FLUVIP
FLUVIP is an AI-powered influencer marketing platform founded in 2013 that connects brands with content creators across Latin America, the United States, and Spain. The company serves 650+ enterprise clients including Samsung, Coca-Cola, and Nestlé through managed services, SaaS subscriptions, and white-label agency partnerships.
- Company typePrivate
- Founded2013
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FLUVIP does
FLUVIP is a Latin America-founded influencer marketing company, established in 2013 in Bogotá, Colombia, that operates an AI-powered platform connecting brands with content creators across Latin America, the United States, and Spain. Headquartered in Miami, Florida with the legal entity FLUVIP S.A.S., the company maintains offices in Bogotá, Mexico City, Buenos Aires, Lima, and Madrid and serves 650+ regional and international clients — including Samsung, Coca-Cola, Nestlé, Unilever, Procter & Gamble, Adidas, Amazon, Apple, Microsoft, Sony, Ford, PepsiCo, Visa, BBVA, L'Oréal Paris, and Falabella — with a roster of 190+ professionals across the regions. The company pioneered influencer marketing in Latin America and has grown through acquisitions and mergers, including a 2016 acquisition of Spark Influencer Marketing Power House, a 2022 merger with Quantico Trends, and a 2024 merger with SocialGuest.
The company's core technology is FLUVIP Intelligence, an AI-driven influencer marketing platform built on a proprietary database of 80M+ influencer profiles with claimed 90% predictive accuracy for creator matching and campaign outcomes. The platform combines predictive analytics, generative AI, and recommendation engines across multimodal inputs (text, image, video). Key technical components include AI Brief Builder (auto-generating campaign briefs from objectives, audience, and budget), AI-Powered Influencer Selection, Predictive Intelligence for forecasting trends and risks, real-time campaign dashboards with live creator content feeds, and generative AI features: Virtual UGC (AI-trained virtual creators producing content 10x faster), AI Twin (licensing real influencer likeness for scalable AI content), and Virtual Influencer (customized digital brand-ambassador avatars). Supporting products include the Creator Center self-service portal and an affiliated Magnetic Suite for listening, publishing, and conversion optimization. The platform ingests performance, demographic, and engagement data across Instagram, TikTok, and YouTube.
FLUVIP operates a hybrid revenue model spanning four streams: managed influencer marketing services (end-to-end campaign management), SaaS platform subscriptions, white-label SaaS licensing for advertising agencies, and UGC content creation services. Go-to-market motions are deliberately diversified: enterprise field sales for major brands, channel partnerships via the white-label agency program, and product-led growth through the Creator Center self-serve platform. Pricing is quote-based and not publicly disclosed, with multi-year contracts available and budgets varying by influencer tier (nano through mega), campaign scope, and geographic reach. The company targets three customer segments: brands/advertisers as the primary buyer, advertising agencies seeking white-label capabilities, and content creators as the supply side of the marketplace. Marketing relies on content-led demand generation through a blog, Intelligence Series industry papers, case studies, and SEO, with conversion via proposal request and direct outreach by senior sales teams.
FLUVIP firmographics
Firmographics- Name
- FLUVIP
- Legal name
- FLUVIP S.A.S.
- Website
- https://fluvip.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FLUVIP is an AI-powered influencer marketing platform founded in 2013 that connects brands with content creators across Latin America, the United States, and Spain. The company serves 650+ enterprise clients including Samsung, Coca-Cola, and Nestlé through managed services, SaaS subscriptions, and white-label agency partnerships.
- Ownership category
- akta.pro rank
FLUVIP industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Software Publishers (513210), Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where FLUVIP is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices6 records
Markets served
FLUVIP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Influencer Marketing Services: End-to-end managed influencer marketing campaigns from identification to optimization. Includes strategy, content co-creation, campaign management, contracts, and reporting.
- SaaS Platform Licensing: White-label platform access for agencies with customized dashboards and branding. Agencies manage client campaigns through the platform.
- Platform Subscriptions: Access to the FLUVIP intelligence platform for campaign planning, influencer discovery, and performance analytics.
- UGC Content Creation: User-generated content produced by verified creators for brand channels, with raw and edited files plus full usage rights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on influencer tier and campaign scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
FLUVIP product offering
Product offeringCore offering
FLUVIP provides an AI-powered influencer marketing platform and managed services that connect brands and agencies with creators across LATAM and Spain. The offering combines an 80M+ creator database, predictive matching (90% accuracy), real-time campaign dashboards, and end-to-end campaign management from strategy and content co-creation through execution and ROI measurement. It sells SaaS platform subscriptions, white-label licensing to agencies, and full managed campaign services.
Product overview
FLUVIP is a comprehensive influencer marketing platform combining proprietary AI technology with an 80M+ creator database serving brands across Latin America and Spain. The core FLUVIP Intelligence/IM Platform provides end-to-end campaign management spanning planning (AI Brief Builder, influencer selection), execution (multi-channel distribution across Instagram, TikTok, YouTube), and measurement (AI-generated reports, ROI optimization). The product portfolio includes AI-powered content generation tools: Virtual UGC for AI-created authentic content, AI Twin for licensing real influencer images to generate scalable AI content, and Virtual Influencer for customized digital brand ambassadors. Supporting platforms include Creator Center for creator management and Magnetic Suite as an affiliated AI-powered digital marketing suite. The 360° model covers identification, content strategy, campaign management, contracts, reporting, and optimization for nano through mega influencers.
