Cetronia Ambulance
Cetronia Ambulance Corps is a 501(c)(3) nonprofit EMS provider founded in 1955 in Allentown, Pennsylvania, serving 226,000+ Lehigh Valley residents with a 49-vehicle fleet, 200+ employees, and 43,000+ annual emergency calls.
- Company typePrivate
- Founded1955
- HeadquartersAllentown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cetronia Ambulance does
Cetronia Ambulance Corps is a 501(c)(3) nonprofit emergency medical services provider founded in 1955 and headquartered in Allentown, Pennsylvania, in the Lehigh Valley. The organization serves more than 226,000 residents across approximately 160 square miles with a fleet of 49 vehicles and over 200 employees, responding to more than 43,000 emergency calls annually. It is designated the only High-Performance EMS System in Pennsylvania and maintains a 24/7 integrated emergency response and non-emergency medical transport operation.
The organization's revenue model combines user fees from emergency and non-emergency medical transports, donations and fundraising events, subscription/membership programs, and government grants (including a $300,000 state grant awarded in November 2022 by Senator Browne). For approximately 20 years, Cetronia has operated the Centralized Ambulance Transport (CAT) center as the exclusive outsourced provider for Lehigh Valley Health Network (LVHN), managing interfacility transport scheduling and routing across the health system; that relationship has expanded to additional LVHN hospitals including LVH-Pocono, LVH-Hazelton, and LVH-Schuylkill. Other products and capabilities include a mobile stroke unit, EMT and paramedic training programs, community education, and a 'Health on Wheels' community health offering.
Operationally, Cetronia runs an analytics platform in place since 2008 that supports response-time optimization and dispatch decisions. Leadership is headed by CEO Robert F. Mateff Sr. (named CEO after serving as COO and then Interim CEO from 2019, succeeding 40-year CEO Larry Wiersch), with Amy Ninos as CFO, Kim Blichar as Chief Marketing and Development Officer, Edwin Boyle as Director of Operations, and Christopher Lakatosh as Board Chair. The organization maintains a Charity Navigator 4-star rating and, as of February 2026, is a Blue Zones Project Approved Worksite.
Cetronia Ambulance firmographics
Firmographics- Name
- Cetronia Ambulance
- Legal name
- Cetronia Ambulance Corps
- Website
- https://cetronia.org
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cetronia Ambulance Corps is a 501(c)(3) nonprofit EMS provider founded in 1955 in Allentown, Pennsylvania, serving 226,000+ Lehigh Valley residents with a 49-vehicle fleet, 200+ employees, and 43,000+ annual emergency calls.
- Ownership category
- akta.pro rank
Cetronia Ambulance industry classification
Industry- Product category
- Emergency Medical Services
- NAICS
- Ambulance Services (62191), Special Needs Transportation (485991)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- 911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA)
- akta.pro secondary industries
- Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Non-Emergency Medical Transportation (NEMT) Providers (TLAFAKAB), Facility-Based Patient Transport (Hospitals, SNFs, Dialysis Centers) (TLAFAKAG)
Keywords
Where Cetronia Ambulance is headquartered
LocationHeadquarters
- HQ city
- Allentown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cetronia Ambulance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- User Fees for Service: Primary funding source through ambulance service fees, emergency response charges, and non-emergency medical transportation fees. Operates as 501(c)(3) nonprofit committed to assisting all regardless of ability to pay.
- Grants: Government and private grants including $300,000 state grant for Zoll X Series equipment secured by Senator Pat Browne. Funding for life-saving equipment purchases.
- Donations and Contributions: Tax-deductible donations from individuals and corporations. Multiple giving options including building bricks, HEALTH ON WHEELS Wall recognition ($5,000-$10,000+), ambulance/facility naming, and legacy gifts/Charitable Gift Annuities ($10,000+).
- Annual Fundraising Events: Golf tournaments ($175 player packages), galas ($300/couple), Casino Night, Monster Mini Golf, Family Fest events generate community support and donations.
- Subscription Programs: Subscription plans that reduce out-of-pocket costs for ambulance and pre-hospital emergency care for individuals and families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription Plans for ambulance services |
| One time/ perpetual license | Pay-as-you-go | Golf Tournament Player Package |
| One time/ perpetual license | Pay-as-you-go | Gala Tickets |
| One time/ perpetual license | Pay-as-you-go | Gatsby Night Event |
| Unit Pricing | Pay-as-you-go | Monster Mini Golf Tournament |
| One time/ perpetual license | Pay-as-you-go | Building Brick |
| One time/ perpetual license | Pay-as-you-go | Health on Wheels Wall Recognition |
| Subscription | Multi-year contract | Charitable Gift Annuity |
| One time/ perpetual license | Pay-as-you-go | Boscov's Friends Helping Friends Donation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Cetronia Ambulance product offering
Product offeringCore offering
Cetronia Ambulance Corps delivers 24/7 emergency medical response (Advanced Life Support and Basic Life Support) and non-emergency medical transportation across 160 square miles of the Lehigh Valley. It coordinates all non-emergency patient transports for the Lehigh Valley Health Network through its Centralized Ambulance Transport (CAT) center, and provides EMT/Paramedic certification, community health education, youth programs, car seat safety inspections, and subscription plans that reduce out-of-pocket costs for ambulance and pre-hospital care.
