Bad Heilbrunner

Name

Bad Heilbrunner

Legal name

Bad Heilbrunner Naturheilmittel GmbH & Co. KG

Website

https://bad-heilbrunner.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Herbal and Medicinal Tea Products

NAICS

Coffee and Tea Manufacturing (311920), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Tea Blending & Flavoring (AFAFADAG), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Medicinal teas
• Herbal tea products
• Phytomedicine remedies
• Organic wellness teas
• Children's herbal teas

Headquarters

HQ city

Bad Heilbrunn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Medicinal Tea Products (Arzneitees): Sale of pharmaceutical-grade medicinal teas for over 30 health indications including digestive, sleep, respiratory, and urinary tract conditions. Products include filter bags, pyramid bags, and stick formats.
2. Food/Wellness Tea Products: Sale of consumer wellness teas including fruit teas, green teas, mate teas, and flavored blends for enjoyment and preventive health.
3. Children's Tea Products: Specialized tea products formulated for children aged 12 months and older, including immune support, digestive comfort, and calm/relaxation variants.
4. Dietary Supplements (Nahrungsergänzungsmittel): Functional tea-based beverages with added nutrients such as vitamin C, zinc, and probiotic bacteria in stick format for immune support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bad Heilbrunner produces and sells pharmaceutical-grade medicinal teas (Arzneitees) and organic herbal/fruit teas (Bio-Kr\u00e4utertees, Fr\u00fcchtetees), combining traditional herbal medicine knowledge from Kloster Benediktbeuern with modern phytomedicine. Its product range covers over 30 health indications including digestive, sleep, respiratory, urinary tract, women's health, immune support, and metabolism, plus specialized children's teas and tea-based dietary supplements. Products are sold exclusively to German end consumers via the company's own direct-to-consumer e-commerce shop.

Product overview

Bad Heilbrunner is a German specialist for natural medicinal teas and herbal products, originating from Kloster Benediktbeuern and operating for over 50 years. The product portfolio centers on two main lines: (1) Arzneitees — pharmaceutical-grade medicinal teas for over 30 health indications including sleep/nerves, digestive, respiratory, kidney/bladder, and women's health — and (2) Bio-Kräutertees/Früchtetees — organic-certified herbal and fruit teas for daily wellness and enjoyment. Key product families include Schlaf- und Nerven Tee (sleep/nerves), Magen-Darm Tee (digestive), Husten- und Bronchial Tee (respiratory), Mate+ line (energy drinks), Immun-Komplex (immune support with probiotics), and specialized children's teas. The company also operates the Ilex Mate sustainability project supporting rain forest farming communities in Brazil. Bad Heilbrunner positions itself as Germany's number one Arzneitee brand, with products distributed via its own online shop and third-party retailers.

Differentiator

Problem solved

Functional benefit

Brands

• CASCARA+: Unique tea from coffee cherries with orange, mint or chai flavors.
• Mate+
• Retter-Shop

