Sunland RV Resorts

What Sunland RV Resorts does

Sunland RV Resorts is a privately held outdoor hospitality company founded in 1980 and headquartered in La Jolla, California. The company operates nine premium RV resort properties — seven in California (Emerald Desert, Golden Village Palms, San Diego, Escondido, Circle, Oak Creek, Vacationer) and two in Florida (Naples Motorcoach Resort & Boat Club and Silver Palms RV Resort) — providing full-hookup RV site rentals (30/50-amp electric, water, sewer, cable), vacation cottage rentals, extended-stay packages, group rally hosting, and wedding venues.

The company monetizes across a diversified revenue mix: nightly/weekly/monthly RV site rentals, vacation cottage and villa rentals (Silver Palms), deeded RV lot sales with fee simple warranty deed titles (Naples and Silver Palms), park model home sales ($145,557–$166,031 Chariot Eagle cottages at Silver Palms), custom lot buildouts including casitas, outdoor kitchens, and fire pits (Naples Motorcoach), and group rally bookings (Golden Village Palms and Emerald Desert). Owned lots carry a $339/month maintenance fee covering water, sewer, trash, and lawn service, providing recurring revenue. The company serves snowbirds, extended-stay travelers (traveling nurses, linemen, military), leisure/recreational RV owners, deeded lot owners, and Class A motorcoach owners. Customer acquisition is direct-to-consumer via the company website (RMS Cloud booking integration), phone reservations (888-702-3680), and on-site sales teams for ownership products, supplemented by 10% discount partnerships with Good Sam and FMCA. Marketing is primarily organic — website, Facebook, Instagram, YouTube, email newsletter (Benchmark), Google Reviews, and a referral/loyalty program that is one of the first in the outdoor hospitality industry. Sunland's technology stack is standard hospitality tooling with no proprietary AI or ML capabilities; the company is WCAG 2.2 Level AA conformant, GDPR- and CCPA-compliant, and operates with no disclosed debt at its Silver Palms flagship.

Name

Sunland RV Resorts

Legal name

Sunland RV Resorts

Website

https://sunlandrvresorts.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunland RV Resorts is a privately held outdoor hospitality company operating nine premium RV resort properties across California and Florida, offering full-hookup RV site rentals, vacation cottages, deeded lot ownership, park model home sales, and group rally hosting to snowbirds, extended-stay travelers, and Class A motorcoach owners.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality / RV Resort Accommodations

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

akta.pro secondary industries

Marina RV & Waterfront Campgrounds (THAMAJAH), Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• RV resort rentals
• Extended stay accommodations
• Outdoor hospitality
• Vacation cottage rentals
• RV lot ownership

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. RV Site Rentals: Nightly, weekly, and monthly RV site rentals with full hookups (water, sewer, 30/50 amp electric, cable). Core revenue stream from transient guests, snowbirds (seasonal visitors), and extended-stay travelers.
2. Vacation Cottage Rentals: Rental of vacation cottages and villas at Silver Palms RV Resort. Cottages feature kitchens/kitchenettes, plush bed linens, and amenities. Check-in at 1:00 PM with early check-in available for $20 fee.
3. RV Lot Ownership Sales: Sale of deeded RV lots at Silver Palms and Naples Motorcoach resorts. Lot ownership provides year-round access, full hookups, and resort amenities. Deeded fee simple warranty deeds.
4. Park Model/Home Sales: Sale of manufactured park model cottages at Silver Palms. Examples include Chariot Eagle cottages priced from $145,557 to $166,031, featuring 1-2 bedrooms, full appliances, and custom outdoor living spaces.
5. Casita/Custom Lot Buildouts: Custom lot construction including casitas (308-325 sq. ft.), outdoor kitchens, fire pits, patios, and tiki huts. Lot customization options at Naples Motorcoach with design packages (Julianne, Costella, Lolita, Poinciana).
6. Group Events and Rallies: Group bookings for rallies and social events at Golden Village Palms and Emerald Desert resorts. Catering to RV clubs, family reunions, and community gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sunland RV Resorts operates nine luxury RV resort properties across California and Florida, offering full-hookup RV site rentals, vacation cottage rentals, extended-stay accommodations, deeded RV lot ownership, and park model home sales. The resorts feature clubhouses, heated pools, pickleball and tennis courts, fitness centers, pet-friendly amenities, and marina access. They cater to snowbirds, long-term travelers, leisure RV owners, military personnel, and Class A motorcoach owners seeking premium outdoor hospitality experiences.

Product overview

Sunland RV Resorts operates as a unified outdoor hospitality platform consisting of nine luxury RV resort properties—seven in California (Emerald Desert RV Resort, Golden Village Palms RV Resort, San Diego RV Resort, Escondido RV Resort, Circle RV Resort, Oak Creek RV Resort, and Vacationer RV Resort) and two in Florida (Naples Motorcoach Resort & Boat Club and Silver Palms RV Resort). The company offers a comprehensive portfolio of lodging and lifestyle services including RV site rentals with full hookups (50/30-amp electric, water, sewer, cable), vacation rental cottages, long-term extended stays, lot and park model ownership programs, group rally hosting, wedding venues, and a loyalty rewards program. Properties feature resort-style amenities such as clubhouses, heated pools, pickleball/tennis courts, fitness centers, pet-friendly areas, and recreational activities. Naples Motorcoach Resort is an exclusive Class A motorcoach-only property with direct Gulf of Mexico canal access and lot ownership options, while Silver Palms offers 345 RV sites plus cottage and park model home ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Naples Motorcoach Resort & Boat Club: Luxury Class A motorcoach resort in Naples, Florida with direct canal access to the Gulf of Mexico, featuring 12,000 sq ft clubhouse, infinity pool, and marina.