Product overview
Cetronia Ambulance Corps operates as a 501(c)(3) nonprofit EMS provider offering a unified portfolio of emergency and non-emergency medical services. The core offerings include emergency ambulance response (ALS/BLS), non-emergency medical transportation, and paratransit services coordinated through the Centralized Ambulance Transport (CAT) Center for LVHN. Supporting services include community event medical support, healthcare education programs (EMT/paramedic training, CPR certification), youth programs, and car seat safety inspections. The Health on Wheels sub-brand encompasses employee wellness initiatives and the annual Health & Wellness Expo. A subscription program provides cost-reduction options for families seeking pre-hospital care coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Ambulance Services (911 Emergency Response) 24/7 emergency ambulance response providing Advanced Life Support (ALS) and Basic Life Support (BLS) medical care and transport for residents across 160 square miles in the Lehigh Valley, delivered regardless of ability to pay.
- Non-Emergency Medical Transportation Scheduled medical transport services for patients requiring non-emergency transport to hospitals, nursing homes, dialysis centers, and other medical facilities within the Lehigh Valley Health Network (LVHN) system.
- Community Event Support & Special Operations Standby medical support for community events, large-scale incidents, and special operations including tactical EMS support and rehab services for firefighters.
- Car Seat Safety Inspections Free monthly car seat safety inspections conducted in partnership with the Lehigh Valley Health Network Trauma Prevention Department to ensure child safety seat compliance.
- Healthcare Education (EMT/Paramedic Programs) Continuing medical education programs approved by the Pennsylvania Department of Health for EMS professionals, including CPR, first aid, and EMT/Paramedic certification courses.
- Youth Programs Educational programs for youth including camp programs, school visits, and career exploration opportunities in EMS for young people.
- Community Education Public health and safety education programs including car seat safety inspections, hands-only CPR training, and stop-the-bleed instruction for community members.
- Subscriptions (Ambulance Membership Program) Subscription programs that reduce out-of-pocket costs for ambulance and pre-hospital emergency care for individuals and families.
- Paratransit Services Non-emergency medical transport for patients requiring assisted transportation to medical appointments, with two platoons and dedicated crew chiefs overseeing operations.
- Centralized Ambulance Transport (CAT) Center Operations Coordinates all non-emergency patient transportations within the Lehigh Valley Health Network (LVHN) system, handling discharges and inter-facility transfers across LVHN, LVH-Pocono, LVH-Hazelton, and LVH-Schuylkill.
- Health on Wheels Program Comprehensive health-promotion brand delivering weekly wellness tips, recipes, and movement routines to employees via the Cetronia Insider e-newsletter and stations, plus the annual Health & Wellness Expo for the community.
Quantifiable outcome
- 43,000+ emergency calls responded to annually
- +3 more outcomes
Companies that use Cetronia Ambulance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Cetronia Ambulance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cetronia Ambulance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Lehigh Valley Health Network (LVHN)corePrimary healthcare partner for 20+ years. Operates Centralized Ambulance Transport (CAT) center for LVHN system. Co-sponsored paramedic education through GEM-EMI program. Mobile stroke unit partnership. Platinum sponsor for annual events including golf tournament and Health & Wellness Expo. Expanded CAT operations to include LVH-Pocono, LVH-Hazelton, LVH-Schuylkill.
- Blue Zones Project Lehigh ValleycoreCetronia achieved Blue Zones Project Approved Worksite status in February 2026. Played instrumental role in expanding Blue Zones connections across the Allentown zone, supporting introductions with Good Shepherd Rehabilitation and Western Lehigh Chamber of Commerce Board.
- Miller-Keystone Blood CenterminorPartnership for blood drives at Cetronia facility. Collaborated on community blood donation events.
- Good Shepherd RehabilitationminorBlue Zones Project connection established through Cetronia's support in Allentown zone expansion.
- Western Lehigh Chamber of CommerceminorBlue Zones Project connection through Cetronia's instrumental role in expanding Allentown zone network.
- Parkland CARES Food PantryminorPartnership for annual Health & Wellness Expo with Fill-a-Truck food drive to combat food insecurity in community.
- Minsi Trails Council (Scouting For Food)minorCetronia serves as designated drop-off location for annual Scouting For Food drive supporting local food banks.
- Lehigh Valley Health Network Trauma Prevention DepartmentminorPartnership for monthly Car Seat Safety Inspections at Cetronia Operations Center.
