What InContext Solutions does

InContext Solutions is a privately held Delaware corporation headquartered in Chicago, Illinois that builds 3D virtual store simulation software for the retail and consumer packaged goods (CPG) industries. Its core platform, ShopperMX, renders high-fidelity 3D retail environments in which CPG manufacturers and retailers can test planograms, signage, packaging, displays, and price points before committing to physical execution, with a stated 96% correlation to real-world shopper behavior and actual sales data drawn from a proprietary dataset of more than 2 million virtual shopping trips. The platform is extended by SMX GO (a self-serve tier accessed via a dedicated login portal) and Arrangement AI (a machine-learning engine for planogram optimization), and is supported by professional services including 3D Product Modeling and Extended Reality / metaverse consulting. The Master Services Agreement explicitly defines AI outputs and grants InContext the right to use anonymized Customer Data for AI training, evidencing a live data flywheel.

The company monetizes through two channels: recurring Enterprise License Agreement subscriptions (ShopperMX, SMX GO, InContext Content) priced per Authorized User on annual billing with auto-renewal, and project-based professional services delivered under Master Services Agreements and Statements of Work for custom research, 3D asset production, and XR consulting. Named customers include Diageo, Albertsons, a major CPG brand engaged continuously since 2012, a large snack foods manufacturer, a mass merchandiser, a sports nutrition manufacturer, a leading retail warehouse club, and a leading U.S. retail corporation. InContext has cumulatively raised approximately $36 million across five disclosed rounds, most recently a $15.2 million round in October 2016 led by Beringea and Intel Capital, and has operated without additional external capital since. Operations are governed from Chicago with a UK entity (Incontext Solutions Limited, London) acting as EU representative under GDPR.

Name

InContext Solutions

Legal name

InContext Solutions, Inc.

Website

https://incontextsolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

InContext Solutions builds 3D virtual store simulation software and AI-driven planogram optimization (ShopperMX, SMX GO, Arrangement AI) for CPG manufacturers and retailers, supported by 3D modeling and Extended Reality consulting services under ELA subscriptions and bespoke SOWs.

Ownership category

akta.pro rank

Product category

Retail 3D simulation software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• 3D retail simulation
• Virtual store platform
• Shopper insights software
• Planogram optimization
• Retail execution tools

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise License Agreement (ELA) Subscription Fees: Recurring subscription revenue from Enterprise License Agreements that govern Customer access to ShopperMX, SMX GO, and InContext Content. Order Forms specify Authorized User counts, Subscription Period, and pricing; subscriptions are non-cancelable, non-refundable, and quantities cannot be decreased mid-period. Annual billing cycle is the standard Order Form default.
2. Professional Services (MSA / SOW): Project-based professional and consulting services revenue from Master Services Agreements and Statements of Work, covering custom shopper research, 3D product modeling, Extended Reality / metaverse consulting, and bespoke Deliverable production. Each SOW is independently scoped, priced, and change-controlled.
3. Custom Research & Case Study Engagements: Bespoke shopper research studies (packaging redesign, brand extension placement, promotional price point testing, category reset planning) executed inside ShopperMX and Arrangement AI, with each engagement producing a Deliverable report and recommended planogram or layout.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

InContext Solutions provides an end-to-end 3D virtual store simulation software platform (ShopperMX and SMX GO) that lets CPG manufacturers and retailers test planograms, packaging, signage, displays, and e-commerce concepts in a risk-free 3D environment with a stated 96% correlation to real-world shopper behavior. The platform is augmented by the Arrangement AI engine, which uses machine learning trained on more than 2 million virtual shopping trips to optimize shelf arrangements. The company also delivers project-based 3D product modeling and Extended Reality / metaverse consulting services under Master Services Agreements.

Product overview

InContext Solutions provides an end-to-end virtual solutions platform-plus-modules architecture for retail and CPG brands, centered on the ShopperMX core 3D simulation software platform. The ShopperMX platform is extended by the SMX GO mobile/extended module and the Arrangement AI module (which pairs AI with millions of virtual shopping trips to optimize planograms), and is supported by professional services including 3D Product Modeling and Extended Reality (Metaverse) Consulting. The platform addresses four primary retail use cases: Shopper Insights, Visual Merchandising, Retail Execution, and Virtual Commerce, all powered by 3D technology and machine learning capabilities with 96% correlation to real-world shopper behavior. InContext also operates a predictive AI platform (built on a dataset of over 2 million virtual shopping trips) to forecast merchandising outcomes and compress merchandising cycles from months to days.

