FLOMO

What FLOMO does

FLOMO, operating as Nygala Corp., is a Carlstadt, New Jersey-based wholesale distributor, manufacturer, importer, and supply chain services provider of seasonal merchandise and everyday consumer goods, founded in 1999 by Wendy Shen. The company's core product portfolio spans more than 6,000 SKUs including gift bags, party supplies, stationery, school supplies, holiday decorations, and arts and crafts, supported by an in-house design team and exclusive licenses with global artists producing trend-informed assortments (approximately 2,000 Christmas gift bag designs alone). Operations are anchored in a 100,000 sq. ft. warehouse in Moonachie, NJ, positioned near the Port of New York/New Jersey, and a 10,000 sq. ft. wholesale showroom in Carlstadt that doubled in size in May 2026.

FLOMO operates four distinct revenue streams: (1) wholesale distribution of seasonal merchandise and everyday essentials to retailers, wholesalers, and chain stores via a B2B VIP portal (flomoglobal.com) and field sales; (2) private label manufacturing under a six-step process spanning design, packaging, sampling, quality assurance, and logistics; (3) global sourcing services leveraging an audited factory network across China, Taiwan, Hong Kong, Southeast Asia, and Europe; and (4) third-party logistics including 100,000 sq. ft. of warehouse storage, quality inspection, pick-and-pack, and Amazon FBA-compliant e-commerce fulfillment. The company is certified as a women-owned (WBENC), minority-owned (NMSDC), and internationally certified (WEConnect International) business enterprise, supporting supplier diversity procurement at large enterprise customers. Named customers include Kroger, Publix, HomeGoods, and Menards, served through a sales-led GTM with both inside and field sales representatives. Technology infrastructure consists of ERP systems for inventory and operations plus e-commerce fulfillment tooling; no AI/ML capabilities are disclosed. The company employs 11-50 staff originating from seven countries and is led by CEO Wendy Shen, with no external institutional funding reported.

Name

FLOMO

Legal name

Nygala Corp.

Website

https://flomousa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FLOMO (Nygala Corp.) is a New Jersey-based wholesale distributor and manufacturer of seasonal merchandise and everyday consumer goods, offering private label, global sourcing, and 3PL services to retailers, wholesalers, and chain stores including Kroger, Publix, HomeGoods, and Menards.

Ownership category

akta.pro rank

Headquarters

HQ city

Moonachie

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Wholesale distribution of seasonal merchandise including gift bags, party supplies, stationery, school supplies, holiday decorations, arts and crafts, and everyday essentials. Products sold to retailers, wholesalers, and chain stores with wholesale pricing requiring VIP login.
2. Private Label Manufacturing: Customers select products from FLOMO's vast product line to brand under their private label. FLOMO handles design, packaging, pricing, quantities, and branding. Quality assurance at every stage.
3. Global Sourcing Services: Global sourcing as a service empowering businesses from concept to delivery. U.S.-based product development and import teams handle design, quality control, testing, pricing, sampling, packaging, and shipping with optional third-party logistics.
4. Third-Party Logistics (3PL): Supply chain management including 100,000 sq. ft. warehouse storage, quality inspection and testing, trucking, pick and pack, e-commerce fulfillment (including Amazon FBA regulations), and efficient inbound/outbound shipment handling.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

FLOMO is a wholesale distributor and private label manufacturer of seasonal merchandise and everyday essentials, including gift bags, party supplies, stationery, school supplies, holiday decorations, and arts and crafts. The company supplies major U.S. retail chains and offers end-to-end services including private label manufacturing, global sourcing, third-party logistics, and e-commerce fulfillment.

