What Olde Hickory Brewery does

Olde Hickory Brewery is a privately held craft beer manufacturer headquartered in Hickory, North Carolina, operating across five owned on-premise venues within the city. Its footprint consists of a primary brewery tasting room at 2 3rd St. SW; two full-service restaurants — Olde Hickory Station (232 Government Ave SW, featuring cask ales and extended hours) and Amos Howards (2828 US Hwy 70 SW, offering growler fills and kegs to-go); a dedicated tap room at 222 Union Square; and McGuires Pub at 46 3rd St NW. Distribution is exclusively direct-to-consumer through these locations plus a Shopify-based online store, with no third-party wholesale relationships disclosed in the input data.

The brewery produces a diverse portfolio of approximately 20+ SKUs across flagships, seasonals, and limited releases. Flagship offerings include the Nova hazy IPA line (with blueberry, orange, peach, and raspberry variants), Hat Trick lager, Hefe-Weizen, Table Rock pale ale, Piedmont Pilsner, and Hickory Stick Stout. Seasonal and limited releases include Oktoberfest (Marzen), Christmas Ale (honey and spices), Irish Walker barley-wine, and a premium barrel-aged imperial stout tier exemplified by Lindley Park (10% ABV, oak bourbon barrel-aged with raspberries) and Photon Sphere (11.91% ABV bourbon barrel-aged imperial stout). The product range demonstrates specialization in fruit-infused hazy IPAs and high-ABV specialty stouts alongside traditional lager and ale styles.

The business model is direct-to-consumer beer sales at on-premise venues (on-tap pours, package to-go, growler fills, and kegs) supplemented by online packaged beer sales through its Shopify storefront. The target customer is craft beer consumers and diners in the Hickory, NC metropolitan area seeking locally brewed product across multiple venue formats. There is no publicly disclosed pricing, no enterprise or distributor channel, no mobile app, and no AI/technology infrastructure beyond a standard WordPress site and Shopify e-commerce. The company employs 11–50 people, is privately held with no disclosed funding, ownership, or management team data, and has no public distribution, M&A activity, or partnerships recorded in the source material.

Name

Olde Hickory Brewery

Legal name

Olde Hickory Brewery

Website

https://oldehickorybrewery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Olde Hickory Brewery is a privately held craft beer manufacturer in Hickory, North Carolina, operating five owned on-premise venues (a tasting room, two restaurants, a tap room, and a pub) where it sells its own flagship, seasonal, and barrel-aged beers directly to local consumers, supplemented by a Shopify online store.

Ownership category

akta.pro rank

Product category

Craft Beer Manufacturing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Brewery taprooms
• Barrel-aged stouts
• Craft beer production
• Restaurant and pub operations

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales: The brewery generates revenue through direct sales of beer to consumers at its taprooms, restaurants, and retail locations including on-tap sales, package to-go, growler fills, and keg sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Olde Hickory Brewery is a craft beer manufacturer that brews and sells a portfolio of flagship, seasonal, and limited-release beers (hazy IPAs, lagers, pale ales, wheat ales, and bourbon barrel-aged imperial stouts) directly to consumers. The brewery operates five on-premise venues in Hickory, NC — a tasting room and four restaurants/tap rooms/pubs — where it serves beer on tap, in package to-go, and via growler and keg sales.

Product overview

Olde Hickory Brewery is a craft brewery offering a diverse portfolio of beer products including flagship IPAs, lagers, stouts, and seasonal offerings. The brewery operates multiple tasting room and restaurant locations in Hickory, NC. The product lineup includes Nova (a flagship hazy IPA with multiple fruit variants), Hat Trick lager, German-style hefe-weizen, various IPAs, barrel-aged imperial stouts like Photon Sphere and Lindley Park, and seasonal offerings including Christmas Ale and Oktoberfest.

