What PGA TOUR Superstore does

PGA TOUR Superstore, Inc. is a US specialty golf retailer founded in 2003 and headquartered in the Atlanta, Georgia metro area (Roswell, GA; corporate HQ in Atlanta). The company is privately held by Arthur M. Blank, co-founder of The Home Depot, through AMB Sports + Entertainment, with retail operations conducted via wholly-owned subsidiary Golf & Tennis Pro Shop, Inc. As of mid-2026, the company operates 82 retail stores across 30 U.S. states and has announced a target of 100 stores within two years. Under President Jill Spiegel, the business has grown from 11 struggling stores to 80+ locations and has more than doubled since COVID.

The company's core offering is an omnichannel specialty golf retail platform. Stores and the e-commerce site carry golf clubs, balls, apparel, footwear, bags, and accessories from major brands including TaylorMade, Callaway, Ping, Titleist, Cobra, PXG, and Mizuno, alongside tennis and pickleball equipment. A defining differentiator is the deployment of dedicated indoor golf simulator showrooms across all 82 stores, integrating launch monitor and simulator technology from eight brands: Bushnell, Foresight Sports, Full Swing, Garmin, Rapsodo, SkyTrak, Trackman, and Uneekor. The simulator category spans entry-level home systems to premium commercial configurations (e.g., Trackman 4 at $25,995). The e-commerce channel supports buy-online-pick-up-in-store (BOPIS) and same-day delivery alongside the in-store services footprint.

Revenue is generated through four primary streams: one-time sales of golf equipment, apparel, and accessories; professional services including lessons, club fittings, and club repair; hardware sales of golf simulators, launch monitors, enclosures, and components; and the Players' Club / Players' Club Plus loyalty subscription. Go-to-market is direct-to-consumer across physical retail and owned digital channels. The primary customer base is individual recreational and serious amateur golfers, with secondary segments in corporate hospitality, women golfers, and youth/junior golfers, the last supported through partnerships with the Arthur M. Blank Family Foundation, PGA of America REACH Foundation, PGA Jr. League, and PGA HOPE.

Name

PGA TOUR Superstore

Legal name

PGA TOUR Superstore, Inc

Website

https://pgatoursuperstore.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PGA TOUR Superstore is a US specialty golf retailer operating 82 stores across 30 states, selling golf equipment, apparel, simulators, and offering lessons and fittings. Privately held by Arthur M. Blank, it serves recreational and serious amateur golfers via physical retail and e-commerce.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Full-Line Sporting Goods Superstores (CRAMABAA), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf equipment retail
• Club fitting services
• Golf simulator sales
• Specialty sporting goods
• Golf apparel

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Golf Equipment Retail: Sale of golf equipment including clubs, balls, apparel, shoes, bags, and accessories through physical retail stores and e-commerce website.
2. Golf Services: Revenue from golf lessons, club fittings, club repairs, and practice bay usage.
3. Golf Simulator Technology: Sale of golf simulators, launch monitors, enclosures, screens, nets, and hitting mats for in-home and commercial use.
4. Players Club Loyalty Program: Loyalty program offering points for purchases with rewards on birthdays and exclusive access to pros.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PGA TOUR Superstore is a specialty golf retailer that operates an omnichannel platform of 82 physical stores across 30 U.S. states plus an e-commerce website, selling golf equipment, apparel, footwear, and accessories. Every store includes an indoor golf simulator showroom featuring launch monitors from Trackman, Foresight, Bushnell, Garmin, Full Swing, Rapsodo, SkyTrak, and Uneekor for side-by-side comparison. The company also delivers professional services including club fittings, lessons, club repair, trade-ins, and Golfbreaks golf vacations.

Product overview

PGA TOUR Superstore is a specialty golf retailer offering a comprehensive omnichannel platform combining physical retail stores with online shopping. The core product portfolio spans golf equipment (clubs, balls, bags, accessories), golf technology (simulators, launch monitors, rangefinders, GPS devices), apparel (men's, women's, juniors'), footwear, and tennis/pickleball. The company differentiates through integrated services including professional club fitting, lessons, club repair, trade-ins, and a Players' Club loyalty program. Golf simulators and launch monitors from brands like Bushnell, Foresight, Full Swing, Garmin, Rapsodo, SkyTrak, Trackman, and Uneekor are offered both in-store with dedicated showrooms and for home use. The store operates as part of the Arthur M. Blank Family Foundation's sports and entertainment portfolio under AMB Sports + Entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Players' Club: Loyalty program that rewards customers with points for purchases, birthday rewards, and access to PGA professionals for tips and personalized advice.
• Players' Club Plus

