Miracle Hill Golf & Tennis

What Miracle Hill Golf & Tennis does

Miracle Hill Golf & Tennis is a privately-held, family-owned multi-sport recreational facility located at 1401 N 120th St in Omaha, Nebraska. Founded in 1961 by the Davis family on the former Friesland Farms dairy property, the company operates as a public pay-per-use venue without membership requirements, serving the greater Omaha metropolitan area across four core verticals: golf, tennis, pickleball, and technology-enabled golf entertainment.

The physical footprint comprises an 18-hole championship golf course stretching just over 6,500 yards, eight full-size indoor tennis courts with professional-grade lighting and year-round climate control, eight indoor TopTracer golf bays equipped with ball-tracking technology (distance, speed, launch angle, accuracy displayed in real time and supporting virtual courses and game modes), indoor pickleball courts, a seasonal driving range, a 100-yard wedge range, a short game area, a pro shop, and on-site food and beverage. Operational software includes the Club Caddie booking platform (tee times, court reservations, TopTracer bays), Select Pi mobile app for range ball purchases with prepaid reloadable balance, and PlayTime Scheduler for pickleball social events. GPS-enabled golf carts support course navigation.

The business model is multi-streamed and transaction-heavy. Golf revenue includes green fees ($32-$64 per 18-hole round depending on day and time), season passes ($1,200-$2,800 individual/family), driving range ball buckets ($6-$14 plus prepaid reloads), and golf instruction from PGA-certified Director of Player Development Kevin Boehler ($70-$200 per lesson or series). Tennis and pickleball generate court rental revenue ($36-$72/hour tennis; $20-$40/session pickleball) plus structured clinics and league fees. Club fitting for Callaway and Titleist equipment is delivered by PGA Certified Master Fitter Mark Baumann. TopTracer Range generates bay rental and packaged event revenue (PAR $900, BIRDIE $1,200, EAGLE $1,400) plus league and corporate/private bookings handled by sales contacts Jared Frost and Cody Steuter. Customer segments span individual recreational players, youth development pipelines (SNAG Golf, PGA Jr. League, USTA Red/Orange/Green/Yellow Ball tennis, junior pickleball), seniors (60+) with discounted pricing, and corporate/event groups. Director of Tennis & Pickleball Mike Saniuk, recognized as USPTA Professional of the Year and credited with USTA Member Organization of the Year, oversees racquet sport programming alongside former Division I instructors Christin Hsieh, Mason Sniatynski, and Devin Nielsen.

Name

Miracle Hill Golf & Tennis

Legal name

Miracle Hill Golf & Tennis

Website

https://miraclehillgolf.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Miracle Hill Golf & Tennis is a privately-held, family-owned multi-sport recreational facility in Omaha, Nebraska, founded in 1961, operating an 18-hole golf course, 8 indoor tennis courts, 8 TopTracer golf bays, and indoor pickleball courts as a public pay-per-use venue serving local golfers, tennis players, pickleball players, and corporate event groups.

Ownership category

akta.pro rank

Product category

Recreational Sports Facilities

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Indoor tennis courts
• Pickleball facilities
• Golf instruction programs
• TopTracer golf bays

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Green Fees & Golf Play: Revenue from 18-hole and 9-hole golf rounds with walking or cart options. Daily rates vary by day of week, time of day, and player category (regular, senior, junior). Peak revenue during warmer months when the outdoor course operates.
2. Season Golf Passes: Annual passes offering unlimited golf (with restrictions) for individual, senior, and family categories. Passes expire December 31 and are not valid for league or outing play. Provides recurring subscription-like revenue and customer lock-in.
3. Driving Range: Range balls sold in various bucket sizes (Warm Up, Medium, Large, Jumbo) through the Select Pi mobile app. Prepaid balance system with reload bonuses.
4. Golf Instruction & Lessons: Individual lessons, group lessons, junior lessons, and playing lessons offered by PGA-certified Director of Player Development Kevin Boehler. Package pricing for lesson series.
5. Club Fitting Services: Custom club fitting for Callaway and Titleist equipment conducted by certified master fitter Mark Baumann. Fitting services for putters, iron/hybrids, wedges, drivers, and fairway metals.
6. Tennis Court Time: Indoor tennis court rentals at $36-$72 per hour depending on time slot. Courts available for reservation up to one week in advance.
7. Tennis Clinics & Programs: Structured tennis instruction programs including Tiny Tennis, Red Ball, Orange Ball, Green Dot, Challenger Clinics, Tournament Training, and Adult Drill programs. Priced per session or multi-week packages.
8. Pickleball Court Time: Indoor pickleball court rentals at $20-$40 per session depending on duration (1-2 hours). Paddle and ball rentals available.
9. Pickleball Leagues & Instruction: Junior Pickleball League and Individual Pickleball League programs. Youth and adult instruction including beginner/intermediate clinics.
10. TopTracer Range Access: Time-based bay rentals for TopTracer interactive golf experience. Up to 4 players per bay. Additional revenue from event bookings with package options (Par, Birdie, Eagle packages).
11. Event Hosting: Corporate events, birthday parties, team-building outings hosted at TopTracer facility. Three event packages (Par $900, Birdie $1,200, Eagle $1,400) with beverage credits and thank-you gifts.
12. Pro Shop & Merchandise: On-site pro shop offering golf, tennis, and pickleball equipment and apparel. Gift cards available in $25-$100 denominations.
13. Golf Events & Leagues: Scramble tournaments and special events throughout the year (St. Patrick's Day, Master's Madness, Memorial Day, July 4th, Labor Day). League fees for Men's Senior, Ladies, 2-Person Miracle, and Humpday Scramble leagues.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Miracle Hill operates a public-access, multi-sport recreational facility in Omaha, Nebraska, providing an 18-hole golf course, 8 indoor TopTracer golf bays, 8 indoor tennis courts, indoor pickleball courts, and a driving range. Core paid offerings include golf and racquet sports instruction by certified professionals, court/tee-time rentals, club fitting, league and tournament play, and private event hosting. The facility operates on a pay-per-use model with optional annual golf passes and no membership requirement.