Products and services

• RV Site Rentals Full hookup RV sites featuring 50/30-amp electric service, water, sewer, and cable. Available nightly, weekly, and monthly across all nine Sunland RV Resorts locations.
• Vacation Cottage and Villa Rentals Rental villas and cottages equipped with kitchens or kitchenettes, plush bed linens, dishware, and towels. Available at Silver Palms RV Resort and select other properties.
• Long Term RV Stays Extended stay RV packages for travelers seeking longer-term accommodations (28+ days), with flexible options for snowbirds, traveling nurses, military personnel, and linemen.
• RV Lot Ownership Deeded RV lot ownership with fee simple warranty deeds at Naples Motorcoach Resort and Silver Palms RV Resort, with minimum 40' x 70' lot size and monthly maintenance fees.
• Park Model Home Sales Manufactured park model cottages available for purchase at Silver Palms RV Resort, featuring full-size appliances, built-in storage, and customizable floor plans ranging from 400-500 square feet.
• Group Rallies and Events Group rally and event hosting services at Golden Village Palms and Emerald Desert resorts, offering spaces for RV clubs, social gatherings, and club events.
• Wedding and Celebration Venues Event and celebration venue hosting at select Sunland RV Resorts locations for weddings and special occasions.
• Loyalty Program Points-based loyalty program rewarding frequent guests with points based on total dollars spent and elevated status with unique benefits at each tier.
• Gift Cards Gift card program for Sunland RV Resorts, available for purchase and redeemable across all nine resort locations.
• Snowbird Seasonal Stays Seasonal stay packages designed for snowbirds escaping winter weather, offering warm hospitality, premium amenities, and activities at California and Florida resorts.

Quantifiable outcome

• Naples Motorcoach Resort ranked among best luxury RV Resorts in the U.S. by USA Today
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RMS CloudcoreTechnology or IntegrationCloud-based property management and booking system provider enabling online reservations, guest management, and payment processing across all nine Sunland RV Resorts properties.
• Good SamminorChannel Partner/ Reseller/ DistributorRV travel and camping club offering 10% discount to members booking at Sunland RV Resorts. Cross-promotional relationship driving RV enthusiast customer acquisition.
• FMCA (Family Motor Coach Association)minorChannel Partner/ Reseller/ DistributorRV owner association offering 10% discount to members staying at Sunland RV Resorts. Partnership provides access to FMCA's membership base of motorhome owners.
• Google AnalyticscoreTechnology or IntegrationWeb analytics platform tracking user interaction, geographic data, device information, and journey through website. Used to understand visitor behavior and optimize digital marketing.
• San Diego Metropolitan Transit System (Trolley)minorStrategic or Co-development PartnerSan Diego RV Resort benefits from trolley stop located at resort entrance, providing guests easy access to downtown San Diego attractions. Natural proximity partnership enhancing guest experience.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Camping World Holdings: Camping World (NYSE: CWH) is the largest U.S. retailer of RV and outdoor recreation products and owns Good Sam (Sunland's discount partner). It is adjacent rather than directly competitive but operates in the same consumer ecosystem with growing campground holdings.
• Equity Lifestyle Properties (ELS): ELS is a publicly traded REIT (NYSE: ELS) that owns/manages ~450 RV and manufactured home communities including Thousand Trails and Encore. It is the public-market proxy for Sunland's portfolio model and a likely acquirer of integrated RV resort platforms.

Direct peers

• Sun Outdoors: Sun Outdoors (formerly Sun RV Resorts) operates more than 170 RV resorts and campgrounds across the U.S., owned by Sun Communities (NYSE: SUI). It is a direct competitor in the multi-state premium RV resort space and a likely consolidation counterparty.
• Motorcoach Country Club: Motorcoach Country Club is an exclusive Class A-only luxury RV resort in Indio, California. It is a direct comparable for Sunland's Naples Motorcoach on Class A exclusivity and deeded lot ownership in a premium desert/coastal setting.
• Outdoor Resorts of America: Outdoor Resorts of America operates luxury Class A motorcoach and RV resorts (including properties in Naples and Orlando, FL). Naples Motorcoach competes most directly with these motorcoach-only properties in the same Florida geography.
• Yogi Bear's Jellystone Park Camp-Resort: Yogi Bear's Jellystone Park is a franchise network of family-oriented RV resorts and campgrounds with locations across the U.S. Comparable to Sunland in serving leisure travelers and families seeking amenity-rich outdoor hospitality.
• Thousand Trails: Thousand Trails operates a network of ~100+ membership-based RV resorts across the U.S., owned by Equity Lifestyle Properties. It is the most direct large-scale analog to Sunland's membership-style extended-stay and ownership RV resort model.
• KOA (Kampgrounds of America): KOA operates ~500 franchised campgrounds across North America and is the dominant brand in the campground/RV resort category. It is a direct competitor on the franchise/brand recognition axis and a benchmark for Sunland's loyalty and channel programs.
• Encore RV Resorts: Encore RV Resorts operates ~200 upscale RV resorts across the U.S., owned by Equity Lifestyle Properties. Encore directly competes with Sunland on amenity-rich premium RV resort experiences and overlapping geographies (CA, FL, AZ).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SunlandRV
• Facebookfacebook.com/sunlandrv
• Instagraminstagram.com/sunlandrvresorts
• Xx.com/sunlandrv
• LinkedInlinkedin.com/company/sunland-rv-resorts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunland RV Resorts