Differentiator

Problem solved

Functional benefit

Brands

• ShopperMX: 3D virtual store platform / shopper insights platform providing virtual shopping simulations, planogram/shelf-layout testing, and shopper-behavior analytics with 96% correlation to real-world shopper behavior.
• SMX GO
• Arrangement AI

Products and services

• ShopperMX Enterprise 3D virtual store shopper insights and merchandising platform that lets CPG and retail users test planograms, aisle flow, signage, and displays in a risk-free environment, with a stated 96% correlation to real-world shopper behavior. Sold as a SaaS subscription under an Enterprise License Agreement with named Authorized Users.
• SMX GO Self-serve version of the ShopperMX platform that lets authorized Customer users log in via shoppermx.com, run their own 3D shopping simulations, and perform do-it-yourself market research tests using the Performance Indicators feature on Customer Data.
• Arrangement AI AI engine that pairs machine learning with millions of virtual shopping trips to help CPG brands optimize planograms and shelf layouts, enabling rapid in-store concept testing before committing budget or retail space.
• 3D Product Modeling Service Professional service for creating custom 3D product models used in virtual store simulations, AR experiences, and frictionless checkout use cases, delivered under a Master Services Agreement with bespoke Statements of Work.
• Extended Reality / Metaverse Consulting Consulting services for Extended Reality and metaverse implementations in retail environments, delivered as professional services under a Master Services Agreement and Statement of Work.
• Custom Shopper Research Studies Bespoke shopper research engagements covering packaging redesign, brand extension placement, promotional price point testing, and category reset planning, executed inside ShopperMX and Arrangement AI with each engagement producing a Deliverable report and recommended planogram or layout.

Quantifiable outcome

• 96% correlation to real-world shopper behavior / actual sales data
• +8 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature7 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trax: Trax provides computer-vision-driven retail execution and shelf analytics for CPG manufacturers and retailers. It is the most direct functional competitor to InContext's ShopperMX/Retail Execution use cases, attacking the same shopper-insights and in-store merchandising budgets.
• Symphony RetailAI: Symphony RetailAI offers AI-driven category management, demand forecasting, and shelf/planogram solutions for retailers and CPGs. It overlaps directly with Arrangement AI's planogram optimization and ShopperMX's visual merchandising positioning.
• RELEX Solutions: RELEX provides unified supply chain, merchandising, and space planning solutions for retailers, including planogram and category management. It competes for the same retail category-management wallet as InContext's ShopperMX.

Broad incumbents

• Blue Yonder (formerly JDA Software): Blue Yonder is an established enterprise supply chain, merchandising, and category management software suite used by large retailers and CPGs. It competes with InContext in space planning and category management but as part of a much broader platform.
• SAP (Retail / CAR): SAP's retail and customer activity repository applications handle assortment, category management, and merchandising for large retailers. SAP competes with InContext at the enterprise platform layer but does not specialize in 3D virtual store simulation.
• Oracle Retail: Oracle Retail offers merchandising, planning, and category management suites for large retailers. It is an incumbent alternative to InContext for space and category management workflows, though without InContext's 3D virtual store focus.
• Kantar: Kantar is a global shopper insights and market research firm serving CPG manufacturers and retailers. It competes with InContext's Shopper Insights and custom research services from the traditional market-research angle.
• NielsenIQ: NielsenIQ provides shopper and retail measurement, analytics, and category insights to CPGs and retailers globally. It competes with InContext at the shopper-insights layer through a data-first, syndicated research lens.

Emerging players

• Simbe Robotics: Simbe Robotics combines in-store robots with computer vision to deliver shelf and inventory intelligence for retailers. It is an emerging alternative source of in-store retail data and execution insights that overlaps with InContext's retail execution use case.
• Cooler Screens: Cooler Screens digitizes in-store cooler doors with digital screens and sensors to enable dynamic merchandising and shopper analytics. It is a niche emerging player in retail digital merchandising that intersects thematically with InContext's virtual merchandising vision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/incontext
• Facebookfacebook.com/InContextSolutions
• LinkedInlinkedin.com/company/in-context-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InContext Solutions