What Levana Meal Replacement does

Levana Nourishments, doing business as Levana Meal Replacement, is a privately held, founder-operated consumer packaged goods company founded in 2017 in New York City by chef Levana Kirschenbaum. The company manufactures and sells a line of five 50-gram single-serve meal replacement powder pouches (Vanilla Bean, Mixed Berry, Cocoa-Coffee, Garden Vegetable, Mushroom Medley) composed of dehydrated and ground whole foods including sunflower, chia, flax, hemp and pumpkin seeds, pea protein, avocado powder, and vegetable and fruit powders. All products are plant-based, gluten-free, dairy-free, and nut-free, and were developed with consultation from Cornell University food scientist Dr. Joe Regenstein. Sweet blends are designed for cold shakes or recipe inclusion; savory blends (Garden Vegetable, Mushroom Medley) are prepared as soups or cooked into dishes.

The company serves three target personas: healing patients (notably cancer and chemotherapy patients who reject institutional nutrition products), parents of picky-eating children, and busy health-conscious adults seeking portable complete meals. It monetizes via direct e-commerce on a WooCommerce storefront (levanamealreplacement.com) with a $0.99 sample-packet acquisition offer and free shipping on orders above $100, supplemented by an Amazon Marketplace storefront and an affiliate/referral program. Marketing is anchored by the founder's personal brand and cookbook platform (LevanaCooks.com), an extensive recipe library, cooking demonstrations, organic social on Instagram, and a digital press kit for PR outreach. Levana Nourishments is entirely founder-owned with no disclosed outside investment, no institutional funding rounds, and no parent company, and operations are presently limited to the United States.

Name

Levana Meal Replacement

Legal name

Levana Nourishments

Website

https://levanamealreplacement.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Levana Nourishments is a founder-operated, US-based DTC brand selling five plant-based, gluten-free meal replacement powder pouches to healing patients, families with picky eaters, and busy on-the-go consumers through its own e-commerce site and Amazon.

Ownership category

akta.pro rank

Product category

Meal Replacement Nutritional Products

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Meal replacement powders
• Plant-based nutrition
• Gluten-free food products
• Dehydrated whole foods
• Nutritional supplements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: The company sells its meal replacement products directly to consumers through its primary website (levanamealreplacement.com/shop/) and via Amazon marketplace. Products are sold as single-serve packets (50g pouches) and multi-pouch boxes in five flavors.
2. Amazon Marketplace Sales: Products are available for purchase on Amazon with a separate storefront, suggesting a marketplace sales channel alongside the direct website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Levana Nourishments markets and sells a line of five all-natural, 50-gram single-serve meal replacement powder pouches (Vanilla Bean, Mixed Berry, Cocoa-Coffee, Garden Vegetable, and Mushroom Medley), each formulated from dehydrated and ground whole foods such as seeds, plant proteins, vegetables, fruits, and spices. The powders are mixed with liquid to make shakes, prepared as soups, or added to recipes, and are positioned as plant-based, gluten-free, dairy-free, nut-free complete meals for healing patients, picky eaters, and busy consumers. Sales occur through the company's own e-commerce website and an Amazon marketplace listing.

