StoreLab
StoreLab is an Australian VR simulation software vendor that sells enterprise tools — Connect (planogram and store design), Research (3D eye tracking), and FieldForce (execution compliance) — to retailers and CPG manufacturers across Australia, the UK, and global markets.
- Company typePrivate
- Founded2015
- HeadquartersPymble, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StoreLab does
Store Lab Pty Ltd, operating as StoreLab, is a privately held Australian company that sells enterprise VR simulation software for retail spaces. Its platform is organized into three core products: STORELAB Connect, which manages planograms (.psa files) and lets retailers design and walk through store layouts before physical implementation; STORELAB Research, an eye tracking system that captures gaze data across the entire 3D space to derive shopper insights on campaigns, pack design, and planograms; and STORELAB FieldForce, which measures retail execution and campaign compliance through geo-tagged photo capture and store walkthroughs. A shared STORELAB Storyteller module generates video outputs for internal communication and training. The platform is supported by a content library of over 40,000 3D product models/SKUs and 150+ virtual retail environments, accumulated over the company's claimed 35+ years in retail solutions.
Revenue is generated through enterprise SaaS subscriptions across Connect, Research, and FieldForce, with quote-based pricing and a 'Book a Demo' sales motion. The go-to-market is direct enterprise sales targeting CPG manufacturers, retailers, and field execution teams across Australia, the United Kingdom, and a global segment, served through dedicated country websites and a client portal. Customers include large multinational enterprises such as Nestlé, PepsiCo, Mars Wrigley, BAT, Henkel, HP, Dyson, Philips, Bayer, Woolworths, and ALDI, spanning CPG, grocery, healthcare, consumer electronics, automotive, and energy.
The company is privately held with no disclosed funding rounds, headcount, or revenue figures. Strategic disclosure is limited to product capabilities, customer logos, and geographic footprint; partnership, M&A, and leadership change signals are not present in the available data.
StoreLab firmographics
Firmographics- Name
- StoreLab
- Legal name
- Store Lab Pty Ltd
- Website
- https://storelab.global
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StoreLab is an Australian VR simulation software vendor that sells enterprise tools — Connect (planogram and store design), Research (3D eye tracking), and FieldForce (execution compliance) — to retailers and CPG manufacturers across Australia, the UK, and global markets.
- Ownership category
- akta.pro rank
StoreLab industry classification
Industry- Product category
- Retail Visualization Software
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Other Miscellaneous Retailers (4599)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- VR Headsets & Accessories Retail (CRACAFAE)
Keywords
Where StoreLab is headquartered
LocationHeadquarters
- HQ city
- Pymble
- HQ country
- Australia
- HQ region
- Oceania
Markets served
StoreLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Subscriptions: SaaS-like enterprise software platform (STORELAB Connect) providing VR simulation capabilities for retail design and execution. Likely subscription-based with enterprise licensing model.
- Research & Analytics Services: STORELAB Research provides eye tracking and shopper insights through virtual store simulations
- FieldForce Execution Platform: Platform for driving and measuring retail execution excellence, ensuring flawless in-store experiences
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
StoreLab product offering
Product offeringCore offering
StoreLab provides a VR-based retail simulation platform that enables retailers and consumer goods manufacturers to design, visualize, test, and perfect store layouts, planograms, and in-store campaigns before committing to physical changes. The platform combines three core modules — STORELAB Connect (planogram and store design), STORELAB Research (3D eye-tracking shopper insights), and STORELAB FieldForce (retail execution and compliance tracking) — backed by a library of 40K+ 3D product models and 150+ virtual retail environments.
Product overview
StoreLab offers a unified VR retail simulation platform comprising three core products: STORELAB Connect™ for store design and planogram management, STORELAB Research for eye-tracking-based shopper insights, and STORELAB FieldForce™ for retail execution and compliance tracking. These products share the STORELAB Storyteller™ module for video output generation. The platform provides photorealistic VR environments (150+ virtual retail environments), supports 40,000+ 3D product models/SKUs, and enables retailers to visualize, test, and perfect store layouts before physical implementation.
Differentiator
Problem solved
Functional benefit
Brands
- STORELAB Connect: Enterprise software platform for retail store design, planogram management, and store layout optimization.
- STORELAB Research
- STORELAB FieldForce
- STORELAB Storyteller
Products and services
- STORELAB Connect Enterprise software platform for retail store design, planogram management, and store layout optimization. Enables users to import/export/modify .psa planogram files, perform immersive VR walkthroughs, rotate/move/scale pre-set items, save and reuse designs, and visualize merchandising solutions in photorealistic VR before physical changes. For retailers and CPG companies.
- STORELAB Research Eye-tracking research platform providing gaze point analytics and shopper insights within virtual store simulations. Uses globally unique eye tracking software capturing real-time data across the entire 3D space, identifying what shoppers looked at regarding campaigns, pack design, and planograms. Operates with LCD monitors, VR headsets, and online platforms. For shopper researchers and CPG marketers.
