Ventilation Direct
Ventilation Direct is a privately held Raleigh, NC-based manufacturer and direct-to-customer distributor of commercial and industrial ventilation equipment — kitchen hoods, exhaust fans, make-up air units, and a certified HVAC rooftop unit — serving restaurants, foodservice operators, and institutional buildings across the US and Canada.
- Company typePrivate
- Founded2005
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ventilation Direct does
Ventilation Direct is a privately held, Raleigh, NC-based distributor and manufacturer of commercial and industrial ventilation equipment, operating since 2005 with a stated 1-10 employee headcount. The company sells a full system portfolio for commercial kitchens and HVAC applications, including commercial hoods (Self-Cleaning, Wall Canopy, Island, Backshelf, and Heat & Condensate variants), centrifugal and axial exhaust fans, direct-fired and electric heaters, make-up air units, grease filters (Captrate Solo and Kleen-Gard brands), ductwork, Smart Controls energy management, and a Pollution Control Unit. Its flagship differentiator is the VyVe HVAC Unit (RTU/DOAS) built around a rare-earth-magnet inverter scroll compressor delivering a 21.3 IEER rating that exceeds ASHRAE 90.1-2016 by more than 1.5x, with standard 24/7 remote monitoring, a 5-year parts warranty, and an optional 10-year full-unit warranty tied to a Preventative Maintenance subscription.
Underlying technology centers on energy efficiency and code compliance: products are ETL/UL listed to UL 710 (hoods), UL 762 and UL 705 (exhaust fans), UL 1046 (grease filters), and the HVAC Unit is certified to ANSI/UL 1995, CSA 22.2 no. 236, ANSI/AHRI 340/360-2007, ASHRAE 37-2009, AMCA Class 1A leakage, and ASHRAE 62.1. The company also produces a Self-Cleaning Hood that uses a daily hot-water/surfactant spray cycle and an ETL-listed Smart Controls Energy Management System that automatically modulates exhaust and supply airflow to capture heat and smoke while reducing energy use.
Ventilation Direct generates revenue through direct hardware sales to commercial and industrial customers via two channels: a toll-free phone sales line producing custom quotations with drawings and submittal packages, and an e-commerce storefront at store.ventilationdirect.com offering individual unit pricing. Pricing spans from approximately $30 for small grease filter accessories to over $13,000 for large make-up air units, with free shipping within the continental US and freight-based sales into Canada. The customer base spans restaurants and commercial kitchens (primary), commercial and institutional buildings (primary — including grocery, schools, senior living, hospitality, grow facilities, labs, warehouses, natatoriums), and industrial facilities (secondary). All products carry a two-year standard warranty, and the HVAC Unit offers extended 10-year coverage via subscription.
Ventilation Direct firmographics
Firmographics- Name
- Ventilation Direct
- Legal name
- Ventilation Direct
- Website
- https://ventilationdirect.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ventilation Direct is a privately held Raleigh, NC-based manufacturer and direct-to-customer distributor of commercial and industrial ventilation equipment — kitchen hoods, exhaust fans, make-up air units, and a certified HVAC rooftop unit — serving restaurants, foodservice operators, and institutional buildings across the US and Canada.
- Ownership category
- akta.pro rank
Ventilation Direct industry classification
Industry- Product category
- Commercial Ventilation Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Commercial Kitchen Ventilation (Hoods/Make-Up Air/Grease Duct) (IMADANAJ)
- akta.pro secondary industries
- Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB), HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where Ventilation Direct is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ventilation Direct business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Commercial Ventilation Equipment Sales: Direct B2B sales of commercial and industrial ventilation equipment including exhaust fans, heaters, make-up air units, kitchen hoods, grease filters, and HVAC/RTU/DOAS systems. Products are sold with two-year warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grease Filters - $30-$100 |
| Unit Pricing | Pay-as-you-go | Untempered Supply Units - $1,400-$5,000 |
| Unit Pricing | Pay-as-you-go | Direct Fired Gas Heated MUA Units - $5,000-$13,500 |
| Unit Pricing | Pay-as-you-go | Kitchen Ventilation Accessories - $17-$300 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ventilation Direct product offering
Product offeringCore offering
Ventilation Direct sells and distributes commercial and industrial ventilation equipment to foodservice, industrial, and institutional customers across the Continental US and Canada. Its product line spans commercial hoods, UL/ANSI-certified grease filters, exhaust fans, commercial heaters, HVAC rooftop and DOAS units, make-up air units, smart energy-management controls, ductwork, pollution control units, and replacement parts and accessories.
Product overview
Ventilation Direct offers a comprehensive portfolio of commercial and industrial ventilation products centered around kitchen ventilation systems and HVAC solutions. The core product lines include commercial kitchen hoods (Self-Cleaning, Wall Canopy, Island, and specialized hoods), exhaust fans (axial, centrifugal, inline, and utility sets), heaters (direct fired, indirect fired, and electric), and make-up air units. The flagship product is the HVAC Unit/RTU/DOAS featuring rare earth magnet inverter scroll compressor technology with 21.3 IEER rating and integrated 24/7 remote monitoring. Supporting products include grease filters (Kleen-Gard and Captrate Solo brands), Smart Controls energy management system, ductwork with V-clamp connections, and Pollution Control Units. All products carry UL and/or ETL certifications and are backed by a two-year standard warranty, with extended 10-year warranty available through their Preventative Maintenance subscription program.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Hoods
- Grease Filters
- Exhaust Fans
- Commercial Heaters
- HVAC Units (RTU / DOAS)
- Make-Up Air Units
- Supply Units
- Smart Controls (Energy Management System)
- Ductwork
- Pollution Control Units
- Parts & Accessories Replacement parts and accessories for commercial ventilation systems, available at entry-level price points starting around $30.
