De Winter Logistics B.V
De Winter Logistics B.V is a Netherlands-based logistics and ICT solutions provider founded in 1992, operating with 251–500 employees from Honselersdijk. Its Floriway brand delivers dedicated floriculture logistics — transport, cross-docking, and KOA services — to Dutch growers, auction participants, and exporters, integrated with Royal FloraHolland and Floriday.
- Company typePrivate
- Founded1992
- HeadquartersHonselersdijk, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What De Winter Logistics B.V does
De Winter Logistics B.V is a Netherlands-based logistics company headquartered in Honselersdijk, founded in 1992, with a workforce in the 251–500 range. Its short description frames the business as an integrated logistics and ICT provider focused on predictability, certainty, and freedom of choice for customers.
The substantive product and operational data in the input pertains to the Floriway brand (floriway.com), which presents itself as a dedicated floriculture logistics specialist and the largest logistics provider in the Dutch floriculture sector. Floriway offers a transport portfolio covering collection, distribution, hub delivery and shuttle services, ride-on-ride, and hourly truck rental, complemented by logistics services including KOA (remote purchasing), cross-docking, and fine-mesh distribution. Supporting technology includes a Track & Trace system providing real-time shipment visibility and a Klantportaal customer portal showing orders and trolley balance. The platform is natively integrated with Royal FloraHolland (auction) and Floriday (digital grower marketplace), positioning Floriway as a connective layer in the Dutch floriculture supply chain. The owned fleet operates on Euro 6 engines, and the company emphasizes load consolidation, volume bundling, and high load factors as part of its sustainability approach. Customer acquisition is direct — primarily through a 'become a customer' CTA on the Floriway website — targeting Dutch growers, auction participants, and floriculture exporters.
Revenue mechanics are transaction-based (per shipment, per ride, hourly usage) and pricing is not publicly disclosed. No funding rounds, M&A activity, or parent/subsidiary structure connecting De Winter Logistics B.V to the Floriway brand are documented in the input; the two entities are flagged as separate in the source data, which limits confidence in treating them as a single combined entity for analytical purposes.
De Winter Logistics B.V firmographics
Firmographics- Name
- De Winter Logistics B.V
- Website
- https://dewinterlogistics.nl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- De Winter Logistics B.V is a Netherlands-based logistics and ICT solutions provider founded in 1992, operating with 251–500 employees from Honselersdijk. Its Floriway brand delivers dedicated floriculture logistics — transport, cross-docking, and KOA services — to Dutch growers, auction participants, and exporters, integrated with Royal FloraHolland and Floriday.
- Ownership category
- akta.pro rank
De Winter Logistics B.V industry classification
Industry- Product category
- Floriculture Logistics Services
- NAICS
- General Freight Trucking, Local (484110), Freight Transportation Arrangement (488510)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Produce & Floral Cold Chain Logistics (TLAIAIAH)
Keywords
Where De Winter Logistics B.V is headquartered
LocationHeadquarters
- HQ city
- Honselersdijk
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
De Winter Logistics B.V business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Transport Services: Collection transport, distribution transport, hub delivery and shuttle services, ride-on-ride basis, and hourly rental of trucks for floriculture sector logistics
- Logistics Services: KOA (Kopen Op Afstand - Remote Purchasing), cross-docking (op- en overslag), and fine-mesh logistics services for efficient flower and plant distribution
- Truck Rental: Hourly truck rental services for floriculture logistics needs
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
De Winter Logistics B.V product offering
Product offeringCore offering
De Winter Logistics B.V provides integrated logistics and ICT solutions for the Dutch floriculture sector, operating through its Floriway brand. The company offers collection transport, distribution transport, hub delivery and shuttle services, per-trip and hourly truck rental, KOA (Kopen Op Afstand / Remote Purchasing) services, cross-docking (op- en overslag), and fine-mesh logistics for flowers and plants. Services are delivered with Track & Trace visibility and a customer portal, integrated with Royal FloraHolland and Floriday platforms.
Product overview
Floriway is a unified logistics platform for the Dutch floriculture sector offering both transport and logistics services. The core offering consists of transport services (collectietransport, distributietransport, hub delivery/shuttle service, per-trip rides, and hourly rides) and logistics services (KOA remote purchasing, loading/unloading, and fine-mesh logistics). The platform integrates with Royal FloraHolland and Floriday marketplaces and includes Track & Trace and customer portal as supporting features. Together these services form a comprehensive solution that connects growers to the market through efficient, predictable, and high-quality logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Collectietransport Collection transport service for picking up flowers and plants from growers in the Dutch floriculture sector.
- Distributietransport Distribution transport service delivering flowers and plants to marketplaces and exporters.
- Aanlevering op logistieke hubs en pendeldienst Delivery service to logistics hubs and shuttle service for efficient distribution of flowers and plants.
- Rit op rit Per-trip transport service offering flexible ride-by-ride logistics for floriculture clients.
