Cloth House
Cloth House is a family-run London fabric retailer founded in 1984, selling natural and artisanal fabrics by the metre, haberdashery, homeware, and vintage textiles online and from its Camden studio to home sewers, interior designers, and film/TV costume makers worldwide.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cloth House does
Cloth House is a family-run fabric and textile retailer founded in 1984 in Camden, London, by Jay and Niki, operating as both an online shop at clothhouse.com and an appointment-based physical studio at 130 Royal College Street. The business is built around a curated catalogue of natural and artisanal fabrics sourced globally from artisans and textile traders in India, Japan, France, Ireland, and Spain, with emphasis on cotton, linen, wool, silk, hemp, khadi, block print, handloom, and naturally dyed textiles. Beyond core fabric-by-the-metre sales, the company offers haberdashery (thread, buttons, dye, ribbon), homeware (blankets, cushions, baskets, sleepwear, raffia accessories), and vintage textiles, supported by free downloadable sewing patterns with maker's guides.
The business operates a deliberate horizontal segmentation strategy serving three primary customer groups: home sewers purchasing fabrics for personal garment and home textile projects, professional interior designers sourcing distinctive materials for soft furnishings, and film and television costume departments requiring authentic vintage and specialty textiles. Pricing is unit-based at £5.50-£72 per metre for fabrics and individual item pricing for homeware, with multi-currency checkout (GBP, USD, EUR, DKK, HKD) and automatic VAT deduction for non-UK shipments enabling international direct-to-consumer sales. The go-to-market combines content-led acquisition (free patterns, newsletters, Instagram) with a single physical studio that doubles as processing, fulfilment, and collection development space.
Cloth House firmographics
Firmographics- Name
- Cloth House
- Legal name
- Cloth House
- Website
- https://clothhouse.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cloth House is a family-run London fabric retailer founded in 1984, selling natural and artisanal fabrics by the metre, haberdashery, homeware, and vintage textiles online and from its Camden studio to home sewers, interior designers, and film/TV costume makers worldwide.
- Ownership category
- akta.pro rank
Where Cloth House is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cloth House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fabric Retail: Selling fabrics by the meter (per linear meter) with prices ranging from approximately £5.50/m to over £72/m depending on fabric type and quality. Primary revenue stream.
- Haberdashery and Accessories: Thread, buttons, snaps, ribbon, webbing, string, dye, and decorative items sold individually or in small quantities.
- Homeware Products: Blankets, quilts, cushions, napkins, baskets, bags, stationery, sleepwear, rugs, and glass items sold as finished products.
- Vintage Textiles: Vintage fabrics, blankets, textiles, shoe lasts, and paper items sold as collectible or specialty products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per meter for fabrics |
| Unit Pricing | Pay-as-you-go | Unit pricing for homeware and haberdashery items |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Cloth House product offering
Product offeringCore offering
Cloth House is a family-run fabric and textile retailer that sells natural and artisanal fabrics by the meter — including cotton, linen, wool, silk, viscose, hemp, and specialty handwoven or hand-printed textiles — alongside haberdashery supplies, homeware items, and vintage textiles. It operates both a worldwide e-commerce storefront and a single Camden Studio open by appointment in London, with VAT automatically deducted for non-UK orders. The business sources directly from artisans and textile traders in India, Japan, France, Ireland, and Spain, and develops collections through in-house washing and natural dyeing processes.
Product overview
Cloth House operates as a family-run fabric and textile retailer offering a curated portfolio of products centred on natural and artisanal fabrics. The core offering comprises fabric materials across multiple categories (cotton, linen, wool, silk, viscose), supported by haberdashery supplies (thread, buttons, ribbon, dye), homeware items (blankets, cushions, napkins, baskets), and vintage textiles. The business provides a supplementary service through free downloadable sewing patterns with maker's guides. Cloth House maintains a physical Camden Studio for customer appointments, fabric processing, and collection development. Established in 1984, the company has expanded from a single-room operation to a multi-category online retailer with a focus on natural fibres, ethical sourcing, and traditional textile crafts.
Differentiator
Problem solved
Functional benefit
Companies that use Cloth House
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Cloth House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cloth House partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Cloth House competitors and assessment
Company assessmentDirect peers
- Mood Fabrics: Iconic NYC-based fabric retailer supplying home sewers, designers, and the fashion industry. Comparable in product breadth (cotton, linen, silk, wool, notions), customer mix (home sewers, designers, costume makers), and global e-commerce reach.
- Dragonfly Fabrics: Boutique UK-based online fabric retailer focusing on natural fibres and dress fabrics for home sewers. Comparable in natural-fiber positioning, UK customer base, and curated small-business approach.
- Ray Stitch: London-based independent fabric and haberdashery retailer with both physical store and online shop. Direct peer in product mix (cotton, linen, dress fabrics, haberdashery) and target market (home sewers and makers).
- B&J Fabrics: Long-established NYC fabric retailer serving designers and home sewers with curated natural and specialty fabrics. Comparable in heritage positioning, customer mix (fashion designers and home sewers), and curated product philosophy.
- Minerva Crafts: UK-based online fabric and haberdashery superstore with international shipping. Direct peer serving home sewers and small businesses with broad fabric ranges and notions, comparable in product categories though at higher volume and lower price points.
- Tissura: Online luxury fabric retailer specializing in premium cotton, silk, wool, and lace sourced from European mills. Comparable in natural-fiber positioning, designer-customer base, and global shipping model.
- The Fabric Store: Multi-location specialty fabric retailer in New Zealand and Australia with curated collections of natural, designer, and limited-edition fabrics. Highly comparable in product positioning, customer base, and curated brick-and-mortar plus e-commerce model.
Broad incumbents
- Liberty London: Established London department store with a heritage fabric and haberdashery department. Overlaps in fabric retail and customer base (designers, makers) but operates as a broader luxury lifestyle retailer rather than a fabric specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cloth House social profiles
Digital presenceCloth House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloth House leadership team
Management profileNumber of profiles
Profiles2 records
Cloth House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloth House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloth House
What does Cloth House do?
Cloth House is a family-run fabric and textile retailer that sells natural and artisanal fabrics by the meter — including cotton, linen, wool, silk, viscose, hemp, and specialty handwoven or hand-printed textiles — alongside haberdashery supplies, homeware items, and vintage textiles. It operates both a worldwide e-commerce storefront and a single Camden Studio open by appointment in London, with VAT automatically deducted for non-UK orders. The business sources directly from artisans and textile traders in India, Japan, France, Ireland, and Spain, and develops collections through in-house washing and natural dyeing processes.
Is Cloth House a public or private company?
Cloth House is a private company. It is classified as family owned and is currently operating.
When was Cloth House founded?
Cloth House was founded in 1984. It employs 11 to 50 people.
Where is Cloth House based?
Cloth House is headquartered in London, United Kingdom, in the Europe region.
How does Cloth House make money?
Four revenue lines are on record. Fabric Retail is the primary driver. The others are haberdashery and Accessories, homeware Products and vintage Textiles.
Who are Cloth House's main competitors?
Direct peers on record are Mood Fabrics, Dragonfly Fabrics, Ray Stitch, B&J Fabrics, Minerva Crafts, Tissura and The Fabric Store. Liberty London is listed as a broad incumbent.
Does Cloth House have an API?
No public API is recorded for Cloth House.