Math Genie

What Math Genie does

Math Genie (operating as Genie Academy) is a privately held supplemental education provider founded in 2008 by Mohit S. Jain and legally organized as Awesome Kid LLC in New Jersey. The company delivers in-person and online tutoring to K-12 students, with a core methodology described as "whole-brain learning" that combines physical abacus instruction with visualization techniques and multi-sensory, individualized learning strategies mapped to each student's modality (visual, auditory, kinesthetic, or internal digital). Instruction is delivered through seven physical learning centers in Central New Jersey (East Brunswick, Hillsborough, Marlboro, Plainsboro, South Brunswick, South Plainfield, and Woodbridge) and via online tutoring.

The product portfolio is anchored by the Abacus Math Program, with subject-specific Math, Reading, Writing, Coding (Scratch, HTML, CSS, Python), Creative Writing, and SAT/ACT test prep tutoring built around it. Digital extensions include a browser-based online abacus simulator, a web-based parent portal, and a mobile parent portal app on iOS and Android, plus a summer camp and a structured homeschooling program for grades 1-8. New customers are acquired through a free $225-valued learning strategy assessment and through content marketing, local earned media, and referrals; per-program pricing is not publicly disclosed and is provided on request.

The business operates on a direct-to-consumer subscription/recurring revenue model, targeting parents of K-12 students in the Central New Jersey region and, increasingly, homeschooling families. The company is founder-controlled, has no disclosed external funding, no institutional investors, and a staff of 25+ educators and support personnel (within an 11-50 headcount band). Since 2008 it has served what it describes as thousands of families, but revenue, financial performance, and growth metrics are not publicly disclosed.

Name

Math Genie

Legal name

Awesome Kid LLC

Website

https://mathgenie.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Math Genie (dba Genie Academy) is a Central New Jersey supplemental education provider operating seven in-person learning centers and online tutoring, delivering abacus-based "whole-brain" math, reading, writing, coding, and test prep programs to K-12 students. Founded in 2008, the company is founder-controlled, privately held, and has served thousands of families.

Ownership category

akta.pro rank

Product category

K-12 Supplemental Tutoring Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA)

akta.pro secondary industries

Math Learning Centers (Small-Group) (EDANAHAE), AI & Machine Learning (Foundations & Applied) (EDAMACAG), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• K-12 tutoring services
• Abacus math instruction
• Supplemental education programs
• Test preparation services
• Whole-brain learning

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. K-12 Tutoring Programs: Core revenue from tutoring services across multiple subjects including math, reading, writing, coding, and test preparation for students from kindergarten through high school. Programs operate year-round with both in-person and online delivery modes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Math Genie (also known as Genie Academy) provides in-person and online supplemental tutoring for K-12 students, centered on a whole-brain learning methodology that combines physical abacus instruction with visualization-based mental math. Beyond the flagship abacus program, it offers grade-banded tutoring in math, reading, writing, coding, SAT/ACT test prep, a summer camp, and a structured homeschool curriculum, delivered through seven New Jersey learning centers and an online platform.

Product overview

Genie Academy is a multi-program, in-person and online learning center for children offering a unified portfolio of tutoring and enrichment programs. The core offering centers on the Abacus Math Program, a whole-brain learning methodology that combines physical abacus use with visualization techniques to build mental math ability. This core is supported by grade-specific Math, Reading, Writing, and Coding tutoring programs (spanning Pre-K through high school), Test Prep for SAT and ACT, and a Creative Writing sub-program. Digital extensions include an Online Abacus Simulator and a Parent Portal (available on web and mobile). The company also operates a Summer Camp and a Homeschooling Program, positioning itself as a comprehensive, cradle-to-high-school educational partner rather than a single-product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Abacus Math Program
• Math Tutoring
• Reading Tutoring
• Writing Tutoring
• Creative Writing
• Coding Classes
• Test Prep (SAT/ACT)
• Summer Camp
• Homeschooling Program

Quantifiable outcome

• Students accepted into NYC's Gifted and Talented Program through daily 5-minute mental math practice
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Thinkster Math: Online supplemental math tutoring platform combining AI-personalized worksheets with human tutors for K–8 students. Comparable on the math tutoring use case; differs in being online-only and AI-augmented rather than physical-center based.
• CodeWizardsHQ: Online coding school for kids and teens teaching Scratch, HTML/CSS, and Python with live instructors. Comparable on the coding-program extension Math Genie offers, though delivered online at national scale.

Direct peers

• Mathnasium: Franchised math-only tutoring center chain with hundreds of U.S. locations, serving K–12 students with proprietary assessment-driven learning plans. Closely aligned with Math Genie on in-person math tutoring, individual assessment funnels, and parent-pay subscription model.
• C2 Education: Tutoring and test prep center chain focused on SAT/ACT, college admissions counseling, and K–12 subject tutoring. Comparable on the test-prep and academic enrichment services Math Genie delivers alongside its core math program.
• Eye Level: Supplemental education franchise offering math, English, and critical-thinking programs for K–12, with a globally replicated center-based model. Closely comparable to Math Genie's abacus/visualization-based math methodology and small-group center delivery.
• Huntington Learning Center: Multi-subject tutoring and test prep center chain serving K–12 with individualized assessment-driven programs. Comparable on center-based delivery, multi-subject tutoring, and standardized test prep offerings.
• Russian Math School: Supplemental math program based on the Russian/Asian math olympiad tradition, offered through in-person classes for K–12. Comparable to Math Genie's whole-brain math methodology, in-center delivery, and recurring after-school class model.
• Sylvan Learning: National franchised tutoring provider offering math, reading, writing, SAT/ACT prep, and coding for K–12 students. Directly comparable across Math Genie's full product portfolio, particularly its test prep and coding extensions.
• Kumon: Global supplemental math and reading tutoring franchise serving K–12 students with a structured worksheet-based methodology. Directly comparable to Math Genie in target customer (parents of K–12), in-center delivery model, and recurring-enrollment business model.

Broad incumbents

• Varsity Tutors (Nerdy): Large online tutoring and test prep marketplace covering K–12 through college, with live 1:1 instruction. Comparable on tutoring and test prep services to Math Genie, but operates at national scale with a virtual-first model rather than physical centers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mathgenie1
• Facebookfacebook.com/mathgenie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Math Genie