Maine Energy Marketers Association

What Maine Energy Marketers Association does

Maine Energy Marketers Association (MEMA) is a 501(c)(6) non-profit trade association founded in 1954 and headquartered in Brunswick, Maine, representing energy marketers and their consumers across the state. Its 300+ member companies include approximately 125 heating oil, propane, biofuel, and motor fuel providers, plus convenience store owners, collectively serving more than 400,000 Maine households and distributing over 90% of Maine's propane and 1+ billion gallons of gasoline and diesel fuel annually. Member-owned convenience stores represent 70% of Maine's 1,300 such stores.

MEMA's core services span advocacy, technical education, insurance, publications, and events. The MTEC (MEMA Technical Education Center) subsidiary operates Maine's premier HVAC-R training school in a 2,400-square-foot Brunswick lab plus an 1,800-square-foot 2017 addition, offering hands-on certification in oilheat, propane, natural gas, air conditioning, refrigeration, and heat pumps, plus free CDL Class B Theory Training for members. Self-funded Health Insurance and Workers' Compensation trusts — established 1991 for workers' comp — have returned over $4.8 million in member refunds. Communication assets include the MEMA Randoms weekly newsletter (with advertising inventory) and MEMA Magazine quarterly publication. Signature events include the Northern New England Energy Conference (co-hosted with EMA of New Hampshire) and the J. Garrie Murray Golf Tournament.

MEMA's revenue model is membership-dues driven using a published gallonage-based formula (0.001021 cents per gallon on the first 10 million gallons, declining thereafter, with a $1,000–$18,797 cap range inclusive of EMA dues), supplemented by event registration fees (conference rates $425–$600), newsletter advertising, and NORA-funded rebate program administration. Members join via online portal and access benefits including legislative advocacy, training, and insurance products through the association's direct-distribution model.

Name

Maine Energy Marketers Association

Legal name

Maine Energy Marketers Association

Website

https://maineenergymarketers.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Maine Energy Marketers Association is a 501(c)(6) non-profit trade association founded in 1954 in Brunswick, Maine, representing 300+ member companies in heating oil, propane, biofuel, motor fuels, and convenience stores that collectively distribute 90%+ of Maine's propane and serve 400,000+ households. It provides advocacy, HVAC-R technical training via MTEC, self-funded insurance trusts, publications, and annual industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: MEMA generates revenue primarily through membership dues calculated based on gallons of heating oil, propane, and kerosene sold. The formula applies 0.001021 cents per gallon on the first 10 million gallons and 0.000864 cents per gallon on the second 10 million gallons, with 13% added for EMA dues. Associate members pay dues based on employee count (1-10 or over 10 employees).
2. Event Registration Fees: MEMA charges registration fees for conferences and events including the Northern New England Energy Conference (member rates $425-$500, non-member $525-$600) and golf tournaments. Additional fees apply for optional activities like golf scrambles and lobster fishing tours.
3. Advertising (MEMA Randoms): MEMA Randoms newsletter accepts advertising from vendors targeting energy marketers and convenience store retailers. Rates and pricing are available in the advertising guide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MEMA is a non-profit trade association providing industry advocacy, education, and member services to Maine's energy marketers. Its core offerings include HVAC-R technical training through MTEC, weekly newsletter and quarterly magazine publishing, self-funded health insurance and workers' compensation trusts, CDL theory training, and the Northern New England Energy Conference.

Product overview

Maine Energy Marketers Association (MEMA) is a nonprofit 501c(6) trade association offering a portfolio of services to Maine's energy industry. Core offerings include: MTEC (MEMA Technical Education Center), an HVAC-R technical training facility; MEMA Randoms weekly newsletter and MEMA Magazine quarterly publication for industry communication; self-funded Health Insurance Trust and Workers' Compensation Trust programs; CDL Theory Training for commercial driver licensing; NORA-funded Equipment Rebate Programs for heating oil equipment; and signature events including the Northern New England Energy Conference and J. Garrie Murray Golf Tournament. MEMA also operates advocacy campaigns including the Maine Energy Choice and Fuel Your Love initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• MTEC (MEMA Technical Education Center): HVAC-R technical training facility providing certification and licensing preparation in oilheat, propane, natural gas, air conditioning, refrigeration, and heat pumps.
• Fuel Your Love
• MEMA Randoms
• MEMA Education Foundation
• Maine Energy Choice

Products and services

• MTEC (MEMA Technical Education Center) Maine's premier HVAC-R training school providing hands-on technical education and certification preparation in Oilheat, Propane, Natural Gas, Air Conditioning, Refrigeration, and Heat Pumps. Located in Brunswick, Maine with a 2,400-square-foot training lab plus an 1,800 square foot addition. Licensed by the Maine State Department of Education and VA-approved.
• MEMA Randoms Weekly Newsletter Weekly newsletter delivering industry news and relevant stories to energy marketers and convenience store retailers. Accepts advertising from vendors targeting this audience, with rates and pricing available in the advertising guide.
• MEMA Magazine Quarterly publication covering industry news, member stories, and association updates. Past issues available from Winter 2021 through Winter 2025 on the Issuu platform.
• Health Insurance Trust Self-funded Multiple Employer Welfare Association (MEWA) providing medical plans designed to maximize member benefits while managing costs. Includes PPO plans, HSA plans, and chronic disease management programs for MEMA member companies.
• Workers' Compensation Trust Self-insured workers' compensation program established in 1991, offering competitive pricing with refund opportunities. Has issued over $4.8 million in refunds to participating members.
• CDL Theory Training Free CDL Class B Theory Training for MEMA members, fulfilling Entry-Level Driver Training Classroom requirements mandated by FMCSA. Participants receive a Commercial Learner's Permit upon completion. Permit application fee of $110 payable by student or member.
• Northern New England Energy Conference Annual industry conference held June 22-24, 2026 at Harborside Hotel & Marina in Bar Harbor, ME. Co-hosted with Energy Marketers Association of New Hampshire. Features golf scramble, lobster fishing tour, and networking for Northern New England energy industry members.
• J. Garrie Murray Golf Tournament and Fundraiser Annual fundraiser for the MEMA Education Foundation, now in its 33rd year. Has raised over $300,000 in three decades to support HVAC-R technical training. Held at Martindale Country Club in Auburn, ME.
• Fuel Your Love Campaign Annual community outreach initiative where MEMA member fuel companies provide free heating fuel to customers facing financial hardships. Now in its 11th year, partnering with local fuel dealers across Maine.
• Maine Energy Choice Campaign Coalition campaign advocating for Mainers' right to choose their heating options. A bipartisan initiative including state legislators and coalition partners promoting energy choice legislation.
• NORA-funded Equipment Rebate Program Rebate program funded by the National Oilheat Research Alliance (NORA), administered jointly by MEMA and Warm Thoughts Communications. Offers up to $750 in rebates for new heating oil equipment and storage tanks.