Differentiator

Problem solved

Functional benefit

Brands

• FLOMO Creative: Art supplies product line including acrylic paints, brushes, glitter gel pens, watercolor markers, canvases, and sketchbooks.
• FLOFit
• FLOMO Cares

Products and services

• Wholesale Seasonal Merchandise Wholesale distribution of seasonal merchandise including gift bags, party supplies, stationery, school supplies, holiday decorations, arts and crafts, and everyday essentials. Sold to retailers, wholesalers, and chain stores through a VIP login wholesale portal (flomoglobal.com). Includes approximately 2,000 Christmas gift bag designs and 6,000+ total products.
• Private Label Manufacturing Six-step private label process covering product selection, design and packaging development, sample approval, quality assurance at every stage with multiple inspections, proven on-time shipments, and optional logistics/fulfillment services. Customers brand FLOMO-manufactured products under their own private label.
• Global Sourcing Services End-to-end global sourcing service covering design, quality control, testing, pricing, sampling, packaging, and shipping. U.S.-based product development and import teams leverage an audited factory network spanning China, Taiwan, Hong Kong, Southeast Asia (Indonesia, Vietnam, India, Thailand, Bangladesh, Malaysia), Germany, Italy, and Poland.
• Third-Party Logistics (3PL) and E-commerce Fulfillment Supply chain management including 100,000 sq. ft. warehouse storage, quality inspection and testing, trucking, pick and pack, e-commerce fulfillment (including Amazon FBA regulation compliance), and efficient inbound/outbound shipment handling by container, LTL, UPS, and FedEx.
• FLOMO Cares Health and Safety Products Health and safety product line including face masks, gloves, face shields, goggles, and 'Welcome Back to the Office' safety kits, launched during the COVID-19 pandemic to support workplace and consumer safety needs.
• FLOFit Home Fitness Line Home fitness product line including yoga mats, yoga blocks, fitness balls, workout bands, and resistance tubes for at-home exercise.
• FLOMO Creative Arts and Crafts Brand Arts and crafts supplies brand featuring acrylic paints, brushes, glitter gel pens, watercolor markers, canvases, sketchbooks, dual-tip markers, chunky markers, and crafting accessories.

Quantifiable outcome

• 24-hour turnaround on inquiries and quotes
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered key account, core, minor, strategic and community.

