La Nouvelle Imprimerie

What La Nouvelle Imprimerie does

La Nouvelle Imprimerie is a privately held French printing and visual communication company (SARL) operating across two production sites in Guérande and Saint-Nazaire, Loire-Atlantique. The current entity was formed through the merger of four historical regional printers — La Clonerie, Imprimerie Nazairienne, AGP Graphic, and Visuel Original — with the Guérande site handling small-format production (stationery, business cards, brochures, flyers) and the Saint-Nazaire site covering grand-format output (vehicle covering, rigid signage, event installations, UV direct printing on rigid materials). The company serves approximately 3,800 clients cumulatively across multiple segments: SMEs and tradespeople needing business communication materials, event and exhibition organizers, the café-hotel-restaurant (CHR) sector, public institutions and municipalities, and automotive and industrial businesses requiring fleet branding.

The business operates a hybrid go-to-market model combining a consultative direct-sales motion with a dedicated project-level account manager for enterprise work, alongside a self-serve e-boutique and an Express Quote tool that supports unit-based ordering from a single copy upward. Pricing is quote-based rather than published; products are made to order with 24/48h delivery or local pickup in Loire-Atlantique and national carrier delivery across metropolitan France, Corsica, and Monaco. The technology stack is conventional for the trade — digital and wide-format printing, screen printing, lamination, custom cutting, thermoforming, and an in-house graphic-design studio (Studio Graphique) that handles file optimization and layout as part of the full-cycle offering. An Eco-Green line of recycled and recyclable supports is positioned as a brand-level differentiator.

Ownership transitioned in November 2024 through a management buyout by three former employees — Rémi Foret, Amandine Roux, and Séverine Durot — with no disclosed external investors, debt, or funding rounds. Headcount is reported as 15 collaborators; revenue is not publicly disclosed. The company's competitive position rests on its dual-site regional production footprint, accumulated local brand equity from the merged legacy printers, and the operational continuity provided by the employee-led ownership transition.

Name

La Nouvelle Imprimerie

Legal name

La Nouvelle Imprimerie

Website

https://nouvelle-imprimerie.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

La Nouvelle Imprimerie is a privately held French full-service printing and visual communication company operating from Guérande and Saint-Nazaire, serving SMEs, tradespeople, public institutions, event organizers, and local businesses across Loire-Atlantique with stationery, signage, vehicle wrapping, and decoration products.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (33995), Graphic Design Services (54143)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Commercial printing services
• Custom signage solutions
• Vehicle wrapping services
• Large format printing
• Eco-responsible printing

Headquarters

HQ city

Guérande

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom printing and sign production: Bespoke printing services from single copy to small and large runs. Products include business cards, brochures, flyers, posters, catalogs, signage (indoor/outdoor), vehicle wrapping, event stands, window decoration, custom wallpapers, and rigid signage. Payment is processed online via secure PayPal/card gateway. Products are made to order.
2. Graphic design and consultation services: Studio graphique provides design, file verification, layout, and graphic follow-up services as part of the full-cycle production offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

La Nouvelle Imprimerie is a full-service commercial printing and visual communication company producing custom printed materials for businesses and individuals. The offering spans business stationery (cards, brochures, flyers, catalogs), indoor and outdoor signage, trade show and exhibition displays, mobile promotional supports (roll-ups, banners), space decoration and wrapping (custom wallpaper, window films, light panels), vehicle marking and full vehicle covering. Production is supported by an in-house graphic design studio and runs across two production sites in Guérande (small format) and Saint-Nazaire (grand format) in Loire-Atlantique, France.

