Continental Grafix
Continental Grafix USA manufactures and supplies wide-format graphic films, including perforated window films, unperforated window films, and durable floor and wall films, serving SMB sign makers, wide-format printers, retail display builders, and similar graphics professionals across North America.
- Company typePrivate
- Founded1997
- HeadquartersRotkreuz, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Continental Grafix does
Continental Grafix, founded in 1997 and headquartered in Rotkreuz, Switzerland, operates through its US subsidiary Continental Grafix USA, Inc. (Statesville, NC) as a manufacturer and supplier of wide-format graphic film solutions for the North American digital imaging market. Its portfolio spans perforated window films (one-way visibility for retail, transit, and vehicle windows), unperforated window films, and durable floor and wall films used in wayfinding, retail, trade shows, athletic courts, and pop-up shops. The company has built a sub-brand ecosystem including panoRama (building wraps), FoilWalk (sidewalk graphics), FoilScape (athletic courts), Walk&Wall® (HTR/Heat to Remove technology), TwoWay Vision, and the newly launched X-Treme Air, which combines air egress technology with HTR for easier installation and removal.
Underlying the product line is a print-media technology stack supporting solvent, eco-solvent, UV, and latex printing systems, paired with proprietary adhesive and release technologies (Walk&Wall® HTR, iTac clear adhesive). Continental Grafix USA's go-to-market is a direct-to-consumer model via cgxusa.com, complemented by a sales team, a free-sample demand generation program, and multi-channel content marketing (LinkedIn, Facebook, Instagram, YouTube, monthly newsletter). Revenue is generated through one-time product sales with quote-based pricing and a stated 24-48 hour ship time across most SKUs. Customers are predominantly SMB sign makers, wide format printers, retail display builders, exhibit/trade show builders, and screen printers, with adjacent pursuit of advertising agencies and verticals including retail, corporate, education, healthcare, transit, museum, architectural, and solar energy applications.
Continental Grafix firmographics
Firmographics- Name
- Continental Grafix
- Legal name
- Continental Grafix USA, Inc.
- Website
- https://continentalgrafix.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Continental Grafix USA manufactures and supplies wide-format graphic films, including perforated window films, unperforated window films, and durable floor and wall films, serving SMB sign makers, wide-format printers, retail display builders, and similar graphics professionals across North America.
- Ownership category
- akta.pro rank
Continental Grafix industry classification
Industry- Product category
- Wide-Format Graphic Films
- NAICS
- Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Industrial & Protective Film Extrusion (Masking, Surface Protection, Barrier Films) (IMANACAD)
Keywords
Where Continental Grafix is headquartered
LocationHeadquarters
- HQ city
- Rotkreuz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Continental Grafix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Graphic Film Product Sales: Sale of wide-format print media and graphic films for windows, walls, floors, and building applications. Products include perforated window films, unperforated window films, floor and wall films, and specialty materials for solvent, eco-solvent, UV, and latex printing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Continental Grafix product offering
Product offeringCore offering
Continental Grafix manufactures and supplies wide-format graphic films used as print media for windows, walls, floors, and building exteriors. The product portfolio includes perforated and unperforated window films, durable slip-resistant floor and wall films, and specialized lines such as panoRama building wraps, FoilWalk sidewalk graphics, FoilScape athletic court films, Walk&Wall® with HTR (Heat to Remove) technology, iTac clear adhesive window films, TwoWay Vision films, and the new X-Treme Air combining air egress with HTR performance. Products are compatible with solvent, eco-solvent, UV, latex, screen, and offset printing systems.
Product overview
Continental Grafix USA is a manufacturer and supplier of wide-format graphic film solutions offering a diverse portfolio of print media products. Their core offerings include perforated window films (for one-way visibility on retail, transit, and vehicle windows), unperforated window films (for full-coverage window graphics), and floor and wall films (for durable, slip-resistant indoor/outdoor applications). The product line features specialized sub-brands including panoRama (building wraps), FoilWalk (sidewalk graphics), FoilScape (athletic courts), and Walk&Wall® (with HTR technology). The portfolio supports multiple printing technologies including solvent, eco-solvent, UV, and latex printing systems. Their newest product X-Treme Air combines air egress technology with HTR performance for easier installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Perforated Window Films
Quantifiable outcome
- 24-48 hour ship times for most print materials
Companies that use Continental Grafix
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles4 records
Continental Grafix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Continental Grafix partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Continental Grafix competitors and assessment
Company assessmentDirect peers
- Drytac: Manufacturer of printable media, laminates, and mounting adhesives (ReTac, SpotOn, Polar) for window, wall, and floor graphics — direct specialty competitor with overlapping product categories and SMB print-shop channels.
