Irish Realty

What Irish Realty does

Irish Realty is a privately held, independent residential real estate brokerage headquartered at 3566 Douglas Road in South Bend, Indiana, serving the greater Michiana area of Northern Indiana. Founded by Broker/Owner Steve Smith in 1996, the firm has operated for more than 25 years and has grown from a solo operation into a team of approximately 25 agents, processors, marketing specialists, and managers. Coverage spans South Bend, Mishawaka, Granger, Elkhart, Osceola, Goshen, Lakeville, Notre Dame, New Carlisle, Niles, Harter Heights, North Shore Triangle, and Twyckenham Hills.

The company's offering is centered on full-service residential brokerage — buyer representation, seller representation, new construction sales, home staging, and a premium "Gold Series" listing tier — supported by a consumer-facing website with property search filters, a home valuation tool, a mortgage calculator, community-specific market pages, and a content blog. There is no proprietary technology platform disclosed; the underlying stack is a standard real estate website with MLS-fed listings. Distribution is direct-to-consumer via agent-led sales, with a self-serve website for lead capture and multi-channel digital marketing (Facebook, YouTube, Instagram, LinkedIn, email newsletter).

Revenue is generated through real estate brokerage commissions on a per-transaction basis; commission rates are not publicly disclosed. The customer base consists of individual home buyers and sellers (SMB / consumer) plus occasional non-profit engagements, with no enterprise accounts. No funding rounds, acquisitions, parent company, or institutional investors are disclosed; Irish Realty LLC remains founder-controlled.

Name

Irish Realty

Legal name

Irish Realty LLC

Website

https://irishrealty.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Irish Realty is an independent residential real estate brokerage founded in 1996 by Steve Smith, serving home buyers, sellers, and new construction clients across the Michiana area of Northern Indiana from its South Bend headquarters.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• New construction sales
• Property staging services

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Commissions: Irish Realty generates revenue through real estate commission fees from buying and selling residential properties in the Michiana area. The company facilitates transactions for both buyers and sellers, with services spanning property preparation, marketing, pricing, negotiation, and closing navigation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Irish Realty is a residential real estate brokerage that represents home buyers and sellers across the Michiana area of Northern Indiana, earning revenue through commission fees on transactions. Core services include buyer representation (property search, negotiation, financing guidance, inspections, appraisals, closing), seller representation (home preparation, professional photography and video, pricing strategy, contract negotiation, closing navigation), new construction sales with regional builders and developers, and home staging services. The firm operates from its South Bend headquarters under Broker/Owner Steve Smith with a team of agents, processors, marketing specialists, and managers.

Product overview

Irish Realty is a single-location real estate brokerage serving the Michiana area (Northern Indiana and surrounding regions). The company offers a unified platform combining property search tools, valuation services, and full-service buying and selling assistance. Core offerings include a property search portal with extensive filtering capabilities, home valuation tools, buying and selling agent services, new construction sales, home staging, and a premium Gold Series listing tier. The company also provides community-specific pages with local market data and maintains a blog with market reports and real estate advice. All services are centered around the company's 25+ years of market experience under Broker Owner Steve Smith.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service buyer representation guiding residential buyers through property search, negotiation, pricing strategy, financing coordination, inspections, appraisals, and closing on their new home in the Michiana area.
• Home Selling Services
• New Construction Sales
• Home Staging Services

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Redfin: Technology-led residential brokerage offering lower-commission and direct-to-consumer services; competes with Irish Realty for online buyer leads and represents a structural shift away from traditional full-service commission models.
• eXp Realty: Cloud-based, tech-enabled brokerage with an attractive agent economics model; emerging threat to independent brokerages like Irish Realty by recruiting agents with high commission splits and low overhead.
• Compass: Tech-forward national brokerage investing heavily in agent tools, marketing platforms, and AI; a competitive threat to traditional independent brokerages like Irish Realty that lack proprietary technology.

Direct peers

• Cressy & Everett Real Estate: Long-established independent brokerage serving the South Bend/Mishawaka Michiana market, the most direct head-to-head local competitor to Irish Realty for residential listings, new construction, and buyer representation.
• Berkshire Hathaway HomeServices Northern Indiana Real Estate: Regional franchise affiliate of Berkshire Hathaway HomeServices operating across Northern Indiana including the Michiana market, directly competing with Irish Realty for agents, listings, and buyer-side clients.

Broad incumbents

• RE/MAX: Global residential real estate franchise with strong Northern Indiana agent presence; competes with Irish Realty on agent recruitment splits, brand recognition, and listing inventory in the Michiana region.
• Coldwell Banker: National real estate brokerage franchise with affiliated brokerages serving Indiana; competes with Irish Realty on residential listings, buyer representation, and brand trust at a national scale.
• Keller Williams Realty: Large national franchise with a heavy agent-centric, profit-share model; competes with Irish Realty for productive agents in the South Bend/Michiana market and across the Midwest.

Regional players

• @properties | Christie's International Real Estate: Midwest-headquartered independent brokerage with national expansion; comparable to Irish Realty as a top-producing independent brand, and a model for what scaled Midwest independent brokerage looks like.
• Howard Hanna Real Estate: Large privately held Midwest-rooted residential brokerage with presence in adjacent states; comparable in size and independent ownership profile to Irish Realty and a potential regional roll-up or talent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCU_4vf_DWoToiNoUs2B_8aQ
• Facebookfacebook.com/stevesmithirishrealty
• LinkedInlinkedin.com/in/steve-smith-42118110
• Instagraminstagram.com/stevesmithirishrealty
• Xx.com/IrishRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irish Realty