Retargeting

What Retargeting does

Retargeting is a full-service digital marketing agency headquartered in Santiago, Chile, with additional offices in Bogotá, Colombia and Mexico City, Mexico. The firm operates across Chile, Mexico, and Colombia (with Argentina listed in its operating geographies) and serves enterprise brands in verticals including automotive, retail, pharmacy, healthcare, energy, and technology, alongside a small-and-medium-business segment addressed through a dedicated subscription product. Named enterprise clients include Iveco, MG Motor, Jetour, Kaiyi, Karry, Maxus, Sany, Foton, Andes Motor, SMU, Tienda Copec, Unimarc, Maicao, Arcoprime, Hites, Femsa, Cruz Verde, YZA Farmacias, Clínica Belenus, Abastible, GeForce NOW, and JetSmart.

Retargeting's core delivery combines four service lines — Digital Strategy and Marketing (audits, consulting, social media, conversion rate optimization, automation), Creativity and Content (creative AI, art direction, design, photography, influencer marketing, copywriting and SEO), Web Experience and Development (UX/UI, web development), and Growth Marketing (campaign management, SEO, tag implementation, retail media). Built on top of these services is an 'Rt' sub-brand ecosystem comprising Rt Academy (training for organizations, municipalities, and schools on AI and performance marketing), Rt Dai (digital investment diagnostic audits), Rt Pyme (automated performance marketing subscriptions for SMBs), Rt Labs (AI prototyping for marketing), Rt Ideas (ideas incubator for future services), and Rt Podcast (thought-leadership content).

The revenue model is primarily professional services engagement-based, structured around quote-based retainers for enterprise clients, supplemented by subscription recurring revenue through Rt Pyme and workshop/training fees through Rt Academy. Go-to-market is consultative direct sales supported by a '¡Hablemos!' (Let's Talk) contact CTA, content marketing through a proprietary blog and podcast, social media presence across TikTok, Instagram, LinkedIn, and Facebook, and SEO. Technology infrastructure relies on core platform partnerships with Google (advertising and analytics) and Meta (Facebook, Instagram, WhatsApp advertising), supplemented by tooling partnerships with ClickUp, Supermetrics, Kontent.ai, Partoo, and Coder House. The company holds Google Partner Premier 2026 status, placing it in the top 3% of Google-partnered agencies in Chile.

Name

Retargeting

Legal name

Retargeting

Website

https://retargeting.cl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Retargeting is a full-service digital marketing agency operating across Chile, Mexico, and Colombia, delivering digital strategy, creative, web development, growth marketing, and AI-powered services to enterprise brands, with sub-brands targeting SMBs, training, and digital audits.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAACAE

Programmatic Display & Retargeting (DSP)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYMPAAAEAJ

Rebrand & Brand Refresh Programs

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYMPAAAIAH

Customer Retention, Win-Back & Churn Reduction Programs

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• Digital marketing services
• Performance marketing
• Marketing automation
• Creative content production
• Web development services

Headquarters

HQ city

Providencia

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Retargeting generates revenue through a comprehensive suite of digital marketing services including digital strategy, creative and content production, web development and UX/UI, growth marketing, and performance advertising. Services are structured around campaign management, market analysis, and integrated strategies that connect with commercial objectives.
2. Rt Academy - Training & Workshops: Practical training sessions and workshops for organizations, municipalities, and schools on AI and performance marketing topics, offered as a separate product line.
3. Rt Pyme - SMB Performance Marketing: Automated and accessible performance marketing subscription designed for small and medium businesses launching their digital presence.
4. Rt Dai - Digital Audit Services: Diagnostic and analysis service providing an honest assessment of digital investment, identifying bottlenecks and real opportunities for clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Retargeting is a full-service digital marketing agency operating across Chile, Mexico, and Colombia. The agency delivers integrated digital marketing services spanning digital strategy, creative content production, web experience and development, and growth marketing. It also operates an ecosystem of branded products including Rt Pyme (automated SMB performance marketing), Rt Academy (training and workshops), and Rt Dai (digital investment diagnostics), supported by AI-powered creative tools and marketing automation.