Product overview

Levana Nourishments is a meal replacement product line consisting of five flavored single-serve powder pouches (Vanilla Bean, Mixed Berry, Cocoa Coffee, Garden Vegetable, and Mushroom Medley), each weighing 50 grams. The products are curated blends of dehydrated and ground pure whole foods including seeds, plant proteins, vegetables, fruits, and spices. Sweet flavors (Vanilla Bean, Mixed Berry, Cocoa Coffee) are mixed with cold liquid to form a shake or added to recipes; savory flavors (Garden Vegetable, Mushroom Medley) can be prepared as a soup or mixed into dishes. All products are plant-based, gluten-free, dairy-free, and nut-free. The company also offers a sample packet option for first-time purchasers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanilla Bean Meal Replacement A 50-gram single-serve pouch of dehydrated ground whole foods including sunflower seeds, chia seeds, flax seeds, hemp seeds, pea protein, avocado powder, pumpkin seeds, matcha tea powder, vanilla bean, pink salt, and stevia; mixes with 1.5-2 cups cold liquid for a complete meal or can be added to recipes, sold to consumers seeking all-natural plant-based nutrition.
• Mixed Berry Meal Replacement A 50-gram single-serve pouch containing sunflower seeds, chia seeds, flax seeds, hemp seeds, pea protein, avocado powder, pumpkin seeds, green apple powder, beet root powder, blueberry powder, cranberry powder, pomegranate powder, pink salt, and stevia, designed to be mixed with liquid or added to recipes for consumers seeking berry-flavored whole-food nutrition.
• Cocoa Coffee Meal Replacement A 50-gram single-serve pouch with ground sunflower seeds, chia seeds, flax seeds, hemp seeds, pea protein, avocado powder, pumpkin seeds, cocoa powder, matcha tea powder, decaffeinated coffee powder, pink salt, and stevia, marketed to consumers wanting a chocolate-coffee flavored whole-food meal replacement.
• Garden Vegetable Meal Replacement A 50-gram single-serve savory pouch with golden flax seeds, avocado powder, hemp seeds, pea protein, pumpkin powder, tomato powder, carrot powder, kale powder, broccoli powder, spinach powder, leek powder, lentil flour, quinoa flour, sweet potato powder, fennel seed, turmeric, parsley powder, garlic, pink salt, oregano, celery seed, and bay leaf, prepared by bringing 3-4 cups water to boil with the contents or added to dishes for consumers seeking a savory soup-style whole-food meal.
• Mushroom Medley Meal Replacement A 50-gram single-serve savory pouch containing golden flax seeds, avocado powder, hemp seeds, pea protein, shiitake mushroom powder, maitake mushroom powder, reishi mushroom powder, porcini mushroom powder, leek powder, brown rice protein powder, carrot powder, matcha tea powder, kelp powder, turmeric, ginger, and pink salt, marketed to consumers (including those seeking immune-supportive nutrition) as a whole-food savory meal replacement.
• Sample Packet A single 50-gram sample packet of Levana Nourishments available to first-time US customers for $0.99 plus shipping and handling (limited to one per address), offered in Vanilla, Berry, or Cocoa/Coffee flavors as a discounted trial of the meal replacement product line.

Quantifiable outcome

• Users report gaining weight and strength during cancer treatment (as in founder's husband Maurice's case)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dr. Joe Regenstein (Cornell University)coreStrategic or Co-development PartnerDr. Joe Regenstein from Cornell University serves as the company's food scientist, ensuring that Levana Nourishments delivers on its complete nutrition promise. He oversaw professional lab analysis and all-natural certification of ingredients for the product line.
• COLLiveminorGTM or Marketing PartnerCOLLive (Community Outreach Living Live) announced the launch of Levana Meal Replacement products, suggesting a media/marketing partnership for product launch visibility.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Orgain: Orgain produces organic, plant-based protein powders and nutritional shakes. Overlap with Levana on plant-based, allergen-conscious, clean-label positioning and similar powder pouch formats sold via DTC, Amazon, and retail.
• Ka'Chava: Ka'Chava sells whole-food, plant-based meal replacement shakes with superfood ingredients, directly competing with Levana Nourishments on product format (powder pouches), positioning (all-natural, plant-based), and DTC + Amazon distribution.
• Shakeology: Shakeology is a branded meal replacement shake powder sold primarily through network/affiliate marketing, providing a useful peer on direct-to-consumer protein/meal powder distribution and influencer-led customer acquisition.
• Huel: Huel is a leading global meal replacement brand offering powdered complete meals with vegan formulations, comparable to Levana in product format and nutritional completeness, but with substantially larger scale, brand recognition, and funding.
• Amazing Grass: Amazing Grass sells plant-based greens and meal replacement powder blends directly to consumers, with comparable all-natural, vegetable-and-plant-based ingredient positioning to Levana Nourishments.
• Soylent: Soylent pioneered the modern meal replacement category with shelf-stable RTD shakes and powders, directly competing with Levana Nourishments on the complete-meal, plant-based, convenience positioning through DTC and major retail channels.
• Vega (by Premier Protein): Vega offers plant-based protein powders and meal-in-a-bottle shakes with a comparable gluten-free, dairy-free nutritional profile to Levana Nourishments and similar DTC plus mainstream retail distribution.

Emerging players

• Juice Plus+: Juice Plus+ markets whole-food based nutritional powders and capsules through a direct-sales/MLM model. Comparable to Levana on the whole-food-from-real-ingredients narrative and bridging nutrition for busy or health-stressed consumers.
• Ample Meals: Ample Meals offers premium meal replacement powders with whole-food ingredient profiles and keto-friendly variants, comparable to Levana Nourishments on small-format, premium-positioned powder pouches with DTC distribution.

Broad incumbents

• Garden of Life (Sport & Meal): Garden of Life is a large, established organic supplements and meal replacement brand under Nestlé Health Science. Comparable to Levana on plant-based, certified-organic, allergen-free positioning but operating at much greater scale and retail breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LevanaKirschenbaum
• LinkedInlinkedin.com/company/levana-nourishments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levana Meal Replacement