WINTER AGENCY AB

What WINTER AGENCY AB does

Winter Agency AB (trading as "Winter") is a Stockholm-founded digital agency established in 2015 that positions itself as a strategic technology partner across e-commerce, web development, IT systems, and digital business development. The firm serves clients ranging from startups to enterprises, including named logos such as Nelly.com, Björn Borg, Mini Rodini, Viking Line, Paf, Alandia Försäkring, and Visit Åland, and reports over 100 continuously serviced customers. It operates from two offices — Stockholm, Sweden and Mariehamn, Åland — with a second legal entity, Winter Agency Åland AB, covering the Åland/Finnish market.

The company's core offering is project-based custom development organized into four connected service lines: web development and design (responsive design, CMS, SEO, WCAG accessibility, third-party integrations); headless e-commerce built on Shopify; custom system and mobile app development with bespoke API work; and graphic design and content production delivered partly through a freelance network. Its technical stack centers on a headless architecture combining Shopify with Sanity CMS, Next.js frontends deployed on Vercel, and AWS serverless infrastructure, supplemented by Payload CMS, WordPress, Firebase for mobile backends, and DigitalOcean for backend hosting. Winter is an official Shopify Partner in Sweden and an official Sanity agency partner, and delivers complex integrations spanning ERP, WMS, POS, CRM, PIM, transport/TA systems (nShift, Ingrid), and payment providers (Klarna, Stripe, Svea, Nets, PayPal).

Commercially, Winter operates a sales-led, direct model with free initial consultation meetings as the primary conversion mechanism and no publicly disclosed pricing — engagements are project-based quotes with recurring ongoing support and maintenance. Revenue is generated entirely through professional services across the four service lines, targeting e-commerce businesses (some with annual revenue exceeding 100 million SEK), companies needing digital presence, organizations with complex system needs, and businesses seeking brand development. Lead generation runs through content, organic search, social channels (LinkedIn, Facebook, Instagram, GitHub), and partner referrals.

Name

WINTER AGENCY AB

Legal name

WINTER AGENCY AB

Website

https://winteragency.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Swedish digital agency (founded 2015) providing project-based web, headless Shopify e-commerce, custom systems/app development, and design services to SMB-to-enterprise clients across Sweden and Åland, with 100+ continuously serviced customers.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Web development services
• Headless e-commerce development
• Shopify partner agency
• Custom system development
• Digital agency services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Web Development Services: Custom web development services including design, coding, and deployment for websites with modern responsive design and CMS integration. Project-based engagements from initial consultation through launch.
2. E-commerce Solutions: Scalable e-commerce development on Shopify platform including custom design, integrations with payment solutions (Klarna, Stripe, Svea, Nets, PayPal), ERP, WMS systems, and ongoing platform management.
3. System & App Development: Custom systems and applications development including business systems, backoffice solutions, e-services, mobile apps (native or hybrid), database design, and continuous support and maintenance.
4. Graphic Design & Content: Branding, graphic design production, content creation including photography, video, copywriting through their freelance network, and graphic profile development for new or rebranding companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Winter Agency AB is a digital agency that develops web platforms, mobile applications, business systems, and e-commerce solutions for businesses. As an official Shopify and Sanity partner, they specialize in headless e-commerce built on Shopify with Sanity CMS, alongside custom system development with third-party integrations to ERP, WMS, CRM, and payment systems, complemented by branding and content production services.

Product overview

Winter Agency AB operates as a digital agency providing a portfolio of connected services rather than a single unified software product. Their core offerings include: (1) Webbutveckling & Design - web development and design services; (2) E-handel - headless e-commerce built on Shopify; (3) System- och Apputveckling - custom system and app development with API integrations; and (4) Grafisk Design & Content - branding and content production. Services are designed to work together, with Shopify e-commerce integrated with Sanity CMS and connected to ERP, WMS, CRM, and payment systems. The company serves as an official Shopify Partner and Sanity Agency Partner, operating from Stockholm and Åland since 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Webbutveckling & Design (Web Development & Design)

Quantifiable outcome

• Ultra-fast loading times with headless e-commerce architecture
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ålands landskapsregering / Europeiska regionala utvecklingsfonden (ERUF)minorStrategic or Co-development Partner · 1 January 2021Winter received project grant from Åland regional government / European Regional Development Fund for developing their sales concept and offering, stronger differentiation, and improved image and credibility.
• SanitycoreTechnology or IntegrationOfficial Sanity agency partner. Sanity is a modern, cloud-based CMS used by Winter for content management in client projects. Winter integrates Sanity with Shopify for easy editorial content creation on websites.
• ShopifycoreTechnology or IntegrationOfficial Shopify partner in Sweden. Winter specializes in building custom Shopify e-commerce solutions with headless architecture, offering services from requirements specification to ongoing management.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Visma: Large Nordic software and services group including web/e-commerce agency capabilities through subsidiaries. Comparable to Winter as a Nordic provider of digital business systems and integrations, though vastly larger and product-led.
• Netlight: Large Nordic technology and design consultancy. Comparable to Winter as a Stockholm-based premium digital services firm, though significantly larger and broader in scope beyond e-commerce.
• Bouvet: Norwegian-listed Nordic IT and digital services consultancy with web, e-commerce, and system integration offerings. Comparable to Winter on services mix and Nordic enterprise/government clientele, though much larger and publicly listed.

Direct peers

• North Kingdom: Swedish full-service digital experience agency headquartered in Skellefteå/Stockholm. Comparable to Winter as a Nordic creative/tech agency delivering web, e-commerce, and digital product work for enterprise and consumer brands.
• Curamando: Nordic digital commerce and growth consultancy with strong Shopify and headless commerce practices. Comparable to Winter on e-commerce focus, Nordic enterprise clients, and integration-heavy delivery model.
• Great Works: Stockholm-based digital agency offering strategy, design, and development services. Directly comparable to Winter in size, Nordic B2B/B2C client mix, and project-based web and e-commerce delivery model.
• Made People: Swedish Shopify Plus agency focused on headless commerce, design, and integrations. Closely comparable to Winter on Shopify-first positioning, headless stack, and Nordic e-commerce client base.
• Aicommerce: European Shopify Plus agency offering headless commerce builds and integrations. Comparable to Winter on Shopify partnership, headless architecture, and project-based e-commerce delivery for enterprise brands.

Regional players

• Phenomenon (Phenomen): DACH-based Shopify Plus agency with headless commerce expertise. Comparable to Winter on technical stack and customer type, though primarily serving the German-speaking market rather than the Nordics.
• Bysted: Copenhagen-based digital creative agency delivering web, e-commerce, and brand work for Nordic enterprise clients. Comparable to Winter as a neighboring-market Nordic agency with similar service portfolio and client caliber.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/winteragency
• Facebookfacebook.com/winteragency
• LinkedInlinkedin.com/company/10942602
• Instagraminstagram.com/winter_agency

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINTER AGENCY AB