Products and services

• Bad Heilbrunner Arzneitees (Medicinal Teas) Pharmaceutical-grade medicinal teas (Arzneitees) developed from traditional herbal knowledge combined with modern phytomedicine for German consumers seeking natural therapeutic relief across more than 30 health indications.
• Bad Heilbrunner Bio-Kr\u00e4utertees (Organic Herbal Teas) Organic-certified herbal teas using controlled organic ingredients (DE-\u00d6KO-001), with families including chamomile, peppermint, fennel-anise-caraway, and Sencha green tea, for German consumers seeking daily wellness herbal teas.
• Bad Heilbrunner Fr\u00fcchtetees (Fruit Teas) Organic fruit tea blends featuring natural flavors without artificial additives (e.g., Bio ZIMT+ Orange, berry-based blends), designed for German consumers' daily enjoyment and wellness consumption.
• Schlaf- und Nerven Tee (Sleep and Nerve Tea) Medicinal tea with valerian root, passionflower, and lemon balm for adults with nervous restlessness and sleep disorders. Article number 800220.
• Schlaf- und Nerven Tee Tassenfertig Ready-to-brew stick-format herbal tea infusion powder with valerian, hops, and melissa extract, supporting consumers with nervous tension and sleep issues; pack of 10 sticks at 1.0g each.
• Einschlaf Tee (Sleep Tea) Medicinal filter-bag tea with passionflower for adults with nervous restlessness and difficulty falling asleep; 8 filter bags at 2.0g each (Article 800237).
• Einschlaf Tee mit Melatonin Tassenfertig Honey-flavored herbal tea infusion stick with natural lavender and passionflower flavor plus melatonin to reduce sleep onset time; 10 sticks at 1.0g each.
• Immun-Komplex & mikrobiotische Bakterien Tassenfertig Stick-format dietary supplement drink with vitamin C, zinc, heat-resistant probiotic Bacillus coagulans MTCC5856, and herbal extracts for immune support; 10 sticks at 1.0g each (Article 823015).
• Bio Magen- und Darm Tee im Pyramidenbeutel Organic medicinal tea in pyramid bags with anise, bitter fennel, coriander, and caraway for digestive complaints such as bloating and mild cramping; Article 800933.
• Bio Magen-Darm Tee f\u00fcr Kinder Children's medicinal tea with chamomile flowers, anise, bitter fennel, and caraway for stomach and intestinal complaints in children aged 12 months and older; Article 800247.
• Husten- und Bronchial Tee Tassenfertig Ready-to-brew stick-format medicinal tea with thyme and primrose root extract for loosening mucus during coughs and colds; 10 sticks at 1.2g each (Article 801507).
• Bio Husten- und Bronchial Tee Organic medicinal tea with ribwort plantain, thyme, fennel, and licorice root in pyramid bag format for respiratory tract support during colds and bronchial irritation.
• Bio Husten-Bronchial Tee f\u00fcr Kinder Children's organic medicinal tea with linden flowers, anise, and thyme for bronchial symptoms and upper respiratory tract irritation in children aged 12 months and older; Article 800242.
• Bio Hei\u00dfer Kinderpunsch Organic children's hot punch tea in apple-berry, blackberry-cinnamon, and orange-honey variants; 12 pyramid bags at 2.5g each, plus a free 16-sticker winter set.
• Mate+ Guarana Organic mate tea with guarana and natural lemon-lime flavor containing caffeine from mate leaves and guarana seeds; 15 filter bags at 1.8g each (Article 800503).
• Mate+ Kurkuma Organic mate tea with orange blossoms and turmeric; caffeine equivalent to one coffee across three cups; Article 800478.
• Mate+ Pur Pure organic mate tea from controlled organic cultivation with no added flavors; 15 filter bags at 1.8g each (Article 800500).
• Bio ZIMT+ Orange Organic fruit-spice tea blend with apple, orange peel, cinnamon, rosehip, licorice root, hibiscus, and cloves; Article 823013.
• Bio Stoffwechsel Talent Organic herbal tea with apple cider vinegar and lemon flavor plus vitamin C from acerola juice granulate, formulated to support metabolism; Article 823019.
• Menstruations Tee Herbal tea blend with lady's mantle, yarrow, angelica root, and vitamin B6 to support hormonal balance during menstruation; Article 800258.
• Bio Immun Tee f\u00fcr Kinder Organic fruit tea for children with vitamin C from acerola juice granulate and berry notes from blackberries and elderberries; for children aged 12 months and older; Article 800246.
• Cascara+ Product Line Tea made from coffee cherries (Cascara) featuring orange, mint, and chai flavors, with no artificial flavors; introduced in 2025 as the newest expansion of the Bad Heilbrunner assortment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ilex Mate ConsortiumcoreStrategic or Co-development Partner · 1 May 2021Multi-partner sustainability initiative supporting sustainable mate cultivation in Brazil's Mata Atlântica rainforest. Partners include Bad Heilbrunner, Bionade, Martin Bauer Group, and non-profit organization Solidaridad. Project supports over 70 local farming families in São Mateus do Sul region, combining rainforest conservation with fair-trade agricultural practices.
• BionadecoreStrategic or Co-development PartnerPartner in the Ilex Mate sustainability project focused on responsible mate sourcing from Brazilian rainforest family farms.
• Martin Bauer GroupcoreStrategic or Co-development PartnerPartner in the Ilex Mate sustainability project contributing expertise in botanical extracts and herbal ingredients sourcing.
• SolidaridadcoreStrategic or Co-development PartnerNon-profit partner in Ilex Mate project providing agricultural consulting and farm management support to Brazilian mate farming families.
• Ervateira Sao MateuscoreStrategic or Co-development PartnerLocal partner in Brazil implementing the Ilex Mate sustainability project on-the-ground, coordinating with 70+ family farms in the Mata Atlântica region.
• DPDminorOthersExclusive shipping partner for domestic German deliveries within the bad-heilbrunner.de online shop.
• Novalnet AGminorOthersPayment service provider handling invoice-based payments. Bad Heilbrunner assigns accounts receivable to Novalnet AG for invoice orders (Feringastraße 4, 85774 Unterföhring).
• LegalTegrityminorOthersExternal provider of whistleblower reporting system (whistle-report.com) for compliance with German Hinweisgeberschutzgesetz (Whistleblower Protection Act).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yogi Tea: International functional herbal tea brand with strong German retail presence. Comparable on the herbal/functional tea axis but operates at significantly larger scale and broader geographic footprint.
• Weleda: Established German/Swiss natural remedies brand spanning anthroposophic medicines, body care, and homeopathy. Comparable on natural medicinal heritage, DACH-centric brand, and pharmacist-channel legitimacy, but with a much broader product portfolio.

