BIONADE
BIONADE GmbH is a German premium organic soft drink manufacturer producing certified organic lemonades, iced teas, and mate beverages for German health-conscious consumers through multi-channel retail distribution including supermarkets, drugstores, organic specialty stores, and gastronomy.
- Company typePrivate
- Founded1994
- HeadquartersOstheim, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What BIONADE does
BIONADE GmbH is a German organic soft drink manufacturer founded in 1994 and headquartered in Ostheim/Rhön, Germany, within the Rhön UNESCO Biosphere Reserve. The company produces premium organic lemonades, iced teas, and mate beverages using a proprietary brewing/steeping process (BIONADE Brauverfahren) that develops natural flavors without artificial additives. Core products span 12+ lemonade varieties (including the flagship Holunder and the Naturtrübe cloudy range), three iced tea flavors (Pfirsich, Zitrone, Granatapfel), and three mate varieties (Pur, Pfirsich, Limette) — all certified organic (DE-ÖKO-012), vegan, gluten-free, and formulated with approximately 30% less sugar than conventional alternatives. Packaging includes returnable 0.33L and 0.5L glass bottles plus sustainable 0.4L rPET bottles featuring Plasmax glass barrier technology for bottle-to-bottle recyclability.
BIONADE operates a consumer packaged goods revenue model, selling through a multi-channel German distribution network including food retail (LEH), drugstores (dm, Rossmann), organic specialty stores, beverage retailers, convenience, gastronomy, and the emerging e-mobility channel via an exclusive partnership with bk World. Pricing sits at premium levels (€10.79-€11.79 per 12-bottle crate plus deposit), reflecting organic positioning and quality. The company holds the #1 position in German Bio, Premium, and Glass Limonaden segments with 62.9% market share in Bio-Limonaden as of 2025.
BIONADE is a subsidiary of the HassiaGruppe diversified beverage conglomerate and operates as an independent brand under Managing Director Dirk Hinkel. The company employs 51-100 people and invests substantially in marketing (national OOH campaigns, branded streetcars, digital video, social media engagement on Instagram/TikTok/Facebook, design competitions) and sustainability initiatives (Vielfalt 2030 biodiversity program co-founded with the Biodiversity Foundation, ZNU sustainability certification by TÜV Rheinland, regional farmer partnerships).
BIONADE firmographics
Firmographics- Name
- BIONADE
- Legal name
- BIONADE GmbH
- Website
- https://bionade.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BIONADE GmbH is a German premium organic soft drink manufacturer producing certified organic lemonades, iced teas, and mate beverages for German health-conscious consumers through multi-channel retail distribution including supermarkets, drugstores, organic specialty stores, and gastronomy.
- Ownership category
- akta.pro rank
BIONADE industry classification
Industry- Product category
- Organic Soft Drinks
- NAICS
- Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where BIONADE is headquartered
LocationHeadquarters
- HQ city
- Ostheim
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BIONADE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Consumer Packaged Goods Sales: BIONADE generates revenue through the sale of bottled beverages in reusable glass bottles (0.33L, 0.4L, 0.5L) and rPET bottles through multiple retail channels including supermarkets, drugstores, organic stores, beverage retailers, convenience stores, and gastronomy establishments. Revenue comes from case/bottle sales at premium organic pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BIONADE Naturtrübe Limette 12x0.33L multi-way glass |
| Unit Pricing | Pay-as-you-go | BIONADE Holunderblüte 12x0.33L multi-way glass |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
BIONADE product offering
Product offeringCore offering
BIONADE manufactures and sells organic soft drinks that are naturally fermented using a proprietary brewing process similar to traditional beer brewing but without alcohol. The company produces a range of flavored carbonated beverages including classic flavors like Holunder (elderflower), Litschi, and Kräuter, marketed as healthier alternatives to conventional soft drinks.
Product overview
BIONADE is a German organic soft drink brand offering three core product lines: organic lemonades (Limonaden), iced teas (Eistee), and mate beverages. The flagship lemonade range includes 12 varieties from classic Holunder (elderberry) to specialty flavors like Schwarze Johannisbeere-Rosmarin. The Naturtrübe (naturally cloudy) sub-range features four citrus varieties. BIONADE Eistee launched in 2024 in Pfirsich, Zitrone, and Granatapfel flavors. The Mate range offers three varieties. All products are certified organic (100% bio), contain significantly less sugar than conventional beverages, and are vegan and gluten-free. The company operates limited edition Sondereditionen featuring community-designed labels supporting biodiversity conservation through the Vielfalt 2030 initiative. Packaging includes 0.33l and 0.5l returnable glass bottles and sustainable 0.4l rPET bottles with recycling technology.
Differentiator
Problem solved
Functional benefit
Products and services
- BIONADE Holunder (Elderflower)
- BIONADE Litschi (Lychee)
- BIONADE Kräuter (Herbs)
- BIONADE Sorten Range (Mixed Flavors)
Quantifiable outcome
- 62.9% market share in Bio-Limonaden segment
- +3 more outcomes
Companies that use BIONADE
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
BIONADE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BIONADE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Untere Naturschutzbehörde des Landkreises Rhön-GrabfeldminorLocal nature conservation authority that provided financial and personnel support for BIONADE's swallow nesting box project. The authority collaborated with BIONADE and LBV to install 34 nesting boxes for endangered house martins.
- LBV (Landesbund für Vogel- und Naturschutz), Kreisgruppe Rhön GrabfeldminorState association for bird and nature conservation that partnered with BIONADE for the house martin nesting box project. LBV provided expertise for proper installation of nesting boxes and will hang boxes at suitable locations.