- Arlon Graphics: US-based manufacturer of printable vinyl, wrap, and window films (DPF series, SLX, Series 2200) for sign and graphic applications — directly comparable product portfolio and customer base of sign makers and print shops.
- FDC Graphic Films: Distributor and converter of printable graphic films and sign substrates (Lumilor, Print Media) serving sign makers and digital printers — directly comparable product mix and customer base.
- Orafol: German manufacturer of ORAJET, ORACAL, and ORALITE graphic films for digital printing, vehicle wrapping, and architectural applications — the most direct specialty competitor to Continental Grafix in printable window and wall films.
- General Formulations: US manufacturer of printable vinyl and laminates for wide-format digital printing, including window, wall, and floor graphic films — competes in the same SMB print-shop and sign-maker channels.
- Hexis: French manufacturer of printable vinyl, wrap, and architectural graphic films (HX20000, Bodyfence) for vehicle, window, and building graphics — comparable specialty film manufacturer with similar end-user segments.
- Mactac (Lintec): Lintec-owned manufacturer of pressure-sensitive graphic films (JT 5000, IMAGin, StreetTRAX) for digital printing, vehicle wraps, and floor/wall graphics — directly comparable printable film portfolio.
Broad incumbents
- 3M: Global conglomerate whose Commercial Solutions division manufactures a broad portfolio of graphic films (Controltac, IJ8150, Scotchlite, etc.) for vehicle wraps, window graphics, and architectural applications — a much larger incumbent in the same product category.
- Avery Dennison: Materials science major with a Graphics Solutions segment producing printable vinyl films (MPI, Supreme Wrapping, DOL laminates) for signage, fleet, and architectural graphics — directly comparable end products at much greater global scale.
- Ritrama (Fedrigoni): Fedrigoni-owned manufacturer of self-adhesive graphic films (Ri-Jet, Ri-Wrap) for digital printing and visual communication — a broader incumbent in specialty graphic films with comparable product applications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Continental Grafix social profiles
Digital presenceContinental Grafix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Continental Grafix leadership team
Management profileNumber of profiles
Continental Grafix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Continental Grafix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Continental Grafix
What does Continental Grafix do?
Continental Grafix manufactures and supplies wide-format graphic films used as print media for windows, walls, floors, and building exteriors. The product portfolio includes perforated and unperforated window films, durable slip-resistant floor and wall films, and specialized lines such as panoRama building wraps, FoilWalk sidewalk graphics, FoilScape athletic court films, Walk&Wall® with HTR (Heat to Remove) technology, iTac clear adhesive window films, TwoWay Vision films, and the new X-Treme Air combining air egress with HTR performance. Products are compatible with solvent, eco-solvent, UV, latex, screen, and offset printing systems.
Is Continental Grafix a public or private company?
Continental Grafix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Continental Grafix founded?
Continental Grafix was founded in 1997. It employs 1 to 10 people.
Where is Continental Grafix based?
Continental Grafix is headquartered in Rotkreuz, Switzerland, in the Europe region.
How does Continental Grafix make money?
One revenue line is on record: graphic Film Product Sales.
Who are Continental Grafix's main competitors?
Direct peers on record are Drytac, Arlon Graphics, FDC Graphic Films, Orafol, General Formulations, Hexis and Mactac (Lintec). Broad incumbents are 3M, Avery Dennison and Ritrama (Fedrigoni).
Does Continental Grafix have an API?
No public API is recorded for Continental Grafix.
What industry is Continental Grafix in?
Continental Grafix's product category is Wide-Format Graphic Films. Its primary akta.pro industry code is IMANACAD, Industrial & Protective Film Extrusion (Masking, Surface Protection, Barrier Films). Its NAICS code is 326112 and its SIC code is 3081.