywords
Where Dats 24 NV is headquartered
LocationHeadquarters
- HQ city
- Halle
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Dats 24 NV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fuel Sales: Revenue from fuel sales at 145+ owned and operated stations across Belgium. Customers pay at the pump using Xtra app or card with discount benefits.
- Electric Vehicle Charging: Revenue from EV charging services at charging points across Belgium and Europe. Accessed via DATS 24 charging pass.
- Energy Contracts: Revenue from electricity and natural gas supply contracts for households. Offers 100% green electricity and natural gas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Xtra membership for fuel discounts |
| Usage-based | Pay-as-you-go | DATS 24 Charging Pass |
| Subscription | Annual | Energy contracts (electricity and gas) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dats 24 NV product offering
Product offeringCore offering
DATS 24 NV operates an integrated energy ecosystem in Belgium comprising unmanned fuel stations (145+ locations), EV charging infrastructure with access to 500,000+ charging points across Belgium and Europe, and residential electricity and natural gas supply contracts. The company bundles fuel retail, EV charging, and household energy services through the Xtra loyalty app/card and the DATS 24 charging pass, positioning itself as a low-cost, conveniently located energy provider under the Colruyt Group umbrella.
Product overview
DATS 24 NV is a Belgian energy company and subsidiary of Colruyt Group offering an integrated energy portfolio consisting of fuel stations, electric vehicle charging infrastructure, and residential energy contracts. The core offering includes over 145 strategically located tankstations (fuel stations), a network of laadpalen (charging stations) with access to 500,000+ charging points, the Xtra loyalty app/card for fuel discounts, and the DATS 24 laadpas for EV charging. The energy division provides electricity (100% green) and natural gas contracts for households, supported by a customer portal. The products work together as a unified energy ecosystem: customers can fuel or charge at DATS 24 locations, use the Xtra app for fuel discounts and the laadpas for charging, and manage their home energy contracts through the same customer profile.
Differentiator
Problem solved
Functional benefit
Brands
- Xtra: Customer loyalty program for fueling with discounts on pump prices via app or card
- DATS 24 Laadpas
Products and services
- DATS 24 Tankstations
- DATS 24 Laadpalen (EV Charging)
- DATS 24 Energie (Electricity and Natural Gas)
- Xtra Loyalty Program
- DATS 24 Laadpas (Charging Pass)
Quantifiable outcome
- Awarded 'Best of Test' three consecutive years (2023, 2024, 2025) by Testaankoop for energy services
Companies that use Dats 24 NV
Customer profileSegments2 records
Ideal customer profiles2 records
Dats 24 NV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dats 24 NV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Colruyt GroupcoreParent company of DATS 24 NV. Provides operational infrastructure, shared services, and corporate governance. DATS 24 operates as an integrated subsidiary within the Colruyt Group ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dats 24 NV competitors and assessment
Company assessmentDirect peers
- BP: Operates BP fuel retail sites in Belgium and is rolling out BP pulse EV charging and convenience offerings across Europe — directly comparable integrated fuel-to-charging transition strategy to Dats 24.
- Esso (ExxonMobil): Operates a national fuel station network in Belgium with growing EV charging at forecourts — comparable downstream fuel-and-charging retail model to Dats 24, with deeper international backing.
- Shell: Operates Shell fuel stations in Belgium and pan-European Shell Recharge EV charging network plus Shell Energy retail offers — the closest large-cap analog to Dats 24's integrated fuel + charging + home energy model.
- Eneco Belgium: Dutch-Belgian renewable energy retailer offering 100% green electricity and gas to Belgian households, with growing EV charging offerings — directly comparable on the green-energy and charging side of Dats 24's bundle.
- Luminus: Belgian electricity and gas supplier with renewable offers and EV charging solutions for households — directly comparable residential energy and charging competitor to Dats 24 Energie.
- TotalEnergies: Integrated global energy major operating fuel retail stations across Belgium and Europe alongside EV charging (TotalEnergies Charging) and residential energy offers — directly comparable multi-product energy-and-mobility bundle to Dats 24.
Broad incumbents
- Engie Electrabel: Largest incumbent electricity and gas supplier in Belgium — directly comparable residential energy supply business and a competitor for Dats 24 Energie contracts, though it does not operate fuel retail.
Others
- Mega (Colruyt Group): Belgian green electricity and gas retailer under the same Colruyt Group parent — adjacent ecosystem participant that overlaps with Dats 24 Energie in offering green household energy contracts in Belgium.
Regional players
- Texaco (Chevron): Operates branded fuel stations in Belgium and across Europe, with growing EV charging at forecourts — comparable downstream fuel retail and emerging charging model to Dats 24, though not active in residential energy supply.
- Q8 (Kuwait Petroleum International): Belgian-headquartered fuel retailer with a strong domestic station network — the closest same-country fuel retail competitor to Dats 24's 145+ Belgian stations, though without the same scale of bundled energy offers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dats 24 NV social profiles
Digital presenceDats 24 NV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dats 24 NV leadership team
Management profileNumber of profiles
Dats 24 NV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dats 24 NV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dats 24 NV
What does Dats 24 NV do?
DATS 24 NV operates an integrated energy ecosystem in Belgium comprising unmanned fuel stations (145+ locations), EV charging infrastructure with access to 500,000+ charging points across Belgium and Europe, and residential electricity and natural gas supply contracts. The company bundles fuel retail, EV charging, and household energy services through the Xtra loyalty app/card and the DATS 24 charging pass, positioning itself as a low-cost, conveniently located energy provider under the Colruyt Group umbrella.
Is Dats 24 NV a public or private company?
Dats 24 NV is a private company. It is classified as corporate owned and is currently operating.
When was Dats 24 NV founded?
Dats 24 NV was founded in 1972.
Where is Dats 24 NV based?
Dats 24 NV is headquartered in Halle, Belgium, in the Europe region.
How does Dats 24 NV make money?
Three revenue lines are on record. Fuel Sales are the primary driver. The others are electric Vehicle Charging and energy Contracts.
Who are Dats 24 NV's main competitors?
Direct peers on record are BP, Esso (ExxonMobil), Shell, Eneco Belgium, Luminus and TotalEnergies. Engie Electrabel is listed as a broad incumbent. Mega (Colruyt Group) is listed as an others. Regional players are Texaco (Chevron) and Q8 (Kuwait Petroleum International).
Does Dats 24 NV have an API?
No public API is recorded for Dats 24 NV.
What industry is Dats 24 NV in?
Dats 24 NV's product category is Fuel and Energy Retail Services. Its primary akta.pro industry code is TLABAMAK, EV Charging Payment & Reimbursement Programs (Public/Depot Charging), with a secondary code of TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing). Its NAICS code is 2211 and its SIC code is 4700.