Rushmore Distributors
Rushmore Distributors is a manufacturer’s representative and distributor serving wholesale, commercial and industrial customers across Australia, New Zealand and the South Pacific through specialized divisions, more than 25 sales representatives, and 100+ represented brands.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rushmore Distributors does
Founded in 2000, Rushmore Distributors is a private manufacturer's representative and distributor. It serves electrical, plumbing, industrial and automotive wholesalers, as well as commercial, energy and infrastructure, resources and transport markets across Australia, New Zealand and the South Pacific. Its portfolio spans hardware, electrical products, lighting, ventilation, cable accessories, data communications, test and measurement, switchgear, tools, automotive and materials handling, and engineered solutions. Rushmore reports representing more than 100 brands through Australian and New Zealand trading divisions that include Repelec, Gilbert Lodge Australia, ToolHub Australia, DataComm Wholesale, Ventilation Solutions Australia, JetDryer, Computer Dynamics and Hamer.\n\nAcross the disclosed data, core technology is described as not applicable to distribution and manufacturer's representation, with no proprietary features identified. In January 2025, Rushmore integrated M-Holdings and its M-Elec, SEVR, Zephyr Fans and Sparkys United brands. The transaction added an electrical and lighting designer and distributor, EV charging stations, HVLS industrial fans and an online community for electricians.\n\nCommercially, Rushmore uses manufacturer representation, product distribution and direct field sales, with stated revenue from distribution fees, margins on product sales and representation services. Its operating footprint comprises five distribution centers and more than 25 sales representatives in Australia and New Zealand. The only disclosed order threshold is a $300+GST minimum for free shipping on TradePEM products, with broken-pack orders accepted on most lines, while other pricing is not publicly disclosed.
Rushmore Distributors firmographics
Firmographics- Name
- Rushmore Distributors
- Legal name
- Rushmore Distributors Pty Limited
- Website
- https://rushmore.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rushmore Distributors is a manufacturer’s representative and distributor serving wholesale, commercial and industrial customers across Australia, New Zealand and the South Pacific through specialized divisions, more than 25 sales representatives, and 100+ represented brands.
- Ownership category
- akta.pro rank
Where Rushmore Distributors is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Rushmore Distributors business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Manufacturer's Representative / Distribution Services: Representing over 100 leading brands to markets throughout Australia, New Zealand and the South Pacific. Revenue generated through distribution fees, margins on product sales, and representation services to supplier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | TradePEM minimum order for free shipping |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels3 records
Rushmore Distributors product offering
Product offeringCore offering
Rushmore Distributors is a manufacturer's representative and wholesale distributor serving Australia, New Zealand and the South Pacific. The company represents over 100 leading brands across hardware, lighting, ventilation, electrical, cable accessories, datacomms, test & measurement, switchgear, automotive & materials handling, and engineered solutions, delivered through five distribution centers (Sydney, Perth, Brisbane, Auckland, Christchurch) and over 25 sales representatives stationed across both countries.
Product overview
Rushmore Distributors is a manufacturer's representative company servicing Australia, New Zealand, and the South Pacific, representing over 100 leading brands. The company operates as a platform of specialized trading divisions across both countries. In Australia, the core divisions include Repelec (electrical, lighting, ventilation, data communications), Gilbert Lodge (hardware), ToolHub (tools), DataComm Wholesale (networking/cables), Ventilation Solutions Australia (air movement), JetDryer (hand dryers), plus the recently acquired M-Elec (electrical/lighting), SEVR (EV charging), Zephyr Fans (industrial fans), and Sparkys United (electrician community). In New Zealand, operations run through Computer Dynamics and Hamer. The product portfolio spans hardware, lighting, ventilation, electrical, cable accessories, datacomms, test & measurement, switchgear, automotive & materials handling, and engineered solutions, organized into 11 product groups: Adhesive/Chemicals/Sealants, Cable Accessories, Data & Communications, Electrical, Fasteners & Fixings, Lighting, Safety & PPE, Security/Alarm/Sensors, Test & Measurement, Tools, and Ventilation & Air Movement.
Differentiator
Problem solved
Functional benefit
Companies that use Rushmore Distributors
Customer profileNamed customers4 records
Segments8 records
Rushmore Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rushmore Distributors partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- M-HoldingsflagshipRushmore Distributors acquired M-Holdings as a division including trading brands M-Elec (designer and distributor of innovative electrical and lighting products), SEVR (cutting-edge EV charging stations), Zephyr Fans (large-scale industrial fans/HVLS), and Sparkys United (information source and online community for electricians).
- IDEAL ElectricalflagshipIDEAL Electrical appointed Repelec (Aust) as its exclusive Master Distributor in Australia, effective June 2024. This strategic partnership allows IDEAL Electrical to streamline operations while supporting future growth. Repelec has over 20 sales representatives and three distribution centers to grow the IDEAL brand through wholesaler relationships.
- TradePEMcoreRepelec appointed as national distributor for TradePEM, specialist in tyre inflation, air-line equipment and gas heating products under JAMEC PEM and Tradeflame brands. Benefits include competitive pricing, low minimum order value of $300+GST for free shipping, and broken pack orders accepted.
- Theben AGcoreRepelec (Aust) appointed as national distributor of Theben analogue and digital time switch products. Theben AG specialises in KNX building systems technology, Smart Home systems, motion detectors and presence detectors, founded in 1921 with representation in over 60 countries.
- DEKAcoreRepelec appointed as exclusive national distributor for DEKA branded range of ceiling sweep fans. DEKA is a worldwide leader in design and manufacturing of ceiling fans, established in Asia including Singapore and Malaysia, then expanded to Australia and other international markets including the USA.