- Ritten op uurbasis Hourly-based transport service providing scheduled logistics capacity on an hourly rental basis.
- KOA (Kopen Op Afstand) Remote purchasing logistics service enabling buyers to purchase flowers and plants at a distance, with associated transport handling.
- Op- en overslag Cross-docking service including loading, unloading, and transshipment of flowers and plants between collection and distribution.
- Fijnmazige logistiek Fine-mesh logistics service providing comprehensive coverage of flower and plant distribution through an extensive network.
Companies that use De Winter Logistics B.V
Customer profileSegments1 record
Ideal customer profiles1 record
De Winter Logistics B.V technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
De Winter Logistics B.V partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Royal FloraHollandcoreIntegration with Royal FloraHolland auction platform enabling seamless logistics operations as part of the floriculture supply chain. This integration makes Floriway's logistics a seamless link in the auction distribution chain.
- FloridaycoreIntegration with Floriday platform for coordinated growing and logistics operations. The partnership enables seamless coordination between cultivation and distribution activities in the floriculture sector.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
De Winter Logistics B.V competitors and assessment
Company assessmentDirect peers
- Cool Fresh: Dutch cold-chain logistics provider specializing in fresh produce and other perishables, with comparable time-sensitive, temperature-aware domestic distribution in the Netherlands.
Broad incumbents
- Lineage Logistics: Global cold-storage and temperature-controlled logistics operator with European operations—comparable in cold-chain handling of perishables at scale.
- H. Essers: Benelux-headquartered logistics company specializing in transport and distribution for healthcare, chemicals, and consumer goods—an incumbent with comparable Dutch/Benelux trucking capabilities.
- DSV Solutions Netherlands: Global freight forwarder and contract logistics provider with a Netherlands operation offering road freight and specialized verticals—an incumbent competing for Dutch logistics spend.
- Van der Vlist: Dutch-headquartered specialized transport and logistics company with a national fleet and heavy/exceptional load capabilities—an incumbent comparable in owned-fleet Dutch operations.
- Simon Loos: Established Dutch transport and logistics company serving food and non-food verticals with an owned fleet and broad Dutch coverage—comparable scale and operating model to Floriway, though across multiple segments.
- Nabuurs: Dutch logistics provider with a national network and own fleet covering consumer goods and food distribution—a comparable domestic B2B trucking/logistics peer.
- Gebrüder Weiss: European family-owned logistics provider with road freight, warehousing, and specialized solutions including temperature-controlled—a broad incumbent overlapping in European perishables logistics.
- Kloosterboer: Dutch cold storage and logistics operator with significant Netherlands footprint handling temperature-sensitive food—comparable in cold-chain handling and Dutch infrastructure.
- Kuehne+Nagel Netherlands: Global logistics company with strong Netherlands presence providing road, contract logistics, and specialized cold-chain services—an incumbent peer across overlapping customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
De Winter Logistics B.V social profiles
Digital presenceDe Winter Logistics B.V financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Winter Logistics B.V leadership team
Management profileNumber of profiles
Profiles1 record
De Winter Logistics B.V funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Winter Logistics B.V M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Winter Logistics B.V
What does De Winter Logistics B.V do?
De Winter Logistics B.V provides integrated logistics and ICT solutions for the Dutch floriculture sector, operating through its Floriway brand. The company offers collection transport, distribution transport, hub delivery and shuttle services, per-trip and hourly truck rental, KOA (Kopen Op Afstand / Remote Purchasing) services, cross-docking (op- en overslag), and fine-mesh logistics for flowers and plants. Services are delivered with Track & Trace visibility and a customer portal, integrated with Royal FloraHolland and Floriday platforms.
Is De Winter Logistics B.V a public or private company?
De Winter Logistics B.V is a private company. It is classified as unknown and is currently operating.
When was De Winter Logistics B.V founded?
De Winter Logistics B.V was founded in 1992. It employs 251 to 500 people.
Where is De Winter Logistics B.V based?
De Winter Logistics B.V is headquartered in Honselersdijk, Netherlands, in the Europe region.
How does De Winter Logistics B.V make money?
Three revenue lines are on record. Transport Services are the primary driver. The others are logistics Services and truck Rental.
Who are De Winter Logistics B.V's main competitors?
Cool Fresh is listed as a direct peer. Broad incumbents are Lineage Logistics, H. Essers, DSV Solutions Netherlands, Van der Vlist, Simon Loos, Nabuurs, Gebrüder Weiss, Kloosterboer and Kuehne+Nagel Netherlands.
Does De Winter Logistics B.V have an API?
No public API is recorded for De Winter Logistics B.V.
What industry is De Winter Logistics B.V in?
De Winter Logistics B.V's product category is Floriculture Logistics Services. Its primary akta.pro industry code is TLAIAIAH, Produce & Floral Cold Chain Logistics. Its NAICS code is 484110 and its SIC code is 4210.