Convertium

What Convertium does

Convertium is a Singapore-based digital agency founded in 2001 that provides user-experience-focused website design and development services. The company's stated core methodology is "User-first thinking," applied to deliver client-specific digital solutions rather than a packaged software product. Its public-facing portfolio centers on large institutional engagements, most notably the National Gallery Singapore (main and 10th Anniversary websites) and Singapore's Economic Development Board (EDB) website, both of which have received industry awards.

The firm operates as a professional services provider with a workforce of 51–100 employees. Its technology stack is described in general terms as user-first design methodology and digital solutions development, with no proprietary platform, patents, SDKs, or APIs disclosed. Distribution is handled through a direct, single-country field-sales motion targeting enterprise and government clients, supported by an organic social presence on LinkedIn, Facebook, and Instagram.

Convertium generates revenue through project-based professional services engagements for website design, development, and user-experience optimization. Pricing is not publicly disclosed, consistent with custom project work. Its primary customer segment is government and public-sector institutions in Singapore, with documented awards (w3 Awards Double Gold, GovTech Digital Services Awards honorable mentions) serving as the principal evidence of execution quality. The company is privately held under Convertium Pte Ltd, with no disclosed institutional funding, parent company, or M&A activity in the input data.

Name

Convertium

Legal name

Convertium Pte Ltd

Website

https://convertium.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Convertium is a Singapore-based digital agency founded in 2001 that provides user-experience-focused website design and development services primarily to government and cultural institution clients, with award-winning work for the National Gallery Singapore and the Economic Development Board.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Convertium generates revenue through providing digital agency services including website design, development, and user experience solutions to enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Convertium is a digital agency that designs and develops websites and digital experiences using a User-first thinking approach. It delivers client-specific projects such as the National Gallery Singapore websites and the Economic Development Board website, primarily serving enterprise and government clients in Singapore. The core offering is bespoke website design, development, and user experience optimization rather than packaged software.

Product overview

Convertium is a digital agency that provides user experience (UX) focused digital solutions and services. Rather than offering a discrete software product or platform, the company delivers client-specific digital services including website design and development, particularly for cultural institutions (e.g., National Gallery Singapore) and government agencies (e.g., Economic Development Board).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development End-to-end website design and development service encompassing UX research, wireframing, responsive desktop/mobile design, and content modelling, delivered to enterprise and government clients such as the National Gallery Singapore and the Economic Development Board (EDB).
• User Experience (UX) Design Services User-first UX design services including usability optimization, user-centric design, and UX-driven project consulting for public-sector and cultural-sector digital experiences in Singapore.

Quantifiable outcome

• Double Gold award at w3 Awards for National Gallery Singapore websites
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• R/GA: Global digital design and innovation agency with Singapore presence, competing for the same enterprise UX and web experience mandates that Convertium targets.
• AKQA: Global digital product and experience agency with a Singapore office, directly comparable to Convertium in offering website design, UX, and digital transformation services to enterprise and government clients.
• Huge: Digital experience agency delivering UX-led website and product design for large institutions, directly overlapping with Convertium's user-first design value proposition.
• VML (formerly Wunderman Thompson): Global marketing and digital experience agency with a strong Singapore office, competing for government and cultural-institution digital mandates similar to Convertium's portfolio.

Regional players

• Brew: Singapore-based creative and digital agency providing web design, branding, and UX services, comparable in size, geography, and client focus to Convertium.
• First Page Digital: Singapore digital marketing and web design agency serving SMEs and enterprise clients, adjacent to Convertium in offering website design and digital experience services in the same Singapore market.
• Phunk: Singapore-headquartered digital agency delivering UX, web design, and digital transformation services to regional enterprise clients, closely mirroring Convertium's service mix and scale.
• Naga DDB: Regional creative and digital agency in Malaysia/Singapore serving enterprise and government clients with design and digital services, comparable in scale and regional focus to Convertium.

Broad incumbents

• Dentsu Creative Singapore: Global agency network's creative arm in Singapore, offering digital experience, web design, and brand services that compete with Convertium for enterprise and public-sector engagements.
• Ogilvy Singapore: WPP-owned global advertising and digital agency network with deep Singapore presence, offering broader campaign and brand services that overlap with Convertium's digital experience work for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/convertium
• LinkedInlinkedin.com/company/convertium-pte-ltd
• Instagraminstagram.com/convertium
• Xx.com/convertium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convertium