- Landschaftspflegeverband Rhön-GrabfeldminorLandscape conservation association partnered with BIONADE for annual river cleanup and nature conservation activities, including removal of invasive Himalayan balsam plants along the Streu river.
- HassiaGruppecoreBIONADE GmbH is a brand under the HassiaGruppe corporate umbrella. The HassiaGruppe provides shared services including access to their image database for B2B partners to download product images and logos. HassiaGruppe operates the terramedia hosting infrastructure for bionade.de website.
- bk WorldcoreBIONADE serves as exclusive soft drink and Mate partner at all bk World E-Lounge locations at electric vehicle charging stations across Germany. The partnership provides BIONADE with access to the emerging e-mobility channel, offering 8 varieties (Holunder, Naturtrübe Zitrone, Naturtrübe Orange, Naturtrübe Blutorange, Kräuter, Mate Pur, Mate Pfirsich, Mate Limette) exclusively in glass bottles. Both companies share sustainability values and commitment to environmentally responsible operations. The partnership was initiated by almostgood GmbH.
- almostgood GmbHminorFood & beverage trading partner that initiated the partnership between BIONADE and bk World. almostgood specializes in the vending market and handles partner matching and supplier research for bk World.
- Biodiversity Foundation (Dirk Steffens and Ingrid Rudolph-Steffens)coreBIONADE co-founded the 'Vielfalt 2030' (Diversity 2030) initiative with the Biodiversity Foundation to promote biodiversity protection and species conservation. From each limited edition bottle sold, 5 cents is donated to the foundation. The initiative aims to make 17 million square meters of area insect-friendly by 2030. BIONADE also creates special edition labels through community design competitions to raise awareness for biodiversity.
- Bio-Landbau Rhön (Organic Farming Rhön)coreBIONADE has partnered with local organic farmers in the Rhön region for over 20 years to source organic elderberries. The partnership ensures 100% organic ingredients from regional, controlled organic cultivation with a 100% purchase guarantee for farmers. In 2026, BIONADE extended this partnership to include elderflower sourcing for the new Holunderblüte variety, harvested from over 40 hectares of elder trees around Ostheim.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BIONADE competitors and assessment
Company assessmentBroad incumbents
- PepsiCo: Global beverage and snacks company with a strong German presence (Pepsi, Lipton, Rockstar) and increasing focus on functional and 'better-for-you' drinks. A broad incumbent that competes most directly with BIONADE in iced tea and carbonated soft drinks.
- Sinalco: Heritage German soft drink brand now owned by a larger beverage group, distributed across food retail and gastronomy. Competes for shelf space and on-premise placement with BIONADE's lemonade range.
- The Coca-Cola Company: Global beverage incumbent with a deep German footprint and a growing organic/functional portfolio (e.g., Fuze Tea, organic variants). Sets the baseline for retail scale, trade terms, and pricing pressure in German soft drinks.
- Gerolsteiner: Leading German mineral water brand (part of a larger group) with established food retail, drugstore and gastronomy distribution. A broader incumbent that competes for the same organic/premium retail shelf and on-premise occasion.
- Adelholzener: Established Bavarian beverage company (mineral water, organic juices, soft drinks) with overlapping DACH retail and gastronomy distribution. A broader incumbent that competes in some of BIONADE's flavor-adjacent categories.
Direct peers
- Fritz-Kola: Independent German craft soft drink maker competing in the same premium, design-forward soft drink space. Comparable in target consumer (Gen Z/young adults) and on-trade/gastronomy distribution.
- Lemonaid: German organic lemonade and iced tea brand with a similar premium-organic, fair-trade positioning. Direct peer in the Bio-limonaden and Bio-Eistee segments where BIONADE competes.
- Pfanner: Austrian family-owned beverage company producing organic juices, iced teas, and fruit-based drinks. Comparable in organic sourcing, glass-bottle-led premium presentation, and DACH retail distribution.
- Voelkel: Family-owned German organic juice and beverage producer with deep organic retail penetration. Highly comparable in 100% organic positioning, multi-channel German retail distribution, and sustainability-led brand story.
Regional players
- Rhöner Mineralbrunnen: Regional beverage producer based in the same Rhön region as BIONADE. Competes locally in food retail and on-premise channels with overlapping carbonated and non-carbonated soft drink SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BIONADE social profiles
Digital presenceBIONADE compliance and trust
Trust signalCompliance2 records
BIONADE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIONADE leadership team
Management profileNumber of profiles
BIONADE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIONADE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIONADE
What does BIONADE do?
BIONADE manufactures and sells organic soft drinks that are naturally fermented using a proprietary brewing process similar to traditional beer brewing but without alcohol. The company produces a range of flavored carbonated beverages including classic flavors like Holunder (elderflower), Litschi, and Kräuter, marketed as healthier alternatives to conventional soft drinks.
Is BIONADE a public or private company?
BIONADE is a private company. It is classified as corporate owned and is currently operating.
When was BIONADE founded?
BIONADE was founded in 1994. It employs 51 to 100 people.
Where is BIONADE based?
BIONADE is headquartered in Ostheim, France, in the Europe region.
How does BIONADE make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are BIONADE's main competitors?
Broad incumbents on record are PepsiCo, Sinalco, The Coca-Cola Company, Gerolsteiner and Adelholzener. Direct peers are Fritz-Kola, Lemonaid, Pfanner and Voelkel. Rhöner Mineralbrunnen is listed as a regional player.
Does BIONADE have an API?
No public API is recorded for BIONADE.
What industry is BIONADE in?
BIONADE's product category is Organic Soft Drinks. Its primary akta.pro industry code is AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 31211 and its SIC code is 2080.