Product overview

Retargeting is a digital marketing agency operating across Chile, Mexico, and Colombia, offering a comprehensive ecosystem of marketing services and digital products. The core offering consists of four main products: Rt Academy (practical training and workshops for organizations), Rt Dai (digital investment diagnostic analysis), Rt Pyme (automated performance marketing for small businesses), and Rt Podcast (conversational content series). Additional ecosystem components include Rt Labs (AI-powered marketing experimentation) and Rt Ideas (ideas incubator for future services). The service portfolio spans four main areas: Digital Strategy and Marketing (audits, consulting, social media, CRO, automation), Creativity and Content (creative AI, content creation, design, photography, influencer marketing, copywriting/SEO), Web Experience and Development (UX/UI, web development), and Growth Marketing (campaign management, SEO, tags, retail media). The company combines human creativity with AI technology to deliver innovative and effective digital marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Rt Academy: Training programs and workshops for organizations, municipalities, and schools covering AI and performance marketing.
• Rt Dai
• Rt Pyme
• Rt Labs
• Rt Ideas

Products and services

• Estrategia Digital y Marketing Integrated digital strategy and marketing service line including digital audits, digital consulting, social media strategy and management, conversion rate optimization (CRO), and marketing automation, delivered to enterprise brands and SMBs across Chile, Mexico, and Colombia.
• Creatividad y Contenidos Creative and content production service line covering content creation, Creative AI (IA Creativa), art direction, graphic design and production, photography, influencer marketing, POP material design, and SEO copywriting, intended for brands seeking integrated campaign creative.
• Experiencia Web y Desarrollo Web experience and development service line focused on UX/UI design and web development to build intuitive, device-agnostic platforms that support clients' digital business objectives.
• Growth Marketing Growth marketing service line delivering digital campaign management, search engine optimization, tag implementation, and retail media, focused on measurable and scalable growth outcomes for brands.
• Rt Pyme Standalone automated and accessible performance marketing product designed for small and medium businesses that are launching or growing their digital presence, delivered as a subscription-based offering.
• Rt Academy Practical training sessions and workshops covering AI, performance marketing, and digital skills, sold to organizations, municipalities, and schools across LatAm.
• Rt Dai Diagnostic analysis service providing an honest X-ray of clients' digital investment, identifying bottlenecks and concrete optimization opportunities.

Quantifiable outcome

• Top 3% of Google-partnered agencies in Chile (Google Partner Premier 2026)

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle is a key technology partner providing the advertising and analytics platform infrastructure (Google Ads, Google Analytics, etc.) that underpins Retargeting's performance marketing services. The agency holds Google Partner Premier status.
• MetacoreTechnology or IntegrationMeta is a key technology partner providing the advertising infrastructure (Facebook, Instagram, WhatsApp) that powers Retargeting's social media and paid advertising strategies across LatAm markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MullenLowe Group: Global creative and digital agency network with significant Latin American operations through MullenLowe SSP3 and other regional affiliates. Competes for integrated digital marketing mandates from large regional and multinational brands, overlapping with Retargeting's enterprise positioning.
• Publicis Worldwide: Global advertising network with significant Latin American operations through Leo Burnett, Saatchi & Saatchi, and Fallon. Offers full-service digital strategy, creative, and performance marketing comparable to Retargeting, with the backing of a public-company parent.
• McCann Worldgroup: IPG-owned global advertising network with extensive operations in Mexico, Colombia, and other LatAm markets. Provides integrated digital strategy, creative production, and media services comparable to Retargeting's full-service offering.
• Ogilvy: Global advertising network with a deep Latin American presence across Chile, Mexico, and Colombia. Operates as a full-service creative and performance marketing agency serving enterprise brands, overlapping directly with Retargeting's core offering but at significantly greater scale and with international network backing.
• VML: WPP-owned global creative and customer experience agency with strong LatAm operations. Competes head-to-head with Retargeting for enterprise integrated marketing mandates and brings deep platform partnerships and proprietary technology resources.
• BBDO Worldwide: Omnicom-owned global creative agency network with established LatAm offices. Competes for large brand advertising accounts across automotive, retail, and consumer goods — verticals that overlap with Retargeting's enterprise roster.
• Dentsu Creative: Global creative and digital agency arm of Dentsu, with growing presence in Latin America. Competes for enterprise digital transformation mandates and brings cross-market reach that boutique agencies like Retargeting cannot match alone.

Direct peers

• R/GA: Digital agency known for combining creativity with technology and innovation consulting. Competes for enterprise digital transformation mandates in similar categories to Retargeting and shares a focus on AI-augmented creative production.
• MediaMonks (Monks): Digital-first production and marketing agency operating globally with strong LatAm delivery centers. Closely comparable to Retargeting in offering digital strategy, creative, content production, and performance marketing to enterprise clients with a tech-enabled service model.

Regional players

• FLUVIP: Latin American influencer marketing and data-driven digital agency headquartered in Colombia. Directly comparable to Retargeting's LatAm focus, regional enterprise client base, and emphasis on performance-driven social media and content marketing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retargeting