Emerging players

• Pukka Herbs: UK-based premium herbal tea brand with organic certification and Ayurvedic positioning. Comparable on organic herbal blends and wellness consumer target, but earlier-stage in Germany and without Arzneitee regulatory positioning.

Direct peers

• Bombastus-Werke: German manufacturer of herbal medicinal products including medicinal teas, tinctures, and natural cosmetics. Comparable product mix and regulatory positioning in the German Arzneitee and Naturheilmittel category.
• Salus (Salus Haus): German producer of herbal medicinal teas, tonics, and natural health products. Directly comparable in regulated herbal medicine positioning, organic certification, and DTC retail presence in DACH.
• H&S Tee (H&S Tee-Gesellschaft): German specialist in herbal and medicinal teas, with similar Arzneitee and wellness positioning to Bad Heilbrunner. Closely comparable in product format, target customer (health-conscious German consumers), and herbal medicinal claims structure.
• Sidroga: German/Swiss medicinal tea brand with pharmaceutical-grade herbal teas for specific indications. Highly comparable product positioning and regulatory framework (Arzneitee vs. food-grade), with a similar focus on symptom-specific herbal blends.
• Teekanne: Largest German tea brand with deep mass-market presence across filter bags, herbal blends, and functional teas. Most direct competitor to Bad Heilbrunner in the German tea market, though Teekanne skews more food-grade while Bad Heilbrunner is anchored in medicinal/Arzneitee positioning.

Others

• Bionade: German functional beverage brand and Ilex Mate consortium partner alongside Bad Heilbrunner. Relevant as a strategic partner and as a comparable mid-sized German natural/functional CPG brand targeting health-conscious consumers, though focused on RTD beverages rather than teas.
• Martin Bauer Group: Global supplier of botanical extracts and herbal raw materials. Already a strategic partner via the Ilex Mate consortium; comparable in upstream herbal processing and a relevant vertical/ecosystem peer rather than direct CPG competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/badheilbrunner

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Heilbrunner