Product overview

Miracle Hill Golf & Tennis is a public recreational sports facility offering country-club quality golf, tennis, pickleball, and golf technology experiences without membership fees. The core portfolio includes an 18-hole championship golf course, a TopTracer Range with 8 interactive indoor golf bays featuring ball-tracking technology, a Tennis Center with 8 indoor courts, and indoor pickleball facilities. Supporting services include golf and racquet instruction programs (private lessons, group clinics, junior development), club fitting for Callaway and Titleist, driving range with wedge area, a pro shop, and private event hosting at the TopTracer Range. The facility also offers youth programs across all sports including SNAG Golf, PGA Jr. League, USTA-aligned tennis progression (Red/Orange/Green/Yellow Ball), and pickleball leagues using DUPR ratings.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Public Golf Course An 18-hole, just-over-6,500-yard championship public golf course with mature tree-lined fairways, rolling terrain, and well-maintained greens. Offers 9-hole and 18-hole rounds with walking or GPS-cart options, daily rates varying by day of week, time of day, and player category. Open without membership.
• TopTracer Indoor Golf Range Eight indoor golf bays equipped with TopTracer ball-tracking technology capturing shot distance, speed, launch angle, and accuracy on-screen. Supports virtual course play, long-drive challenges, and closest-to-the-pin contests. Accommodates up to 4 players per bay and is open for walk-in and time-block reservations.
• Indoor Tennis Center Eight full-size indoor tennis courts with professional-grade lighting, surfaces designed for consistent bounce, and year-round climate control. Court time is available via hourly rental, leagues, and tournaments without membership.
• Indoor Pickleball Courts Indoor pickleball courts offering open play, clinics, and organized leagues for all skill levels. Sessions are bookable at $20-$40 per 1-2 hour block with paddle and ball rentals available.
• Driving Range Full practice range open April 15 to September 23 on grass (mats used during off-season), with a 100-yard wedge range and short-game area. Range balls are purchased via the Select Pi mobile app in Warm Up, Medium, Large, or Jumbo bucket sizes with prepaid reload bonuses.
• Pro Shop On-site golf shop offering equipment, apparel, and golf merchandise for retail purchase.
• Golf Instruction Private and group golf lessons, junior lessons, and playing lessons led by PGA-certified Director of Player Development Kevin Boehler. Includes Get Golf Ready program and uses the Play Better Golf learning system. Available as individual sessions or series of 5, 10, or 15 lessons.
• Tennis Instruction and Clinics Private and group lessons led by USPTA-certified professionals plus structured clinics: Tiny Tennis, Red Ball, Orange Ball, Green Dot, Challenger Clinics, Tournament Training, Adult Drill, and Get Taught Tennis. Most 5-week clinic sessions priced at $195.
• Pickleball Instruction Youth and adult pickleball instruction including beginner and intermediate clinics with an 8:1 player-to-coach ratio. Covers fundamentals including grip, footwork, dinks, volleys, groundstrokes, serves, and returns.
• Junior Golf Programs Award-winning junior golf program for ages 5-17, including SNAG Golf (ages 5-9), PGA Jr. League, and structured progression programs from SNAG through competitive-level play.
• Summer Tennis Camps Summer tennis camps including Red Ball, Orange Ball, Green Ball camps and Summer Team Tennis with match play against other Omaha teams.
• Pickleball Leagues Organized league play including Junior Pickleball League, Individual Pickleball League (DUPR 2.5-4.0), and Sunday Morning Team/Individual Doubles leagues, with DUPR ratings used for skill grouping.
• Club Fitting Service Custom club fitting for Callaway and Titleist equipment conducted by PGA Certified Master Club Fitter Mark Baumann, covering putters, iron/hybrids, wedges, drivers, and fairway metals.
• TopTracer Private Event Packages Private event hosting at TopTracer Range including three published packages: PAR ($900) with 2-hour exclusive building use and $200 beverage credit; BIRDIE ($1,200) with $400 beverage credit and $200 thank-you gift; EAGLE ($1,400) with $500 beverage credit and $300 thank-you gift. Capacity up to 32 players with optional Pizza West catering.
• Season Golf Passes Annual golf passes offering unlimited play with restrictions for individual, senior 60+, and family categories. Passes expire December 31 and are not valid for league or outing play.
• Gift Cards Physical gift cards available in denominations of $25, $50, $75, and $100, redeemable for golf, tennis, pickleball, and TopTracer experiences.