Products and services

• Golf Clubs Retail product category offering drivers, irons, wedges, putters, hybrids, and complete club sets from leading brands for recreational and amateur golfers.
• Golf Balls Retail product category of golf balls from major brands, sold by dozen, sleeve, or dozen-plus-promo packs for individual golfers.
• Golf Apparel Men's, women's, and junior golf apparel including polos, pants, shorts, outerwear, and hats from golf-specific brands.
• Golf Shoes Golf footwear including spiked and spikeless shoes from leading athletic and golf-specific brands for men, women, and juniors.
• Golf Bags Stand bags, cart bags, and tour bags from leading golf bag manufacturers for golfers carrying, pushing, or riding.
• Golf Accessories Retail product category of golf accessories including gloves, headcovers, tees, towels, rangefinders, GPS devices, training aids, and other on-course essentials.
• Golf Simulators and Launch Monitors Indoor golf simulator systems and launch monitors from Trackman, Foresight, Bushnell, Garmin, Full Swing, Rapsodo, SkyTrak, and Uneekor, available for purchase and demonstrated in every store showroom.
• Golf Simulator Components Retail components for home golf simulator builds including enclosures, impact screens, hitting mats, projectors, and PCs sold alongside simulator systems.
• Tennis Equipment Racquets, tennis balls, shoes, strings, bags, and apparel for tennis players, offered alongside the retailer's core golf assortment.
• Pickleball Equipment Paddles, balls, nets, shoes, and accessories for pickleball players, extending the retailer's racquet sports offering.
• Kids' Golf Equipment Junior-sized golf clubs, sets, apparel, and accessories designed for young and beginner golfers.
• Club Fitting Services Professional club fitting services delivered in-store by certified PGA staff using launch monitors to recommend custom club specifications, shafts, and builds for individual golfers.
• Golf Lessons Private and group golf lessons delivered by certified PGA professionals in-store and using simulator bays, for beginners through advanced players.
• Club Repair Services In-store club repair services including regripping, reshafting, loft/lie adjustments, and other club maintenance performed by trained technicians.
• Golf Club Trade-In Program Trade-in program allowing customers to exchange used golf clubs for credit toward new equipment purchases, processed in-store.
• Golf Vacations by Golfbreaks Bookable golf vacation packages through partner Golfbreaks, enabling customers to arrange golf trips and stay-and-play packages through the retailer.
• Players' Club Loyalty Program (Players' Club and Players' Club Plus) Tiered paid membership loyalty program offering members benefits, discounts, and exclusive offers on purchases and services across stores and e-commerce.