Product overview

La Nouvelle Imprimerie is a full-service printing and visual communication company offering a comprehensive portfolio of products and services for businesses and individuals. The offering spans five main categories: (1) Papeterie & Communication for stationery materials like business cards, flyers, brochures, and catalogs; (2) Signalétique covering both indoor and outdoor signage including panels, totems, plaques, and A-frame signs; (3) Exposition & Événementiel for trade show displays, pop-up stands, and reception counters; (4) Décoration & Habillage d'Espace including custom wallpaper, window dressing, adhesive films, backlit canvas, and light panels; and (5) Marquage & Covering for vehicle wrapping services (partial, total, and advertising marking). The company operates with in-house graphic design studio capabilities and positions itself as an eco-responsible printer offering an Eco-Green product line. Services range from single-item prints to complete design, production, and installation solutions across two sites in Saint-Nazaire and Guérande, Loire-Atlantique, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Papeterie & Communication Business stationery and communication materials including business cards, flyers, posters, brochures, catalogs, folders, administrative documents, paper labels, ticketing, table mats, menus, and calendars. Targeted at businesses and individuals needing professional printed materials, from single-copy runs to small batches.
• Signalétique Intérieure Indoor signage solutions including directional panels, totems, and regulatory/informative displays for offices, retail interiors, and public buildings.
• Signalétique Extérieure Outdoor signage including raised-letter signs and shopfront signs, A-frame sidewalk signs, professional plaques, panels and hoarding, and stencils. Designed for durability in outdoor environments.
• Supports pour Salons et Foires Trade show and exhibition displays including pop-up stands, image walls, photocall backgrounds, and reception/demonstration counters for event organizers and exhibitors.
• Supports Promotionnels Mobiles Mobile promotional supports including roll-ups, kakemonos, and advertising banners available in anti-fire, micro-perforated, opaque, and stretched fabric variants for events and outdoor campaigns.
• Décoration & Habillage d'Espace Interior decoration and space wrapping solutions including custom wallpaper, window dressing, adhesive films (including anti-slip floor graphics), backlit stretched canvas, and LED light panels for commercial spaces and showrooms.
• Supports Spécifiques Specific event and signage supports including paper labels, ticketing, custom table mats and menus, calendars, barrier tape, engraved plaques, beach flags and banners, and physical barriers.
• Marquage & Covering Vehicle marking and wrapping services including partial covering, total covering, and advertising marking for transforming commercial vehicles into mobile billboards. Includes precision application on complex vehicle curves, thermoforming of adhesive films, and micro-perforated window graphics.
• Studio Graphique In-house graphic design studio providing creation, file verification, layout optimization, and follow-up for customer print projects, including file preparation for print production.
• Eco-Green Products Environmentally responsible printing line using recycled and 100% recyclable materials, aligned with eco-design principles, available across the full product range (stationery, signage, covering).
• Impression Directe sur Mobilier UV direct printing technology service that projects ink directly onto rigid materials (wood, melamine, metal, glass) for furniture and interior customization, with instant curing and high durability.

Quantifiable outcome

• 40+ years of combined heritage from four merged printing companies
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Adare International: Adare International is a UK-headquartered print and communication solutions group serving regulated and brand-critical communications across Europe — a larger incumbent offering comparable commercial print and integrated communication services.
• Avery Dennison: Avery Dennison is a global manufacturer of labeling and signage materials, including vehicle wrap films and graphic substrates used across the commercial print and signage industry — directly comparable to materials La Nouvelle Imprimerie processes for vehicle covering and signage.
• Antalis: Antalis is a major European distributor of paper, packaging, and visual communication solutions, supplying substrates and signage materials to printers including La Nouvelle Imprimerie — a broad incumbent spanning the company's upstream and downstream value chain.
• Fedrigoni: Fedrigoni is a leading European manufacturer of specialty papers, labels, and self-adhesive materials for printing and visual communication — supplying the kind of substrates La Nouvelle Imprimerie converts into finished printed products.
• Imprimerie Nationale (IN Groupe): IN Groupe is the historic French state-affiliated secure printing and identity solutions provider, with broader commercial printing capabilities — a much larger incumbent operating in the same country and broader printing category.

Direct peers

• Moo: Moo is a premium online commercial printer specializing in business cards, flyers, postcards, and branded print materials for SMBs and creatives — directly overlapping La Nouvelle Imprimerie's stationery and small-format printing categories.
• Pixartprinting: Pixartprinting is one of Europe's largest online print platforms, offering business cards, brochures, large-format printing, and signage with cross-border delivery — a direct competitor on both small- and large-format print categories.
• Vistaprint (Cimpress): Cimpress operates Vistaprint and a portfolio of online print brands serving SMBs with business cards, marketing materials, signage, and promotional products globally — the most scaled online competitor in the same product categories La Nouvelle Imprimerie addresses.

Others

• Roland DG: Roland DG manufactures wide-format inkjet printers, UV printers, and cutting equipment used by commercial print shops and signmakers — an enabling equipment supplier whose technology underpins much of La Nouvelle Imprimerie's production capability.
• HP Industrial Print: HP's industrial print division supplies digital presses, wide-format printers, and finishing equipment used throughout the commercial print industry — an enabling technology provider for printers including La Nouvelle Imprimerie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/la_nouvelle_imprimerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Nouvelle Imprimerie