Quantifiable outcome
- 21.3 IEER rating exceeding ASHRAE 90.1-2016 standard by more than 1.5x
- +5 more outcomes
Companies that use Ventilation Direct
Customer profileSegments3 records
Ideal customer profiles3 records
Ventilation Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ventilation Direct partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ventilation Direct competitors and assessment
Company assessmentBroad incumbents
- Broan-NuTone: Large US manufacturer of residential and light commercial ventilation products, including range hoods and inline fans. Adjacent competitor to Ventilation Direct's kitchen hood and exhaust fan lines, but skewed toward consumer/light commercial rather than heavy commercial.
- Greenheck: Major US commercial and industrial ventilation manufacturer covering fans, kitchen ventilation hoods, make-up air units, and air-handling equipment. Competes across Ventilation Direct's full portfolio with significantly broader scale and engineering resources.
Direct peers
- CaptiveAire: Largest US manufacturer of commercial kitchen ventilation systems, including hoods, exhaust fans, make-up air units, and fire suppression. Directly overlaps Ventilation Direct's core restaurant/foodservice segment with a much larger national sales and installation footprint.
- Fantech: Manufacturer and distributor of ventilation fans, inline fans, and air-handling accessories for residential and light commercial applications. Overlaps with Ventilation Direct's inline and ceiling/exhaust fan categories, with a stronger retail/distributor channel.
- Halton Group: Global manufacturer specializing in commercial kitchen ventilation (hoods, exhaust, make-up air) and indoor air solutions for non-residential buildings. Direct competitor in the foodservice and institutional ventilation segments.
- Hartzell Air Movement: Manufacturer of industrial and commercial fans and blowers used in process, kitchen, and general ventilation applications. Comparable in its focus on axial and centrifugal fans serving the same foodservice and industrial end markets.
- Loren Cook Company: Established US manufacturer of commercial and industrial fans, blowers, and ventilation equipment, including kitchen exhaust and make-up air products. Overlaps with Ventilation Direct's exhaust fan and air-movement categories.
Others
- Research Products Corporation: Manufacturer of the Kleen-Gard baffle grease filters that Ventilation Direct distributes alongside its own Captrate brand. Functions as a supplier/brand partner for one of Ventilation Direct's key filter SKUs rather than a direct end-market competitor.
Emerging players
- Air King: Manufacturer of ventilation fans, range hoods, and indoor air-quality products targeted at residential and light commercial customers. Overlaps with Ventilation Direct's lower-CFM exhaust and inline fan categories, generally at the smaller/cheaper end of the market.
Regional players
- Systemair: European-headquartered manufacturer of ventilation fans, air handling units, and HVAC products with North American operations. Competes with Ventilation Direct in commercial air-handling and ventilation, primarily from a regional/international base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ventilation Direct social profiles
Digital presenceVentilation Direct compliance and trust
Trust signalCompliance13 records
Ventilation Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ventilation Direct leadership team
Management profileNumber of profiles
Ventilation Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ventilation Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ventilation Direct
What does Ventilation Direct do?
Ventilation Direct sells and distributes commercial and industrial ventilation equipment to foodservice, industrial, and institutional customers across the Continental US and Canada. Its product line spans commercial hoods, UL/ANSI-certified grease filters, exhaust fans, commercial heaters, HVAC rooftop and DOAS units, make-up air units, smart energy-management controls, ductwork, pollution control units, and replacement parts and accessories.
Is Ventilation Direct a public or private company?
Ventilation Direct is a private company. It is classified as unknown and is currently operating.
When was Ventilation Direct founded?
Ventilation Direct was founded in 2005. It employs 1 to 10 people.
Where is Ventilation Direct based?
Ventilation Direct is headquartered in Raleigh, United States, in the North America region.
How does Ventilation Direct make money?
One revenue line is on record: commercial Ventilation Equipment Sales.
Who are Ventilation Direct's main competitors?
Broad incumbents on record are Broan-NuTone and Greenheck. Direct peers are CaptiveAire, Fantech, Halton Group, Hartzell Air Movement and Loren Cook Company. Research Products Corporation is listed as an others. Air King is listed as an emerging player. Systemair is listed as a regional player.
Does Ventilation Direct have an API?
No public API is recorded for Ventilation Direct.
What industry is Ventilation Direct in?
Ventilation Direct's product category is Commercial Ventilation Equipment. Its primary akta.pro industry code is IMADANAJ, Commercial Kitchen Ventilation (Hoods/Make-Up Air/Grease Duct), with a secondary code of IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline). Its NAICS code is 333413 and its SIC code is 3564.