Quantifiable outcome

• 154% increase in indoor simulator participation since 2019
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• CallawaycoreChannel Partner/ Reseller/ Distributor · 2 July 2026Callaway launched special edition USA 250 and Americana 250 themed products sold through PGA Tour Superstore and other retailers, with strong sales performance and sold-out inventory in some markets.
• TaylorMadecoreChannel Partner/ Reseller/ Distributor · 2 July 2026TaylorMade launched special edition Americana-themed product collections sold through PGA Tour Superstore and other retailers, with demand exceeding expectations.
• BushnellcoreTechnology or Integration · 13 June 2026Bushnell launch monitor and rangefinder technology integrated into PGA Tour Superstore's 82 simulator showrooms across all store locations, enabling customers to demo and compare systems.
• Foresight SportscoreTechnology or Integration · 13 June 2026Foresight launch monitor technology featured in PGA Tour Superstore's indoor golf simulator showrooms, enabling performance tracking and system comparisons.
• Full SwingcoreTechnology or Integration · 13 June 2026Full Swing launch monitor technology available in PGA Tour Superstore's 82 U.S. store simulator showrooms for customer demos and system comparisons.
• GarmincoreTechnology or Integration · 13 June 2026Garmin golf technology including GPS watches and launch monitors featured in PGA Tour Superstore simulator showrooms.
• RapsodocoreTechnology or Integration · 13 June 2026Rapsodo launch monitor technology available for customer demos across all 82 PGA Tour Superstore locations.
• SkyTrakcoreTechnology or Integration · 13 June 2026SkyTrak launch monitor systems featured in PGA Tour Superstore simulator showrooms for entry-level to premium configurations.
• TrackmancoreTechnology or Integration · 13 June 2026Trackman launch monitor technology available in PGA Tour Superstore's 82 store simulator showrooms for system demos and comparisons.
• UneekorcoreTechnology or Integration · 13 June 2026Uneekor launch monitor technology integrated into PGA Tour Superstore's nationwide simulator showroom network.
• PGA TOURflagshipGTM or Marketing Partner · 20 May 2026PGA TOUR Superstore presents The Georgian hospitality venue at the TOUR Championship, the PGA TOUR's season finale in Atlanta. Positions the company as a premier platform for business entertainment.
• Table Golf AssociationminorGTM or Marketing Partner · 19 February 2026Table Golf Association products available in 60 PGA Tour Superstore locations, expanding access to the table golf game format.
• Arthur M. Blank Family FoundationflagshipGTM or Marketing Partner · 9 February 2026$6.3 million grant over three years to six Metro Atlanta school districts in partnership with Atlanta United, Atlanta Falcons, and PGA TOUR Superstore to remove cost barriers preventing youth participation in sports. Expected to impact more than 7,500 student athletes.
• Arthur M. Blank Family FoundationflagshipGTM or Marketing Partner · 22 January 2026$7.6 million three-year grant to PGA of America REACH Foundation in partnership with PGA TOUR Superstore to expand youth and veteran golf programming. Will support 6,000 PGA Jr. League Scholarships, establish PGA Opportunity Leagues in 30 underserved markets, and grow PGA HOPE to serve over 2,300 Veterans at up to 80 locations.
• PGA of America REACH FoundationflagshipStrategic or Co-development Partner · 22 January 2026Partnership with Arthur M. Blank Family Foundation and PGA TOUR Superstore providing $7.6M grant to expand youth and veteran golf access programs including PGA Jr. League scholarships and PGA HOPE for veterans.
• Delta Air LinescoreGTM or Marketing Partner · 20 October 2025Delta Air Lines partnered with PGA Tour Superstore to create the Delta Starter Lounge at the TOUR Championship hospitality experience.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Others

• GolfTec: Largest U.S. provider of indoor golf lessons and club-fitting services with hundreds of coaching centers. Comparable as a services-led golf brand addressing the same lessons and fitting use cases that PGA TOUR Superstore offers in its stores.
• Topgolf: Operator of golf entertainment venues combining tech-enabled driving ranges with food and beverage. Comparable as an adjacent experiential golf brand reshaping how Americans engage with the sport, increasingly influencing simulator and indoor practice demand.

Broad incumbents

• Academy Sports + Outdoors: U.S. multi-category sporting goods and outdoor retailer with a meaningful golf equipment and apparel assortment in its large-format stores. Comparable as a broader sporting goods incumbent competing for the same golfer's wallet.
• Dick's Sporting Goods: Large-format U.S. sporting goods retailer that owns Golf Galaxy and carries a meaningful golf equipment, apparel, and footwear assortment in its core stores. Comparable as a multi-category sporting goods incumbent competing with PGA TOUR Superstore's superstore concept.
• Bass Pro Shops / Cabela's: Large-format outdoor recreation retailer with destination superstores and a meaningful golf presence. Comparable as an experiential, superstore-format sporting and outdoor goods incumbent with similar store-size economics.

Direct peers

• Worldwide Golf Shops: Specialty golf retailer operating multiple banners (Roger Dunn, Van's, Golfers Warehouse) with stores across the U.S. Directly comparable multi-store golf equipment and apparel retailer offering custom fittings and lessons.
• Golf Galaxy: Specialty golf retailer owned by Dick's Sporting Goods operating nearly 100 stores across the U.S., selling equipment, apparel, and offering club fitting and lessons. It is the most direct head-to-head competitor to PGA TOUR Superstore in golf specialty retail.
• Roger Dunn Golf Shops: Long-standing West Coast specialty golf retailer (part of Worldwide Golf Shops) selling equipment, apparel, and offering custom fittings. Directly comparable as a multi-store golf specialty competitor.
• 2nd Swing Golf: Specialty golf retailer combining new and used equipment across physical stores and a strong e-commerce platform, with trade-in and club-fitting services. Comparable as a multi-channel golf equipment specialist with a similar service-led value proposition.
• Play It Again Sports: Franchised new and used sporting goods retailer with hundreds of U.S. locations carrying golf equipment alongside other categories. Comparable as a multi-store sporting goods chain with a trade-in model similar to PGA TOUR Superstore's club trade-in program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PGATSS
• Facebookfacebook.com/PGATOURSuperstore
• LinkedInlinkedin.com/company/134078

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGA TOUR Superstore