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• TopTracercoreTechnology or IntegrationTopTracer provides the ball-tracking technology and interactive software for Miracle Hill's eight indoor golf bays. The partnership enables virtual course play, game modes, and data-driven swing analysis. TopTracer Range is a key differentiator for the facility's entertainment and practice offerings.
• Callaway GolfsupportingTechnology or IntegrationExclusive club fitting partnership for Callaway golf equipment. Mark Baumann serves as Certified Master Club Fitter for Callaway and Titleist. Fitting services include putters, iron/hybrids, wedges, drivers, and fairway metals.
• TitleistsupportingTechnology or IntegrationExclusive club fitting partnership for Titleist golf equipment through certified master fitter Mark Baumann.
• Pizza WestsupportingOthersPreferred catering partner for TopTracer events and venue bookings. Provides food service for corporate events, birthday parties, and facility hospitality.
• Play Better GolfsupportingTechnology or IntegrationLearning system used by Miracle Hill's golf instruction programs. Employed by Director of Player Development Kevin Boehler for golf lessons.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Drive Shack: Owner and operator of golf entertainment venues featuring Trackman ball-tracking technology, dining, and event hosting. Comparable to Miracle Hill's TopTracer-based entertainment offering, though Drive Shack operates at national scale and emphasizes tech-enabled golf entertainment.
• X-Golf: Indoor golf simulator and entertainment venue franchisor with multiple U.S. locations. Comparable to Miracle Hill's indoor TopTracer bays in targeting year-round golf entertainment, league play, food/beverage service, and group events in a tech-enabled facility.
• Topgolf: National golf entertainment venue chain featuring ball-tracking technology (TopTracer's largest customer), full-service bars, and event hosting. Most directly comparable on the TopTracer-driven entertainment experience and corporate event revenue stream that Miracle Hill offers, though at much larger scale.

Broad incumbents

• Life Time Fitness: National operator of large-format athletic clubs offering tennis, pickleball, group fitness, and family programming. Comparable in multi-sport recreation offering (tennis, pickleball, lessons, leagues, junior programs) though without golf course operations and at significantly larger scale.
• Golf Galaxy: National golf retail chain operated by Dick's Sporting Goods offering equipment, apparel, club fitting, and indoor hitting bays at many locations. Comparable to Miracle Hill's pro shop and club fitting services (Callaway, Titleist partnerships), though broader retail focus without recreational facility offerings.
• PGA Tour Superstore: National golf and tennis specialty retailer offering equipment, lessons, club fitting, and indoor practice facilities including TopTracer bays. Comparable to Miracle Hill on club fitting and TopTracer entertainment, though retail-focused without outdoor golf course or tennis court ownership.

Regional players

• Tilden Golf Course: Public 18-hole municipal golf course in Omaha, Nebraska operated by the City of Omaha. Comparable as a public-access golf facility serving the same Omaha market, though without indoor TopTracer, tennis, or pickleball diversification.
• The Players Club at Deer Creek: Private golf and country club in Omaha offering 18-hole golf, tennis, swimming, and dining. Comparable in multi-sport facility offering serving the Omaha metro, though operates on membership model versus Miracle Hill's public pay-per-use model.

Emerging players

• Chicken N Pickle: Indoor/outdoor pickleball-focused entertainment venue with dining, bars, and group event programming. Comparable to Miracle Hill's pickleball programming and event hosting revenue, though specialized in pickleball-only and lacking golf and tennis offerings.

Others

• Academy Sports + Outdoors: National sporting goods retailer offering golf, tennis, and pickleball equipment, apparel, and accessories. Comparable on retail product adjacency and customer demographic, though without recreational facility operations, instruction, or club fitting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/miraclehillgolf
• Instagraminstagram.com/mhgolfig
• Xx.com/miraclehillgolf
• LinkedInlinkedin.com/company/miracle-hill-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Hill Golf & Tennis