• Krogerkey accountStrategic or Co-development PartnerMajor retail chain customer purchasing wholesale seasonal merchandise including gift bags, party supplies, and holiday decorations.
• Publixkey accountStrategic or Co-development PartnerMajor retail chain customer purchasing wholesale seasonal merchandise.
• HomeGoodskey accountStrategic or Co-development PartnerMajor retail chain customer purchasing wholesale seasonal merchandise.
• Menardskey accountStrategic or Co-development PartnerMajor retail chain customer purchasing wholesale seasonal merchandise.
• Nygala CorpcoreOthersFLOMO / Nygala Corp is the parent company entity. FLOMO is a division or brand of Nygala Corp. The company is woman-owned and minority-owned.
• Global Artists (Licensed)coreStrategic or Co-development PartnerExclusive licenses with global artists combined with in-house design team to create unique, trend-setting product designs.
• Factory Network (Asia & Europe)coreStrategic or Co-development PartnerRobust, audited factory network spanning China, Taiwan, Hong Kong, Southeast Asia (Indonesia, Vietnam, India, Thailand, Bangladesh, Malaysia), Germany, Italy, and Poland. Specializes in paper goods, personal care, and home improvement items.
• Oscarware, Inc.minorStrategic or Co-development PartnerPartnership featuring Oscarware grill toppers in summer party supply offerings. High quality, easy to use, easy to clean grill accessories.
• WEConnect InternationalstrategicGTM or Marketing PartnerWEConnect International is a global network that connects women-owned businesses to procurement opportunities. FLOMO participates in matchmaking events and webinars for international trade.
• WBENC (Women's Business Enterprise National Council)strategicGTM or Marketing PartnerFLOMO holds WBENC certification as a women-owned business enterprise. Active member with Board of Directors participation (Wendy Shen on WBENC Greater DMV Board and WBEC Metro NY Board).
• Women Presidents' Organization (WPO)strategicGTM or Marketing PartnerFLOMO CEO Wendy Shen is a member of the Women Presidents' Organization Platinum group, connecting with other women entrepreneurs.
• Boys and Girls Club of Paterson and PassaiccommunityOthersFLOMO is a proud sponsor of the Boys and Girls Club. Has sponsored art contests, donated party supplies for block parties, and volunteered at events. Partnership focused on supporting youth education and arts.
• Girl Scouts of Northern New JerseycommunityOthersFLOMO sponsored art activities at Fall Fest events, donating dual-tip markers, gel pens, chunky markers, sketchbooks, and poster board to support girl leadership development.
• Center for Hope & SafetycommunityOthersNonprofit organization supporting victims of domestic violence in northern New Jersey. FLOMO has sponsored walk events and donated school supplies to youth in their care.
• Hetrick-Martin InstitutecommunityOthersNonprofit serving LGBTQ+ teens in NYC and Newark. FLOMO donated school supplies to middle and high school students in their care.
• FLOMO Educational FoundationstrategicOthersFoundation in Taiwan established by Flomo Shen, founder of FLOMO Co., Ltd. Mission includes caring for underprivileged, promoting education, protecting environment, and protecting future of Taiwanese children. Supports English education programs and has donated millions of eco-friendly erasers.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Darice: Wholesale distributor of arts, crafts, and party supplies, including seasonal decor, to retailers and craft chains. Direct peer overlap with FLOMO on arts and crafts, party supplies, and seasonal merchandise, with similar B2B distribution through catalogs and online portals.
• Unique Industries: Largest US wholesale distributor of party supplies, paper tableware, balloons, and seasonal decor, selling to mass-market and grocery retailers. Closest direct peer to FLOMO given overlapping product mix, B2B wholesale model, and shared retail chain customers.
• C.R. Gibson: Designer and wholesaler of stationery, gift wrap, journals, and gift packaging sold to specialty and mass retailers. Comparable to FLOMO on the stationery and gift-bag product lines and on serving chain-store and specialty retail customers.
• School Specialty: Wholesale distributor of school supplies, classroom essentials, and educational products to schools and retailers. Direct overlap with FLOMO on school supply distribution, with comparable B2B channel structure and large institutional/retail customer base.
• Kurt Adler: Leading wholesale supplier of Christmas and holiday decorations, ornaments, and seasonal gifts to retailers worldwide. Direct peer to FLOMO's holiday/seasonal merchandise wholesale business with similar customer profile of mass and specialty retailers.
• Creative Converting: Wholesale manufacturer and distributor of printed and solid-color paper tableware, napkins, and party goods sold to grocery, mass, and club retailers. Comparable to FLOMO in seasonal and party paper goods, B2B wholesale model, and design-led differentiation.

Broad incumbents

• American Greetings: Large manufacturer and wholesaler of greeting cards, stationery, and seasonal gift packaging with broad retail distribution. Comparable to FLOMO in the greeting and gift wrap categories, with significantly larger scale and broader product portfolio.
• Amscan (Party City Holdings): Major party and seasonal goods manufacturer and distributor with broad retail and consumer channels, including party superstores. Comparable to FLOMO on wholesale party supply distribution but much larger, vertically integrated, and includes a retail storefront network.
• Hallmark Cards: Iconic greeting card, gift wrap, and seasonal product company with both wholesale and retail channels. Adjacent incumbent to FLOMO in gift bags, gift wrap, and seasonal stationery, but operates at much greater scale with strong consumer brand recognition.

Regional players

• S.P. Richards (Essendant): Wholesale distributor of office supplies, stationery, and janitorial products to office products resellers and retailers across North America. Comparable to FLOMO on the stationery and office product wholesale side, with similar dealer-based B2B distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks10 records

Customer concentration

• LinkedInlinkedin.com/in/flomonygala
• Xx.com/flomousa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOMO