Edmarc

What Edmarc does

Edmarc, Inc. is a 501(c)(3) nonprofit organization headquartered in Portsmouth, Virginia, that operates the first pediatric hospice established in the United States, founded in 1978. The organization provides family-centered pediatric hospice, home health, and bereavement services to children with life-threatening illnesses across the Hampton Roads region, with a secondary office in Williamsburg. Core services include 24/7 in-home nursing care, medical social work, perinatal support (Bridges of Hope program), and a community grief program (Peace by Piece), all delivered free of charge to families. The organization also operates Camp M.A.G.I.C., an annual weekend grief camp for bereaved families.

Edmarc's revenue model is a charity care model in which families are never billed for services. Less than 10% of the annual budget is covered by insurance reimbursement, with the remaining approximately 90% raised through individual donations, corporate sponsorships, fundraising events (including Charity Golf Classics that raised close to $170,000 in 2025), United Way designations, Kroger Community Rewards, planned giving through the Hope Society, and a Bonfire merchandise store. The organization is led by Executive Director Debbie Stitzer-Brame with a volunteer board of directors that includes founding family members Joan and Allen Hogge. The go-to-market motion is community-led, relying on hospital and maternal-fetal medicine referrals, word-of-mouth, and donor engagement.

The organization is actively expanding its geographic footprint northward to Williamsburg, Gloucester, Mathews, and surrounding counties. There is no proprietary technology platform; service delivery is human-based and relationship-driven, supported by a content marketing presence (Hope for the Journey blog, quarterly newsletters, and active social media channels on Facebook, Instagram, and LinkedIn).

Name

Edmarc

Legal name

Edmarc, Inc.

Website

https://edmarc.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Edmarc is a 501(c)(3) nonprofit that provides free pediatric hospice, home health, and bereavement services to children with life-threatening illnesses and their families across the Hampton Roads region of Virginia, founded in 1978 as the nation's first pediatric hospice.

Ownership category

akta.pro rank

Product category

Pediatric Hospice and Home Health Care

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Pediatric Skilled Home Health (Home Nursing & Therapy) (HLADAFAC), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Pediatric hospice care
• Home health nursing
• Bereavement support services
• Perinatal hospice program
• Children grief counseling

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The primary revenue source is charitable donations from individuals, corporations, and community organizations. Edmarc states less than 10% of budget comes from insurance reimbursement, meaning approximately 90% must be raised annually through donations, fundraising events, and grant support.
2. Insurance Reimbursement: Minimal revenue from insurance reimbursement, accounting for less than 10% of annual budget. Families are never billed for services.
3. Fundraising Events: Annual fundraising events including Charity Golf Classics, in-home gatherings, and third-party fundraisers. Golf classics alone raised close to $170,000 in 2025.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Edmarc provides family-centered pediatric hospice and home health services for children with life-threatening illnesses, including 24/7 in-home nursing, medical social work, patient and family support, a perinatal program (Bridges of Hope), and bereavement programs (Peace by Piece, Camp M.A.G.I.C., parent support groups). All services are delivered at no cost to families and rely on community donations and fundraising for approximately 90% of operating costs.

Product overview

Edmarc is a pediatric hospice and home health organization offering family-centered care for children with life-threatening illnesses. The core service portfolio includes Nursing Services (24/7 in-home physician-directed care), Patient & Family Support (social work and counseling), the Bridges of Hope Perinatal Program, and Bereavement Services (Peace by Piece children's grief program, Camp M.A.G.I.C., and parent support groups). All services are provided at no cost to families. Edmarc operates as a service-based nonprofit healthcare organization rather than a software or technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Peace by Piece: Interfaith community grief support program for grieving children and teens, offered in partnership with Jewish Family Services. Provides peer-to-peer support through therapeutic activities, games, and crafts.
• Bridges of Hope
• Camp M.A.G.I.C.
• Hope Society

Products and services

• Nursing Services

Quantifiable outcome

• 70 children served per day; 310 families served per year; 0 billed to families
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Jewish Family ServicescoreStrategic or Co-development PartnerPartnership with Jewish Family Services for Peace by Piece program, an interfaith community grief support program for grieving children and teens. Jewish Family Service provides a licensed mental health professional who co-leads support groups alongside Edmarc's Bereavement Program Director.
• United WaycoreChannel Partner/ Reseller/ DistributorEdmarc is a certified United Way Agency. Community members can designate Edmarc during their company's United Way workplace campaign as their charity of choice.
• KrogerminorChannel Partner/ Reseller/ DistributorEdmarc is registered with Kroger Community Rewards program. Community members can link their Kroger Plus Card to Edmarc, and the organization receives a percentage of qualifying purchases.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Kids' House of Pediatric Palliative Care (via Vitas Healthcare): Larger for-profit hospice provider with dedicated pediatric palliative care programs, including the Kids' House concept, partial overlap with Edmarc's pediatric hospice focus.
• Eluna (formerly The Moyer Foundation): Nonprofit running Camp Erin, a national network of bereavement camps for children — directly analogous to Edmarc's Camp M.A.G.I.C. grief-camp model for grieving children and families.

Others

• Ronald McDonald House Charities: Provides family-centered support services for children with serious illnesses, comparable in mission and donor-base cultivation model to Edmarc's family-care approach.
• National Hospice and Palliative Care Organization (NHPCO): National industry association representing hospice and palliative care providers, relevant as the trade body governing the regulatory and reimbursement environment in which Edmarc operates.
• Make-A-Wish Foundation: National nonprofit supporting children with critical illnesses; similar donation-funded model, regional chapter structure, and family engagement strategy.

Regional players

• Hospice of the Chesapeake: Nonprofit hospice serving Maryland with pediatric hospice programs and bereavement services — comparable regional/charity-funded hospice model in an adjacent Mid-Atlantic geography.

Direct peers

• Hosparus Health: Nonprofit hospice provider (Kentucky/Indiana) offering pediatric hospice and palliative care alongside adult services, directly comparable charity-funded home-based model.
• Children's Hospice International: National nonprofit dedicated to pediatric hospice and palliative care, directly comparable to Edmarc's core mission of providing hospice services tailored to children with life-threatening conditions.
• BAYADA Hospice (formerly ABC Pediatric Hospice): National home health and hospice provider with dedicated pediatric hospice and home nursing services, comparable in service mix (skilled nursing, social work, family support) and home-based delivery model.

Broad incumbents

• St. Jude Children's Research Hospital: Larger national nonprofit dedicated to children with life-threatening illness (focused on pediatric cancer) — serves as a major referral partner and parallel charity brand for seriously ill children.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EDMARC516
• LinkedInlinkedin.com/company/edmarc-hospice-for-children/mycompany/?viewAsMember=true
• Instagraminstagram.com/edmarcforkids
• Xx.com/Edmarc516

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edmarc