- George E. Moerkirk Emergency Medicine InstituteminorEducational partner for EMT and paramedic training programs. Cetronia provides scholarships for paramedic education through this institute.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
Cetronia Ambulance competitors and assessment
Company assessmentDirect peers
- Mecklenburg EMS Agency (MEDIC): MEDIC is the public, county-funded EMS agency serving Mecklenburg County (Charlotte), NC, providing 911 response and community paramedicine. Comparable as a community-rooted, mission-driven EMS provider serving a similar metropolitan population base.
- MedStar Mobile Healthcare: MedStar is a public-utility-model EMS agency serving the Fort Worth, Texas area with similar call volumes, mobile healthcare programs, and community-based governance. It is highly comparable in business model (nonprofit/public utility 911 EMS) and service breadth.
- American Medical Response (AMR): AMR is the largest private ambulance and EMS provider in the United States, operating 911 response, interfacility transport, and subscription programs across dozens of states. It is the closest direct competitor in ambulance services and a benchmark for what scaled private EMS operations look like versus a regional nonprofit like Cetronia.
- Acadian Ambulance Service: Acadian is a large private ambulance and air medical provider operating across Louisiana, Texas, and Mississippi with comparable fleet scale, ALS/BLS services, and community health programs. Comparable in service mix and regional concentration.
Regional players
- ProTransport-1: ProTransport-1 is a California-based ambulance and medical transport company providing BLS, ALS, and critical care transport. Comparable as a private ambulance operator focused on NEMT and 911 services, though concentrated on the West Coast.
- LifeNet Air Medical Services: LifeNet operates air and ground ambulance services across multiple U.S. regions. Comparable on the ground ambulance and EMS delivery model, particularly in non-emergency and interfacility transport.
Broad incumbents
- Falck USA: Falck is a global EMS, ambulance, and healthcare services operator with U.S. operations across multiple states. Comparable as a broad incumbent in the ambulance space, though much larger and more diversified than a regional nonprofit.
Emerging players
- Priority Ambulance: Priority Ambulance is a growing, multi-state private ambulance operator offering 911, interfacility, and special event medical coverage. Comparable as a newer, expanding player pursuing similar contracts and service lines to Cetronia.
Others
- Hartford HealthCare at Home (EMS affiliates): Hospital-affiliated NEMT and home-care programs operated by large integrated delivery networks compete for the same healthcare-system transportation budgets that Cetronia's CAT center addresses, making them adjacent comparables on the NEMT side of Cetronia's business.
- EMS Plus / Local Volunteer Ambulance Corps: Smaller regional nonprofit and volunteer ambulance corps across Pennsylvania and adjacent states compete for the same municipal 911 contracts and donor/grant pools that Cetronia depends on. They are most directly comparable on the nonprofit, community-funded EMS model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cetronia Ambulance social profiles
Digital presenceCetronia Ambulance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cetronia Ambulance leadership team
Management profileNumber of profiles
Profiles5 records
Cetronia Ambulance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cetronia Ambulance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cetronia Ambulance
What does Cetronia Ambulance do?
Cetronia Ambulance Corps delivers 24/7 emergency medical response (Advanced Life Support and Basic Life Support) and non-emergency medical transportation across 160 square miles of the Lehigh Valley. It coordinates all non-emergency patient transports for the Lehigh Valley Health Network through its Centralized Ambulance Transport (CAT) center, and provides EMT/Paramedic certification, community health education, youth programs, car seat safety inspections, and subscription plans that reduce out-of-pocket costs for ambulance and pre-hospital care.
Is Cetronia Ambulance a public or private company?
Cetronia Ambulance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cetronia Ambulance founded?
Cetronia Ambulance was founded in 1955. It employs 11 to 50 people.
Where is Cetronia Ambulance based?
Cetronia Ambulance is headquartered in Allentown, United States, in the North America region.
How does Cetronia Ambulance make money?
Five revenue lines are on record. User Fees for Service is the primary driver. The others are grants, donations and Contributions, annual Fundraising Events and subscription Programs.
Who are Cetronia Ambulance's main competitors?
Direct peers on record are Mecklenburg EMS Agency (MEDIC), MedStar Mobile Healthcare, American Medical Response (AMR) and Acadian Ambulance Service. Regional players are ProTransport-1 and LifeNet Air Medical Services. Falck USA is listed as a broad incumbent. Priority Ambulance is listed as an emerging player. Others are Hartford HealthCare at Home (EMS affiliates) and EMS Plus / Local Volunteer Ambulance Corps.
Does Cetronia Ambulance have an API?
No public API is recorded for Cetronia Ambulance.
What industry is Cetronia Ambulance in?
Cetronia Ambulance's product category is Emergency Medical Services. Its primary akta.pro industry code is HLAFANAA, 911/Public EMS Agencies (Municipal/County/Fire-Based), with a secondary code of BPAIAGAC, Emergency Medical Services (EMS) & Ambulance Services. Its NAICS code is 62191 and its SIC code is 4100.