- STORELAB FieldForce Retail execution platform designed to drive and measure excellence in retail execution. Features pre-defined store walkthroughs with Picture of Success criteria, real-time geo-tagged compliance tracking across regions, interactive scene manipulation, and integration with STORELAB Storyteller for dynamic training videos. For field sales and marketing teams managing in-store campaign execution.
Quantifiable outcome
- Implement innovation 5 times faster
- +1 more outcomes
Companies that use StoreLab
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
StoreLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
StoreLab partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
StoreLab competitors and assessment
Company assessmentBroad incumbents
- IRI: Retail and shopper insights incumbent providing CPG clients with category, shopper, and in-store execution analytics. Overlaps with StoreLab's Research and FieldForce offerings on CPG customer rosters.
- NielsenIQ: Large-scale retail measurement and shopper insights vendor with deep enterprise CPG relationships. Comparable as an incumbent capturing the same research and in-store analytics budgets that StoreLab's VR/eye-tracking platform targets.
- AFSM (Affinitiv / Acosta) retail execution platforms: Broader retail execution and field-marketing software incumbents. Comparable in addressing the same in-store compliance, field-team enablement, and campaign execution workflows that StoreLab's FieldForce platform targets, though typically as part of larger suites.
- Kantar: Global research and shopper-insights incumbent serving many of the same CPG and retail clients (PepsiCo, Nestle, Unilever). Comparable as a buyer of retailer/CPG research budgets where StoreLab's Research and FieldForce compete for wallet share.
Direct peers
- InContext Solutions: Direct competitor in enterprise VR retail simulation and shopper insights. Offers similar 3D store-sim environments and eye-tracking research for CPGs and retailers, with overlapping customers and use cases (planogram testing, pack design, in-store campaign validation).
- Marxent VisualCommerce: Direct peer providing 3D/AR and VR visualization for retail merchandising and product configuration. Comparable in its use of immersive technology for store and product visualization serving enterprise retailers and consumer brands.
- ShopperMX: Retail VR simulation and shopper insights vendor targeting CPG and grocery clients. Directly comparable in offering immersive store simulations and eye-tracking analytics for planogram and merchandising decisions.
Emerging players
- Strata (retail VR/spatial computing): Emerging VR/spatial-computing player for retail and enterprise applications. Comparable as an emerging immersive-tech vendor tackling adjacent retail design and visualization use cases, often serving as a potential competitor or partner ecosystem participant.
- Obsess: Emerging immersive (3D/VR/AR) platform for retail and brand experiences. Comparable in applying 3D/VR technology to retail visualization, though focused more on virtual storefronts and shopper engagement than back-of-store planogram/execution workflows.
Others
- Stratasys / MakerBot retail 3D prototyping: Adjacent 3D/visualization vendor providing physical and digital prototyping for retail merchandising. Relevant context for the broader store-design/planogram workflow StoreLab disrupts with VR simulation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
StoreLab social profiles
Digital presenceStoreLab compliance and trust
Trust signalCompliance2 records
StoreLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreLab leadership team
Management profileNumber of profiles
StoreLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreLab
What does StoreLab do?
StoreLab provides a VR-based retail simulation platform that enables retailers and consumer goods manufacturers to design, visualize, test, and perfect store layouts, planograms, and in-store campaigns before committing to physical changes. The platform combines three core modules — STORELAB Connect (planogram and store design), STORELAB Research (3D eye-tracking shopper insights), and STORELAB FieldForce (retail execution and compliance tracking) — backed by a library of 40K+ 3D product models and 150+ virtual retail environments.
Is StoreLab a public or private company?
StoreLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoreLab founded?
StoreLab was founded in 2015. It employs 11 to 50 people.
Where is StoreLab based?
StoreLab is headquartered in Pymble, Australia, in the Oceania region.
How does StoreLab make money?
Three revenue lines are on record. Enterprise Software Subscriptions are the primary driver. The others are research & Analytics Services and fieldForce Execution Platform.
Who are StoreLab's main competitors?
Broad incumbents on record are IRI, NielsenIQ, AFSM (Affinitiv / Acosta) retail execution platforms and Kantar. Direct peers are InContext Solutions, Marxent VisualCommerce and ShopperMX. Emerging players are Strata (retail VR/spatial computing) and Obsess. Stratasys / MakerBot retail 3D prototyping is listed as an others.
Does StoreLab have an API?
No public API is recorded for StoreLab.
What industry is StoreLab in?
StoreLab's product category is Retail Visualization Software. Its primary akta.pro industry code is CRACAFAE, VR Headsets & Accessories Retail. Its NAICS code is 459 and its SIC code is 5734.