Differentiator

Problem solved

Functional benefit

Brands

• Olde Hickory Station: A restaurant location at 232 Government Ave SW, Hickory, NC 28602, open Sun-Thu 7am-12am, Fri-Sat 7am-2am, featuring cask features.
• Olde Hickory Tap Room
• Amos Howards
• McGuires Pub

Products and services

• Olde Hickory Brewery Tasting Room (Main Brewery) Main brewery tasting room at 2 3rd St. SW, Hickory, NC 28605, operating Wed–Sun with on-tap and package to-go sales. The core on-premise retail outlet of the brewery.
• Olde Hickory Station Restaurant Restaurant location at 232 Government Ave SW, Hickory, NC 28602, open 7am–12am (Sun–Thu) and 7am–2am (Fri–Sat), serving Olde Hickory beer on tap, with cask ale features, and package to-go.
• Olde Hickory Tap Room Tap room at 222 Union Square, Hickory, NC 28601, open daily 11am–2am, serving on-tap beer and package to-go sales.
• Amos Howards Restaurant Restaurant location at 2828 US Hwy 70 SW, Hickory, NC 28602, offering on-tap beer, growler fills, and kegs to go.
• McGuires Pub Pub location at 46 3rd St NW, Hickory, NC 28601, open Wed–Sun 5pm–2am, serving Olde Hickory beer on tap.
• Nova Hazy IPA Flagship hazy IPA, part of Olde Hickory Brewery's flagship lineup.
• Hat Trick Lager Flagship crisp, refreshing light lager beer in the Olde Hickory lineup.
• Lindley Park Imperial Stout Imperial stout aged in oak bourbon barrels with raspberries, 10% ABV. A specialty barrel-aged release from the Olde Hickory Brewery lineup.
• Photon Sphere Bourbon Barrel Aged Imperial Stout Bourbon barrel aged imperial stout with notes of cinnamon, vanilla, cocoa, and habanero, 11.91% ABV. Limited-release barrel-aged stout from Olde Hickory Brewery.
• Oktoberfest Marzen Style Lager Marzen style lager brewed with German malts and hops; seasonal offering from Olde Hickory Brewery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stone Brewing: Escondido, CA-based craft brewer (Sapporo-owned) with IPAs, lagers, and a strong barrel-aged program plus taproom restaurants — comparable craft product mix and DTC venue model.
• Sierra Nevada Brewing Co. Major regional craft brewer with Mills River, NC operations producing flagship IPAs, lagers, and seasonal/limited releases plus an on-site taproom restaurant — broader incumbent in the same craft category with overlapping NC presence.
• Bell's Brewery: Midwest regional craft brewer with flagship IPAs/stouts and a taproom/brewpub in Kalamazoo — directly comparable craft product mix (IPAs, stouts, seasonals) and DTC taproom format at larger scale.
• Anheuser-Busch InBev (Craft Portfolio): Global brewer whose portfolio includes acquired craft brands (Wicked Weed, Elysian, 10 Barrel) and produces competing IPA, lager, and stout SKUs via subsidiary breweries — broader incumbent competing for the same craft consumer in NC.
• New Belgium Brewing: Large regional craft brewer (Lipman portfolio) with flagship IPAs, lagers, sours, and limited barrel-aged releases plus taproom venues — comparable product categories and DTC taproom operations at much larger scale.

Direct peers

• Mother Earth Brewing: Kinston, NC craft brewery with taproom and a portfolio spanning IPAs, lagers, and seasonal releases — comparable in size, NC geography, and DTC taproom-led business model.
• Lonerider Brewing: Raleigh, NC craft brewery operating a taproom with flagships (Shotgun Betty IPA, Sweet Josie Brown Ale) and distribution — directly comparable NC craft peer with similar taproom-and-wholesale mix.
• Foothills Brewing: North Carolina craft brewery operating a Winston-Salem brewpub plus taproom locations, with a comparable portfolio of flagship IPAs, seasonals, and on-site food service — directly comparable in business model and regional footprint to Olde Hickory.
• Wicked Weed Brewing: Asheville craft brewery with brewpub and taproom venues featuring flagships, IPAs, and barrel-aged specialties — a direct NC craft peer with overlapping on-premise format and barrel-aged stout exposure.
• Highland Brewing: Asheville, NC-based craft brewery with a tasting room, flagship beer lineup, and regional distribution — directly comparable as a North Carolina craft peer with similar product mix and on-premise taproom operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/oldehickory
• Facebookfacebook.com/OldeHickoryBrewery
• Instagraminstagram.com/oldehickorybrewery
• LinkedInlinkedin.com/company/olde-hickory-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olde Hickory Brewery