Quantifiable outcome

• Over $4.8 million in insurance refunds issued to members since 1991
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Energy Marketers Association of New HampshirecoreStrategic or Co-development Partner · 22 June 2026Co-host of the Northern New England Energy Conference, the cornerstone industry event for Northern New England fostering collaboration and innovation.
• Retail Association of MainecoreStrategic or Co-development Partner · 3 October 2024Coalition partner in Maine Energy Choice Campaign. Represents retail businesses affected by energy policy decisions.
• Maine Policy InstituteminorStrategic or Co-development Partner · 3 October 2024Coalition partner in Maine Energy Choice Campaign advocating for consumer energy choice rights.
• Energy Marketers Association (EMA)coreStrategic or Co-development PartnerNational trade association located in Washington D.C. MEMA works with EMA on national issues impacting Maine's petroleum marketers. MEMA membership includes EMA membership.
• National Energy & Fuel Institute (NEFI)coreStrategic or Co-development PartnerOrganization of over 1,100 independent oilheat, propane, biofuel and motor fuel dealers. MEMA Board Member Mike Estes serves as current chair of NEFI board. NEFI provides regional and federal policy advocacy.
• Federated InsuranceminorGTM or Marketing PartnerAssociation member benefits partner offering insurance products and services to MEMA members.
• NORA (National Oilheat Research Alliance)coreStrategic or Co-development PartnerNORA funds the Maine Heating Oil Equipment Rebate Program administered by MEMA and Warm Thoughts Communications, providing up to $750 in rebates for heating equipment installations.
• Reynolds AmericanminorGTM or Marketing PartnerGold Sponsor of 2026 Northern New England Energy Conference.
• Irving OilminorGTM or Marketing PartnerSilver Sponsor of 2026 Northern New England Energy Conference.
• PMIminorGTM or Marketing PartnerSilver Sponsor of 2026 Northern New England Energy Conference.
• SpragueminorGTM or Marketing PartnerSilver Sponsor of 2026 Northern New England Energy Conference.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• American Petroleum Institute: Largest U.S. trade association representing the entire oil and natural gas industry. Overlaps with MEMA on motor fuel and downstream advocacy but operates at national scale across exploration, production, refining, and marketing.
• National Propane Gas Association: National trade association for the propane industry with broader scope than MEMA. Engages on federal advocacy, safety, and standards that overlap with MEMA's propane-focused member programs.
• National Energy & Fuel Institute (NEFI): National trade association for over 1,100 independent oilheat, propane, biofuel, and motor fuel dealers. MEMA is an affiliate member and partners with NEFI on federal advocacy; comparable in mission but national in scope.

Direct peers

• New York Oil Heating Association: Direct peer representing New York's oilheat dealers with similar advocacy, training, and rebate-program services. Comparable member base and regulatory challenges around heating fuel transition.
• Energy Marketers Association of New Hampshire: Direct peer state-level trade association co-hosting the Northern New England Energy Conference with MEMA. Represents New Hampshire's heating oil, propane, and motor fuel marketers with the same advocacy, training, and member-services mandate.
• New Jersey Energy Marketers Association: Direct peer representing New Jersey's heating oil and motor fuel marketers with overlapping advocacy, training, and member-benefit programs serving a similar customer profile.
• Massachusetts Energy Marketers Association: Direct peer sharing MEMA's exact naming convention and representing Massachusetts heating oil, propane, biofuel, and motor fuel dealers. Operates with the same member-driven advocacy, training, and insurance-program model.
• Pennsylvania Petroleum Marketers & Convenience Store Association: Direct peer state-level trade association representing Pennsylvania's petroleum marketers and convenience store operators with comparable advocacy, training, and member-services offerings.
• Virginia Petroleum Marketers & Convenience Store Association: Direct peer state-level trade association representing Virginia's petroleum marketers and convenience store operators with comparable advocacy, insurance, and educational programming.

Others

• Plumbing-Heating-Cooling Contractors Association of NH (PHCC): Listed as a MEMA partner organization; represents HVAC-R contractors nationally. Adjacent rather than directly competitive, but overlaps in workforce development and HVAC training that intersects with MTEC's mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MEMAMaine
• YouTubeyoutube.com/channel/UCI1jJDbxYLLfcKvAHHXDwaA
• Facebookfacebook.com/MaineEnergyMarketers
• LinkedInlinkedin.com/company/maine-energy-marketers-association
• Instagraminstagram.com/maineenergymarketers

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maine Energy Marketers Association