Differentiator
Problem solved
Functional benefit
Brands
- FLUVIP Intelligence: AI-powered analytics platform providing campaign performance tracking, creator analytics, and predictive intelligence with 90% accuracy.
- Magnetic Suite
- AI Twin
- Virtual Influencer
- Virtual UGC
Products and services
- FLUVIP Intelligence / IM Platform AI-powered influencer marketing platform combining proprietary technology, artificial intelligence, and a global creator network of 80M+ profiles. Provides end-to-end campaign management from planning (influencer selection, content strategy, AI Brief Builder) through execution (real-time monitoring, multi-channel distribution across Instagram, TikTok, YouTube) to measurement (AI-generated reports, ROI optimization, 90% predictive accuracy). Sold to enterprise brands as a SaaS subscription and as the engine behind managed campaign services.
- Whitelabel Hybrid SaaS White-label version of the FLUVIP platform that advertising agencies license and offer to their own clients under the agency's own brand. Includes customized dashboards, reports with agency branding, and unlimited campaign capacity, enabling agencies to deliver influencer marketing without building proprietary technology or expanding their teams.
- Creator Center Self-serve platform portal where content creators register to join the FLUVIP network, access collaboration opportunities with 650+ brands, receive professional growth training, and manage brand partnerships with creative freedom and guaranteed timely payments.
- Managed Influencer Marketing Services End-to-end managed influencer marketing services delivered by FLUVIP's regional teams, covering strategy, audience research, influencer curation, content co-creation, campaign management, contracts, payments, and reporting. Sold to enterprise brands as a full-service engagement with quote-based pricing and multi-year contracts.
Quantifiable outcome
- 5.2x average ROI on campaigns
- +6 more outcomes
Companies that use FLUVIP
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
FLUVIP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
FLUVIP partnerships and signals
Strategic signalScale indicators12 records
Recent moves11 records
Expansion highlights6 records
FLUVIP competitors and assessment
Company assessmentDirect peers
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with a global creator graph, AI-powered workflow, and CRM-style campaign management. It directly competes with FLUVIP Intelligence for the same enterprise brand buyers across multi-market campaigns.
- Aspire (formerly AspireIQ): Aspire is an end-to-end influencer marketing platform serving enterprise and mid-market brands with creator discovery, workflow, and analytics. Comparable in offering to FLUVIP's managed-services-plus-platform model, though stronger in US/EU than LATAM.
- Later (Mavrck): Later acquired Mavrck to add enterprise influencer marketing to its social media marketing suite. It competes with FLUVIP for brand spend on creator campaigns, with stronger North American positioning.
- Traackr: Traackr is an influencer marketing platform focused on creator discovery, vetting, and performance analytics for global brands. Closely comparable to FLUVIP's data- and analytics-led positioning.
- IZEA Worldwide: IZEA is a publicly traded influencer marketing technology and services company operating a creator marketplace plus managed campaigns. Overlaps directly with FLUVIP's SaaS plus managed services model.
- Influencer (formerly Influencer.com): Influencer is a global influencer marketing platform combining a self-serve creator marketplace with managed services. Direct competitor to FLUVIP, especially in cross-border brand campaigns.
- Klear (Meltwater): Klear, now part of Meltwater, is an influencer marketing platform with creator discovery and analytics, recently expanding into broader social intelligence. Comparable data-driven, AI-powered discovery offering to FLUVIP Intelligence.
Emerging players
- HypeAuditor: HypeAuditor focuses on influencer fraud detection, audience quality, and analytics. It overlaps with FLUVIP's verification layer (100K+ verified creators) rather than full campaign execution.
- Heepsy: Heepsy is a creator search and analytics tool for influencer marketing. Smaller and lighter than FLUVIP's full platform, but overlapping on the discovery and analytics layer that FLUVIP monetizes.
Regional players
- Vamp (The Narrative Group): Vamp is an influencer marketing platform with creator marketplace and managed services, strong in APAC. Comparable business model to FLUVIP, but operates in a non-overlapping geography (APAC vs. LATAM/Spain).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FLUVIP social profiles
Digital presenceFLUVIP compliance and trust
Trust signalCompliance1 record
FLUVIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLUVIP leadership team
Management profileNumber of profiles
Profiles9 records
FLUVIP funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLUVIP M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLUVIP
What does FLUVIP do?
FLUVIP provides an AI-powered influencer marketing platform and managed services that connect brands and agencies with creators across LATAM and Spain. The offering combines an 80M+ creator database, predictive matching (90% accuracy), real-time campaign dashboards, and end-to-end campaign management from strategy and content co-creation through execution and ROI measurement. It sells SaaS platform subscriptions, white-label licensing to agencies, and full managed campaign services.
Is FLUVIP a public or private company?
FLUVIP is a private company. It is classified as venture growth investor backed and is currently operating.
When was FLUVIP founded?
FLUVIP was founded in 2013. It employs 101 to 250 people.
Where is FLUVIP based?
FLUVIP is headquartered in Bogotá, Colombia, in the Latin America region.
How does FLUVIP make money?
Four revenue lines are on record. Influencer Marketing Services are the primary driver. The others are saaS Platform Licensing, platform Subscriptions and UGC Content Creation.
Who are FLUVIP's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Later (Mavrck), Traackr, IZEA Worldwide, Influencer (formerly Influencer.com) and Klear (Meltwater). Emerging players are HypeAuditor and Heepsy. Vamp (The Narrative Group) is listed as a regional player.
Does FLUVIP have an API?
No public API is recorded for FLUVIP.
What industry is FLUVIP in?
FLUVIP's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.