- DYNAMIXcoreRepelec appointed as exclusive national distributor of DYNAMIX range of products following acquisition of Computer Dynamics business in New Zealand. DYNAMIX brand created in New Zealand in 1998 with extensive portfolio including Racks & Cabinets, Copper & Fibre Network Patch Leads, and structured wiring systems.
- Stanley Black and DeckerflagshipRepelec appointed as Exclusive Supply Partner to Australian Electrical Wholesale channel for Stanley Black and Decker including brands Stanley, Stanley Fat Max, Dewalt, Dewalt XR Flexvolt, Sidchrome, Powers, Lenox, Bostitch, Black and Decker, Irwin, Vise-Grip, Joran, Speedbor, Marathon and Strait-Line. Over 20 years of distribution partnership.
- 3McoreRepelec (Aust) appointed as Preferred Supply Partner for 3M products in the Electrical Wholesale Channel across Australia. 3M and Repelec have partnered since 2011, sharing values in delivering on brand commitments and placing customers first.
- VELCRO BrandcoreRepelec (Aust) appointed as exclusive national distributor of VELCRO Brand products. VELCRO brand has over 1,000 patents and 10 billion connections per year, leading choice for professionals with innovative fastening and cable management products.
- Hot DevilminorNew partner brand - Hot Devil is an Australian-based supplier of quality gas torches and soldering irons.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Rushmore Distributors competitors and assessment
Company assessmentDirect peers
- Total Tools: Australian trade-tools retailer and distributor stocking leading professional brands across power tools, hand tools, and accessories. Comparable to Rushmore's ToolHub and Hamer divisions on tool product mix and trade-customer focus.
- Blackwoods: Wesfarmers-owned industrial and safety products distributor serving mining, infrastructure, commercial and trade customers across Australia and New Zealand. Comparable to Rushmore on industrial channel, trans-Tasman footprint, and broadline product portfolio.
- AGM Electrical Supplies: Independent Australian electrical wholesaler servicing trade and industrial customers across multiple states. Comparable to Rushmore's Repelec business on electrical product range, trade-customer focus, and distribution model.
- Würth Australia: Subsidiary of the global Würth Group, distributing tools, fasteners, hardware, and consumables to trade and industrial customers across Australia via a direct sales force. Comparable to Rushmore's ToolHub and Gilbert Lodge divisions on product mix and field-sales go-to-market.
- Middy's (G.T. Middy's): Australia's largest privately-held electrical and data wholesaler with a national branch network and exclusive agency model for major brands. Directly comparable to Rushmore's Repelec division across electrical wholesale channel, customer base, and brand-representation economics.
- Lawrence & Hanson (L&H): Long-established Australian electrical wholesaler with national branch coverage and a broad supplier portfolio spanning cable, lighting, and industrial electrical products. Comparable to Rushmore across product mix, channel, and trade-customer base.
Broad incumbents
- Sonepar Oceania: Global electrical distribution leader (parent of Sonepar Australia, formerly Rexel Australia) operating across Oceania with a much wider product and service portfolio than Rushmore. Comparable at the business-model level but with materially greater scale and global backing.
- Bunnings Group: Australia and New Zealand's dominant hardware and tools retailer (Wesfarmers subsidiary) with a vast store network. Adjacent rather than directly competitive given Bunnings' retail focus, but overlaps with Rushmore's hardware and tools distribution lines via shared supplier brands such as DeWALT and Stanley.
- RS Components Australia: Global industrial and electronics distributor (RS Group) serving Australian engineers, trades, and procurement teams with broad electrical, test & measurement, and datacomms ranges. Comparable to Rushmore's Repelec and DataComm divisions on product overlap, particularly in test & measurement and electrical components.
Regional players
- Garry Mayfield Electrical (and similar independent ANZ electrical wholesalers): Regional and independent Australian/NZ electrical wholesalers that stock a curated mix of agency brands. Comparable to Rushmore's mid-market trade-channel positioning but typically sub-scale and without Repelec's exclusive-agency depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rushmore Distributors social profiles
Digital presenceRushmore Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rushmore Distributors leadership team
Management profileNumber of profiles
Rushmore Distributors subsidiaries and ownership
Company hierarchySubsidiaries12 records
Rushmore Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rushmore Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rushmore Distributors
What does Rushmore Distributors do?
Rushmore Distributors is a manufacturer's representative and wholesale distributor serving Australia, New Zealand and the South Pacific. The company represents over 100 leading brands across hardware, lighting, ventilation, electrical, cable accessories, datacomms, test & measurement, switchgear, automotive & materials handling, and engineered solutions, delivered through five distribution centers (Sydney, Perth, Brisbane, Auckland, Christchurch) and over 25 sales representatives stationed across both countries.
Is Rushmore Distributors a public or private company?
Rushmore Distributors is a private company. It is currently operating.
When was Rushmore Distributors founded?
Rushmore Distributors was founded in 2000. It employs 11 to 50 people.
Where is Rushmore Distributors based?
Rushmore Distributors is headquartered in Sydney, Australia, in the Oceania region.
How does Rushmore Distributors make money?
One revenue line is on record: manufacturer's Representative / Distribution Services.
Who are Rushmore Distributors's main competitors?
Direct peers on record are Total Tools, Blackwoods, AGM Electrical Supplies, Würth Australia, Middy's (G.T. Middy's) and Lawrence & Hanson (L&H). Broad incumbents are Sonepar Oceania, Bunnings Group and RS Components Australia. Garry Mayfield Electrical (and similar independent ANZ electrical wholesalers) is listed as a regional player.
Does Rushmore Distributors have an API?
No public API is recorded for Rushmore Distributors.